VCD (Journal of Visual Communication Design)
VCD aims as a forum for academics, educators, and practitioners from around the world to communicate research papers, conceptual papers, and best practices about the dynamics of the creative industry Coverage of VCD includes, but is not limited to issues surrounding: Graphic design Visual Communication Comic and Illustration Advertising Photography Film and Videography Animation Design and Culture Study Game Design
Articles
65 Documents
<![CDATA[Signage and Wayfinding Design of DR. H. Kumpulan Pane Regional General Hospital in Tebing Tinggi North Sumatera ]]>
<![CDATA[Rama Sadrakh Situmorang]]>;
<![CDATA[Wirania Swasty]]>
<![CDATA[ VCD Vol. 1 No. 1 (2016) ]]>
Publisher : <![CDATA[Universitas Ciputra ]]>
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DOI: 10.37715/vcd.v1i1.318
<![CDATA[The General Hospital Dr. H. Kumpulan Pane is a type B hospital with the largest and the most complete facilities compare to other hospitals in Tebing Tinggi, North Sumatera. Signage and wayfinding in this hospital have not been well integrated. There are a lot of signage which is small so that the text and symbol that are unclear, installation of signage are not proper, the color used are not appropriate and typography used are different. Those signage and wayfinding make people difficult to find direction and found the location so that signage have not been effective. This study used field observation, interviews and questionnaires to collect data, as well as comparison matrix to analyze data. The signage design is created by combining text and symbols (pictograms). The theme used is clean, hygienic and simple in accordance with the identity of the characters of the hospital. The shape used on the signage is taken from the shape of the hospital logo and colors taken from the typical icon from North Sumatera namely kenanga flowers and parrots. The color obtained are yellow, black and white, so that the results of signage has its own character. The results are expected to design signage that could help patients and hospital visitors in finding the intended location and improve the services in this Dr. H. Kumpulan Pane Hospital in Tebing Tinggi North Sumatera.]]>
<![CDATA[The Design of Klettern Media Promotion ]]>
<![CDATA[Nurvivi Hamdani]]>;
<![CDATA[Ananda Risya Triani]]>
<![CDATA[ VCD Vol. 1 No. 1 (2016) ]]>
Publisher : <![CDATA[Universitas Ciputra ]]>
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DOI: 10.37715/vcd.v1i1.317
<![CDATA[The use of the Internet as a promotional and business media grows higher. Internet makes it easy for businesses to market their products or services. A brand named Klettern that sell outdoor gear products, market their products through online promotional media such as Facebook and Instagram. But, marketing is done through the media is not able to attract these consumers, because not every community or target market used the social media. Therefore, optimizing the strategy of content is very important for marketing the product. In marketing, it takes a strategy for the products offered to align with the needs of consumers. One of the route that can be used is the inbound marketing technique that comprised of content marketing and social media participation. In this study, the author conducted several data collection methods, such as literature studies, observation, interviews, questionnaire, and documentation. Through the research, it is expected that Klettern brand can devise a grand plan to promote and expand their market nationwide and overseas.]]>
<![CDATA[Campaign to Introduce Children Yoga to the Mothers in Bandung City ]]>
<![CDATA[Vilna Agus Nyolinda]]>;
<![CDATA[Monica Hartanti]]>
<![CDATA[ VCD Vol. 1 No. 1 (2016) ]]>
Publisher : <![CDATA[Universitas Ciputra ]]>
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DOI: 10.37715/vcd.v1i1.316
<![CDATA[Childhood is the time when a person grows rapidly. Unfortunately, children nowadays watch too much television that they do not exercise enough. As a result, they do not grow as rapidly as they are supposed to, such as their bone and muscle growth as well as their sensory and motoric nerve and their ability to concentrate. Yoga for children is an exercise with many benefits for children’s physical and mental growth. Therefore, this social campaign was created to introduce yoga for children towards mothers in the city of Bandung to invite them into doing yoga at home with their children as a routine. The design method used in this campaign is using visual style of “Children Visual Language and Children Drawing” with event as its main media and supporting medias such as: poster, flyer, magazine, website, social media, gadget application and gimmicks. The aim of this campaign design is promoting healthy growth and development for children after they do yoga for children along with their mothers.]]>
