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INDONESIA
Coverage: Journal of Strategic Communication
Published by Universitas Pancasila
ISSN : 20873352     EISSN : 26861992     DOI : https://doi.org/10.35814/coverage
Core Subject : Education,
Languange, Linguistic, Communication & Media
The manuscript was written for Coverage: Journal of Strategic Communication (Coverage) should be an original research paper either theoretically or empirically which sufficiently contributes novelty to communication studies. This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge. Coverage published by Faculty of Communication, Universitas Pancasila.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 6 Documents
 1 
Search results for , issue "Vol 9 No 1 (2018)" : 6 Documents clear
Mengelola Corporate Crisis Melalui Transformasi Model Stakeholder Relations di Era Digital Helpris Estaswara; Diana Anggraeni
CoverAge: Journal of Strategic Communication Vol 9 No 1 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (671.99 KB) | DOI: 10.35814/coverage.v9i1.1111

Abstract

Managing stakeholders in the era of digital society become more complicated and the corporate crisis is highly potential to come forward. Consequently, to develop a long-term profitable relationship with the stakeholders requires dialogue based method. However, many corporate implement stakeholder relationship model remain derived from the understanding that corporate is the centre of all stakeholders, or corporate-centric model. A new model of system-centric than proposed in order to deal with the stakeholders in the era of digital society. The model implies that the corporate will be no longer being a central of stakeholders. It means the position of the corporate being a part of the system and involve symmetrical two-way communication strategy. This paper aimed at, firstly to elaborate a social network that would be potential to create the crisis if the corporate is not implementing the system-centric model that requires the development of multi-stakeholders learning dialogues. Secondly, it also analyzed the steps should be taken into account in order to transform traditional model toward symmetrical communication model of stakeholder relationship. Furthermore, method of literature review was applied as a basis of theoretical construction on stakeholder relationship model that should be engaged in avoiding of the crisis.
Strategi Programming Televisi Swasta dalam Program Tayangan Prime Time Malik Abdul Jabbar; Kartini Rosmalah
CoverAge: Journal of Strategic Communication Vol 9 No 1 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1603.137 KB) | DOI: 10.35814/coverage.v9i1.1112

Abstract

The level of public information consumption through television media of various generations is still high. Characteristics of television media with audio-visual is suspected to be one of the main factors of interest of the public in obtaining information. This condition makes the competition in the television media industry continue to try to maximize their viewership. This study aims to find out the programming strategy applied by Kompas TV on the Sapa Indonesia Malam program that aired in prime time in reaching the audience. The research uses qualitative descriptive analysis method. In designing the programming strategy for Sapa Indonesia Malam program, the Kompas TV programming team made several efforts and implemented almost the same as 5 programming elements according to Sydney. Based on the results of the research, it is found that: (1) the strategy of Programming Sapa Indonesia Malam Kompas TV started by determining Segmentation and Targetting of audience. Next work on 5 programming elements by Sydney and finally position the program to the viewer (positioning). (2) In implementing the programming elements of Sydney, the Sapa Indonesia Malam program has almost applied all elements with the maximum except in the fifth element of Breadth of Appeal. (3) Sapa Indonesia Night Program Kompas TV is able to compete with competitor news television program that aired at the same time.
Implementasi Teori Pers Tanggung Jawab Sosial dalam Pemberitaan TVRI Pusat Madrid De Fretes; Retor A.W. Kaligis
CoverAge: Journal of Strategic Communication Vol 9 No 1 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (414.926 KB) | DOI: 10.35814/coverage.v9i1.1115

Abstract

The purpose of writing this research is to find out how the implementation of social responsibility press theory in the coverage of Central TVRI. In this study, the author only focuses on the forms of implementation of the theory of social responsibility press which are carried out in the news. Data collection techniques used are observation, interview and documentation. The theory used in this study is the Social Responsibility Theory of the Press, and the concepts used are mass media, television, and TVRI as public service partners. From the findings, it can be concluded that there are a number of indicators that are the main principles of social responsibility that TVRI has implemented, namely accepting and fulfilling obligations to the community, providing space for the community to convey a viewpoint as a form of community control to build a better TVRI, avoid reporting which can divide unity and unity, but TVRI has so far not been able to manage its institutions independently without any political intervention because the existing regulations limit the space for TVRI. In the news that hit the public and the government TVRI could not present information that was neutral because of government factors as a form of interpretation of the country so that TVRI took a position as a media that presented news that did not become a control of power.
Pemaknaan Putusan MA Terkait Calon Legislatif Mantan Koruptor: Analisis Wacana Kritis Sara Mills Yuri Alfrin Aladdin
CoverAge: Journal of Strategic Communication Vol 9 No 1 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (417.356 KB) | DOI: 10.35814/coverage.v9i1.1118

Abstract

Indonesian Supreme Court of Justice on 14 September 14th, 2018 decided to revoke the law prohibiting ex-corruptor to register themselves as a candidate for legislative members. The decision made such pro-contra among Indonesia people represented on Indonesia medias. One of Indonesia media, Republika (in this research , it was represented by Republika Online/Republika.co.id) as an Islamic media also issued the news articles about the MA’s decision. The media has been recognize to have a special relationship with Islamic political parties in Indonesia and many top rank of the parties have been arrested for corruption cases. In this reserach, I use Critical Discourse Analysis of Sara Mills method and also interview with Chief Editor and a senior journalist of the media to know about the policy of the media. The result of this research, Republika supported the MA’s decision by a number of reasons.
Makna Popularitas dalam Lirik Lagu “The Lucky One” Karya Taylor Swift: Sebuah Analisis Semiotika Qilan Umara Ridwan
CoverAge: Journal of Strategic Communication Vol 9 No 1 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (395.398 KB) | DOI: 10.35814/coverage.v9i1.1119

Abstract

This study aims to find the meaning of the signifier and the signified, syntagmatic and the relationship of signification of the song lyrics. The method used is qualitative with an interpretive semiotic analysis approach or constructivism. The conclusion from the results found is, there are various meanings of popularity based on the sentences analyzed namely, fame, luxury, publication, wealth, optimistic feelings, beautiful and cool, worshiped, considered lucky but in the end feelings change, feel used, can be replaced, confused, lonely and unlucky. Suggestions for further research to explore deeper synchronous and chronic parts of the language used in the song.
Implementasi Komunikasi Pemasaran Lembaga Pendidikan Informal “Seaman’s English Education Indonesia ” Aldi Satrio Herlambang
CoverAge: Journal of Strategic Communication Vol 9 No 1 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (676.462 KB) | DOI: 10.35814/coverage.v9i1.1120

Abstract

Seaman’s English Education Indonesia (SEE Indonesia) is an informal educational institution located in North Jakarta that offers a variety of courses for seafarers, mainly the Marlins Test course, and an English language test for seafarers. Because it’s new, it is fitting that the level of brand awareness by consumers is still very low. Based on data from customer visits in SEE Indonesia per year since its inception, only 768 people have visited SEE Indonesia, whether they only came or used the services of courses. This number is still very small compared to the total number of Indonesian seafarers, which are around 850,000. Therefore a marketing communication program is needed so that SEE Indonesia can increase brand awareness and win the market from its competitors. In order to increase the brand awareness of SEE Indonesia, then in this work the writer will use the Participatory Action Research method, where this method will involve people involved in existing problems to actively participate so that they are expected to get a solution right. The results of the Participatory Action Research will then become information material for the SOSTAC theory that will be used to create the SEE Indonesia marketing communication program.

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