cover
Contact Name
Hadi Ismanto
Contact Email
jmerunisnu@gmail.com
Phone
+62895378199623
Journal Mail Official
jmer@unisnu.ac.id
Editorial Address
Dekanat Building, Faculty of Economics and Business, Universitas Islam Nahdlatul Ulama Jepara Jl. Taman Siswa No. 9 Kauman Tahunan, Jepara, Jawa Tengah, Indonesia 59451
Location
Kab. jepara,
Jawa tengah
INDONESIA
Journal of Management and Entrepreneurship Research
ISSN : 27231658     EISSN : 27231666     DOI : https://doi.org/10.34001/jmer.2020.12.01.2
JMER: Journal of Management and Entrepreneurship Research (p-ISSN: 2723-1658; e-ISSN: 2723-1666) provides a venue for high quality manuscripts dealing with management and entrepreneurship in its broadest sense. The editorial board encourages manuscripts that are international in scope; however, readers can also find papers investigating domestic issues with global relevance. JMER is published by Universitas Islam Nahdlatul Ulama Jepara (Unisnu Jepara). JMER starts publication in June 2020. This journal is published biannually (June and December). The aim of the journal is to facilitate dissemination of contemporary research in the field of business management and entrepreneurship. The scope of this journal includes empirical and theoretical articles related to the business strategy, management, human resource management, organizational behavior, marketing, supply chain management, finance, corporate governance, economics, entrepreneurship, knowledge management, and innovation.
Articles 38 Documents
Motivation as An Intervening Variables Influence Competency on the Performance of Cooperative Managers Eko Nur Fu'ad; Moch. Aminnudin
Journal of Management and Entrepreneurship Research Vol. 1 No. 2 (2020)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2020.12.01.2-11

Abstract

Objective: This paper discussed the importance of competence and work motivation, and analysed the effect of these two variables on performance. Research Design & Methods: This research sought to understand more about the manager’s performance of microfinance institutions (cooperatives), so the selected sample was cooperative managers. The data collected from 88 questionnaires were analysed using PLS-SEM with SMART-PLS software. Findings: Competence has a significant effect on motivation and manager performance, motivation has a significant effect on performance, motivation as an intervening variable on the effect of competence on performance. Implications & Recommendations: Work motivation is a more influential factor than competence on performance, so the activity that must be done to improve performance is to improve work motivation. Subsequent research carried out in other industries or with a larger sample size for generalization purposes. Contribution & Value Added: The main contribution of this research is that to increase work motivation, it can be done by requiring employees to always improve their past performance for the better.
The Factors Affecting Purchasing Decision through Pegipegi Application by Customers of Dian Nuswantoro University Diana Aqmala; Febrianur Ibnu Fitroh Sukono Putra; Dian Yustika Rini
Journal of Management and Entrepreneurship Research Vol. 1 No. 2 (2020)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2020.12.01.2-12

Abstract

Objective: This study aims to analyse the factors that influence online purchasing decisions through Pegipegi application.Research Design & Methods: This research method is quantitative with sample of 170 respondents of students of Universitas Dian Nuswantoro. The sample collecting technique is purposive sampling through questionnaires distributed personally using Likert scale. The technique of Analysis used is structural equation model. Findings:The finding results showed that 1) Electronic Word of mouth has a significant direct effect on purchasing, 2) price perception has a direct effect on purchasing decisions, 3) product quality has a direct effect on purchasing decisions, 4) brand awareness is able to mediate the influence of electronic word of mouth, price perception, and product quality on purchasing decisions.Implications & Recommendations:This research has managerial implications for the marketing policies implemented by the Pegipegi application in order to increase customer awareness, thereby increasing the desire to immediately make purchasing decisions when they need appropriate service products.Contribution & Value Added:This study provides a positive contribution to decision making on marketing policies in order to increase market share and company competitiveness in the industry.
How Do Banks Determine Their Capital Buffer? Evidence from Indonesian Bank Mahendra Ryansa Gallen Gagah Pratama; Tyas Effendi; Lina Nur Hidayati; Alfonso Mendoza-Velázquez
Journal of Management and Entrepreneurship Research Vol. 2 No. 1 (2021)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2021.6.02.1-13

Abstract

Objective: This study aims to investigate how banks determine their capital buffer. Return on Equity (ROE), Non-Performing Loans (NPL), Capital Buffer Lag (BUFFt-1), Loan to Total Assets (LOTA), and Income Diversification (IDIV) are some of the variables examined in this study. Research Design & Methods: Purposive sampling was used to collect samples for this study. It was 20 of the 42 conventional commercial banks that were listed on the Indonesia Stock Exchange in 2012-2016. In this study, multiple regression analysis was used, as well as the ordinary and two-stage least squares methods. Findings: The results of this study have shown that the capital buffer has a negative impact on return on equality (ROE) and income diversification (IDIV). The capital buffer was affected by Lag of Capital Buffer. This research examines how a bank can make a profit from the negative impact of ROE. Based on the results of the tests, the Indonesian Bank has not pursued the highest possible capital buffer. Implications & Recommendations: Companies will use their profit to further profitable activities when they fulfill a minimum capital buffer requirement. Contribution & Value Added: The results of this study try to give an idea for the management of capital and capital buffers and to determine the ideal strategy for investors and banks to meet the Basel and Government regulation. This research tries to add insight into the internal factors that determine capital buffers at conventional commercial banks in Indonesia, as well as research references in the field of financial management, particularly capital buffers.
The Creation of Intention To Buy through Online Social Ties and Social Media Advertisement M. Rifqy Roosdhani; Nurul Komaryatin
Journal of Management and Entrepreneurship Research Vol. 2 No. 1 (2021)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2021.6.02.1-15

