cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Syamsul Arifin
Contact Email
syamsularifin.stiepemuda@gmail.com
Phone
+6282335461414
Journal Mail Official
syamsularifin.stiepemuda@gmail.com
Editorial Address
Bung Tomo Road No 8 Surabaya, East Java, Indonesia.
Location
Kota surabaya,
Jawa timur
INDONESIA
International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2)
Published by Sekolah tinggi ilmu ekonomi pemuda
ISSN : 27232948     EISSN : 27232204     DOI : 10.48024
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Social Sciences
E-Journal International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) is a biannual peer-reviewed open access academic journal which is dedicated to publishing high-quality scholarly works on all disciplines of Economics, Accounting, Management, Education, and Entrepreneurship studies. The objective of the Journal is to provide a leading forum for the enhancement of communication between researchers and policymakers on the recent development of Economics, Accounting, Management, Education, and Entrepreneurship. The scope of IJGAME2 (International Journal of Global Accounting, Management, Education, and Entrepreneurship)
Arjuna Subject : Umum - Umum
Articles 34 Documents
 1   2   3   4 
MARKETING STRATEGY IN MACHO BUSINESS IN THE CITY OF MOJOKERTO Priyo Utomo; Komarun Zaman; Aisyah Darti Megasari; nur aini anisa
International Journal of Global Accounting, Management, Education, and Entrepreneurship Vol. 3 No. 1 (2022): International Journal of Global Accounting, Management, Education, and Entrepre
Publisher : Sekolah tinggi ilmu ekonomi pemuda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48024/ijgame2.v3i1.70

Abstract

the Marketing Strategy in the Macho Business in Mojokerto City. This type of research uses descriptive qualitative research methods by conducting interviews with the owner. The type of data used is primary data with data collection techniques with documentation, interviews, and observations. The results of the marketing strategy analysis show an increase in total sales from year to year and are used as a reference for the effectiveness of marketing strategies in competition between boba beverage companies. and by doing a marketing strategy for contemporary boba drinks, what you have to do is to build good and intense communication with potential buyers, consumers, or customers. With good interaction, it will certainly increase engagement and can keep consumers from choosing to buy boba beverage products and the number of Boba beverage brands in Indonesia has been eaten by fierce competition between brands. In response to the competition, they also formulated a marketing strategy to highlight their branding. Their common strategy is to use social media and innovate their boba drinks.
The Influence of Return On Assets (ROA), Return On Equity (ROE), Net Profit Margin (NPM), on Stock Prices (Case Study of Coal Sub-Sector Mining Companies Listed on the Indonesia Stock Exchange Abu Darim; Naning Tri Rahayu
International Journal of Global Accounting, Management, Education, and Entrepreneurship Vol. 3 No. 1 (2022): International Journal of Global Accounting, Management, Education, and Entrepre
Publisher : Sekolah tinggi ilmu ekonomi pemuda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48024/ijgame2.v3i1.71

Abstract

Fundamental analysis is an approach that is often used in predict stock prices movement, The issue raised in this study is how the influence of the ROA, ROE, and NPM against stock prices of mining companies coal sub sector listed on the stock exchange in 2018-2019. The Population in this study were mining companies coal sub sector listes on the stock exchange in 2018-2019 a many 32 company. Sample in this research 21 company and using proporsionate random sampling and data collection in this research using secondary data were data quantitative which calculate using ratio analysis. Analysis Result on this study showing return on assets (ROA) has positif significantly on stock prices with coefficient 0.929 or 9,29%. Based on the calculate t-table showing that Return of Equity (ROE) Positif not Significantly result on stock stock prices with coefficient 0.054 or 5,4% as well as from the result of this study showing that Net Profir Margin (NPM) has Positive Significantly on stock prices with Coefficient -,0.306 or 30,6%.
THE EFFECT OF SERVICE QUALITY AND CUSTOMER SATISFACTION ON CUSTOMER LOYALTY IN USERS OF J&T EXPRESS SERVICE IN THE SURAKARTA Septy Agil Sejati
International Journal of Global Accounting, Management, Education, and Entrepreneurship Vol. 3 No. 2 (2023): International Journal of Global Accounting, Management, Education, and Entrepre
Publisher : Sekolah tinggi ilmu ekonomi pemuda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48024/ijgame2.v3i2.77

Abstract

This study aims to analyze the effect of service quality (X) and customer satisfaction (Z) on customer loyalty (Y) for J&T Express service users in the Surakarta Residency. The population in this study were J&T Express service users in the Surakarta Residency and obtained a sample of 90 respondents using the Purposive Sampling technique. The data collection method uses a questionnaire and is processed using Partial Least Square (PLS) analysis with SmartPLS 3.0 software. The results of this study indicate that service quality has a significant positive effect on customer satisfaction, customer satisfaction has a significant positive effect on customer loyalty, service quality has a significant positive effect on customer loyalty, and service quality has a significant positive effect on customer loyalty mediated by customer satisfaction.
THE INFLUENCE OF ELECTRONIC SERVICE QUALITY ON SATISFACTION MEDIATED BY TRUST Silvi Septiawati
International Journal of Global Accounting, Management, Education, and Entrepreneurship Vol. 3 No. 2 (2023): International Journal of Global Accounting, Management, Education, and Entrepre
Publisher : Sekolah tinggi ilmu ekonomi pemuda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48024/ijgame2.v3i2.78

Abstract

This study aims to analyze the effect of electronic service quality on satisfaction mediated by trust. This research uses causal quantitative research. The sampling technique in this study used non-probability sampling using the purposive sampling method. The population in this study includes consumers who have made purchases on online shopping sites in the Surakarta residency area. In this study, there were 96 respondents. The data collection method is by distributing questionnaires and processing using Smart PLS version 4.0. The data analysis used is the outer model, namely convergent validity, discriminant validity, composite reliability, cronbach’s alpha, multicollinearity test, and the inner model, namely the coefficient of determination, compatibility, and hypothesis testing. The results of this study indicate that the quality of electronic services has a positive and significant effect on satisfaction mediated by trust.

Page 4 of 4 | Total Record : 34

 1   2   3   4 

Filter by Year

2020 2023


Reset
Filter By Issues
All Issue Vol. 3 No. 2 (2023): International Journal of Global Accounting, Management, Education, and Entrepre Vol. 3 No. 1 (2022): International Journal of Global Accounting, Management, Education, and Entrepre Vol. 2 No. 2 (2022): International Journal of Global Accounting, Management, Education, and Entrepre Vol. 2 No. 1 (2021): International Journal of Global Accounting, Management, Education, and Entrepre Vol. 1 No. 2 (2021): International Journal of Global Accounting, Management, Education, and Entrepre Vol. 1 No. 1 (2020): International Journal of Global Accounting, Management, Education, and Entrepre