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VISUAL PERCEPTION OF PRIMARY DISPLAY PANEL OF COFFEE PACKAGING Swasty, Wirania; Mustikawan, Arry; Naufalina, Fariha Eridani
Jurnal Manajemen dan Kewirausahaan (Journal of Management and Entrepreneurship) Vol 22, No 1 (2020): MARCH 2020
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2161.525 KB) | DOI: 10.9744/jmk.22.1.73-80

Abstract

Previous research only discussed the perception of color combinations for the primary display panel. This study is not only focused on color;  but also on other visual elements. This research aims to know the primary display panel that is more desirable to consumers and uncover the linkage between product perception and preference by using quantitative approach. As for the method used is the case study of brand Puntang Coffee. Data collection was done by conducting literature study, redesign experiment and questionnaires, whereas data analyze by using the ANOVA test. From data, it was revealed that the highest valuation of respondents of all three designs displayed is design C;  which proposed by the designer team, that are perceived better by respondents.
IDENTITAS VISUAL DAN PENERAPANNYA PADA SIGNAGE UNTUK KAWASAN WISATA EDUKASI MAYMUN, AHMAD ZAKIYY; SWASTY, WIRANIA
Serat Rupa Journal of Design Vol. 2 No. 1 (2018): SRJD-JANUARY
Publisher : Fakultas Seni Rupa dan Desain Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1407.033 KB) | DOI: 10.28932/srjd.v2i1.473

Abstract

Tourist attraction is a destination place for recreation on weekends or holidays. One of tourist attractions in Bandung is Kampung Batu Malaksari as a case of this study. With the theme 'Education Tourism', visitors are expected to enjoy the beauty of nature as well as get the knowledge. However, visitors cannot recognize the visual identity of the tourist attraction because it is not aligned with the theme. Moreover, the lack of signage that provides information in text and visual presentation of directions to the place, directory map, prohibitory, and warning that makes visitors confused and often lost to the tourist area. Therefore, the visual identity and its application to signage is considered necessary. Data collection methods used were observations, interviews and questionnaires using matrix analysis as a method of analysis. The purpose of this study is expected to create a strong visual identity that shows educational tourism as well as informative signage. This case study is expected to improve the visual appeal inherent in the visitor's mind. Keywords: educational tourism; signage; visual identity
Kajian Warna & Ilustrasi Primary Display Panel Kemasan menggunakan Metode Kuesioner dan Eye-Tracking Swasty, Wirania; Mustikawan, Arry; Koesoemadinata, Mohammad Isa Pramana
Jurnal Manajemen Teknologi Vol 18, No 1 (2019)
Publisher : SBM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (8429.4 KB) | DOI: 10.12695/jmt.2019.18.1.3