<![CDATA[The Use of Facebook Fanpage as Promotional Media for the Novel Book Fans by Using the Model of SMCR Berlo ]]>
<![CDATA[Shienny Megawati Sutanto]]>
<![CDATA[ VCD Vol. 1 No. 1 (2016) ]]>
Publisher : <![CDATA[Universitas Ciputra ]]>
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DOI: 10.37715/vcd.v1i1.282
<![CDATA[The purpose of this research is to find out how Facebook fanpage can be used as media to promote novel for novel book fans by using SMCR Berlo models. This research use qualitative method s with interpretatif paradigm and fenomenologi aproach. The focus of this research is how to use publisher’s Facebook fanpage social network as a promotional media. The results from this research shows that promotion from the publisher through Facebook fanpage can be utilized to the maximum by interactive or two-way communication that occurs between a publisher with novel readers.]]>
<![CDATA[Identification of Determinants Factors of Cultural Based Destination Branding Design for Trowulan ]]>
<![CDATA[Christian Anggrianto]]>
<![CDATA[ VCD Vol. 1 No. 1 (2016) ]]>
Publisher : <![CDATA[Universitas Ciputra ]]>
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DOI: 10.37715/vcd.v1i1.286
<![CDATA[By the increasingly high levels of tourism object competition nowadays, then each region must have the sensitivity and the ability to be able to explore their potentials in order to improve their society’s living standards. One of the great potential that Indonesia have that has not really managed well is in the tourism sector, Indonesia has a wide range of natural resources and could be potentially empowered as a tourism sector, however, currently it is still hard to be achieved. Frequently, we can find the tourism objects in Indonesia is packaged as it is without having a unique value that distinguishes one to another. As one of the examples is the Trowulan, a small town in East Java has a great potential of cultural tourism which has not been packaged properly. Trowulan, once was the Centre of a great kingdom of Majapahit, many physical cultural relics as well as non-physical that is still preserved. Therefore to preserve the uniqueness of Trowulan as a cultural tourism area to be managed well, a process of brand destination is required.]]>
<![CDATA[Utilizing Instagram Social Media for Photo Corner Promotional Services in Surabaya ]]>
<![CDATA[Rendy Iswanto]]>;
<![CDATA[Pramesti Saniscara]]>
<![CDATA[ VCD Vol. 2 No. 1 (2017) ]]>
Publisher : <![CDATA[Universitas Ciputra ]]>
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DOI: 10.37715/vcd.v2i1.568
<![CDATA[The Creative Industries potential has grown along with the development of Visual Communication Design science as well as the technology development. Photo corner service is one type of business that was born from the Visual Communication Design and technology development. However, the photo corner bussiness in Surabaya has a high level of competition so that the photo corner bussiness owner must have special way in promotion in order to be able to compete with its competitors. Social media is one of the promotional media that is currently becoming a trend. The benefits of social media for this promotion are interesting to investigate due to the high number of social media usage these days. Through this research is expected to know the benefits of social media for promotion, especially on photo corner service business.]]>
<![CDATA[Sign System in Sport and Leisure Facility: A Study Case of Bandung Giri Gahana Golf & Resort ]]>
<![CDATA[Rizky Arie Prima]]>;
<![CDATA[Wirania Swasty]]>
<![CDATA[ VCD Vol. 2 No. 1 (2017) ]]>
Publisher : <![CDATA[Universitas Ciputra ]]>
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DOI: 10.37715/vcd.v2i1.569
<![CDATA[Sign systems are presented in sign programs in which there is information as well as navigation for visitors to a destination. This paper is a case study of Bandung Giri Gahana Golf and Resort as one of the sport and leisure facilities in Bandung. The identified problem is that the signage does not have a single unified / clear system. In this case study, the methods used in data collection consist of observation, interviews, and literature study. For the analysis method using matrix analysis. The sign system design is made to add visual attractiveness that is presented to the visitors, to beautify the facility area location and to assist the visitors in finding the facilities in the area. The purpose of this study is to create a sign system as an informative and effective visual communication to local and foreign visitors, as well as to provide a visual appeal to increase brand awareness.]]>
<![CDATA[Study of The Use of Dominance Principle in The Asymmetrical Composition (Case Study: Works of Two Dimensions of DKV Students FSRD UK Maranatha) ]]>
<![CDATA[Hendra Setiawan]]>
