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Dr. Wiwik Sushartami, M.A.
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Tourism Studies Program Faculty of Cultural Sciences Universitas Gadjah Mada Jalan Sosiohumaniora No 1, Yogyakarta, 55281
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INDONESIA
Gadjah Mada Journal of Tourism Studies
Published by Universitas Gadjah Mada
ISSN : 26219522     EISSN : 26219948     DOI : 10.22146/gamajts
Core Subject : Humanities, Social,
Humanities Environmental Science Social Sciences
Gadjah Mada Journal of Tourism Studies is an Indonesian Tourism Journal published periodically by Tourism Studies Program, Faculty of Cultural Sciences Universitas Gadjah Mada focusing specifically on the Indonesian tourism studies. The Gadjah Mada Journal of Tourism Studies seeks to advance the field by examining economic, social, cultural and environmental aspects of Indonesian tourism studies at a number of scales. The journal welcomes research reports, conceptual works, empirical studies, theoretical application and book reviews particularly where it supports the development of Indonesian tourism studies through enabling more critical approach of new ideas and concept. While the focus of the journal is related to tourism studies field, the journal also consider other scientific articles that examine tourism from other disciplines perspectives such as anthropology, archaelogy, economic, political science, biology, philosphy, psychology, etc. More specifically, the journal will consider articles with issue investigation related to community development, tourism typologies, ecotourism, rural tourism, hospitality and tourism industry, marketing studies, risk management, accreditation scheme and policy, environmental sustainability, protected areas, cultural studies, heritage studies management, interpretation, politics of tourism, poverty alleviation, gender studies, education and issue of justice and peace through tourism.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 35 Documents
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Visitor's Characteristic and Motivation at Museum Prasasti as Dark Tourism Site in Jakarta Risang Dahana Giri
Gadjah Mada Journal of Tourism Studies Vol 2, No 1 (2019)
Publisher : Program Studi Pariwisata Fakultas Ilmu Budaya Universitas Gadjah Mada Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamajts.v2i1.56843

Abstract

Tourists are pushed to travel to different destinations, either pleasant or macabre destinations, for various motives. Tourist motivation which determines one’s behaviour can be used to understand the tourists’ needs, destination, and choice of activities. This research aimed to investigate local tourists’ characteristics and motivation for visiting Museum Prasasti, which formerly served as a Dutch cemetery. It was conducted due to the limited number of researches on tourists’ visitation to cemetery sites in Indonesia. The research was conducted at Museum Prasasti, Jakarta. The data collection gained from the paper-based questionnaires using the Likert scale. This quantitative method was used to measure tourists’ tendency during their stay at Museum Prasasti. The measurement of motivation was divided into four major motivations: engaging entertainment, dark experience, unique learning experience, and casual interest. By collecting the data from101 responses, this research shows that local tourists at Museum Prasasti are mostly female, under the age of 30, students, and come from lower-middle-class society. The unique learning experience is the most favourable motivation that drives local tourists to visit Museum Prasasti. They visit the museum for educational purposes (to increase their knowledge, understand well-known places regarding their historical heritage, and learn their history). The dark experience motivation least likely motivates them (to see well-known locations for their paranormal activity, experience paranormal activity firsthand, and witness the aftermath of deaths).
Uploading Social Media as Indirect Promotion Strategies in Film Destination Tourism: Re-Enactment of Ada Apa dengan Cinta 2 in Sellie Coffee Ju Hee Bhin
Gadjah Mada Journal of Tourism Studies Vol 2, No 1 (2019)
Publisher : Program Studi Pariwisata Fakultas Ilmu Budaya Universitas Gadjah Mada Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamajts.v2i1.56844

Abstract

This study aims at understanding tourist activities and re-enactment of AADC 2 that can potentially be an indirect promotion strategy of Sellie Coffee. Uploading photography of the reenactment of AADC 2 in social media leads to a sensational indirect promotion strategy that needs to be paid any attention. This study is conducted in Sellie Coffee, located in Jalan Prawirotaman, Yogyakarta, Indonesia. This research employs qualitative approach and all the data is obtained through literature study, observation, and interview. The research results show that Instagram, one of a popular social media, provides a complete communication facility, from tourism branding to usergenerated content photography. Moreover, the activity of uploading photos related to AADC 2 in Sellie Coffee visited by film tourists in social media has become one of indirect promotion strategies.
The Roles of Dive Centers in Conserving Coral Reefs to Support Tourism Industry in Gili Trawangan I Gusti Ngurah Paulus Widya Eka Saputra
Gadjah Mada Journal of Tourism Studies Vol 2, No 1 (2019)
Publisher : Program Studi Pariwisata Fakultas Ilmu Budaya Universitas Gadjah Mada Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamajts.v2i1.56845