Abstract

Abstrak. Produk pangan industri rumah tangga (P-IRT) kalah bersaing di rak pajang karena kemasannya kurang eye-catching. Beberapa faktor di antaranya warnanya kurang mencolok serta ilustrasi/ foto kurang menarik. Penelitian yang akan dilakukan ini bertujuan untuk mengidentifikasi kombinasi warna dan ilustrasi/ foto pada Primary Display Panel (PDP) kemasan yang menarik perhatian konsumen. Penelitian ini menggunakan pendekatan kuantitatif. Kombinasi faktor warna dan gambar (ilustrasi/ foto) akan diuji dengan metode Eye-tracking dan kuesioner yang diolah menggunakan metode ANOVA. Penelitian terdiri dari tiga tahap: pertama pengumpulan data I, kedua pengolahan data dan analisis I; dan tahap terakhir uji kesamaan dan penarikan kesimpulan. Studi ini mengungkap bahwa preferensi yang didapat dari kuesioner berbeda hasilnya dengan pengamatan eye tracking. Dengan kata lain, tidak selalu apa yang disukai konsumen sama dengan apa yang diamati konsumen. Penelitian ini diharap dapat membantu produsen pangan industri rumah tangga dalam mempertimbangkan desain kemasan agar lebih menarik perhatian dan menumbuhkan minat pembeli dengan melakukan eksperimen eye tracking.Kata kunci: Eye-tracking, ilustrasi, kemasan, kuesioner, PDP, warnaAbstract. Home industry food products are unable to compete on display shelves because the packaging is less eye-catching. Some factors include the color is not flashy and the illustration/ photo is less attractive. The research that will be conducted aims to identify color combinations and illustrations/ photos in the Primary Display Panel (PDP) packaging that attracts consumers' attention. This study uses a quantitative approach. The combination of color factors and images (illustrations / photos) will be tested with the Eye-tracking method and a questionnaire processed using the ANOVA method. The study consisted of three stages: first data collection I, both data processing and analysis I; and the final stage of equality testing and conclusion drawing. From the study, it was revealed that the preferences obtained from the questionnaire differed in results with eye tracking observations. In other words, it is not always what consumers like as what consumers observe. This research is expected to help home industry food producers in considering packaging design to attract more attention and foster buyer interest by conducting eye tracking experiments.Keywords: Colour, eye-tracking, illustration, packaging, PDP, questionnaire
PERANCANGAN MEDIA INFORMASI KOTA TUA JAKARTA UTARA MELALUI SIGN SYSTEM YANG TERINTEGRASI WEBSITE Rizqullah, Mohamad Farid; Swasty, Wirania
ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia Vol 5, No 02 (2019): August 2019
Publisher : Dian Nuswantoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/andharupa.v5i2.1957

Abstract

AbstrakPeremajaan kawasan wisata di Daerah Khusus Ibukota Jakarta khususnya daerah wisata Kota Tua Jakarta menjadi salah satu bentuk serius pemerintah untuk mempromosikan tempat - tempat wisata yang ada di Jakarta. Revitalisasi Kota Tua juga dilakukan agar tetap menjaga nilai - nilai sejarah dan budaya yang ada di sana. Namun permasalahan muncul ketika tidak informatif serta kurang strategisnya penempatan wayfinding serta sign system yang berisi informasi, sejarah, dan profil Kota Tua sehingga banyak pengunjung yang masih kesulitan mencari informasi dan navigasi tempat yang ada di Kota Tua. Oleh karena itu dibutuhkan sebuah sign system serta wayfinding yang informatif dan strategis. Di samping itu, masih kurangnya informasi dan navigasi tentang Kota Tua di website resmi menjadi faktor lain yang membuat pengunjung kesulitan pada saat akan maupun sedang mengunjungi Kota Tua. Penelitian ini merupakan studi terapan dengan penggunaan metode campuran. Pengumpula data dilakukan melalui wawancara, kuesioner dan observasi di wilayah Kota Tua khususnya Zona 2 Fatahillah. Analisis data dilakukan dengan analisis visual proyek sejenis. Studi menghasilkan sign system yang terintegrasi dengan website sebagai media informasi untuk kawasan wisata Kota Tua Jakarta dengan penggayaan desain neoklasik. Hal ini diharapkan dapat memfasilitasi para pengunjung dalam mencari informasi dan navigasi saat mengunjungi Daerah Wisata Kota Tua Jakarta tersebut. Kata Kunci: Kota Tua Jakarta, neoklasik, sign system, wayfinding, website AbstractTourist area rejuvenation in the Special Capital Region of Jakarta, especially the tourist area of Kota Tua (the Old Town) of Jakarta, has become a serious form of the government to promote tourist attractions in Jakarta.  The revitalization of Kota Tua was also carried out to preserve the historical and cultural values that existed. But the problem emerges when uninformative and less strategic placement of wayfinding and sign systems that contain information, history, and profiles of Kota Tua so that many visitors are still having difficulty to find information and navigation in Kota Tua.  Therefore, it needs a sign system and informative, strategic wayfinding. Despitefully, the lack of information and navigation about Kota Tua on the official website is another factor that makes visitors having difficulty when going to or visiting Kota Tua. The research is the applied study that used a mix method. Data collected through the interviews, questionnaires, and observations in the Kota Tua area, especially Zone 2 Fatahillah and data analysis was done by visual analysis of similar projects. This study generates a sign system that integrated with the website as media information for the Kota Tua Jakarta tourism area with the neoclassical design style and expected to facilitate visitors in searching for information and navigation when visiting the tourist area of Kota Tua Jakarta.   Keywords: Kota Tua Jakarta, neoclassic, sign system, wayfinding, website
BUKU PANDUAN WISATA BUDAYA KABUPATEN KLATEN Wibowo, Eko Cahyo Kusumo; Aditia, Patra; Swasty, Wirania
KalaTanda Vol 1 No 1 (2016): Kalatanda
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/kalatanda.v1i1.1368

