cover
Contact Name
Fanny Septina
Contact Email
fanny.septina@ciputra.ac.id
Phone
+620317451699
Journal Mail Official
ibm-rme@ciputra.ac.id
Editorial Address
UC Town, Citraland, Surabaya 60219
Location
Kota surabaya,
Jawa timur
INDONESIA
Review of Management and Entrepreneurship
ISSN : 25483536     EISSN : 25483552     DOI : -
Core Subject : Economy, Social,
Journal of research that examines the theory and application of entrepreneurship, management, and business. Publishing one year is twice, in April and October, by Universitas Ciputra, Review of Management and Entrepreneurship aims to: Promote a comprehensive approach to entrepreneurship, management, and business incorporating viewpoints of different disciplines; Strengthen academic exchange with other institutions; Encourage scientist, practicing entrepreneurs, and others to conduct research and other similar activities.
Articles 5 Documents
Search results for , issue "Vol. 5 No. 2 (2021): Review Of Management And Entrepreneurship" : 5 Documents clear
The Effect of Price, Promotion, and Packaging towards Purchase Intention of Stacks Food in Surabaya Daniel Christian Lou
Review of Management and Entrepreneurship Vol. 5 No. 2 (2021): Review Of Management And Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v5i2.1619

Abstract

As the food and beverage industry is growing in Indonesia and businesses are getting more competitive and challenging. This research was conducted to understand the effect of price, promotion, and packaging towards purchase intention of Stacks Food. This research was conducted from September 2020 – December 2020. This research was conducted using the quantitative method and the Likert scale. The population of this research are those located in Surabaya with the minimum age of 16 years old. The sample size is 100 respondents selected using non-probability sampling and purposive sampling method. The data are then analysed with SPSS Statistics 26 using multiple regression analysis. The multiple regression analysis shows that price (Sig value = 0.004), promotion (Sig value = 0.002), and packaging (Sig value = 0.000) have significant influence towards purchase intention. Thus, it can be concluded that price, promotion, and packaging have significant influence towards purchase intention of Stacks Food in Surabaya. Keywords: price; promotion; packaging; purchase intention
Core Self-Evaluation and Job Satisfaction: Mediating Role of Career Commitment Meily Sutanti; Christine Winstinindah Sandroto
Review of Management and Entrepreneurship Vol. 5 No. 2 (2021): Review Of Management And Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v5i2.1647

Abstract

This study aims to determine the effect of core self-evaluation on job satisfaction mediated by career commitment in IBM-JTI employees. The sampling technique was convenience sampling, using 86 samples. This research's data analysis method is the mediation test using the Preacher-Hayes The Simple Mediation Model. The results of data processing using SPSS 22 for windows with macros and syntax. This study's results indicate that core self-evaluation and career commitment have a direct effect on job satisfaction. The effect of core self-evaluation on job satisfaction is not mediated by career commitment. Core self-evaluation does not affect career commitment. Keywords: Core Self-Evaluation; Career Commitment; Job Satisfaction
The Effect of Compensation and Competence on Performance with Motivation as a Variable Intervening an Employee in Partners of the Central Statistic Agency, Lubuklinggau City, South Sumatra, Indonesia Yohanes Susanto; Farid Oktovianus; Fellyanus Habaora; Jefirstson Richset Riwukore
Review of Management and Entrepreneurship Vol. 5 No. 2 (2021): Review Of Management And Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v5i2.1778

Abstract

The purpose of this research was to determine the effect of compensation and competence on performance with motivation as a variable intervening an employee. The research has been conducted for 6 months, namely June to December 2019 at the Central Bureau of Statistics of Kota Lubuklinggau, South Sumatra Province, Indonesia. The population in this research were 133 respondents. This research is explanatory research using primary data and secondary data. Primary data collection methods use interview techniques and questionnaires, in addition to conducting field observations. Secondary data were collected using documentation techniques. The data analysis uses the statistical analysis of the Structural Equation Model (SEM) based on predetermined hypotheses including compensation, competence, and motivation which partially or jointly affect the performance of partners at the Central Bureau of Statistics Office in Kota Lubuklinggau. The results showed that the aspects of compensation and competence at the Office of the Central Bureau of Statistics in Kota Lubuklinggau have not been fulfilled optimally. Partially, there is a positive and significant relationship between compensation toward motivation, competence toward performance, compensation and competence toward performance, but there is no positive and significant effect between compensation toward performance, motivation toward performance, as well as compensation-competence-motivation together toward performance, and there is also a positive but not significant influence between competence toward motivation. The results of this research indicate that there needs to be an improvement in competence and compensation from the Office of the Central Bureau of Statistics of Kota Lubuklinggau to its partners.
The Effect of Product Quality, Price, and Promotion toward Students’ Purchase Decision for Telkomsel Products Michel Vincencia; Natalia Christiani
Review of Management and Entrepreneurship Vol. 5 No. 2 (2021): Review Of Management And Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v5i2.1803

Abstract

This study aims to test the effect of product quality, price, and promotion on purchasing decisions. This research specifically focuses on Universitas Ciputra Surabaya students majoring in International Business Management (BMI). This study uses quantitative methods with a total response of 105 students collected from online questionnaires using a 5-point Likert scale measurement. Data were analyzed using SPSS software. The results of this study concluded that product quality did not have a significant effect on student purchasing decisions at Universitas Ciputra Surabaya. Meanwhile, price and promotion significantly influence student purchasing decisions at Universitas Ciputra Surabaya. The results of this research show that both Price (Sig. value = 0.006) and Promotion (Sig. value = 0.002) significantly affects purchase decision, while Product Quality (Sig. value = 0.058) does not have significant influence toward purchase decision. Moreover, the study found that there is a positive relationship between Product Quality, Price, and Promotion toward students' purchase decision for Telkomsel products with the degree of independent variable explaining the effect of Telkomsel product purchasing decisions by 47.3%.
Increased Employee Productivity with The Application of e-HRM: Increased Employee Productivity with The Application of e-HRM (Case Studies at Pradita University) Devi rahnjen Wijayadne
Review of Management and Entrepreneurship Vol. 5 No. 2 (2021): Review Of Management And Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v5i2.2320

Abstract

This research examines the role of e-HRM (electronic Human Resources Management) in improving employee productivity in higher education. The goal of this empirical study is to confirm and examine this e-HRM usage in higher education. Adaptive structuration theory (AST) is used, to understand the role of e-HRM in improving employee productivity. social factors and technological characteristics interact to affect group outcomes. AST argues that technology usage provides social structures to engage employees in social interaction that both enable and constrain human action within the firm. Research models are analyzed using linear regression and the result is indeed finding a positive effect of e-HRM usage on employee productivity that supports AST. E-HRM can help to streamline operational HRM activities; accelerate HR processes; improve communication between stakeholders include existed employees, potential employees, and management; reduce administrative tasks and HR staff headcount; and capture, create and transfer some HR knowledge more accurately and speedily for employee training and development. These advantages can help to increase employee productivity.

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