Abstract

Gili Trawangan is a popular tourism destination among scuba divers and snorkelers. It is renowned for its diverse coral reefs and marine life. However, the rapid growth of the tourism industry has a degrading impact on the condition of coral reefs. It is recorded that 25 dive centres are operating on the island. As one of the primary tourism stakeholders, the dive centre has a vital role in conserving coral reefs to support the tourism industry, to protect coral reefs as a natural resource and tourism attraction. This research has two objectives—identifying the roles of the dive centres in coral reef conservation and emphasising their focuses in supporting the tourism industry in Gili Trawangan through conservation programs. This study is qualitative research, conducted at five dive centres in Gili Trawangan. This research reveals that the five dive centres have been carrying out numerous roles in conserving coral reefs in order to support the tourism industry on the island. Moreover, each of the dive centres has various and different outcome focuses on programs they implement. Dive centres in Gili Trawangan have established a partnership with other stakeholders in order to ease implementation of their programs and to involve as many parties in conserving coral reefs.
A Critical Perspective of the Unique Selling Point for Sustainable Tourism Development: Pentingsari Tourism Villag Raden Rucitarahma Ristiawan
Gadjah Mada Journal of Tourism Studies Vol 2, No 1 (2019)
Publisher : Program Studi Pariwisata Fakultas Ilmu Budaya Universitas Gadjah Mada Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamajts.v2i1.56848

Abstract

The proliferation of community-based tourism village development in Indonesia context promises an ideal model of alternative tourism that puts its main central concern in empowering community. This model could also escalate the community participation and emancipation in their development process through enabling tourism activities surround their area. However, the raising numbers of community-based tourism villages that mostly appear with similar product characteristic and unique selling point, for example in Yogyakarta, Indonesia, has also encouraged challenges in terms of product competition and development. This study aims at identifying the potentials and challenges of the Unique Selling Point of Pentingsari Tourism Village through enabling sustainable tourism product development and marketing lens. Through employing a qualitative case study approach, the data gathered mostly through observation and interview with local community tourism organization members. The findings show that to some extent, sustainable tourism village development paradigm can also encourage the unsustainable practices of tourism development if the paradigm is only be applied partially in a tourism village site.
Dinamika Keterlibatan Masyarakat dalam Pengembangan Fasilitas di Objek Wisata Pantai Cemara Sew Fitria Nurmalita Sari
Gadjah Mada Journal of Tourism Studies Vol 2, No 1 (2019)
Publisher : Program Studi Pariwisata Fakultas Ilmu Budaya Universitas Gadjah Mada Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamajts.v2i1.56849

Abstract

This study aims at describing the involvement of the local community in developing facilities in Cemara Sewu Beach. Based on observations and interviews, it was found that the local community of Grogol VII were actively involved in providing facilities by contributing ideas, energy, and even materials such as money. Through the provision of these facilities, the community can obtain economic benefits, such as new jobs and business opportunities that can give them additional income.
Environmental Impacts Management of the Coachella Valley Music and Arts Festival Anindya Kenyo Larasti
Gadjah Mada Journal of Tourism Studies Vol 2, No 2 (2019)
Publisher : Program Studi Pariwisata Fakultas Ilmu Budaya Universitas Gadjah Mada Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamajts.v2i2.56851

Abstract

The sustainability of music festivals is an urgent issue that must be discussed. Without careful consideration of environmental impacts, the short-term economic gain becomes a long-term fiasco. Coachella, the second-largest music festival in the US and the highest-grossing festival in the world, is possible to harm the environment. It provides pressure by bringing a hundred thousands of people at the same time and place. If the festival damages the environment, it will be costly and taking a long time to preserve the ecosystem. Therefore, it is crucial to assess the management of environmental impacts to recognise how a music festival could increase its environmental sustainability. The analysis ascertained qualitatively by using an approach of energy usage, waste generated, and transport emission produced (Fredline et al., 2005).The result shows that much work has been done by Coachella organisers to reduce the environmental impact of the music festival they organised. First, the energy used in Coachella does not have too much impact on the environment because Coachella has applied sustainable energy framework. Next, in term of waste management, Coachella has been trying to minimise waste generated during the event by organising a massive waste sorting program. It can be said that the program has been quite successful at managing waste. Last, emissions produced from transport have the worst impact on the environment because it directly contributes to climate change. Furthermore, the organisers cannot control the number of vehicles used by attendees because this subject is at the preference of each attendee, and the organiser cannot fully control it. 
Environmental Psychology Approach: Understanding Tourist’s Intention to Reducing Food Waste in Badung Regency, Bali, Indonesia Indah Andesta
Gadjah Mada Journal of Tourism Studies Vol 2, No 2 (2019)
Publisher : Program Studi Pariwisata Fakultas Ilmu Budaya Universitas Gadjah Mada Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamajts.v2i2.56853

