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Jurnal Hospitality dan Pariwisata
Published by Universitas Bunda Mulia
ISSN : 24425222     EISSN : 26558165     DOI : -
Core Subject : Humanities, Social,
Humanities Social Sciences
Jurnal Hospitality dan Pariwisata diterbitkan secara berkala dua kali dalam satu tahun yaitu pada bulan Februari dan November. Jurnal ini ditujukan sebagai media bagi akademisi dan praktisi untuk menyumbangkan karya ilmiah dan pengalaman praktisnya yang dapat berguna bagi pengembangan ilmu pengetahuan khususnya di bidang industri hospitality dan pariwisata.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 6 Documents
 1 
Search results for , issue "Vol 7, No 1 (2021): Jurnal Hospitality dan Pariwisata" : 6 Documents clear
The Effect of Product Quality to Purchase Decision at Safary Milk D’Kandang Amazing Farm Depok Maidar Simanihuruk
Jurnal Hospitality dan Pariwisata Vol 7, No 1 (2021): Jurnal Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jhp.v7i1.2617

Abstract

To achieve the desired product quality, a quality standardization of the product is needed. This method is intended to ensure that the products produced meet the predetermined standards so that consumers will not lose confidence in the product concerned. Consumers will make a purchase decision if the product is considered to have high quality. The quality of the product will be felt after the item is consumed or used so that consumers will feel satisfied with the product purchased. The purpose of this study is to determine the impact of product quality on purchase decision  at the Safary Milk D’Kandang Amazing Farm Depok. The Method of research used is quantitative methods in order to obtain more comprehensive, valid, reliable, and objective data. The sample consists of 100 visitors who visited the Safary Milk D’Kandang Amazing Farm Depok, selected based on the Probability Sampling with Simple Random Sampling technique. The factor and simple linear regression analysis were used for the data analysis with SPSS 22.0.                The results of the study showed that product quality has a positive influence significantly contributed  to the purchase decision  at the Safary Milk D’Kandang Amazing Farm Depok (t = 11.955 > t table with a significance of 0.000 (ρ < 0.05) and that is proved by the score of R = 0.770. From the coefficient of determination, it can be concluded that the Purchase Decision is influenced by the Product Quality variable by 59.3% and the remaining 40.7% which is influenced by other variables.Keywords: Product Quality, Purchase Decision
ANALISIS ONLINE REVIEW TRIPADVISOR.COM TERHADAP MINAT PEMBELIAN PRODUK JASA AKOMODASI DI HOTEL MANHATTAN Rendy Sarudin
Jurnal Hospitality dan Pariwisata Vol 7, No 1 (2021): Jurnal Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jhp.v7i1.2634

Abstract

Perubahan perilaku wisatawan membuat pengelola hotel mulai memanfaatkan teknologi khususnya e-commerce untuk lebih meningkatkan efektifitas penjualan, salah satu cara yang dilakukan adalah dengan menyediakan layanan reservasi kamar online (online booking). Sistem pemesanan online yang berkembang telah menghasilkan beberapa situs web ulasan wisata yang membantu orang berinteraksi, memberikan saran melalui internet, termasuk Tripadvisor. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh online review (X) terhadap minat beli (Y) pada Hotel Manhattan Jakarta. Populasi dalam penelitian ini adalah tamu yang memesan Hotel Manhattan di Agen Travel Online, Free Traveler Mandiri, Perusahaan serta Group MICE (All source of booking) sampelnya adalah 99 responden. Responden dipilih dengan menggunakan non-probability sampling yaitu Purposive Sampling. Penelitian ini menggunakan analisis regresi linier tunggal. Hasil penelitian menunjukkan bahwa korelasi minat beli terhadap review online hotel Manhattan di Jakarta terlihat jelas pada korelasi Pearson sebesar 0,720 ** yang dapat diartikan bahwa ketersediaan review online persaingan hubungan baik dan minat beli dapat dikatakan kuat atau positif. dan terdapat pengaruh yang signifikan antara minat beli online dan review sebesar 51.80% dan 48.20% dipengaruhi oleh faktor lain.Kata Kunci: Review Online, Niat Membeli, Sales & Marketing Department, Hotel 
PERSEPSI WISATAWAN TERHADAP PEDAGANG ASONGAN DI DAYA TARIK WISATA PANTAI KUTA BALI Roels Ni Made Sri Puspa Dewi
Jurnal Hospitality dan Pariwisata Vol 7, No 1 (2021): Jurnal Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jhp.v7i1.2614

Abstract

The purpose of this study is to determine the perceptions of tourists on hawkers at Kuta Beach, to determine the role of managers in handling hawkers at Kuta Beach, and to know the impact of hawkers on Kuta Beach Tourism Attractions. Data collection methods used were observation, interviews, questionnaires, and literature study. Respondents came from domestic tourists and foreign tourists who were visiting the Kuta Beach with 30 people respondents. Informants are taken from several hawkers who sell on Kuta Beach and the Head of Kuta Beach Tourism Object Manager. Methods of data analysis using qualitative data analysis methods assisted by a Likert scale. The calculation using the Likert Scale shows that the average result of tourists 'perceptions of hawkers at Kuta Beach Tourism Object is 3.13 which means that they are classified as Neutral, which means that tourists' perceptions of hospitality, politeness, communication, price, and product quality are neutral or sufficient. The suggestion that can be given to the Kuta Beach Tourism Object Manager is to further increase the supervision and guidance of the Kuta Beach Tourism Object management and pay more attention to the existence of hawkers. Provide coaching and training so that hospitality, courtesy, communication can be improved for the better. So that the negative impact of the hawkers can be minimized properly.
THE POTENTIAL OF THE DEVELOPMENT OF THE PECINAN GLODOK AREA OF NINE PLACES AS A CULTURAL TOURISM IN CHINA Rianto Rianto
Jurnal Hospitality dan Pariwisata Vol 7, No 1 (2021): Jurnal Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jhp.v7i1.2633