Abstract

Klaten sebagai kabupaten sangat kaya potensi budaya. Potensi harus mampu membuat Klaten menjadi salah satu tujuan wisata budaya selain Solo dan Yogyakarta. Informasi tentang potensi pariwisata budaya kurang disajikan, sehingga banyak informasi menjadi kurang menarik bagi wisatawan. Hal ini tentu mempengaruhi penyebaran informasi ilmu pengetahuan dan potensi wisata baik warisan budaya maupun kerajinan. Selain itu, minat masyarakat tentang potensi budaya masih rendah dilihat dari wisatawan yang berkunjung ke wisata budaya. Tujuan utama dari penelitian ini adalah untuk merancang buku panduan wisata yang dapat meningkatkan daya tarik Klaten yang memiliki potensi budaya lokal yang lebih menarik bagi publik. Untuk mengatasi permasalahan di atas, penulis mengumpulkan data yang diperlukan dengan menggunakan metode observasi lapangan, studi literatur, dan wawancara terkait sumber. Setelah mengumpulkan data, penulis merancang buku panduan budaya dan media yang mendukung buku panduan mencakup peta wisata, belly binding, kartu pos, dan kemasan buku. Mudah-mudahan, hal ini akan dapat membantu Dinas Kebudayaan, Pemuda dan Olahraga Kabupaten Klaten dalam memperkuat citra pariwisata serta merancang media yang tepat untuk menyampaikan informasi untuk menarik kesadaran masyarakat terhadap keberadaan pariwisata budaya.
Business Model Innovation for Small Medium Enterprises Swasty, Wirania
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 16, No 2 (2015): The Winners Vol. 16 No. 2 2015
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v16i2.1561

Abstract

Indonesian economy through Small Medium Enterprises (SMEs) is expected to absorb labor and contribute to the growth of Gross Domestic Product. However, SMEs lack both managerial and technical skills. This research is about business model innovation for SMEs especially in fashion and garment industry. Study used qualitative approach by mentoring four selected SMEs in Babakan Penghulu Village– Cinambo Sub-District, Eastern Bandung. The tools used to analyze them including PEST analysis, Porter’s Five Forces,Resource Based View, Value Chain Analysis and Business Model Canvas. Finding suggests SMEs to have business model innovation derived from value proposition. SMEs should build their own brand awareness. Moreover, as garment and fashion industry, design can be a particularly important part of the Value Proposition. SMEs could communicate its value propositions and inform their service through its official websites and other social media. Since the intangible resources include brand and design, thus SMEs should build brand image and innovate year by year. SMEs must hire designers and launch a series of new products offers under the signature of their own brands. Ideation to strengthen strategies derives from value proposition building block as a starting point. Moreover, Business Model Canvas makes strategy more focused and measurable. Business model innovation is expected to increase overall performance of SMEs.
Warna sebagai Identitas Merek pada Website Swasty, Wirania; Utama, Jiwa
ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia Vol 3, No 01 (2017): February 2017
Publisher : Dian Nuswantoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/andharupa.v3i01.1294