<![CDATA[ VCD Vol. 2 No. 1 (2017) ]]>
Publisher : <![CDATA[Universitas Ciputra ]]>
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DOI: 10.37715/vcd.v2i1.570
<![CDATA[Due to being an expert in unifying elements in a composition is a must for a designer, design students are required to learn the principles of organization. Comprehending the principles well would enable them to design an effective composition. One of the principles of organizations they need to grasp is dominance. Dominance would create certain visual emphasis in a composition that would avoid confusion for the viewers in determining the visual priority of the elements in a composition. Without dominance a composition would be visually “flat”, having no clear visual hierarchy. There are various ways in achieving dominance, but students do not seem to have applied enough variations in creating dominance in their compositions. Accordingly, this research focuses in analyzing the different ways the students have used in forming dominance in their compositions and how to help them explore more the different ways in forming the dominance. The short-term goal in this research is learning the application of dominance as one of the seven principles of organization by deeply analyzing the different ways in creating it. The long-term goal is to help students effectively create visual compositions in various ways. This research would use the qualitative descriptive method by showing the students’ works and analyzing them.]]>
<![CDATA[Visual Review of Periodic Print Media Advertising in Bandung, West Java 1970 Decade ]]>
<![CDATA[Heddy Heryadi]]>
<![CDATA[ VCD Vol. 2 No. 1 (2017) ]]>
Publisher : <![CDATA[Universitas Ciputra ]]>
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DOI: 10.37715/vcd.v2i1.571
<![CDATA[Since Dutch plantation owners in West Java established and developed the city of Bandung, they settled in the area of the city and also making periodical print media for socialization and communication among them. In the past 1930 decade the Dutch colonial start to create and form the printed media and publications in a steady and continuous way in West Java. After the independence declaration of Indonesia State in 1945, the print media and periodical publications continued and remade by the Chinese and indigenous communities. The area of Bandung became more advanced into a business city after World War II, in which formed commercial enterprises and other social activities. During the period of Indonesia government shifting from “orde Lama” to “orde baru” the activities of printing and publishing as a network of communication media increasingly established and widely established. In West Java, newspapers and magazines such as; "Pikiran Rakyat" and "Mangle" has been read and watched by many societies in Bandung city, even nationally used as a means of advertising for readers. "Pikiran Rakyat" and "Mangle" are created and developed by publishers who have Sundanese / Sundanese influence. As is known Sundanese race / tribe is the second largest number of tribes in the Indonesia region. The research methodology was conducted with a qualitative descriptive approach and discusses the visual documentation data from the periodical publishing archive of the 1970s decade. In this concern, the author is interested to review the periodical print media in terms of visual display advertising of 1970 decade. Besides to review visual graphic design the other purposes are in an effort to document the visual data, for information for the next Indonesia generation.]]>
<![CDATA[The Effect of Multimedia As a Means of Delivering Information and Promotion Towards Flashcard Products ]]>
<![CDATA[Hutomo Setia Budi]]>;
<![CDATA[Jesslyn Faustina]]>
<![CDATA[ VCD Vol. 2 No. 1 (2017) ]]>
Publisher : <![CDATA[Universitas Ciputra ]]>
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DOI: 10.37715/vcd.v2i1.572
<![CDATA[Every product which launched would definitely need a promotion to introduce its products to the society. In the promotion itself, there are various strategies and media to support product promotion. Multimedia is one of the media promotion which is widely used to help in providing information towards products. Flashcards is one of the edugame products which serves to sharpen children’s ability in various aspects such as motoric, visual, and verbal, and encourage children to be more proactive. Besides, flashcards can also become medium for the parents to be more involved and interact with their children. In the product "flashcard little learner", one of the promotional media used is multimedia. Multimedia Media is used since it is an effective means to help deliver message to the audience. This research discusses the effect of multimedia as a means of delivering information and promotion towards products, especially edugame flashcard products.]]>
