cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Aris Indriyanti, S.Pd., M.Pd.
Contact Email
aris@stieykp.ac.id
Phone
+6281328025208
Journal Mail Official
primaekonomika@stieykp.ac.id
Editorial Address
Jl. Godean Km 3 Tambak Yogyakarta
Location
Kab. bantul,
Daerah istimewa yogyakarta
INDONESIA
Prima Ekonomika : Jurnal Ekonomi dan Bisnis
Published by Sekolah Tinggi Ilmu Ekonomi YKP
ISSN : 20870817     EISSN : 26214148     DOI : 10.37330/prima-ekonomika
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Prima Ekonomika merupakan jurnal ilmiah berkala tentang ekonomi dab bisnis. Frekuensi terbit setiap 6 bulan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol 11 No 1 (2020): prima ekonomika" : 5 Documents clear
KEUNGGULAN PRODUK BERBASIS KOMPETENSI PENGETAHUAN PASAR DALAM MENINGKATKAN KINERJA PEMASARAN Ageng Prasetyo
Prima Ekonomika Vol 11 No 1 (2020): prima ekonomika
Publisher : STIE "YKP" YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRACTThis study focus on how the company need to know about the market expectation before theproduct was launched esspecially in Kelompok Pengrajin Krupuk Rambak Desa Penanggulan,Pegandon, Kendal in 2019. The ability of the company to know the market was called themarket knowledge competence. Its concist of three major aspects such as customer knowledgecompetence, competitor knowledge competence and the interface between R&D with marketingdepartment. The higher market knowledge competence was predicted can creates the higher thecompetitive advantage in the market place. And as the result the competitive advantage canincrease the marketing performance, these was inluded sales volume, sales growth andcustomers growth. Populations of this study were 1000 customers of Kelompok PengrajinKrupuk Rambak Desa Penanggulan, Pegandon, Kendal, and the samples of this study were 100customers which devided into 2 categories of monthly purchases amount. We expected thisstudy could be applied in the company in order to support policies and strategies in themarketing field mainly on developing new products.Keywords : marketing knowledge competences, competitive advantages, marketingperformance.
PENGARUH TIPE KETERLIBATAN ENDURING KONSUMEN TERHADAP KEPERCAYAAN MEREK DAN DAMPAKNYA PADA KEPUTUSAN PEMBELIAN PRODUK SMARTPHONE Siti Nurhayati
Prima Ekonomika Vol 11 No 1 (2020): prima ekonomika
Publisher : STIE "YKP" YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRACTThis study aims to determine the extent to which the type of involvement of consumerenduring on brand trust and its impact on the decision to purchase Samsung smartphoneproducts in Yogyakarta Special Region. The population of this study is Samsung smartphoneusers in Yogyakarta Special Region by using the number of samples of 200 respondents.Sampling using nonprobability sampling technique, while the technique of determining thesample using purposive sampling. The data in the study will be taken using a questionnaire.In this research, hypothesis test is done by using simple linear regression analysis, processedby using SPSS 20.0 program, it is necessary to know the influence of independent variable todependent variable. Tests of parameter values generated will be done by using t-test and testcoefficient of determination (R²).The results of this study indicate that the involvement of consumer enduringsignificant effect on brand trust, brand trust effect on purchasing decisions. Brand trust has asignificant effect as an intervening variable between the variables of enduring consumerengagement and purchasing decisions. This can be seen from the adjusted value of R2 on modelI = 0.037 smaller than the value of adjusted R2 on model II = 0.084.Keywords: type of enduring engagement, brand trust, purchase decision.
PENGARUH PAJAK DAERAH DAN RETRIBUSI DAERAH TERHADAP PENINGKATAN PENDAPATAN ASLI DAERAH (PAD) PROVINSI DAERAH ISTIMEWA YOGYAKARTA (2013-2017) Ratna Ambar Mintarsih; Rukmana Is Lampunu
Prima Ekonomika Vol 11 No 1 (2020): prima ekonomika