Abstract

Bali is one of the destinations with the highest tourist visiting in Indonesia. One concern is food waste produced by tourists during the holiday. Most of the food waste comes from consumers level. Thus, needed to understand what factors influence of tourist’s intention to reduce food waste during the holiday. This study aims to understand tourist behavioural intention of reducing food waste during the holiday. The conceptual model was built based on the new environmental paradigm scale and environmental psychology approach. There are six hypotheses designed through environmental attitude, feeling personal responsibility, knowledge and intention to reduce food waste during vocation. Correlation and multiple regression were chosen to analyse the data. Environmental attitude did not have a direct association of tourist’s intention to reduce food waste (p-value=.23). Meanwhile, feeling personal responsibility and knowledge to reduce food waste has a significant relationship with the outcome (p-value=.001). In the environmental attitude, both local and foreign tourists are not profoundly correlated with the understanding of tourist’s intention to reduce food waste during the holiday. Overall, the study concludes that tourists can figure out the intention of reducing food waste, even though they do not concern about general environmental attitude.
Perbedaan Persepsi Wisatawan Perempuan dan Laki-laki Mancanegara terhadap Keselamatan dan Keamanan Wisata di Kota Yogyakarta Junanto Junanto
Gadjah Mada Journal of Tourism Studies Vol 2, No 2 (2019)
Publisher : Program Studi Pariwisata Fakultas Ilmu Budaya Universitas Gadjah Mada Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamajts.v2i2.56855

Abstract

Tourism safety and security is one of the most important aspects of the tourism industry. Bad perception of tourism safety and security could greatly hinder the growth of tourists in a city. Gender, which is a topic highly related to tourism safety and security, has often been debated among researchers hence is a very intriguing issue to examine further. Therefore, research that analyses the safety and security of Yogyakarta city from the perspective of gender is extremely valuable and important. This research uses a quantitative descriptive method with a total of 102 respondents to figure out their perception toward tourism safety and security in Yogyakarta City. The quota sampling method is used to obtain a balanced proportion of male and female respondents in this research. The result shows that foreign tourists perceive Yogyakarta City as “Safe” in tourism safety and security. However, out of four dimensions that are used in this research, one dimension that discusses traffic safety in Yogyakarta has been perceived as “Unsafe” by foreign tourists. From the gender perspective, data shows that male foreign tourists perceived Yogyakarta as a safer tourist destination than female foreign tourists.
Perspektif Konsumen terhadap Pemasaran Paket MICE pada Departemen Pemasaran Hotel Aston Madiun Priscila Triviana Dewi
Gadjah Mada Journal of Tourism Studies Vol 2, No 2 (2019)
Publisher : Program Studi Pariwisata Fakultas Ilmu Budaya Universitas Gadjah Mada Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamajts.v2i2.56856

Abstract

This study discusses the consumer perspective about the marketing activities of MICE packages organised by the Sales and Marketing Department at Aston Madiun Hotel and Conference Center. The component of organising marketing activities to be evaluated refers to the Marketing Mix model developed by Kotler (2014) knows as 4Ps (product, price, promotion, and place). In this study, researchers used quantitative and qualitative data. Data collection is done by distributing questionnaires to 112 respondents determined through purposive sampling, namely visitors who have purchased MICE packages at Aston Madiun Hotel and Conference Center. Data collection was also obtained from interviews with guests and the Sales and Marketing Department as organisers of hotel marketing activities, observation and literature. In order to formulate the overall evaluation steps, an analysis of the four sectors of hotel marketing activities was carried out in the form of analysis, planning, implementation, and evaluation whose results will be described descriptively. The results showed that the overall marketing mix component received a positive response from guests who had purchased the MICE package at the Aston Madiun Hotel. Two questionnaire items obtain quite low scores, namely hotel items routinely offer and update the details of MICE packages directly to companies and hotels utilising all print media for marketing MICE package activities. The data obtained from the study will be used as study material to evaluate the marketing activities of the Marketing Department in marketing an Aston Madiun Hotel service product, in the form of accuracy of analysis, product development that is in line with the main potential of the hotel, implementation of targeted market segmentation and always evaluating every marketing process that has been passed.
Citra Objek Wisata Kampung Lawas Maspati, Kota Surabaya di Mata Wisatawan Nusantara Tiara Wardani
Gadjah Mada Journal of Tourism Studies Vol 2, No 2 (2019)
Publisher : Program Studi Pariwisata Fakultas Ilmu Budaya Universitas Gadjah Mada Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamajts.v2i2.56857

Abstract

This study aimed to determine the image of Kampung Lawas Maspati as perceived by domestic tourists and how to improve the image. Kampung Lawas Maspati is known as a kampong tourist attraction in Surabaya that has the community’s local historical value and wisdom as its attraction. This research used quantitative and qualitative data. The data collected through questionnaires distributed to 92 respondents. Besides, interviews were employed with the organiser of tourist attraction and visitors. The result showed that Kampung Lawas Maspati has an excellent image as perceived by the domestic tourist, for the cognitive and affective component, also the overall image. Therefore, the efforts to improve the image by improving each component and creating innovation for tourist activity.

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