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INDONESIA
Jurnal Hospitality dan Pariwisata
Published by Universitas Bunda Mulia
ISSN : 24425222     EISSN : 26558165     DOI : -
Core Subject : Humanities, Social,
Humanities Social Sciences
Jurnal Hospitality dan Pariwisata diterbitkan secara berkala dua kali dalam satu tahun yaitu pada bulan Februari dan November. Jurnal ini ditujukan sebagai media bagi akademisi dan praktisi untuk menyumbangkan karya ilmiah dan pengalaman praktisnya yang dapat berguna bagi pengembangan ilmu pengetahuan khususnya di bidang industri hospitality dan pariwisata.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol 8, No 2 (2022): Jurnal Hospitality dan Pariwisata" : 6 Documents clear
PENGARUH PROMOSI MELALUI MEDIA SOSIAL INSTAGRAM TERHADAP MINAT BELI TAMU DI HOTEL SUNLAKE JAKARTA Feronika Berutu
Jurnal Hospitality dan Pariwisata Vol 8, No 2 (2022): Jurnal Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jhp.v8i2.3805

Abstract

Pertumbuhan Industri perhotelan pada saat ini semakin bertumbuh, untuk industry ini sendiri dibutuhkankan strategi yang tepat untuk bisa tetap bertahan karena semakin banyak nya pesaing. Untuk menarik minat beli tamu dibutuhkan stategi promosi yang tepat baik secara offline maupun online. Pada saat ini pengguna media sosial semakin meningkat hal ini bisa menjadi peluang bagi industry perhotelan untuk menarik lebih banyak tamu. Hal ini juga dilakukan oleh salah satu hotel di Jakarta yaitu Sunlake hotel pasca pandemic covid 19. Dengan memaksimalkan penggunaan media sosial Instagram tamu hotel ini sempat meningkat tetapi Kembali sedikit menurun, untuk itu peneliti ingin melakukan penelitian di hotel Sunlake Jakarta, melihat pengaruh Promosi melalui media sosial Instagram terhadap minat beli tamu di hotel Sunlake Jakarta,Metode penelitian yang di gunakan adalah metode deskriptif, dengan pendekatan kuantitatif. terlihat hasil adjusted R 2 (koefisien determinasi) sebesar 0,353. Artinya bahwa 35,3% variabel minat beli tamu (Y) akan dipengaruhi oleh variabel bebasnya, yaitu: Promosi melalui media sosial instagram, Sedangkan sisanya variabel Minat beli tamu akan dipengaruhi oleh variabel-variabel yang lain yang tidak diteliti dalam penelitian ini.
Pemanfaatan Quinoa Sebagai Bahan Substitusi Tepung Terigu Pada Muffin Cake Juliana Juliana; Felicia Evelyn Beguiristen; Phoebe Emanuella Sulistio
Jurnal Hospitality dan Pariwisata Vol 8, No 2 (2022): Jurnal Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jhp.v8i2.3148

Abstract

Muffin cake, also known as “Quick Bread”, is one of the bread products that is considered as a quick bread because it is practical and one of the type of cake that is easy to consume. This product has any variety of flavors, from salty, sweet and savory depending on the varied contents of the muffin cake. Generally, muffin cakes are made from wheat flour mixed together with other ingridients such as eggs and sugar. Wheat flour can be said to be the most important ingridients in the success of the product. The role of wheat flour has taken a very large number, 55% used in the total production of the bread and cakes companies so it slowly threaten the level of dependence of the Indonesian people on wheat which continues to increase every year. To reduce this dependency rate, researches developed a muffin cake product that originally  made from wheat flour which was substitute into quinoa as its raw material. The Quinoa-based muffin cake will be developed into three different variants as the final results, consisting of a variant of tiramisu jam filling and also a variant of regal jam filling. This study aims to determine whether any effects  of using quinoa on muffin cake, to  know the level of preference number by the panelist on quinoa-based muffin cake and to know the panelists’s acceptance of quinoa-based muffin cake that determined in 4 different aspects, in terms of aroma, taste, texture and appearance of the muffin cake. This research involved 56 respondents as a panelist from the Jakarta area that to be used as a sample, using a primary data collection methods through distributing questionnaires and also surveys. The type of this research method is using a research and development. Based on the results of the tests by using hedonic organoleptic and hedonic quality tests, validity tests, reliability tests, and friedman tests that quinoa-based muffin cake can be accepted and like by the number of people in Indonesia based on the number of the data are above the mean. Keywords:  Quinoa, Muffin Cake, Wheat Flour, Jam
MODEL PEMASARAN PADA DESTINASI WISATA RURAL DAN WISATA URBAN Dhanik Puspita Sari
Jurnal Hospitality dan Pariwisata Vol 8, No 2 (2022): Jurnal Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jhp.v8i2.3813