Publisher : STIE "YKP" YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRACTThe purpose of this study was to measure the effect of regional taxes andlocal user fees on increasing local own-source revenue in the province ofYogyakarta Special Region in the 2013-2017 period. The data used in this study aresecondary data obtained from the official website of the Central Statistics Agencyin the form of the APBD report of the Special Region of Yogyakarta. The populationand sample in this study are all districts and cities in the Yogyakarta Special Regionprovince. Data analysis techniques used in this study were descriptive statisticalanalysis, multiple regression analysis, and hypothesis testing consisting of t test, Ftest and determination test (R2) as well as calculation of effective contributions,which were tested using SPSS 2.3.Based on testing the hypothesis by using the t test, it was concluded thatlocal taxes affect the increase in regional own-source revenue and local user feesdo not affect the increase in regional original income. Based on the results of the Ftest of regional taxes and regional levies together affect the increase in localrevenue. determination (R2) is known that the adjusted R square result is 0.910 or91.0%, this shows that local original income can be explained by the local taxvariable and regional retribution of 91.0%. As for the results of the calculation ofeffective contributions, it is known that the contribution of local taxes by 89.19% tothe increase in local revenue while for the regional levies the contribution of theeffect on the increase in the local revenue is only 2.61%.Keywords: Regional Tax, Regional Retribution, and Local Original Revenue(PAD).
PENGARUH DESAIN PEKERJAAN DAN KOMUNIKASI TERHADAP KINERJA PEGAWAI PADA DINAS PENDIDIKAN, PEMUDA, DAN OLAHRAGA KABUPATEN MAMUJU Aris Indriyanti; Supriadi supriadi; mochamad rofik
Prima Ekonomika Vol 11 No 1 (2020): prima ekonomika
Publisher : STIE "YKP" YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRACTThis study aims to determine the effect of Job Design and Communication on EmployeePerformance in the Department of Education, Youth, and Sports Mamuju Regency together orpartially and to find out variables that significantly influence employee performance. Theindependent variable used in this study is Job Design (X1), Communication (X2). While thedependent variable is employee performance (Y). The research method used in this study is aquantitative research method using a sample of 95 respondents. Sampling using Censustechniques. Data analysis methods used in this study are descriptive analysis methods andmultiple linear regression analysis. Data processing is performed using SPSS 20 for Windowscomputer software.F test results in this study indicate the value of sig F is 0,000 <0.005 which means that JobDesign and Communication together have a significant influence on employee performance.This shows that job design is the most dominant factor influencing employee performance. It isevident from the research that has been done that shows the beta value for each independentvariable is obtained value, namely for the job design factor (X1) of 1.065 and the beta value forcommunication factors (X2) of 0.843. This means that the job design factor (X1) is moredominant than the communication factor (X2) on employee performance. Based on theinterpretation of the results of data analysis it is known that the hypothesis stating job designis the most dominant factor influencing the performance of employees in the education, youth,and sports services in Mamuju Regency.Keywords: Job Design, Communication, and Employee Performance
MYOPIA, KOMODIFIKASI DAN MEMBANGUN PARADIGMA PENELITIAN KONSTRUKSIONIS DI INDONESIA Aditya Hera Nurmoko
Prima Ekonomika Vol 11 No 1 (2020): prima ekonomika
Publisher : STIE "YKP" YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This article will discuss research myopia in Indonesia as a problem that can beovercome by the commodification of research that supports each other betweenquantitative and qualitative research, balanced so that not only the theory test exists, buttheories born of Indonesian academics are available to be tested by Indonesians andoutside in an effort to build a constructionist research that is building own theories thatare not independent of the west and are able to fill continuity, critical and advanced forthe future.Keywords: Myopia, Commidification, Paradigm

Page 1 of 1 | Total Record : 5

 1 

Filter by Year

2020 2020


Reset
Filter By Issues
All Issue Vol 14 No 2 (2023): Prima Ekonomika Vol 14 No 1 (2023): Prima Ekonomika Vol 13 No 2 (2022): Prima Ekonomika Vol 13 No 1 (2022): Prima Ekonomika Vol 12 No 2 (2021): Prima Ekonomika Vol 12 No 1 (2021): Prima Ekonomika Vol 11 No 2 (2020): prima ekonomika Vol 11 No 1 (2020): prima ekonomika Vol 10 No 2 (2019): Prima Ekonomika Vol 10 No 1 (2019): Prima Ekonomika Vol 9 No 2 (2018): Prima Ekonomika Vol 9 No 1 (2018): Prima Ekonomika Vol 8 No 2 (2017): Prima Ekonomika Vol 8 No 1 (2017): Prima Ekonomika Vol 7 No 2 (2016): Prima Ekonomika Vol 7 No 1 (2016): Prima Ekonomika Vol 6 No 2 (2015): Prima Ekonomika Vol 6 No 1 (2015): Prima Ekonomika Vol 5 No 1 (2014): Prima Ekonomika Vol 4 No 1 (2013): Prima Ekonomika More Issue