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Marina Wardaya
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VCD (Journal of Visual Communication Design)
Published by Universitas Ciputra Surabaya
ISSN : 25485342     EISSN : 25485350     DOI : -
Core Subject : Art, Social,
Arts Social Sciences
VCD aims as a forum for academics, educators, and practitioners from around the world to communicate research papers, conceptual papers, and best practices about the dynamics of the creative industry Coverage of VCD includes, but is not limited to issues surrounding: Graphic design Visual Communication Comic and Illustration Advertising Photography Film and Videography Animation Design and Culture Study Game Design
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 1 No. 1 (2016)" : 5 Documents clear
Signage and Wayfinding Design of DR. H. Kumpulan Pane Regional General Hospital in Tebing Tinggi North Sumatera Rama Sadrakh Situmorang; Wirania Swasty
VCD Vol. 1 No. 1 (2016)
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3223.54 KB) | DOI: 10.37715/vcd.v1i1.318

Abstract

The General Hospital Dr. H. Kumpulan Pane is a type B hospital with the largest and the most complete facilities compare to other hospitals in Tebing Tinggi, North Sumatera. Signage and wayfinding in this hospital have not been well integrated. There are a lot of signage which is small so that the text and symbol that are unclear, installation of signage are not proper, the color used are not appropriate and typography used are different. Those signage and wayfinding make people difficult to find direction and found the location so that signage have not been effective. This study used field observation, interviews and questionnaires to collect data, as well as comparison matrix to analyze data. The signage design is created by combining text and symbols (pictograms). The theme used is clean, hygienic and simple in accordance with the identity of the characters of the hospital. The shape used on the signage is taken from the shape of the hospital logo and colors taken from the typical icon from North Sumatera namely kenanga flowers and parrots. The color obtained are yellow, black and white, so that the results of signage has its own character. The results are expected to design signage that could help patients and hospital visitors in finding the intended location and improve the services in this Dr. H. Kumpulan Pane Hospital in Tebing Tinggi North Sumatera.
The Design of Klettern Media Promotion Nurvivi Hamdani; Ananda Risya Triani
VCD Vol. 1 No. 1 (2016)
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2626.777 KB) | DOI: 10.37715/vcd.v1i1.317

Abstract

The use of the Internet as a promotional and business media grows higher. Internet makes it easy for businesses to market their products or services. A brand named Klettern that sell outdoor gear products, market their products through online promotional media such as Facebook and Instagram. But, marketing is done through the media is not able to attract these consumers, because not every community or target market used the social media. Therefore, optimizing the strategy of content is very important for marketing the product. In marketing, it takes a strategy for the products offered to align with the needs of consumers. One of the route that can be used is the inbound marketing technique that comprised of content marketing and social media participation. In this study, the author conducted several data collection methods, such as literature studies, observation, interviews, questionnaire, and documentation. Through the research, it is expected that Klettern brand can devise a grand plan to promote and expand their market nationwide and overseas.
Campaign to Introduce Children Yoga to the Mothers in Bandung City Vilna Agus Nyolinda; Monica Hartanti
VCD Vol. 1 No. 1 (2016)
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5466.145 KB) | DOI: 10.37715/vcd.v1i1.316

Abstract

Childhood is the time when a person grows rapidly. Unfortunately, children nowadays watch too much television that they do not exercise enough. As a result, they do not grow as rapidly as they are supposed to, such as their bone and muscle growth as well as their sensory and motoric nerve and their ability to concentrate. Yoga for children is an exercise with many benefits for children’s physical and mental growth. Therefore, this social campaign was created to introduce yoga for children towards mothers in the city of Bandung to invite them into doing yoga at home with their children as a routine. The design method used in this campaign is using visual style of “Children Visual Language and Children Drawing” with event as its main media and supporting medias such as: poster, flyer, magazine, website, social media, gadget application and gimmicks. The aim of this campaign design is promoting healthy growth and development for children after they do yoga for children along with their mothers.
The Use of Facebook Fanpage as Promotional Media for the Novel Book Fans by Using the Model of SMCR Berlo Shienny Megawati Sutanto
VCD Vol. 1 No. 1 (2016)
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v1i1.282

Abstract

The purpose of this research is to find out how Facebook fanpage can be used as media to promote novel for novel book fans by using SMCR Berlo models. This research use qualitative method s with interpretatif paradigm and fenomenologi aproach. The focus of this research is how to use publisher’s Facebook fanpage social network as a promotional media. The results from this research shows that promotion from the publisher through Facebook fanpage can be utilized to the maximum by interactive or two-way communication that occurs between a publisher with novel readers.
Identification of Determinants Factors of Cultural Based Destination Branding Design for Trowulan Christian Anggrianto
VCD Vol. 1 No. 1 (2016)
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (438.045 KB) | DOI: 10.37715/vcd.v1i1.286

Abstract

By the increasingly high levels of tourism object competition nowadays, then each region must have the sensitivity and the ability to be able to explore their potentials in order to improve their society’s living standards. One of the great potential that Indonesia have that has not really managed well is in the tourism sector, Indonesia has a wide range of natural resources and could be potentially empowered as a tourism sector, however, currently it is still hard to be achieved. Frequently, we can find the tourism objects in Indonesia is packaged as it is without having a unique value that distinguishes one to another. As one of the examples is the Trowulan, a small town in East Java has a great potential of cultural tourism which has not been packaged properly. Trowulan, once was the Centre of a great kingdom of Majapahit, many physical cultural relics as well as non-physical that is still preserved. Therefore to preserve the uniqueness of Trowulan as a cultural tourism area to be managed well, a process of brand destination is required.

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