Abstract

Objective: The growing number of social media users makes many companies want to get subscribers through their social media activities. There are several choices of strategies that can be done by the company to be able to take the huge market. Research Design & Methods: This study compares the effect of advertising activity on social media and user group development that has a strong tie to intention to buy. Findings: This research found that the social media advertisements has a better impact to intention to buy compared to social ties. Implications & Recommendations: This study was conducted on social media users on land Transportation Company that already has a group in social media, Facebook, and does advertising activities on it. Contribution & Value Added: The results of this study provide theoretical implications in the verification of the previous research results and managerial implications that can help the company in conducting marketing activities through social media.
The Effect of Incentivized Electronic Word-of-Mouth (EWOM) on Consumer Purchase Intention Muhammad Husni Tamrin; Nurul Huda
Journal of Management and Entrepreneurship Research Vol. 2 No. 1 (2021)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2021.6.02.1-14

Abstract

Objective: Social media has a strong impact as a reference for consumers in getting information about the product. Electronic word-of-mouth (eWOM), which is usually delivered by social media, is still the most secure advertising media. This study provides information about incentivized eWOM on purchase intention and other factors that can affect consumers. Research Design & Methods: The method used in this research is the quantitative method with an associative approach. Descriptive analysis and structural equation modeling were used to measure the influence of these variables. Findings: The results showed that the incentivized eWOM had a significant effect on purchase intention but had no impact on the company’s brand awareness. Meanwhile, the attractiveness of advertising messages has no significant effect in influencing purchase intention but has a significant effect on the company’s brand awareness. Implications & Recommendations: Although this research give contributions to the e-WOM literature, several limitations and future research suggestion deserve mentions. Further research can examine the relative effectiveness of non-monetary incentives. Contribution & Value Added: Researchers have provided input and suggestions to SMEs to optimize incentivized eWOM to increase consumer purchase intention.
Analysis of the Customer Satisfaction of Black Market’s Chinese Smartphone Liana Mangifera; Febrianur Ibnu Fitroh Sukono Putra
Journal of Management and Entrepreneurship Research Vol. 2 No. 1 (2021)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2021.6.02.1-16

Abstract

Objective: This research aims to analyse the factors that influence customer satisfaction of black market’s Chinese smartphone. Research Design & Methods: The research uses quantitative approach to analyse the sample of 250 buyers of black market’s Chinese smartphone across Solo Raya. The sampling technique is purposive sampling through questionnaires with a Likert scale. The analytical technique is multiple regression. Findings: The findings showed that 1) black market has a significant direct effect on customer satisfaction, 2) price has a significant direct effect on customer satisfaction, 3) product quality has a significant direct effect on customer satisfaction. Implications & Recommendations: This research has practical implications for the marketing policies implemented by Chinese smartphone companies to increase customer awareness and product distribution policies to support increased sales at official stores and fight illegal trade in Chinese smartphone products. The social impact of the research is to contribute to changes in people's behavior in buying Chinese smartphones where there needs to be aware that the black market is an illegal store to buy products if people want to buy Chinese smartphones, then the right thing is at official stores or outlets that are already working—same with the company. Contribution & Value Added: This research provides added value to evaluating distribution policies implemented by Chinese smartphone companies, which are considered less able to compete with the black market. So to increase market share at official stores, Chinese smartphone companies must be more severe in managing the distribution of product sales so that industrial competition can run properly.
Establishment of Entrepreneurial Character Santri Based on Human Resources Management Aulia Zahra Husnil Kamala; Silviana Pebruary
Journal of Management and Entrepreneurship Research Vol. 2 No. 1 (2021)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2021.6.02.1-17

