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Review of Management and Entrepreneurship
Published by Universitas Ciputra Surabaya
ISSN : 25483536     EISSN : 25483552     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Journal of research that examines the theory and application of entrepreneurship, management, and business. Publishing one year is twice, in April and October, by Universitas Ciputra, Review of Management and Entrepreneurship aims to: Promote a comprehensive approach to entrepreneurship, management, and business incorporating viewpoints of different disciplines; Strengthen academic exchange with other institutions; Encourage scientist, practicing entrepreneurs, and others to conduct research and other similar activities.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 6 No. 1 (2022): Review Of Management And Entrepreneurship" : 5 Documents clear
The Analysis of Consumer Preference on Product Attributes of Koeliner Ecoe Taro Chip Verren Lionyta Dos Reis; Helena Sidharta; I Bagus Yosia Wiyakusuma
Review of Management and Entrepreneurship Vol. 6 No. 1 (2022): Review Of Management And Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v6i1.2236

Abstract

Consumer preference on the attributes of a product can be useful for company, one of them is to predict the appropriate product for consumers. Company can improve and provide a product based on the choice of attributes that are preferred and desired by consumers so that company can to provide product inventory in accordance with consumer choice. Koeliner Ecoe is one of the UMKM can take the advantage of consumer preference to allocate capital according by the consumers in choosing Koeliner Ecoe taro chip product. The purpose of this research is to know the product attributes that are the most preffered and considered by the consumers in choosing Koeliner Ecoe taro chip product in order to assist the company in arranging improvement strategy and product development of Koeliner Ecoe taro chip in the future. The research site is located in Citraland area, West Surabaya. The sample collection uses purposive sampling technique by distributing questionnaire to respondents as many as 90 people. The analysis model in this research uses conjoint analysis with fractional factorial design approach. The results of this research show that product attribute levels of Koeliner Ecoe taro chip that are the most preferred by the consumers is that using standing pouch doff packaging with sticker one-sided (front) packaging design, the preferred price of Rp 7.000, the selected flavor variant is savory salted with slightly red yellow chip color. The order of important of attribute which affects consumer preference in choosing Koeliner Ecoe taro chip based on important value from the highest value to the lowest value is that price, packaging, packaging design, flavor, chip color.
Influence of Service Quality on Customer Engagement with Customer Emotions as an Intervening Variable in Aman Cepat Company Veronica Puspitasari Susanto; Christian Herdinata
Review of Management and Entrepreneurship Vol. 6 No. 1 (2022): Review Of Management And Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v6i1.2351

Abstract

Aman Cepat is a family business that runs in the shipping service sector. Aman Cepat has problems in sales which have not reached the sales target. Moreover, Aman Cepat has customer complaints regarding its ser- vice quality dimensions (personnel, outcome, and social quality), and cur- rently, competition in the expedition service sector is getting tougher. This research aims to test and analyze the influence of service quality dimen- sions towards customer emotions and the effect of customer emotions on customer engagement of Aman Cepat. The benefit of this research is that it is expected that the Aman Cepat Company can provide better quality in service. This research has novelty in the field of the industry being studied. The population of this research is the active B2B customer of the company, and the samples are 78 respondents, who were chosen using the saturated sampling method. This research uses the Partial Least Square Structural Equation Modelling. The results show those service quality dimensions have a significant influence on customer emotions, and the customer emotions variable also has a considerable influence on the customer engagement of Aman Cepat.
Transformational Leadership on Performance: Mediating Role of Flexible Work Arrangements and Work Engagements (Study on the Coffee Shop Industry in Yogyakarta) Muhammad Faiq Jauhar; Andriyastuti Suratman
Review of Management and Entrepreneurship Vol. 6 No. 1 (2022): Review Of Management And Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v6i1.2385

Abstract

This study deals with the effect of transformational leadership and flexible work arrangement on performance through work engagement as an intervening variable in the cafe industry in Yogyakarta. The purpose of this study was to determine the effect of the variables to be studied, namely transformational leadership, flexible work arrangement, work en- gagement, and performance. Respondents in this study were 106 workers from 34 cafes in Yogyakarta. The data collection method in this study used a questionnaire with 5 Likert scales. The results of this study indicate that there is a positive effect of the variables tested for both direct and indirect impact. However, the value is not greater than the immediate effect. This research aims to increase the opportunities for determining flexible work arrangements, strengthening transformational leadership, especially em- ployee motivation and involvement, and maintaining performance through a suitable communication process.
The Effect of Financial Technology on the Performance of Micro, Small, and Medium Businesses Sumani Sumani; Ignatius Bryan Prasetya
Review of Management and Entrepreneurship Vol. 6 No. 1 (2022): Review Of Management And Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v6i1.2442

Abstract

Micro, small, and medium enterprises dominate the number of entrepreneurs in developing countries like Indonesia. Even though the scale enterprises are small, MSM entrepreneurs can’t be separated from tech- nology in the current era. Therefore, this study aims to analyze how finan- cial technology can affect the performance of Micro Small. and Medium Enterprises in Jakarta, Bogor, Depok, Tangerang and Bekasi. The data taken for this study is primary data obtained through the distribution of online questionnaires to MSM entrepreneurs in Jakarta, Bogor, Depok, Tangerang, and Bekasi. The number of samples in this study was 130 respondents with a non-probability sampling method with purposive sampling technique. The research data that has been obtained were analyzed using SPSS 26 software. The results showed that the use of financial technology did not significantly affect the performance of MSMEs. Meanwhile, financial tech- nology funding, cash back, or promos on products sold affects the perfor- mance of MSMEs. Maybe, it should be Micro, small, medium.
Technology Acceptance Model (TAM) Factors and Social Factors Analysis through Attitude towards to Use on Intention to Purchase of Kisah Kita Ngopi Online Café Paskalis Dio Bramantyo; Christina Whidya Utami
Review of Management and Entrepreneurship Vol. 6 No. 1 (2022): Review Of Management And Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v6i1.2456

Abstract

The covid-19 pandemic has forced entrepreneurs to switch to online sales, including Kisah Kita Ngopi (KKN) Café. It is essential to know the factors that affect a customer’s Intention to Purchase when online, such as the TAM Factors (perceived usefulness, perceived ease of use) and social factors (social influence, peer influence) attitude towards to use in using online applications. This research uses the SEM data analysis method as- sisted by Partial Least Square (PLS) software. Data collection is carried out by distributing questionnaires in the form of Google forms to people in Sidoarjo and Surabaya who have made online purchases at the KKN Café. In this study, the random sampling technique obtained 85 respondents. The results of this study indicate that (1) perceived usefulness affects atti- tude toward mobile app use, (2) perceived ease of use affects attitude to- ward mobile app use, (3) social influence does not affect attitude toward mobile app use, (4) peer influence affects attitude towards mobile app use, (5) attitude towards mobile app user does not affect intention to purchase, (6) perceived usefulness does not affect intention to purchase, (7) perceived ease of use does not affect intention to purchase, (8) social influence does not affect intention to purchase, and (9) peer influence does not affect intention to purchase. Therefore, based on the results of this study, it can be concluded that the TAM factors scores are higher than those related to social factors with regards to attitude towards to use.

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