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Dr. Yuniningsih, S.E., M.Si.
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INDONESIA
Jurnal MEBIS (Manajemen dan Bisnis)
Published by Universitas Pembangunan Nasional Veteran Jawa Timur
ISSN : 25282433     EISSN : 2599283X     DOI : https://doi.org/10.33005/mebis
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
JURNAL MEBIS (MANAJEMEN DAN BISNIS) aims to provide a forum for international researchers on applied Entrepreneurship And Business Development to publish the original articles.The scope of JURNAL MEBIS (MANAJEMEN DAN BISNIS) are Entrepreneurship And Business Development. JURNAL MEBIS (MANAJEMEN DAN BISNIS) published twice in a year, July And December
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 153 Documents
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ANALYSIS OF INCREMENTAL INNOVATION AND RADICAL INNOVATION ON THE COMPETITIVE ADVANTAGE OF LAMPIT PRODUCT MSMES IN THE WETLAND AREA OF HULU SUNGAI UTARA REGENCY M. Hasanur Arifin; Rasyidi Rasyidi; Jainab Jainab; Paulia Paulia; Pahrurazi Pahrurazi
Jurnal MEBIS (Manajemen dan Bisnis) Vol 7 No 2 (2022): December 2022
Publisher : Fakultas Ekonomi dan Bisnis (Gedung B) │UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The performance of MSMEs of HSU lampit products began to decline due to the lack of innovation from the MSMEs of the lampit products themselves. Every MSME must be ready to make changes by innovating because MSMEs will be complicated to compete with their competitors if there is no innovation. MSMEs are required to constantly innovate in today's increasingly modern era. Competition is something that must be faced by a business unit. The objectives of this study are (1) Analyzing incremental innovations on the competitive advantage of LAMPIT product MSMEs in the wetland area of Hulu Sungai Utara Regency, (2) Analyzing radical innovations toward the competitive advantage of LAMPIT product MSMEs in the wetland area of Hulu Sungai Utara Regency. The research method using the research approach used is a quantitative approach. The data collected through the questionnaire was then analyzed using the PLS (Partial Least Square) analysis model using the help of SmartPLS software version 3. The result of this study is that incremental innovations and radical innovations have a significant effect on the competitive advantage of Lampit Product MSMEs in the wetland area of Hulu Sungai Utara Regency.
THE EFFECT OF TRANSPORTATION COSTS ON FOOD PRICES OF SHOPEEFOOD AND GRABFOOD APPLICATIONS Hurian Kamela; Ryan Saputra Alam; Abdullah Sanusi
Jurnal MEBIS (Manajemen dan Bisnis) Vol 7 No 2 (2022): December 2022
Publisher : Fakultas Ekonomi dan Bisnis (Gedung B) │UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v7i1.361

Abstract

Ordering food using online applications is one of the technological developments. The purpose of the study was to analyze transportation costs against the food prices of Shopeefood and Grabfood applications. The research data comes from primary data (questionnaires). The total sample was 61 people, most of whom were in the Jabodetabek area for 2 months (July-August 2022). The research method is to use linear regression. The dependent variable is the Price of Food. Independent variables are Transportation Costs, Normative and Behavioral. The study’s results explained that transportation and normative costs affect the food prices of Shopeefood and Grabfood applications. This provides evidence that people's interest and desire for technological developments, especially food, is very high.
THE IMPACT OF BRAND AUTHENTICITY AND BRAND COMMUNITY ON BRAND TRUST AND MSME GROWTH IN BUKALAPAK PARTNER APPLICATION USERS Chelsy Philycia; Margaretha Pink Berlianto
Jurnal MEBIS (Manajemen dan Bisnis) Vol 7 No 2 (2022): December 2022
Publisher : Fakultas Ekonomi dan Bisnis (Gedung B) │UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v7i1.364

Abstract

The massive growth of SMEs gave an opportunity to the tech industry in creating innovations. Applications with advanced and user-friendly features offered SMEs owners an opportunity to enlarge their businesses. This study’s objective is to discuss the impact of brand authenticity and brand community towards brand trust and SME growth in case of users of Mitra Bukalapak applications. This study uses bootstraping methods as the framework of theory analysis. In data collection, the study is using purposive sampling methtods to 362 community members of Mitra Bukalapak users. The result of this study found that brand consistency, brand customer orientation, brand community has a positive impact on brand trust, and brand trust has a positive impact on SME growth. Therefore, the study will contribute to current knowledge in the tech industry to build the brand and provide information on the impact of brand value development for the SME owners.
CONCEPTUALIZING CONSUMER'S LEARNING ADOPTION OF NEW VALUES Ignasius Heri Satrya Wangsa Wangsa
Jurnal MEBIS (Manajemen dan Bisnis) Vol 7 No 2 (2022): December 2022
Publisher : Fakultas Ekonomi dan Bisnis (Gedung B) │UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v7i1.365

