Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT)
Journal Husocpument a scientific journal in Humanities, Social Science, Public Administration and Management containing the scientific literature on studies of pure and applied research in Humanities, Social Science, Public Administration and Management science and public review of the development of theory, method and applied sciences related to the subject.
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<![CDATA[A SEMIOTIC ANALYSIS FOUND IN KUDETA BALI ADVERTISEMENTS ]]>
<![CDATA[Ni Ketut Ria Agustina]]>;
<![CDATA[I Dewa Ayu Devi Maharani Santika]]>;
<![CDATA[Desak Putu Eka Pratiwi]]>
<![CDATA[ Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) Vol. 1 No. 4 (2021): Oktober: Journal of Humanities, Social Science, Public Administration and Manag ]]>
Publisher : <![CDATA[ID Solutions ]]>
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DOI: 10.51715/husocpument.v1i4.65
<![CDATA[The aims of the study are to identify the verbal and non-verbal signs as well as to analyze their meaning in Kudeta Bali advertisements. Advertisements usually contain with sign whether in verbal or non-verbal. Each of them is used to express the meaning intended by the advertisers. The signs used also can attract the attention of the audience as well as to persuade them to buy or use the products. The data of this study were taken from the internet. The process of collecting data was searching the data from the internet, downloading the data and note taking technique. The data were analyzed by descriptive qualitative method. This study used the theory of semiotics by (Saussure, 1983) to find out the verbal and non-verbal signs and the theory of meaning by (Barthes, 1967) and supported by theory of color by (Wierzbicka, 1996). By conducting of this study, it found that verbal and non-verbal signs have important rules to make an attractive advertisement. These verbal and non-verbal signs contain denotation and connotation meaning. The advertiser tends to use brief sentences and give an informative idea about the event that held in order to attract reader’s attention. The pictures, the models, and the colors used in the advertisements also support the sentences in delivering the idea. Both of verbal and non-verbal signs are related to each other since what is in verbal signs are conveyed in visual signs.]]>
<![CDATA[THE EFFECT OF PRICE PERCEPTION AND BRAND AWARENESS ON SERVICE QUALITY MEDIATED BY PURCHASING DECISIONS : (Study Case on PT. Maybank Indonesia Finance Credit Products) ]]>
<![CDATA[Melitina Tecoalu]]>;
<![CDATA[Hery Winoto Tj]]>;
<![CDATA[Ferdian Ferdian]]>
<![CDATA[ Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) Vol. 1 No. 4 (2021): Oktober: Journal of Humanities, Social Science, Public Administration and Manag ]]>
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DOI: 10.51715/husocpument.v1i4.127
<![CDATA[The finance company industry experienced much pressure in 2020 due to the covid-19 pandemic, this condition made business activities and social life almost stopped. This research was conducted at PT. Maybank Indonesia Finance is one of the financing companies in Indonesia that is currently proliferating. Purchasing decisions have an essential meaning for a financial institution because credit is one of the directives of funding by financial institutions to people who want to get an item on credit as the institution's main business. In determining a decision to purchase products and services, consumers perceive the goods and services they buy, such as the perception of the price of an item or service in making a purchase, and consumers can recognize the company's brand awareness. This research was conducted by nonprobability sampling method with purposive sampling type. Researchers distributed questionnaires to 100 Maybank Finance consumer respondents in Indonesia who had purchased Maybank Finance car loans in 2018-2020. The results of the analysis conclude that price perception has a positive and significant effect on purchasing decisions. Brand awareness has a positive and significant effect on credit purchasing decisions. Price perception has a positive and significant effect on service quality. Brand awareness has a positive and significant effect on service quality. Service quality has no positive and significant effect on purchasing decisions at Maybank Finance. Service quality mediating between brand awareness and purchasing decisions is not significant.]]>
<![CDATA[THE EFFECT OF SERVICE QUALITY ON CUSTOMER LOYALTY MEDIATED BY CUSTOMER SATISFACTION PT. MAYBANK INDONESIA FINANCE JAKARTA BRANCH ]]>
<![CDATA[Hendri Hendri]]>;
<![CDATA[Budi Haryono]]>;
<![CDATA[Saparso Saparso]]>
<![CDATA[ Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) Vol. 1 No. 4 (2021): Oktober: Journal of Humanities, Social Science, Public Administration and Manag ]]>
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DOI: 10.51715/husocpument.v1i4.128
<![CDATA[This study discusses the effect of service quality on customer loyalty mediated by customer satisfaction at PT. Maybank Indonesia Finance Jakarta Branch. This research was conducted by using purposive sampling. Data analysis using Smart PLS analysis. The results of the analysis conclude that service quality does not affect customer loyalty. So it can be said, good service quality may not necessarily make the customer loyal to PT. Maybank Indonesia Finance because there are still several factors that can make customers loyal. Service quality has a positive and significant effect on customer satisfaction. So it can be said, good service quality will increase customer satisfaction with PT. Maybank Indonesia Finance. Customer Satisfaction has a positive and significant influence on Customer Loyalty. So it can be said, increasing customer satisfaction will make customers more loyal to PT. Maybank Indonesia Finance. Customer satisfaction can mediate the effect of service quality on customer loyalty. So it can be said, if the quality of service provided is getting better, it will form high customer satisfaction in the minds of customers, then this will further increase customer loyalty at PT. Maybank Indonesia Finance.]]>
