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INDONESIA
Journal of Management and Leadership
Published by Universitas Tanri Abeng
ISSN : 26209942     EISSN : 26212935     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Journal of Management and Leadership (JML) is a scientific journal managed by a Management Study Program of TANRI ABENG UNIVERSITAS, and fully refereed journal with ISSN 2620 –9942 (Printed Version) ISSN 2621–2935(Online Version). This journal is freely distributed on the internet and mobile digital media. The journal focusing on Human Capital Management, Leadership, Finance, Marketing, Operation and Supply chain Management, and business strategy.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol 1 No 2 (2018): Volume 1 - Nomor 2 - November 2018" : 6 Documents clear
EVENT MARKETING: HOW SOCIAL MEDIA START-UP SEETIES APP ACQUIRES USERS IN INDONESIA Primadi Wahyuwidagdo, S.E., MBA; Iqbal Fachreza
Journal of Management and Leadership Vol 1 No 2 (2018): Volume 1 - Nomor 2 - November 2018
Publisher : Management and Leadership Study Programme

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Abstract

This study explores the event marketing as apart of marketing mix practiced by Seeties App, a social media start-up, to acquire users in Indonesia. Event marketing is a part of marketing strategy taken by Seeties App to acquire potential users in Indonesia. This is a case study research and exploratory qualitative research. We use primary and secondary data. The primary data is gathered by; interview the Seeties’s management in Indonesia and observation the process as participatory observation. The, secondary data is acquired through company’s data, and third parties. The result of this study shows that the event marketing strategies used by Seeties shows that they do not have competitive advantage. By the VRIO analysis, we can conclude that the strategy has competitive parity. The strategy is valuable but not rare and inimitable. The failure to exploit the strategies, possibly lead the company to competitive disadvantage. Even though this marketing strategy gain no competitive advantage. However, this event marketing is very efficient related to company weakness and lack of strength as in startup phase. The analysis by using TOWS matric, the company shows that they are capable to minimize the threat and weakness even though the company is struggling exploit opportunity. The company seeks the higher chances of marketing tools give exact number of new user rather than using tools that may highly cost but less of impact to the company.
INVENTORY MANAGEMENT AND STAKEHOLDER’S RETURN ANALYSIS IN HIGH TECHNOLOGY INDUSTRIES Anita Munir, M.Fin
Journal of Management and Leadership Vol 1 No 2 (2018): Volume 1 - Nomor 2 - November 2018
Publisher : Management and Leadership Study Programme

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Abstract

High technology industry is one of the fastest growing industries in the world. The adequate and timely movement stocks are imperative for these companies to growth and achieve financial success. This study employs regression analysis to investigate the impact of inventory management on return to stakeholder of high technology industries. The population consisted of the seven technology industries listed under the manufacturing sector in the world stock exchange. Simple random sampling was employed in sample selection. Information for the study was taken from secondary sources, specifically, the audited financial statements of the high technology companies for the period 2011 to 2016 financial years with a total of 42 samples. Return on equity that related to return on stakeholder as dependent variable was used as a proxy for profitability, while independent variable of inventory turnover was used as a proxy for inventory management; and independent variable of quick ratio represented the control variable. Findings from the analysis revealed the existence of statistically significant relationship between stock management and profitability of technology industries and negative relation with financial quick ratio.
Marketing Strategy Recommendation for Kiwang Kreatif Craft in Garut West Java Didip Diandra, BA., MBA; Astra Novlantig
Journal of Management and Leadership Vol 1 No 2 (2018): Volume 1 - Nomor 2 - November 2018
Publisher : Management and Leadership Study Programme

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Abstract

This research analyzes the marketing strategy of Kiwang Kreatif Craft (KKC) to optimize their business growth. The objectives of this study is to reveal the current marketing strategies that implemented by KKC and to recommend the advance marketing strategy to optimize their business performance.This research used qualitative research approach and exploratory method by interviewing the chairman of Kiwang Kreatif and its stakeholders. The result of analysis shows that the majority of promotional strategies are relatively still conventional. Others, KKC should implement internet marketing platform and social media as a media for promotion, then educate their members about what is and how to optimized the internet marketing platform, should improve the selling process become an offline and online mode, and should optimize the required physical evidence to improve their brand awareness.
RECRUITMENT STRATEGY TO HIRE THE BEST PEOPLE FOR ORGANIZATION Dr. Ahmad Azmy, SE, MM
Journal of Management and Leadership Vol 1 No 2 (2018): Volume 1 - Nomor 2 - November 2018
Publisher : Management and Leadership Study Programme

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Abstract

This study aims to analyze recruitment strategies to fulfil human resource needs. This study uses theory and research results to explain the implications of the recruitment process to meet human resource needs.. Research result explain that the recruitment strategy starts by determining manpower planning which includes job design, job specification, and job description. The next process of determining recruitment strategies includes recruitment sources, recruitment methods, and recruitment stages. Positive implications of recruitment are high motivation, job satisfaction, and performance improvement. So the recruitment strategy is the main activity of human resource management to hire the best talent and own superior competence in achieving the business target of the company.
Bankruptcy Prediction Models Applied on Companies Listed on the Indonesian Stock Exchange (IDX) Harsono Yoewono SE,AK,BBA hons,Mak
Journal of Management and Leadership Vol 1 No 2 (2018): Volume 1 - Nomor 2 - November 2018
Publisher : Management and Leadership Study Programme

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Abstract

This study tries to determine the best BPM (bankruptcy prediction model) method in predicting the bankruptcy (delisting) event amongst the delisted companies from the IDX for the period of 2011-2015. To verify the acuracy rate of those 4 BPMs, that is Altman, Springate, Zmijewski, and Grover, we apply these 4 BPM methods in predicting the non-bankruptcy (non-delisting) event of the paired companies used as the sample. This also mean that we need to measure the Error Type-II (ET-II). On average, the acuracy rate of 4 BPMs in predicting 7 companies NOT to be bankrupt (still-listed) was 82.14%, and coupled with the relevant ET-II at 17.86%. By restricting the prediction only on the bankruptcy (delisting) event, Altman is the best BPM method with an acuracy of 71.43%. Altman becomes the best BPM in predicting the bankruptcy (delisting) event as it has an error rate by 14.29%, lower than the Springate. Although Springate has an acuracy of 71.43%, it has an error rate higher than Altman, that is by 28.57%. Grover and Zmijewski took the third and fourth place respectively in the overall acuracy and in predicting the bankruptcy (delisting) event. By companies, the 4 BPM can predict the bankrupty (delisting) event of PWSI (Panca Wiratama Sakti), that is with ET-I = 0, but not with the delisting event of KARK (Dayaindo Resource International) whose acuracy rate was 0%.
From Penrose to Sirmon: The Evolution of Resource Based Theory Diin Fitri, SE., MM.; Rolan Mauludy Dahlan; Samudra Sukardi
Journal of Management and Leadership Vol 1 No 2 (2018): Volume 1 - Nomor 2 - November 2018
Publisher : Management and Leadership Study Programme

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Abstract

RBT has grown rapidly and become one of the most important theories in strategic management. This paper examines the development of RBT from the initial concept to several contemporary ideas that have grown rapidly in recent years. The exploration uses literature study approachs. This study is expected to provide a comprehensive overview of the historical roots, definitions, relationships between concepts and the direction of contemporary development. The contemporary direction of RBT leads to the integration of resources orchestration with economic theory, the exploration of the microstructure of RBT and the practical implementation of resources orchestration.

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