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<![CDATA[Memerangi Api dengan Api: Menggunakan Film untuk Melawan Film Propaganda ]]>
<![CDATA[Gary Jason]]>
<![CDATA[ PROPAGANDA Vol 3 No 1 (2023): PROPAGANDA: Jurnal Ilmu Komunikasi ]]>
Publisher : <![CDATA[Neolectura ]]>
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DOI: 10.37010/prop.v3i1.1132
<![CDATA[His article explores how effective films are in countering propaganda in films. To organize the discussion, first a simple sketch of propaganda theory is drawn up, in which propaganda can be ranked from completely rational to highly irrational, on six different dimensions. This is how far the propaganda went: evidence-based; Honest; broadly logical; transparent; right on target; and transparent. Then the main propaganda film is reviewed in detail, Gasland. This film is a highly successful documentary attacking the production of natural gas by hydrofracturing, which is referred to in America as "fracking". Gasland was successful in organizing domestic opposition to fracking, actually blocking it in the Delaware River Basin system. The film was also influential abroad, leading to a ban on fracking in France, Bulgaria and elsewhere in Europe. Next, two counter-propaganda films are reviewed in detail—namely, in this case, two pro-fracking documentaries: Truthland and FrackNation. Truthland is a short documentary that refutes many of Gasland's important claims. It was funded by the fracking industry and had limited distribution but manage d to refute most of the longer, better-funded anti-fracking films. A much more successful film in terms of general distribution and debunking efficacy is the much longer pro-fracking documentary FrackNation. It critiques all Gasland's main points, in vivid detail. Due to crowdfunding, it cannot be ignored due to bias because it is supported by the industry. From this article it can be concluded by explaining why pro-fracking documentaries have not resulted in major changes in public opinion.]]>
<![CDATA[Eksistensi Ragam Inlis dalam Komunikasi Digital di Threads: an Instagram App ]]>
<![CDATA[Nicky Rosadi]]>
<![CDATA[ PROPAGANDA Vol 3 No 2 (2023): PROPAGANDA: Jurnal Ilmu Komunikasi ]]>
Publisher : <![CDATA[Neolectura ]]>
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DOI: 10.37010/prop.v3i2.1232
<![CDATA[This study aims to reveal the existence of a variety of inlis in digital communication in the Threads: an Instagram app. The method used in this study is a qualitative method with descriptive analysis techniques. The object in this research is the conversation that occurs in Threads. The results of this study indicate that the existence of various inlis occurs and cannot be avoided. As with previous studies, the existence of this variety of inlis is always indicated by the use of short writing and the use of emoticons as a substitute for gestures. Based on the research that has been done, the writer concludes that the use of various inlis has become an option in conversations in cyberspace. For this reason, the authors suggest that people who socialize in cyberspace can better understand the use of this new variety in order to create harmonious communication and avoid miscommunication in cyberspace.]]>
<![CDATA[Pembingkaian Berita Pro Kontra Kader NasDem Terkait Anies Baswedan Sebagai Calon Presiden pada Medcom.id dan Detik.com ]]>
<![CDATA[Lukman Hakim]]>;
<![CDATA[Indah Suryawati]]>
<![CDATA[ PROPAGANDA Vol 3 No 2 (2023): PROPAGANDA: Jurnal Ilmu Komunikasi ]]>
Publisher : <![CDATA[Neolectura ]]>
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DOI: 10.37010/prop.v3i2.1234
<![CDATA[Â The objective of this study is to discover and analyze the framing of medcom.id and detik.com regarding the pros and cons of NasDem cadres regarding Anies Baswedan as a presidential candidate. The research method is a qualitative approach, and the paradigm used in this study is constructivism. The objects of this study are the news texts of medcom.id and detik.com regarding the news on the pros and cons of NasDem cadres regarding Anies Baswedan as a presidential. Researchers discovered the framing carried by medcom.id and detik.com related to the news of the pros and cons of NasDem cadres regarding Anies Baswedan as a presidential candidate utilizing the framing analysis of Zhongdang Pan and Gerald M. Kosicki. In terms of framing devices (syntax, script, thematic, and rhetorical), it demonstrates that medcom.id in constructing social reality, particularly news related to the reaction of NasDem Party cadres following the announcement of Anies Baswedan as a presidential candidate prefers sources that support the declaration and appear biased. This is inextricably linked to the ideology and political policies of medcom.id, which has ties to NasDem Party Chairman Surya Paloh. The framing by detikcom also tends to support Anies' declaration as a presidential candidate. This could be seen from the sources chosen by detik.com supporting and defending the NasDem Party and Anies Baswedan after the announcement of the presidential candidate.]]>
<![CDATA[Strategi Tim Produksi Audio Series Catatan Pembalasan Fajar Dalam Mempertahankan Pendengar Aplikasi Noice ]]>
<![CDATA[Sativa Putra Prasetyo]]>;
<![CDATA[Indah Suryawati]]>;
<![CDATA[Rocky Prasetyo Jati]]>;
<![CDATA[Eko Sumardi]]>
<![CDATA[ PROPAGANDA Vol 3 No 2 (2023): PROPAGANDA: Jurnal Ilmu Komunikasi ]]>
Publisher : <![CDATA[Neolectura ]]>
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DOI: 10.37010/prop.v3i2.1239
