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VISUAL PERCEPTION OF PRIMARY DISPLAY PANEL OF COFFEE PACKAGING Swasty, Wirania; Mustikawan, Arry; Naufalina, Fariha Eridani
Jurnal Manajemen dan Kewirausahaan (Journal of Management and Entrepreneurship) Vol 22, No 1 (2020): MARCH 2020
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2161.525 KB) | DOI: 10.9744/jmk.22.1.73-80

Abstract

Previous research only discussed the perception of color combinations for the primary display panel. This study is not only focused on color;  but also on other visual elements. This research aims to know the primary display panel that is more desirable to consumers and uncover the linkage between product perception and preference by using quantitative approach. As for the method used is the case study of brand Puntang Coffee. Data collection was done by conducting literature study, redesign experiment and questionnaires, whereas data analyze by using the ANOVA test. From data, it was revealed that the highest valuation of respondents of all three designs displayed is design C;  which proposed by the designer team, that are perceived better by respondents.
Kajian Warna & Ilustrasi Primary Display Panel Kemasan menggunakan Metode Kuesioner dan Eye-Tracking Swasty, Wirania; Mustikawan, Arry; Koesoemadinata, Mohammad Isa Pramana
Jurnal Manajemen Teknologi Vol 18, No 1 (2019)
Publisher : SBM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (8429.4 KB) | DOI: 10.12695/jmt.2019.18.1.3

Abstract

Abstrak. Produk pangan industri rumah tangga (P-IRT) kalah bersaing di rak pajang karena kemasannya kurang eye-catching. Beberapa faktor di antaranya warnanya kurang mencolok serta ilustrasi/ foto kurang menarik. Penelitian yang akan dilakukan ini bertujuan untuk mengidentifikasi kombinasi warna dan ilustrasi/ foto pada Primary Display Panel (PDP) kemasan yang menarik perhatian konsumen. Penelitian ini menggunakan pendekatan kuantitatif. Kombinasi faktor warna dan gambar (ilustrasi/ foto) akan diuji dengan metode Eye-tracking dan kuesioner yang diolah menggunakan metode ANOVA. Penelitian terdiri dari tiga tahap: pertama pengumpulan data I, kedua pengolahan data dan analisis I; dan tahap terakhir uji kesamaan dan penarikan kesimpulan. Studi ini mengungkap bahwa preferensi yang didapat dari kuesioner berbeda hasilnya dengan pengamatan eye tracking. Dengan kata lain, tidak selalu apa yang disukai konsumen sama dengan apa yang diamati konsumen. Penelitian ini diharap dapat membantu produsen pangan industri rumah tangga dalam mempertimbangkan desain kemasan agar lebih menarik perhatian dan menumbuhkan minat pembeli dengan melakukan eksperimen eye tracking.Kata kunci: Eye-tracking, ilustrasi, kemasan, kuesioner, PDP, warnaAbstract. Home industry food products are unable to compete on display shelves because the packaging is less eye-catching. Some factors include the color is not flashy and the illustration/ photo is less attractive. The research that will be conducted aims to identify color combinations and illustrations/ photos in the Primary Display Panel (PDP) packaging that attracts consumers' attention. This study uses a quantitative approach. The combination of color factors and images (illustrations / photos) will be tested with the Eye-tracking method and a questionnaire processed using the ANOVA method. The study consisted of three stages: first data collection I, both data processing and analysis I; and the final stage of equality testing and conclusion drawing. From the study, it was revealed that the preferences obtained from the questionnaire differed in results with eye tracking observations. In other words, it is not always what consumers like as what consumers observe. This research is expected to help home industry food producers in considering packaging design to attract more attention and foster buyer interest by conducting eye tracking experiments.Keywords: Colour, eye-tracking, illustration, packaging, PDP, questionnaire
Business Model Innovation for Small Medium Enterprises Swasty, Wirania
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 16, No 2 (2015): The Winners Vol. 16 No. 2 2015
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v16i2.1561

Abstract

Indonesian economy through Small Medium Enterprises (SMEs) is expected to absorb labor and contribute to the growth of Gross Domestic Product. However, SMEs lack both managerial and technical skills. This research is about business model innovation for SMEs especially in fashion and garment industry. Study used qualitative approach by mentoring four selected SMEs in Babakan Penghulu Village– Cinambo Sub-District, Eastern Bandung. The tools used to analyze them including PEST analysis, Porter’s Five Forces,Resource Based View, Value Chain Analysis and Business Model Canvas. Finding suggests SMEs to have business model innovation derived from value proposition. SMEs should build their own brand awareness. Moreover, as garment and fashion industry, design can be a particularly important part of the Value Proposition. SMEs could communicate its value propositions and inform their service through its official websites and other social media. Since the intangible resources include brand and design, thus SMEs should build brand image and innovate year by year. SMEs must hire designers and launch a series of new products offers under the signature of their own brands. Ideation to strengthen strategies derives from value proposition building block as a starting point. Moreover, Business Model Canvas makes strategy more focused and measurable. Business model innovation is expected to increase overall performance of SMEs.
DAYA TARIK VISUAL SEBAGAI BRAND RECALL PADA IKLAN TELEVISI (STUDI KASUS : IKLAN MIZONE 2012 VERSI “TILT”) Utama, Jiwa; Swasty, Wirania
Jurnal Bahasa Rupa Vol 2 No 1 (2018): Jurnal Bahasa Rupa Oktober 2018
Publisher : LPPM STMIK STIKOM Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1037.855 KB) | DOI: 10.31598/bahasarupa.v2i1.228