Abstract

Produk pariwisata Indonsesia yang paling banyak dicari adalah berupa wisata budaya dengan kontribusi wisata urban dan wisata rural sebesar tiga puluh lima persen menjadikan jenis wisata ini menjadi salah satu wisata alternatif yang memiliki potensi yang besar. Tentunya hal ini dapat tercapai bila wisatawan datang, berkunjung dan juga membelanjakan uang yang dimilikinya disana. Oleh karena itu pemasaran destinasi pariwisata menjadi poin penting dalam mendatangkan wisatawan. Adapun tujuan dari penulisan ini adalah unruk memberikan gambaran akan beberapa model pemasaran destinasi wisata urban dan wisata rural yang dapat diaplikasikan sesuai dengan kebutuhan. Adapaun metode penelitian yang digunakan adalah berupa kualitatif deskriptif dengan mempergunakan data skunder yang berasal dari berbagai sumber litelatur dan penelitian yang pernah diterbitkan sebelumnya. Adapun model pemasaran digital yang paling tepat untuk digunakan adalah berupa pemasaran digital dikarenakan karakteristik kebiasan wisatawan yang banyak melakukan pencarin informasi melalui internet di berbagaimacam media sosial.
EFEKTIFITAS BAURAN PEMASARAN DI TAMAN WISATA MATAHARI PADA ERA NEW NORMAL aditya sugih setiawan; Sekti Rahardjo; Sugiyanto Sugiyanto
Jurnal Hospitality dan Pariwisata Vol 8, No 2 (2022): Jurnal Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jhp.v8i2.3686

Abstract

                  Matahari Tourism Park is a place of recreation and tourism with the motto Recreation and Education Park. Meanwhile, referring to the data from the management of the Matahari Tourism Park, the number of tourist visits since the pandemic has decreased. Referring to the data in the last three years, Matahari Tourism Park has experienced a decline in tourists which has an effect on company income. This matter needs to be seen in terms of effectiveness, especially the marketing mix in the new normal era. The indicators of effectiveness include goal achievement, integration, and adaptation. Researchers want to know the effectiveness of the marketing mix at Taman Wisata Matahari in the new normal era. This research uses qualitative methods. Data collection techniques were carried out by means of observation, literature study, and in-depth interviews with informants. The variables of this study refer to the marketing mix, namely product, price, place, and promotion. Qualitative data analysis consists of three streams of activities that occur simultaneously, namely data reduction, data presentation, and conclusion drawing/verification. the effectiveness of the marketing mix at Taman Wisata Matahari in the new normal era, namely products in the form of water tourism rides, game rides, adventure rides, and educational rides. As for other products, namely accommodation facilities, fields, gazebos, culinary and souvenirs, as well as tour packages. Regarding the price in the form of an entrance ticket to Matahari Tourism Park, it is Rp. 60,000 for domestic and Rp. 150,000 for foreign countries. Meanwhile, place in the form of product marketing locations is focused on TWM locations. The focus of the marketing location for TWM products is in the Jabodetabek area at this time. Meanwhile, promotion is in the form of social media. Overall, all of these variables are included in the adaptation indicators
PENGARUH KUALITAS PRODUK SAMBAL DAPOER VITA TERHADAP MINAT BELI ULANG DI ONLINE SHOP TOKOPEDIA julia ratnawulan skawanti
Jurnal Hospitality dan Pariwisata Vol 8, No 2 (2022): Jurnal Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jhp.v8i2.3495

Abstract

The development of digital technology currently has an impact on the advancement of trade in Indonesia, one of which is online-based UMKM or commonly referred to as online shops. One of the advantages of an online shop for sellers or sellers is that they do not require large room rentals and do not require many employees to serve consumers, while on the consumer side, consumers can simply use smartphones and internet networks to search and purchase the products they need. This technology is very useful, especially during the current Covid-19 pandemic where the government implements the Enforcement of Community Activity Restrictions (PPKM) and fairly strict health protocols.This study aims to determine the correlation between product quality (variable X) and purchase intention (variable Y) at the Dapoer Vita online shop at Tokopedia. Data was collected through a questionnaire using a Likert scale obtained from 100 people who had made transactions at Dapoer Vita, then analyzed in the form of descriptive statistics. The data was obtained by using a simple linear regression analysis technique with SPSS V 23.0.This study resulted that the quality of food products showed a moderate relationship to repurchase interest in correlation analysis with an R number of 0.534. The Food Product Quality Variable has an effect of 28.5% on Repurchase Interest. The T-test results show that the quality of food products has a significant effect on consumers' repurchase interest at the Dapoer Vita online shop with a significance value of 0.000 <0.05Keywords:  Online shop, Product Quality, Repurchase Interest, Sambal
DAMPAK E-SERVICE QUALITY TERHADAP E-LOYALTY PADA SITUS MASKAPAI PENERBANGAN LOW COST CARRIER DI INDONESIA Yenli Yenli Megawati, Howard S Giam
Jurnal Hospitality dan Pariwisata Vol 8, No 2 (2022): Jurnal Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jhp.v8i2.3770

Abstract

Industri penerbangan di Indonesia berperan penting dalam menghubungkan berbagai wilayah di Indonesia. Tren peningkatan pertumbuhan jumlah keberangkatan penumpang setiap tahunnya di bandara Indonesia menyebabkan semakin banyak pula maskapai penerbangan yang mencoba mensasar segmen baru, salah satunya dengan bermunculannya berbagai maskapai penerbangan dengan konsep low cost carrier (LCC). Salah satu yang diandalkan oleh maskapai penerbangan low cost carrier ini dalam menjangkau konsumennya adalah melalui situs onlinenya yang dapat memberikan berbagai informasi yang termasuk melakukan penjualan tiket secara langsung. Untuk itu, penelitian ini dilakukan untuk mencari tahu mengenai pengaruh dari electronic service quality (e-Service Quality) terhadap loyalitas dari konsumen yang menggunakan jasa dari maskapai penerbangan berkonsep low cost carrier. Pengumpulan data pada penelitian ini dilakukan melalui survey menggunakan kuesioner dengan jumlah responden sebanyak 200 responden. Metode analisis data dalam penelitian ini menggunakan analisis regresi.

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