Abstract

Abstrak Website merupakan salah satu alat komunikasi berupa pemasaran-online interaktif yang dirancang untuk melibatkan pelanggan agar dapat meningkatkan kesadaran dan citra merek, atau memicu penjualan produk dan jasa. Website relatif terjangkau terutama bagi Usaha Mikro Kecil dan Menengah (UMKM). Permasalahan yang dihadapi UMKM di antaranya lemahnya kegiatan branding dan promosi serta kurang ahli dalam penguasaan teknologi. Menjembatani hal ini, maka diperlukan studi mengenai identitas merek pada website. Studi ini bertujuan untuk memberikan pemahaman akan pemanfaatan warna dalam identitas merek yang diaplikasikan pada website perusahaan. Diharapkan studi ini dapat berguna bagi UMKM dalam membangun merek dan melakukan program pemasaran dengan memanfaatkan warna identitas.Studi diawali dengan pengumpulan data melalui tinjauan literatur terkait dengan warna dan desain antarmuka website. Observasi kemudian dilakukan pada tiga website (zananachips.com, sneaklinid.com, dan kandurastudio.com) sebagai studi kasus, yang merupakan situs resmi UMKM dari Bandung. UMKM yang digunakan sebagai studi kasus dipilih secara acak dari berbagai industri (makanan, layanan, dan kerajinan). Kuesioner yang dibagikan kepada responden secara acak kepada warga Kota Bandung dan sekitarnya. Dari studi ini terungkap bahwa Zanana dinilai telah berhasil memanfaatkan peranan warna dalam membangun merek. Studi ini juga menyarankan bahwa penerapan warna yang konsisten juga dapat menjadi faktor penentu suatu sistem identitas visual.  Kata Kunci: identitas, merek, UMKM, warna, website AbstractWebsite is one of communication tool in the form of interactive online marketing which is designed to engage the customer in order to increase awareness and brand image, or trigger sales of products and services. Website relatively affordable, especially for Small and Medium Enterprises (SMEs). The problem faced by SMEs are weak branding and promotional activities as well as the lack of experts in the mastery of technology. Bridging this gap, the study of brand identity on the website is required. This study aims to provide an understanding of the use of color in brand identity that was applied to the company's website. This study is expected to be useful for SMEs in brand building and conducting marketing programs by utilizing color identity. The study begins with data collection by literature review related to the color and design of the website user interface. Observation on three websites (zananachips.com, sneaklinid.com, dan kandurastudio.com) as a multiple case study is carried out, which is the official website of the SMEs Bandung. SMEs that are used as a case study were randomly selected from a variety of industries (food, service, and crafts). The questionnaire distributed to respondents randomly to the citizens of Bandung and its surroundings. It was revealed that Zanana considered to have successfully utilized the role of color in brand building. This study also suggests that the application of consistent color can also be a determining factor of a visual identity system.  Keywords: identity, brand, SMEs, color, website
Perancangan Identitas Visual dan Pengaplikasian pada Media Promosi Museum Sri Baduga Putera, Dikmas Yanfaunas; Swasty, Wirania
ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia Vol 3, No 02 (2017): August 2017
Publisher : Dian Nuswantoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/andharupa.v3i02.1497

