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INDONESIA
Coverage: Journal of Strategic Communication
Published by Universitas Pancasila
ISSN : 20873352     EISSN : 26861992     DOI : https://doi.org/10.35814/coverage
Core Subject : Education,
Languange, Linguistic, Communication & Media
The manuscript was written for Coverage: Journal of Strategic Communication (Coverage) should be an original research paper either theoretically or empirically which sufficiently contributes novelty to communication studies. This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge. Coverage published by Faculty of Communication, Universitas Pancasila.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 6 Documents
 1 
Search results for , issue "Vol 7 No 2 (2017)" : 6 Documents clear
Kecenderungan Komodifikasi dan Spasialisasi Pada Transmedia Nur Ruli Febriyanti; Andi Faisal Bakti
CoverAge: Journal of Strategic Communication Vol 7 No 2 (2017)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

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Abstract

The political economy of communication reflects a process which commodified labor in the production process of goods and services. The political economy of the media is done by Transmedia through its television station that TransTV and Trans 7 focuses on the production, distribution, and consumption. To understand how the application of political economy approach used in the study of the mass media, then there are three concepts, namely commodification, spatialization, and structuring. As can be seen from the shape of the commodification of media content, audience, and workers. While the forms of media spatialization performed with the vertical and horizontal integration. The results of this study indicate that the media products produced two television stations tend to be geared to the world of entertainment which often do not educate. Form of commodification audience rating and share views through a program that is considered to represent the audience. Commodification of labor is done by mirroring. Mirroring performed by equating the system between the two television stations. As such, the workers can concurrently two positions or positions on two television stations. While the form of spatialization that occur in Transmedia includes vertical and horizontal integration. It can be seen that Transmedia is part of CT Corp a large company owned by Chairul Tanjung. This study also shows that the owners of the media, especially in determining the content of the medium. Some strategies acquisitions made CT Corp in creating transmedia not only as an effort to improve service to the public interest, but rather a business strategy.
Analisis Komunikasi Pemasaran Pada Hotel Salak The Heritage Bogor Vega Putri Utami; Gati Dwi Yuliana
CoverAge: Journal of Strategic Communication Vol 7 No 2 (2017)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

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Abstract

This research is related to marketing communication services. The service product that is the case study of this study is Hotel Salak The Heritage. This study uses the concept of marketing communication and its mix as a blade analysis. The paradigm of this research is postpositivist with qualitative approach. Informants who are the subject of research is representative of Hotel Salak, especially in the field of marketing communications. The research results show Hotel Salak The Heritage tries to combine elements of marketing communication mix by optimizing the potential of ICT (Information and Communication Technology). Elements of marketing communication mix one of them is advertising. The ads are done in various media such as Kompas newspaper, Radio Lesmana FM Bogor, billboards, banners, brochures, websites, social media which includes facebook @, twitter, and instagram. The advertising marketing communication mix is ​​also conducted in conjunction with public relations and sales promotion.
Identifikasi Pemilihan Konsumen Kartu Kredit di Indonesia Ilham Prisgunanto
CoverAge: Journal of Strategic Communication Vol 7 No 2 (2017)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

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Abstract

Ecommerce has been coming to people live so banking would to change any transactions from money to credit card. All people know that socialization using credit card to real electronic society base on how did banking identificate their consumers. This study would to talked about would bank makes identification their consumers and applying their strategies and tactis promotions for marketing credit card product. This papers applied any teoretical studies likes customer behaviours, strategic management, STP analysis. This research used qualitative analysis data and descriptive models. Any interview had been completely for five banking industry which give credit card services likes Mandiri bank, HSBC, BCA bank, Citibank dan BNI. Finding of this research talked that bank leaders (Citi Bank) was more best maked good preparation for identification their consumers and applying their strategies and tactis promotions for marketing credit card products than follower bank (Bank HSBC, BCA, Mandiri dan BNI). Beside it the followers bank just focus to intervention market for local consumers and give new any concept credit card for family lives. All people know that any socialization and promotion for credit card using mainstream media likes television, radio and press, fewer with the digital media. This is any reason why banking can’t succesfull to make electronic society in cyber and digital era.
Objektivitas Berita di Harian Kompas dan Kompas.Com Halimatul Abkoriyah; Tribuana Tungga Dewi
CoverAge: Journal of Strategic Communication Vol 7 No 2 (2017)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

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Abstract

Previous studies showed the objectivity of news in print media and online media are different. Print media frequently mentioned as more objective on its news coverage than the online media. This article purpose is to identify and compare news objectivity of Harian Kompas and Kompas.com on covering the murder of Engeline in Bali. By using quantitative content analysis, we found that both Harian Kompas and Kompas.com have not present fully objective coverage in this case. Nevertheless, Harian Kompas can be more presenting the news objectively compare to Kompas.com. This might happen though both media companies owned by the sama media group, but it runs by different management team and also there are some differences on its media output characteristics.
Kebebasan Pers dan Verifikasi Terhadap Media Massa M. Arsyad Daulay; Asep R. Iskandar
CoverAge: Journal of Strategic Communication Vol 7 No 2 (2017)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

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Abstract

Press at this time is not only a source of information, but also a source of reference for the community. In the era of press freedom now many press companies that grow and develop the press, online and electronic press. But in reality many companies at this time harm and their news products are incompatible with the Press Law. Evident according to the Press Council as an institution established under UU No. 40 of 1999 on Press, within a year the Press Council receives 800-1000 complaints relating to press companies, including unprofessional press companies, ie irresponsible companies. Therefore, to preserve the press freedom of the professional Press Council to verify the press company. The purpose of this study is to describe the efforts of the Press Council in realizing a clean and professional press by using the theory of social responsibility press and the concept of verification of press companies, Press Laws, and press company standards. With post-positivist paradigm, this research uses descriptive qualitative research method. Data collection techniques use observation, interview and literature study, as for data analysis techniques in the form of data triangulation. The results of this study include press freedom and verification of the mass media in its efforts to realize a professional press through verification of press companies based on the Press Act.
Pemasaran Sosial Program Peduli Gizi Balita oleh Puskesmas Bojonggede Bogor Immasyari Amruroh; Diana Anggraeni
CoverAge: Journal of Strategic Communication Vol 7 No 2 (2017)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

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Abstract

Malnutrition’s problem is still one of the problems in Indonesia. Puskesmas Bojonggede as a health service unit in Bojonggede sub-district has made efforts to overcome by providing information about balanced nutrition informatively. Through the social marketing Care for Nutrition Toddlers Puskesmas Bojonggede intends to persuade the target audience and increase mother awareness in terms of giving nutritious food on her toddler. This study aims to describe the communication process on the social marketing of Nutrition Care of Toddlers conducted by Bojonggede Public Health Center in RW 06 Village Rawa Panjang, Bogor. Concept in this research consists of social marketing concepts, social change campaigns, and social marketing communications. This research using a qualitative descriptive research to give a detailed description about communication process on social marketing of Child Nutrition Care at RW 06 Village Rawa Panjang, Bogor. Results of this study indicate that the communication process on the social marketing of Nutritional Care of Toddlers can improve the knowledge of target adopter on balanced nutrition. But it has not been able to shape the awareness of adopter targets to voluntarily provide nutritious food for their children. This is due to the limited means and location of information dissemination on balanced nutrition, target adopter economic factors, and preoccupation of each target adopter.

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