Abstract

The era of modernization has produced paradigm shift offering new way of thinking. In the interactive process that links business with its market, new way of thinking has been created within two domains. First, business is conditioned by its competitive environment to adopt product innovativeness. Consequently, new values exist. Second, market has accumulated consumption experience providing references. Within this perspective consumer learning capability is used to respond the existence of new values. This research aims to discuss learning capability where consumer contextualizes new values ie. transforming the values into new context, and at the same time, develops mechanism for values operationalization. Respondents were chosen among undergraduate students of University "X" - Palembang, and Content Analysis of their narratives was applied. Keywords that are related to consumer learning and the adoption of new values were also identified using emergent coding. Then, quantitative approach ie. Regression Analysis was employed to achieve complete understanding of consumer learning in the adoption of new values.
STUDENTS' PERCEPTION OF THE ABILITY TO ESTABLISH A BUSINESS AND ENTREPRENEURSHIP COURSES AS A SUPPORT FOR COMPETENCE Arief Budiman
Jurnal MEBIS (Manajemen dan Bisnis) Vol 7 No 2 (2022): December 2022
Publisher : Fakultas Ekonomi dan Bisnis (Gedung B) │UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v7i1.367

Abstract

This study aims to determine students' perceptions of the ability to establish a business and entrepreneurship courses to support student competence in establishing a business. This research uses qualitative methods to gain an in-depth understanding of data collection techniques through observation, documentation, and interviews with UPN Veteran Java student Timur taking an entrepreneurship course. The results of the analysis from the interviews that have been conducted state that 98% of the students interviewed have the desire to become an entrepreneur. Furthermore, the interview results stated that some factors hindered students from establishing a business, namely, in the first place, mentioning the factors that hinder financial factors. In second place mentions the inability factor in time management, and the rest in the third place is the fear factor in starting a business. the most decisive in establishing a business is the financial or capital factor. Furthermore, the study’s results stated that students perceive that the entrepreneurship course will later provide positive insights into their desire to become an entrepreneur. So that it can be concluded, it is necessary to have a theory related to entrepreneurship, direct practice related to business ideas, and intense assistance to each group that makes a business idea so that the idea can be adequately realized.
UNDERSTANDING CONSUMER BEHAVIOR WITH COMPULSIVE BUYING DISORDER OF DIAMOND PRODUCTS IN INDONESIA DURING THE COVID-19 PANDEMIC johnny hadi raharjo
Jurnal MEBIS (Manajemen dan Bisnis) Vol 7 No 2 (2022): December 2022
Publisher : Fakultas Ekonomi dan Bisnis (Gedung B) │UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v7i1.369

Abstract

Human character is unique, especially in making purchasing decisions about what his "needs" look like. Interestingly, during this pandemic, based on data in the world, the purchase of luxury products tends to decline, and consumers prefer to meet life support products, in order to survive, but this does not apply to some consumers in Indonesia, where in reality there is an increase in purchases of luxury goods, one of which is only diamond products. This behavior is identified as compulsive buying behavior, and to understand the decision-making process both cognitive and affective dissonance of compulsive buyers. This study used an in-depth interview approach and a saturation point method in extracting information, where this research showed that many buyers were motivated by affective factors, and experienced new problems after making a purchase, despite still making repeated product purchases. This study used profiles of subjects from various classes, from the upper class to the lower class, who had obsessive compulsive behaviors on the buying behavior of gem products.
THE INFLUENCE OF LEADERSHIP ON LPD GROWTH WITH CULTURE AS A CODING VARIABLE Ketut Gunawan
Jurnal MEBIS (Manajemen dan Bisnis) Vol 7 No 2 (2022): December 2022
Publisher : Fakultas Ekonomi dan Bisnis (Gedung B) │UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v7i1.370

Abstract

This study aims to determine the influence of leadership on the growth of Village Credit Institutions (LPD) in Bali and whether the Tri Hita Karana (THK) culture can moderate these influences. The leadership variables adopt eight leadership traits of Asta Brata which include: Indra Brata, Yama Brata, Surya Brata, Candra Brata, Vayu Brata, Bhumi Brata, Varuna Brata and Kwera Brata. Tri Hita Karana culture adopts a philosophy that includes Parhyangan, Pawongan and Palemahan. LPD growth adopts M. Porter's industrial growth strength model which includes: threat of new entrants, supply strength of suppliers, supply strength of buyers, threat of substitution products, and competition. Data collection uses questionnaire techniques and is analyzed with regression analysis and moderator regression analysis. The results of the data analysis show that leadership has a positive and significant effect on LPD growth, and THK culture strengthens the influence of leadership on LPD growth in Bali.
FACTOR ANALYSIS OF THE PHENOMENON OF MASS LAYOFFS AT STARTUPS: MIXED METHOD APPROACH WITH STRUCTURAL EQUATION MODELING Wahyu Fahrul Ridho; Nurul Azizah
Jurnal MEBIS (Manajemen dan Bisnis) Vol 7 No 2 (2022): December 2022
Publisher : Fakultas Ekonomi dan Bisnis (Gedung B) │UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v7i1.373