<![CDATA[VERBAL AND NON-VERBAL SIGNS FOUND IN GARNIER MEN ADVERTISEMENTS ]]>
<![CDATA[Ni Kadek Widya Putri]]>;
<![CDATA[I Dewa Ayu Devi Maharani Santika]]>;
<![CDATA[Desak Putu Eka Pratiwi]]>
<![CDATA[ Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) Vol. 1 No. 4 (2021): Oktober: Journal of Humanities, Social Science, Public Administration and Manag ]]>
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DOI: 10.51715/husocpument.v1i4.13
<![CDATA[There are many signs used in advertisements in the forms of words, sentence, spoken sentences, image or colors. This signs support each other in order to deliver the meaning in an attractive way. But sometimes these signs interpreted unsuitably and arises different perspective in the meaning. Therefore, this study aimed to find out the verbal and non-verbal signs found in Garnier Men advertisements as well as their meaning. The process of collecting data was conducted by observation method in order to obtain detail information and note taking technique. The data were analyzed descriptive qualitatively by using the theory of semiotic proposed by Saussure (1983), theory of meaning proposed by Barthes (1967), and supported by theory color from Wierzbicka (1996). Through the analysis, it found that, the advertisements are composed by verbal and non-verbal signs. Both signs contain denotative and connotative meaning. The denotative meaning consisted of the name of products, ingredients, also functions of each product. Meanwhile, the connotative meaning consisted of the statement in the advertisement, the color, the background, also the models used in each advertisement that have hidden meaning. The advertiser tends to used black color as the background of the advertisements since black color is match with men imaginary that is powerful, elegance and black color show men’s masculinity.]]>
<![CDATA[AN ANALYSIS OF VERBAL AND NON-VERBAL SIGN IN MAYBELLINE COSMETIC ADVERTISEMENTS ]]>
<![CDATA[Yeni Ruscita Dewi]]>
<![CDATA[ Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) Vol. 1 No. 4 (2021): Oktober: Journal of Humanities, Social Science, Public Administration and Manag ]]>
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DOI: 10.51715/husocpument.v1i4.17
<![CDATA[In this study concern with the verbal and visual signs that in Cosmetic Advertisements. The study aims to find out the kinds of verbal and non-verbal signs also to describe the meaning of verbal and non-verbal signs inMaybelline Cosmetic Advertisements. This study used qualitative methods to collect data and the data were takenfrom he internet and maybelline website. To analyze the data this study used the theory by Saussure (1983) and the theory by Barthes (1967) to identify the meaning of verbal and visual signs inMaybelline Cosmetic Advertisements. The researcher found 27 verbal signs and 19 non-verbal signs. While the denotative meaning, the researcher found 22 and for the connotation found 23. The used of connotative meaning dominant in all advertisements because the advertiser use hidden meaning to convey the message and attract the attention of consumers so they are curious to try to use the product.]]>
<![CDATA[AN ANALYSIS OF VERBAL AND NONVERBAL SIGNS FOUND IN BMW CAR ADVERTISEMENTS ]]>
<![CDATA[Ni Putu Dian Ratna Sari]]>
<![CDATA[ Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) Vol. 1 No. 4 (2021): Oktober: Journal of Humanities, Social Science, Public Administration and Manag ]]>
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DOI: 10.51715/husocpument.v1i4.31
<![CDATA[This study is concerned about analyzing verbal and non-verbal signs in the BMW car series and the meaning of verbal and non-verbal signs in the BMW car series. This study used a qualitative method to collect data and data obtained from print advertisements for BMW series 1 and BMW 3 series. The theory used in this research is semiotic theory of Saussure cites Chandler (2006)'s analysis of the meaning of verbal and non-verbal signs in the BMW car series based on Barthes' (1967) theory of meaning. This study found 6 verbal signs and 7 non-verbal signs, 12 connotative and 3 denotative meanings. The dominant data contains connotative meanings in advertisements because advertisements have hidden meanings that the company wants to convey it can see from the non-verbal signs in advertisements such as color, picture and symbol. It also to attract readers attention and provide information about the advantages and also the features of BMW Car Series products.]]>
<![CDATA[AN ANALYSIS OF VERBAL AND VISUAL SIGNS IN ADIDAS'S ADVERTISEMENT "READY FOR SPORT" ]]>
<![CDATA[Ayu Kartika Dewi Ni Ketut]]>
<![CDATA[ Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) Vol. 1 No. 4 (2021): Oktober: Journal of Humanities, Social Science, Public Administration and Manag ]]>
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DOI: 10.51715/husocpument.v1i4.34