Abstract

The power of visual and audio messages on television commercial (TVC) is critical to create the advertised brand awareness. The use of popular songs as an advertisement attraction is often used in television commercials. This paper is a case study of Mizone TVC in 2012. The popular song should be able to help the visual appeal used in helping audiences remember brands and advertisements. This study aims to determine the role and impact of visual appeal on TVC that use popular song as the appeal of music to brand reminders. The method used in this study is based on marketing approach and advertisement evaluation research through advertising stimulus recall test method. The first stage is an audio stimulus test by playing a popular song from the case study. The second stage is a visual stimulus test by showing some advertising frames as a visual stimulus. The third stage is to show the ads as a whole to know the response about the attractiveness of the ad to brand recall. This method is tested on the respondent which is the target audiences of Mizone. The analysis of the visual stimulus visual recall shows the use of visual appeal not only from TVC talents but also through advertising messages packaged with unique, distinct visual approaches and identity that can help audiences to better remember the brand.
Does Color Matter on Web User Interface Design Swasty, Wirania; Adriyanto, Andreas Rio
CommIT (Communication and Information Technology) Journal Vol 11, No 1 (2017): CommIT Vol. 11 No. 1 Tahun 2017
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/commit.v11i1.2088

Abstract

Emotional advertising on the Internet such as websites and social media can be highly beneficial for Small Medium Enterprises (SMEs). However, not all ofSMEs have a website that meets all of the principles of website design which are persuasive. Moreover, the color is rarely considered in making websites to raise the emotional bonding between the products and audiences of SMEs. Literature review, observation to four websites as case studies, and questionnaires distributed to respondents randomly were performed. This research aimedto evaluate the extent to which SMEs from Bandung exploited the use of color as an element in the web User Interface (UI) design and to analyze whether thecolor could provide emotional bonding, so the visitors were interested in purchase or trial of the product. This research finds that participants responses to color are various in different demographic factors. Zananachips.com is considered to successfully utilize the color in the web UI design to build its brand identity, raise interest in the trial of the product, and engage the consumer with the website. This research is expected to be a reference forSMEs in creating emotion, motivation, and persuasion through website design.
Local Identity Intervention in Signage Design: A Case of Sri Baduga Museum Rushar, Nur Auliani Puteri; Swasty, Wirania
Humaniora Vol 7, No 4 (2016): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v7i4.3602

Abstract

The existence of signage helped visitors to find the desired direction in one area more quickly and easily. With good and systemized signage, visitors could explore the museum even if there was no museum guide. Besides, a less informative, signage of Sri Baduga Museum had not yet had identity which depicted image to the museum. The purpose of this study was to design a signage that was informative and systemized as well as to characterize the local identity. Data were collected through literature study to obtain the theories that support the study. Observations were conducted to some museums to understand the conditions occured more closely. Direct and structured interviews with the museum manager and practitioners were done to reinforce the observations that have been made. Questionnaires were distributed to 100 respondents who had visited and were visiting Sri Baduga Museum to find out their opinions on signage at the museum. Matrix analysis was used to compare four visual objects from four different museums. Kujang (cleaver) as the identity of West Java is used in visual concept. Pictogram shape used came from the stylized shape of Kujang. The form of designed signage and wayfinding derived from stylized ornamentation found on the roof of this museum building. It was expected that the proposed design can produce signage and wayfinding with visual and good continuity to be more informative, interesting, and can give a good impression for visitors. 
Signage and Wayfinding Design of DR. H. Kumpulan Pane Regional General Hospital in Tebing Tinggi North Sumatera Situmorang, Rama Sadrakh; Swasty, Wirania
VCD (Journal of Visual Communication Design) Vol 1 No 1 (2016)
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3223.54 KB)

Abstract

The General Hospital Dr. H. Kumpulan Pane is a type B hospital with the largest and the most complete facilities compare to other hospitals in Tebing Tinggi, North Sumatera. Signage and wayfinding in this hospital have not been well integrated. There are a lot of signage which is small so that the text and symbol that are unclear, installation of signage are not proper, the color used are not appropriate and typography used are different. Those signage and wayfinding make people difficult to find direction and found the location so that signage have not been effective. This study used field observation, interviews and questionnaires to collect data, as well as comparison matrix to analyze data. The signage design is created by combining text and symbols (pictograms). The theme used is clean, hygienic and simple in accordance with the identity of the characters of the hospital. The shape used on the signage is taken from the shape of the hospital logo and colors taken from the typical icon from North Sumatera namely kenanga flowers and parrots. The color obtained are yellow, black and white, so that the results of signage has its own character. The results are expected to design signage that could help patients and hospital visitors in finding the intended location and improve the services in this Dr. H. Kumpulan Pane Hospital in Tebing Tinggi North Sumatera.
Sign System in Sport and Leisure Facility: A Study Case of Bandung Giri Gahana Golf & Resort Prima, Rizky Arie; Swasty, Wirania
VCD (Journal of Visual Communication Design) Vol 2 No 1 (2017)
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1152.345 KB)

Abstract

Sign systems are presented in sign programs in which there is information as well as navigation for visitors to a destination. This paper is a case study of Bandung Giri Gahana Golf and Resort as one of the sport and leisure facilities in Bandung. The identified problem is that the signage does not have a single unified / clear system. In this case study, the methods used in data collection consist of observation, interviews, and literature study. For the analysis method using matrix analysis. The sign system design is made to add visual attractiveness that is presented to the visitors, to beautify the facility area location and to assist the visitors in finding the facilities in the area. The purpose of this study is to create a sign system as an informative and effective visual communication to local and foreign visitors, as well as to provide a visual appeal to increase brand awareness.