Abstract

Massive layoffs have occurred amid the rapid growth of startup companies in recent years. This study aims to explore the factors that play a role in the phenomenon of massive startup layoffs. This research use mixed method approach because it is still early to understand the problem. Structured approach is used to construct phenomena through secondary data. From the research results on these variables, results and conclusions are drawn that the phenomenon of startup layoffs is multifactor. The business model that relies on venture capital funding, the priority of growth at the expense of cash flow, and the high cost of startup employees are factors that trigger startups to adopt a mass layoff strategy when macroeconomic factors make venture capital reduce funding and make market conditions unfavourable to grow. While from statistical analysis using PLS-SEM show that funding and startup industry have significant effect on the number of layoff. This research can be a starting point for describing the phenomenon of mass startup layoffs, but it is only limited to exploratory studies related to variables that contribute to the phenomenon. Further research is needed to delve deeper into other factors that make startups more vulnerable to adopting layoff strategies.
CREDIT PERFORMANCE IN BANKING IN INDONESIA DURING 2019-2020 Wikan Isthika; Amalia Nur Chasanah; Mila Sartika
Jurnal MEBIS (Manajemen dan Bisnis) Vol 7 No 2 (2022): December 2022
Publisher : Fakultas Ekonomi dan Bisnis (Gedung B) │UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v7i2.376

Abstract

In 2020, the Covid-19 pandemic occurred which affected all sectors of the economy. One of them is the banking industry. This study aims to see how the performance of bank credit in Indonesia was before the pandemic and in the early years of the pandemic. This study uses the variables capital adequacy ratio (CAR), operating costs to operating income (BOPO), return on assets (ROA), and loan to deposits ratio (LDR) in measuring non-performing loans (NPL) or non-performing financing ( NPF). This study uses monthly data from conventional and Islamic banking financial reports for 2019 and 2020. Data testing uses the classical assumption test and multiple linear regression tests. The results of testing the classical assumptions state that the data is feasible for regression testing. Furthermore, the results of the study found that all variables namely CAR, LDR, ROA and BOPO simultaneously affected the NPL or NPF variable. Meanwhile, partially, it was found that CAR and LDR were proven to be able to affect NPL or NPF, while ROA and BOPO had no effect on NPL or NPF in Indonesian banks for the past two years.
PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP E-COMMERCE INTENTION MELALUI APLIKASI ONLINE SHOP PADA MAHASISWA DI SURABAYA Okto Aditya Suryawirawan
Jurnal Mebis Vol. 4 No. 1 (2019): July 2019
Publisher : Jurnal Mebis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pertumbuhan e-commerce yang pesat dalam kurun waktu 4 tahun terakhir menjadi peluang bisnis yang sangat potensial di Indonesia. Peluang tersebut dapat menjadi alternatif solusi bagi pengangguran di Indonesia yang meningkat pada tahun 2017. Namun melihat bahwa industri digital tergolong industri yang padat modal, perlu kemudian kiranya dikaji kembali arah pemanfaatan peluang tersebut. Fokus dari penciptaan lapangan kerja sebaiknya tidak pada penciptaaan platform-platform e-commerce yang semakin banyak, namun pada bagaimana calon pelaku bisnis dan pelaku bisnis yang sudah ada dapat memanfaatkan platform-platform e-commerce tersebut. Penelitian ini bertujuan untuk menguji pengaruh perceived ease of use dan perceived usefulness terhadap e-commerce intention melalui aplikasi online shop di Surabaya. Sampel yang digunakan dalam penelitian ini adalah mahasiswa. Jenis penelitian ini adalah kuantitatif dengan menggunakan kuisioner sebagai instrumen. Hubungan antar variabelnya kemudian diuji menggunakan partial least square dengan software smartPLS. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh positif signifikan perceived ease of use terhadap e-commerce intention dan pengaruh positif signifikan perceived ease of use terhadap perceived usefulness. Pengaruh perceived usefulness terhadap e-commerce intention ditemukan positif namun tidak signifikan.

Page 10 of 16 | Total Record : 153

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