Abstract

Objective: This research analysis about management human resources for santri Pondok Pesantren Darul Falah Amtsilati to manage academic and business personality. Research Design & Methods: This research uses qualitative research methods with case study approach. The data source in this study is primary data by conducting in-depth interviews to the manager (academic & business) and santri Pondok Pesantren Darul Falah Amtsilati. And observations were made to observe directly about the state of Darul Falah Amtsilati boarding school. Data analysis techniques use source triangulation. Findings: The results of this study showed that in the formation of the character of boarding schools Darul Falah Amtsilati using methods of precision, planting discipline, habituation, creating a conducive atmosphere, as well as integration and internalization. From the formation of the entrepreneurial character has been done based on the character of Islamic human resource. Where shiddiq is taught with honesty, trust by emphasizing responsibility, tabligh conveys correctly, and fathonah is realized by the selection of santri based on criteria. Implications & Recommendations: The implication of the results of this study is that the pesantren has used Islamic resource principles in the recruitment and learning process but needs to be improved or perfected in the implementation of learning by creating special classes for business character building. The aim is to help develop the quality of productive pesantren business managers. Contribution & Value Added: The contribution of the results of this study is to provide input to pesantren in improving the quality of prospective Islamic resources who will become managers of productive business activities of pesantren.
Perceptions of Marketing & Digital Transformationin Greek Public Higher Education Organizations in the Context of Digital Darwinism Nektarios Makrydakis
Journal of Management and Entrepreneurship Research Vol. 2 No. 1 (2021)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2021.6.02.1-18

Abstract

Objective: Marketing and digital transformation in the public institutions of higher education in Greece, have key role in the context of the digital revolution. The study aimed at investigating the perceptions and views explicitly or implicitly of the management of Greek public universities regarding the need to adopt new practices such as marketing and its digital transformation and to find out the factors that shape perceptions. Research Design & Methods: The study adopted a quantitative method conducting in-depth interviews with rectors and vice-rectors of 10 representative Greek Universities. Findings: Results indicated that administrators believe that marketing and its digital transformation have great impact in attracting students and that the duration of the operating time of a university is directly related to the formation of perceptions about marketing and digital transformation in the context of Digital Darwinism. Implications & Recommendations: Universities will be able to understand the extent of their reaction to the adoption of new applications such as marketing. Contribution & Value Added: The present study is primarily a useful tool for public university administrations in their efforts to adopt marketing practices to understand which areas to focus on in order to effectively implement marketing and its digital transformation. The study also provides them with the tools to easily recognize their degree of maturity in terms of their culture and perceptions towards the application of marketing practices. In addition the study enriches the literature on the management field of higher education institutions. It highlights factors such as the duration of operation, the geographical location and the size of a university compared to administrative practices.
Antecedents of Organizational Citizenship Behavior Noor Arifin; Eko Nur Fu'ad; Emilia Inta Argadea
Journal of Management and Entrepreneurship Research Vol. 2 No. 2 (2021)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2021.12.02.2-20

Abstract

Objective: This study aims to analyze the effect of transformational leadership, self-efficacy, and work loyalty on organizational citizenship behavior. Research Design & Methods: This study is explanatory research using a quantitative approach. The research sample was selected based on the proportional random sampling method from employees of one of the furniture companies in Jepara with a total of 89 people. Primary data was obtained using a questionnaire that was distributed to employees directly. Statistical data analysis was performed using multiple linear regression with SPSS tool. Findings: Empirically, the results of this study accept all the hypotheses proposed, that: transformational leadership style has a significant effect on organizational citizenship behavior; self-efficacy has been proven to have a significant effect on organizational citizenship behavior; and work loyalty proved to have a significant effect on organizational citizenship behavior. Implications & Recommendations: The results of this study support previous research and contribute to a literature study that emphasizes the issue of this research in the context of a company experiencing a decline in performance so that it requires an extra employee role (OCB). Contribution & Value Added: Based on the dominant variable analysis, the company can increase the extra role of employees by increasing employee loyalty. And then loyalty can be spurred by directing employees to work in teams.
Rayu : A Competitive Strategy Model of Wood Craft Business in Soloraya Post Covid-19 Pandemic Diana Aqmala; Febrianur Ibnu Fitroh Sukono Putra
Journal of Management and Entrepreneurship Research Vol. 2 No. 2 (2021)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2021.12.02.2-19

Abstract

Objective: The woodcraft business sector in Soloraya has promising opportunities, but currently, the number of businesses is decreasing due to the Covid-19 pandemic. This research aims to analyze the effect of market orientation and product innovation on marketing performance mediated by competitive strategy. Research Design & Methods: This study uses a quantitative method surveying 120 woodcraft businesses in Soloraya. The sample was obtained using a purposive sampling method with the business's criteria for more than 5 years and was analyzed using the Structural Equation Model (SEM) using PLS to obtain comprehensive results. Findings: The results show that market orientation and product innovation positively and significantly affect competitive strategy and business performance. Competitive strategy can also mediate the effect of market orientation and product innovation on marketing performance. Implications & Recommendations: Market orientation implements a marketing concept that can provide superior value to consumers. The competitive strategy is intended to maintain a level of gain and a sustainable position when facing competition. When increasing the competitive strategy, it needs to analyze the strengths and weaknesses of the business, so when determining the price, form, and quality as a competitive advantage, the competitors cannot be imitated perfectly. Contribution & Value Added: This competitive strategy model provides the enterprise with more significant opportunities to expand market share and rise from adversity due to the Covid-19 pandemic to continue to exist in the industry. In addition, this model can be applied to other areas so that this type of business does not experience a shortage of supplies.

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