Abstract

Glodok China Town area is one of the majority ethnic Chinese populations. Glodok Chinatown is also one of the important trade and economic centers in Jakarta. This area is thick with Chinese values and culture from building architects and, the life of the Chinese people who live with trading reason to this day in this area.This research was carried out starting at the 2571 Cap Go Meh Festival in 2020 which was held at Pancoran China Town. Researchers conducted descriptive qualitative research and in the collection techniques conducted were interviews, observation and documentation. Interviews were conducted by interviewing several informants such as local government, business actors, tourists and the community. This research aims to get to know the Glodok Petak Sembilan Chinatown area and to know various views and evaluations of informants about this area.The government, business actors, the community and tourists agree and support the making of the Glodok Petak Sembilan Chinatown as Chinese cultural tourism in Jakarta. The positive impact is that the presence of tourists is able to enliven the area and make the area better known by the wider community and help the economy of the business community surrounding the area. However, the negative impact found was a traffic jam or lack of traffic order. With the high interest of tourist arrivals, the parking facilities provided are inadequate with existing tourists, this is also one of the causes of lack of orderly traffic in this region.
Implementation of Indigenous Peoples Traditions based on Tourism Development in Kampung Naga Muhammad Fakhri Jamaluddin
Jurnal Hospitality dan Pariwisata Vol 7, No 1 (2021): Jurnal Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jhp.v7i1.2605

Abstract

Tasikmalaya Regency is one of the areas in West Java Province which has a type of cultural tourism as its attraction. The type of potential cultural tourism in this regency is located in the Traditional Dragon Village Area, precisely in Neglasari Village, Salawu District. Kampung Naga is an area where the people still hold the beliefs or customs of their ancestors. The large number of tourists visiting Kampung Naga will have a positive or negative impact on this tradition. The purpose of this study is to identify the impact of tourism development on the life of the indigenous people of Kampung Naga, especially in implementing its traditions. The presence of tourists can affect the traditional life and culture of the local community, therefore it is necessary to have research on changes in the implementation of traditions (customs and customs) after the presence of tourists in the Kampung Naga area. The analytical method used is descriptive qualitative data analysis using the interactive model of Miles and Huberman. Based on this analysis, there are several changes in the implementation of the tradition as an impact felt by the local community after the development of tourism. The results of this identification are expected to be considered in tourism planning and development related to tourism policies and the ecosystem therein. Because by implementing a good and appropriate policy, the potential of the existing tourism area can run optimally by minimizing the negative impact on humans.
CELEBGRAM CREDIBILITY AND TRUST: CONSEQUENCES ON INTENTION TO BUY Juliana Juliana; Erina Widianti; Vanessa Wijaya
Jurnal Hospitality dan Pariwisata Vol 7, No 1 (2021): Jurnal Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jhp.v7i1.2535

Abstract

ABSTRACT Social media Instagram is an opportunity for celebgram Rachel Vennya to promote Ngikan restaurant. The aim of this research was to determine the effect of celebgram credibility and trust on intention to buy. The purpose of this research is to give solution for the decreasing problem intention to buy of ngikan restaurant , through some variables such as: celebgram credibility, trust, and intention to buy. The sample used in this research were 168 respondents with a purposive sampling technique. The data analysis technique used PLS-SEM .The results confirms that the probability value on the F test is 0.000 <0.05 and the coefficient of determination (adjusted R2) is 63.5%. The conclusion of this study is that the variables of celebgram credibility and trust have a positive and significant effect on intention to buy. Keywords: Celebgram Credibility ; Trust ; intention to buy   ABSTRAK Media sosial Instagram menjadi kesempatan bagi selebgram Rachel Vennya untuk mempromosikan Restoran Ngikan. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh kredibilitas dan kepercayaan selebgram terhadap niat membeli. Tujuan dari penelitian ini adalah memberikan solusi atas penurunan minat beli restoran ngikan gading serpong, melalui beberapa variabel seperti: kredibilitas selebgram, kepercayaan, dan niat membeli. Sampel yang digunakan dalam penelitian ini sebanyak 168 responden dengan teknik purposive sampling. Teknik analisis data menggunakan PLS-SEM. Hasil penelitian menunjukkan nilai probabilitas pada uji F sebesar 0,000 <0,05 dan koefisien determinasi (adjusted R2) sebesar 63,5%. Kesimpulan dari penelitian ini adalah variabel kredibilitas dan kepercayaan selebgram berpengaruh positif dan signifikan terhadap niat membeli.Kata kunci: Kredibilitas Celebgram; Kepercayaan; niat untuk membeli 

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