Abstract

ABSTRAKKota Bandung merupakan kota yang menjadi tujuan wisata, terdapat tempat-tempat wisata yang dapat dikunjungi di Bandung dari mulai pusat perbelanjaan, wisata alam hingga museum. Selain terkenal sebagai kota wisata, kota Bandung pun terkenal sebagai pusat kebudayaan Sunda. Untungnya di kota Bandung terdapat museum yang khusus menyimpan peninggalan kebudayaan Sunda yaitu Museum Sri Baduga sebagai tempat memplejarai kebudayaan Sunda. Namun, generasi muda sebagai generasi penerus kebudayaan kini kurang memiliki minat dalam mengunjungi museum Sri Baduga. Perancangan diperlukan guna menumbuhkan minat pemuda, dengan merancang identitas visual dan pengaplikasiannya pada media promosi museum Sri Baduga. Guna dapat merancang identitas visual dan media promosi nya, maka tentu observasi, wawancara, kuesioner, ilmu tentang ruang lingkup, nilai dan keunggulan adalah metode yang dilakukan guna mendapatkan konsep untuk hasil karyanya. Setelah mendapatkan sebuah kesimpulan dan solusi yang didapat dari metode tersebut, baru dapat diterapkan pada Logo, Brosur, Billboard, dan poster. Perancangan identitas visual dan media promosi museum Sri Baduga ini bertujuan dalam meningkatkan minat pemuda untuk mau mengunjungi museum Sri Baduga agar pemuda sebagai generasi penerus ini, dapat mempelajari kebudayaan sunda, dengan begitu diharapkan dapat melestarikan budaya sunda.  Kata Kunci: identitas visual, media promosi, museum sri baduga, sunda, Perancangan.  ABSTRACTBandung is a tourist destination, there are places that tourists can visit in Bandung, from mall, natural tourism, to museum. Besides Bandung is well-known for a tourist destination, Bandung is also the center of culture of Sunda. Fortunately, there is a museum in Bandung that keeps the Sunda heritage, which is Sri Baduga Museum, as a place to study the culture of Sunda. However the adolescents as the next generation has less interes in visiting Sri Baduga Museum. Designing visual identity and promotion media is necessary in order to increase adolescents’ interest. In designing visual identity and promotion media, methods like observation, interview, questioner, value and exellency should be done. Those methods will be performed to get a concept for the outputs. After getting a conclusion and a solution from the methods, then it will be applied on Logo, Brochure, Billboard, and Poster. Designing visual identity and promotion media has a purpose in increasing adolescents’ interest to visit Sri Baduga Museum. So that, adolescents as the next generation could study the culture of Sunda, therefore they could conserve the culture of Sunda as it is expected.  Keyword: Design, Sri Baduga museum, promotion media, sunda, visual identity.
DAYA TARIK VISUAL SEBAGAI BRAND RECALL PADA IKLAN TELEVISI (STUDI KASUS : IKLAN MIZONE 2012 VERSI “TILT”) Utama, Jiwa; Swasty, Wirania
Jurnal Bahasa Rupa Vol 2 No 1 (2018): Jurnal Bahasa Rupa Oktober 2018
Publisher : LPPM STMIK STIKOM Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1037.855 KB) | DOI: 10.31598/bahasarupa.v2i1.228

Abstract

The power of visual and audio messages on television commercial (TVC) is critical to create the advertised brand awareness. The use of popular songs as an advertisement attraction is often used in television commercials. This paper is a case study of Mizone TVC in 2012. The popular song should be able to help the visual appeal used in helping audiences remember brands and advertisements. This study aims to determine the role and impact of visual appeal on TVC that use popular song as the appeal of music to brand reminders. The method used in this study is based on marketing approach and advertisement evaluation research through advertising stimulus recall test method. The first stage is an audio stimulus test by playing a popular song from the case study. The second stage is a visual stimulus test by showing some advertising frames as a visual stimulus. The third stage is to show the ads as a whole to know the response about the attractiveness of the ad to brand recall. This method is tested on the respondent which is the target audiences of Mizone. The analysis of the visual stimulus visual recall shows the use of visual appeal not only from TVC talents but also through advertising messages packaged with unique, distinct visual approaches and identity that can help audiences to better remember the brand.
Does Color Matter on Web User Interface Design Swasty, Wirania; Adriyanto, Andreas Rio
CommIT (Communication and Information Technology) Journal Vol 11, No 1 (2017): CommIT Vol. 11 No. 1 Tahun 2017
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/commit.v11i1.2088

Abstract

Emotional advertising on the Internet such as websites and social media can be highly beneficial for Small Medium Enterprises (SMEs). However, not all ofSMEs have a website that meets all of the principles of website design which are persuasive. Moreover, the color is rarely considered in making websites to raise the emotional bonding between the products and audiences of SMEs. Literature review, observation to four websites as case studies, and questionnaires distributed to respondents randomly were performed. This research aimedto evaluate the extent to which SMEs from Bandung exploited the use of color as an element in the web User Interface (UI) design and to analyze whether thecolor could provide emotional bonding, so the visitors were interested in purchase or trial of the product. This research finds that participants responses to color are various in different demographic factors. Zananachips.com is considered to successfully utilize the color in the web UI design to build its brand identity, raise interest in the trial of the product, and engage the consumer with the website. This research is expected to be a reference forSMEs in creating emotion, motivation, and persuasion through website design.