<![CDATA[This study is entitled “An Analysis of Verbal and Visual Signs in Adidas’s Advertisement “Ready for Sport”. The aims of the study are two identify the verbal and visual signs as well as to analyze their meanings in Adidas’s Advertisement “Ready for Sport”. The data of this study were taken from Adidas official website since the advertisement showed combination between colors, picture, and words. The process of collecting data was conducted by observation method and note taking technique. The data were analyzed descriptive qualitatively. The researcher used theory of semiotics from Saussure as citied by Chandler (2007), theory of meaning from Barthes (1967) and supported by theory of color from Wierzbicka (1996) to answer the research problem. Through the analysis, it found that verbal and visual signs have important rules to make an attractive advertisement. These verbal and visual signs contain denotative and connotative meaning. The advertiser tends to use expressive and informative function to express their idea and give information about the product to attract the reader’s attention. Both of verbal and visual signs are related to each other since what is in verbal sign are conveyed in visual signs. They support each other to makes good combination in an advertisement.]]>
<![CDATA[SLANG WORDS FOUND IN 1999 SONG ALBUM BY RICH BRIAN’S ]]>
<![CDATA[Dewa Ayu Made Ratna Dwiyanti Yanti]]>
<![CDATA[ Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) Vol. 1 No. 4 (2021): Oktober: Journal of Humanities, Social Science, Public Administration and Manag ]]>
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DOI: 10.51715/husocpument.v1i4.41
<![CDATA[There are many English songs use slang words, especially in rap songs. Because, it can make interesting lyrics in the songs. Such English slang words can be classified into different types and the formations are interesting to study. Therefore, the study is about the slang words found in 1999 song album by Rich Brian’s. It aimed to identify the types of the slang words and the process of creating the words. The data obtained through listening to the songs, reading and understanding the lyrics, marking the words in the lyrics, before identifying the types, and analyzing the formations. In collecting the data, this study used the observation method. For such goals it used the theory by Kipfer and Chapman and Mattielo and analyzed by using a descriptive qualitative method. In analysis, for the types of slang, the study found only secondary slang. And for the process of creating the words, there were only 3 kinds of formation that were found, namely clipping, blending, and variation.]]>
<![CDATA[ANALYSIS OF LIBERAL FEMINISM IN THE NOVEL MULAN'S SECRET PLAN BY TESSA ROEHL ]]>
<![CDATA[Lolita Dewi Ni Kadek]]>
<![CDATA[ Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) Vol. 1 No. 4 (2021): Oktober: Journal of Humanities, Social Science, Public Administration and Manag ]]>
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DOI: 10.51715/husocpument.v1i4.70
<![CDATA[The aims of this study are to identify the liberal feminism that found in the novel Mulan’s Secret Plan by Tessa Roehl. In liberal feminism women should have a same right and same opportunity as a man. The liberal feminism could be seen in the character of Mulan in the novel Mulan’s Secret Plan. Mulan struggled for her right to get educational opportunities same as man and struggle for her right to freely choose what she wants to do. In order to understand how the aspect of liberal feminism were found in the novel, the theory of liberal feminism proposed by (Tong, 2008) were utilized in this study. This study used observation method to collect the data and qualitative method to analyze data. The result of this study indicates the aspect of liberal feminism in Mulan character were equal education and equal liberty.]]>
<![CDATA[TYPES OF LANGUAGE FUNCTION FOUND IN THE PERFECT DATE MOVIE ]]>
<![CDATA[Ni Made Wahyuni]]>;
<![CDATA[I Gusti Bagus Wahyu Nugraha Putra]]>;
<![CDATA[Putu Devi Maharani]]>
<![CDATA[ Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) Vol. 1 No. 4 (2021): Oktober: Journal of Humanities, Social Science, Public Administration and Manag ]]>
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DOI: 10.51715/husocpument.v1i4.78
<![CDATA[This study is concerned with the types of language functions in The Perfect Date Movie. This study is aimed to answer the research problems, which are: (1) to find out the types of language functions used by the main character of The Perfect Date movie and (2) to analyse the types of languages style are found in utterances produced by the main character of The Perfect Date movie. It used a descriptive qualitative method to identify data. Types of language function and language style was described according to the theory proposed by Tillit and Bruder (1985). The result of this study was found 75 data. The 75 data were classified into eleven types of language function which found in the utterances produced by the main character and three types of language styles. The types of language function which found eleven types of language function proposed by Tillit and Bruder (1985) were twelve of openings, pre-openings, and closings type, four data of introduction and addressing system type, seven data of invitations type, eight data of thanking people and replying thanks type, three data of apologizing type, ten data of giving compliments and replying complements type, two data of getting people’s attention and interrupting, two data of agreeing and disagreeing type, seven data of controlling the conversation type, and two data of getting information e language style which was found were ten data of formal expression, thirty nine data of informal expression and twenty six data of neutral expression. The most types of language function found in this study is getting information because the main character feel free and more comfortable expressing their emotional in a language.]]>
