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INDONESIA
Coverage: Journal of Strategic Communication
Published by Universitas Pancasila
ISSN : 20873352     EISSN : 26861992     DOI : https://doi.org/10.35814/coverage
Core Subject : Education,
Languange, Linguistic, Communication & Media
The manuscript was written for Coverage: Journal of Strategic Communication (Coverage) should be an original research paper either theoretically or empirically which sufficiently contributes novelty to communication studies. This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge. Coverage published by Faculty of Communication, Universitas Pancasila.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 6 Documents
 1 
Search results for , issue "Vol 7 No 1 (2016)" : 6 Documents clear
Analysis of Indonesia’s National Cultural Image Representation on The Ministry of Foreign Affairs Official Website Liza Yosephine Tambunan; Andi Faisal Bakti
CoverAge: Journal of Strategic Communication Vol 7 No 1 (2016)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

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Abstract

As the government institution that handles the international affairs of the nation, the Ministry of Foreign Affairs of the Republic of Indonesia holds the responsibility of representing Indonesia to its international counterparts. The official website of the Foreign Ministry, www.kemlu.go.id, is the hub of information provided by the institution with news stories submitted from domestic sources and also from Indonesia’s official diplomatic representative overseas. This research aims to analyze how Indonesia’s national cultural image is represented on the official website of the Ministry of Foreign Affairs RI, www.kemlu. go. id. Moreover, this research also aims to analyze the aspects of ‘representation and the real’, as well as analyzing how ‘positive and negative images’ are represented on the website. This research employs a qualitative approach in analyzing aspects of ‘representation and the real’ and ‘positive and negative images’ of Indonesia’s national cultural image representation on the website. Data collected are in the form of documentation of news stories published on the website. Research findings show that the Foreign Ministry illustrates representations that are in favor of Indonesia and protective of its national culture. The website presents key aspects of Indonesian culture that contribute to a positive representation.
Pengaruh Marketing Public Relations Terhadap Citra Merek: Studi Pada Restoran Joe’s Grill Swiss-Belhotel Jeanica Christria; Diana Anggraeni
CoverAge: Journal of Strategic Communication Vol 7 No 1 (2016)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

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Abstract

Restaurant business in Indonesia is now more promising. Hanging out in restaurants has now become a teen and executive lifestyle. This increasingly tight competition makes restaurant manajer to market their restaurants, trying to instill a good brand image to consumers through public relations marketing activities needs to be done. This study aims to determine the effect of public relations marketing activities on brand image at the restaurant Joe's Grill Swiss-Belhotel Mangga Besar. Type of this research is explanative quantitative. The samples used were 61 consumers selected at random on the day of sampling. Methods Data collection using survei with questionnaires as instrument. The results of this study indicate that the variables of marketing public relations activities have a significant influence on brand image (R = 0.776) of Joe's Grill Restaurant Swiss-Belhotel Mangga Besar. The correlation level of the two variables is very strong that is 88.1%.
About Noise in Religious Context: Religious Communication Perspective Soizick Crochet
CoverAge: Journal of Strategic Communication Vol 7 No 1 (2016)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

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Abstract

The World Health Organization has confirmed the severe health consequences of noise pollution. Paradoxically, conflicts and regulations seem more common not where noise pollution reaches the worse levels. As a new “trend” in health related issues, it seems to be more seriously taken in the West, arguably a great deal quieter than less developed countries. In the latter, the battle has been picked up by the more affluent or middle income segments of the population. But when it comes to limit noisy religious signals, they often meet strong resistance, specially in interfaith contexts, but also in Indonesia, among members of the same religion. In order to overcome cultural and political factors, they are sometimes turning to a public health narrative. It implies a shift in sensory and sleeping patterns, not unlike pre-industrial Europe, but relatively new for these regions.
Cyber Public Relations dalam Klub Sepakbola Di Indonesia: Studi Pada Persija Jakarta Muhammad Andrya Surya Putra; Faridhian Anshari
CoverAge: Journal of Strategic Communication Vol 7 No 1 (2016)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

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Abstract

Technological developments make more and more public relations practitioners who utilize the Internet as a medium of delivery and dissemination of information, without exception the football club based company that is Persija Jakarta. Cyber public relations is a term of public relations activity in an effort to convey information to the public. This study aims to determine the strategies used public relations Persija in applying cyber public relations through the website and social media accounts twitter owned club Persija Jakarta as an effort to disseminate information to the public. This study uses the concept of cyber public relations and the utilization of social media and websites. This research is done by using qualitative approach. This research data retrieval technique through in-depth interview with public relations management Persija club, documentation and observation. The results showed that public relations Persija exploit the concept of cyber public relations in conveying information to the public through websites and social media twitter with the maximum. Public relations Persija realize with the implementation of the concept of cyber public relations through websites and social media twitter is very easy in delivering information widely and quickly to the public. In addition, by maximizing online public relations activity is able to form a positive image of football club Persija Jakarta.
Konstruksi Realitas Sosial-Budaya Etnis Tionghoa di Palembang: Studi Komunikasi Antar-Budaya Aprilyanti Pratiwi
CoverAge: Journal of Strategic Communication Vol 7 No 1 (2016)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

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Abstract

As one of the ethnic groups in Indonesia, Chinese Indonesians groups often face discrimination from other ethnic groups in Indonesia. How Chinese ethnic groups in Palembang construct socio-cultural reality according to their own views? How do they manage their communications with the impression of local residents? The answer to these questions can be found through this qualitative study of Intercultural Communication by conducting interviews observations of the two informants, and data analysis of the articles of Kampung Kapitan. The results showed that the Chinese community of Kampung Kapitan assumed their villages is an ancestral heritage that must be protected not only their building but also their cultures too. The Chinese ethnic of Kampung Kapitan assumed that they are wong Plembang (Palembang people). The frequency of communications of Chinese ethnic community of Kampung Kapitan with surrounding communities where they live is very high. The process of acculturation and modernization of the Chinese ethnic of Kampung Kapitan are on marriage, religion, and values. Verbally, Chinese ethnic of Kampung Kapitan in general use Palembang language, non-verbally that the appearance and clothing as well as movement and posture are the same as that of Palembang ethnic communities. The obvious between Chinese ethnic groups of Kampung Kapitan people and Palembang people are paler skin and slit eyes.
Interaktivitas Website di Biro Humas dan Protokol Pemerintah Provinsi Kepulauan Bangka Belitung Peni Oktariana; Nathalia Perdhani
CoverAge: Journal of Strategic Communication Vol 7 No 1 (2016)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

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Abstract

This study discusses how website interactivity owned by Provincial Government of Bangka Belitung Islands which is managed by Bureau of Public Relations and Protocol. The method used in this research is qualitative descriptive with post-positivism paradigm. The concept used is Public Relations 2.0 and Interactivity Website. There are six important components in a website to be said interactive, namely user control, responsiveness, real time interactions, connectedness, personalization/ customization, and playfulness. The results of this study indicate that public relations at the Bureau of Public Relations and Protocol has started to integrate with the website. This is indicated by the presence of staff who can answer public questions, updated information daily, and start adding video features that are expected to make repeat visits. However, this study found that on the Website of Public Relations and Protocol Bureau of the Provincial Government of Bangka Belitung Islands there is only one component of the six important components of the website, namely user control, and from one component there is only a feature of time only. Features of freedom of choice of language, freedom of choice of text type, and search engine which also exist in user control component not yet exist on website. It shows that there is no interactivity on Website Bureau of Public Relations and Protocol of Provincial Government of Bangka Belitung Islands.

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