<![CDATA[This research aims to determine the production team's strategies for maintaining listeners of the audio series "Catatan Pembalasan Fajar" on the Noice application. The research method used is qualitative descriptive with data collection techniques such as interviews, observations, and documentation. The paradigm employed in this research is post-positivism. The subjects of this study are the production team of the "Catatan Pembalasan Fajar" audio series on the Noice application, including the producer (key informant) and audio engineer (informant). The object of this research is the "Catatan Pembalasan Fajar" audio series on the Noice application. After conducting the research using the program strategy proposed by Peter Pringle, which includes program planning, program production, program execution, program supervision, and program evaluation, the researcher found that the production team implemented several strategies to retain listeners of the "Catatan Pembalasan Fajar" audio series on the Noice application. These strategies include selecting the thriller genre due to high demand from listeners, using bold and assertive sound design, creating an engaging storyline, and paying attention to interactions and listener interests through the comment section of each episode. Despite facing production challenges, the production team successfully created a program that attracted listeners' interest and provided a satisfying audio experience.]]>
<![CDATA[Pengaruh Penggunaan Celebrity Endorser Cristiano Ronaldo sebagai Model Iklan terhadap Brand Image Shopee ]]>
<![CDATA[ PROPAGANDA Vol 4 No 1 (2024): PROPAGANDA: Jurnal Ilmu Komunikasi ]]>
Publisher : <![CDATA[Neolectura ]]>
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DOI: 10.37010/prop.v4i1.1261
<![CDATA[In advertising there are many strategies in building an image, one of which is the use of celebrity endorsers. The purpose of this study was to determine the effect of using celebrity endorser Cristiano Ronaldo as an advertising model on Shopee brand image. Shopee is an e-commerce site that was founded in 2015. E-Commerce is a business transaction that takes place using an electronic network system such as the internet. To be accepted among the Indonesian people, Shopee runs a C2C (customer to customer) mobile marketplace business. The method used is to conduct a survey that will be given to Shopee users who have seen Cristiano Ronaldo's advertisement as a Shopee celebrity endorser. This research design has a purpose to find the influence between two variables, namely the variable (X) is a celebrity endorser while the variable (Y) is the brand image. Respondents who were involved in this study were Shopee users with male or female criteria and aged 16-30 years who lived in Jabodetabek. Sampling in this study was conducted in a non-probability way. Using the purposive method with a sample of 100 respondents. The results of the research that has been carried out with validity and reliability tests are valid and reliable, and according to the calculation of simple linear regression analysis, it can be seen that Celebrity endorser (X) has a significant effect on Brand Image (Y). From this test, it can also be seen that Celebrity Endorser has a coefficient of determination between Brand Image of 70.8%, Celebrity Endorser variable affects Brand Image. From the results of this study, it can be concluded that Celebrity Endorser (X) has a very strong influence on Brand Image (Y).]]>
<![CDATA[Melawan Kebakaran dengan Api II: Melawan Propaganda Film dengan Video Podcasting ]]>
<![CDATA[ PROPAGANDA Vol 3 No 2 (2023): PROPAGANDA: Jurnal Ilmu Komunikasi ]]>
Publisher : <![CDATA[Neolectura ]]>
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DOI: 10.37010/prop.v3i2.1364
<![CDATA[Dalam artikel sebelumnya di jurnal ini (Jason 2023), saya mengeksplorasi efektivitas penggunaan film untuk melawan propaganda dalam film. Dalam artikel ini, saya ingin mengeksplorasi penggunaan podcast video untuk melawan propaganda dalam film. Saya mulai dengan merangkum teori propaganda yang telah saya perkenalkan sebelumnya, yang menyatakan bahwa propaganda bisa masuk akal atau menipu dalam enam skala berbeda. Saya kemudian merangkum serial dokumenter Netflix Meltdown tahun 2022, tentang kecelakaan pembangkit listrik tenaga nuklir di Three Mile Island (di Central Pennsylvania). Kecelakaan ini (dan hingga hari ini) merupakan kegagalan tenaga nuklir terbesar dalam sejarah Amerika. Saya membahas bagaimana serial tersebut direview di media cetak. Saya kemudian melihat dua video yang membantah Meltdown, dan menunjukkan bagaimana kritik eksplisit dan implisit mereka terhadap serial Netflix sesuai dengan kriteria kami untuk menilai rasionalitas propaganda. Video pertama dibuat oleh Jesse Freeston, dan memiliki jumlah penonton terbatas. Yang lainnya dibuat oleh komunikator sains dan podcaster Kyle Hill yang diikuti secara luas. Saya menunjukkan bagaimana masing-masing secara efektif mengungkap pesan-pesan menipu yang disebarkan oleh serial Netflix. Saya menyelesaikan artikel ini dengan menyatakan bahwa podcast video memiliki kelebihan dalam membantah propaganda film yang tidak dimiliki oleh film kontra-propaganda: podcast video dapat dibuat jauh lebih cepat dan jauh lebih murah. Namun dalam hal memberikan informasi kepada masyarakat tentang biaya dan manfaat teknologi serumit tenaga nuklir, penggunaan film dan video sangatlah terbatas. Sayangnya, masyarakat biasanya mendapatkan informasi dengan cara seperti ini.]]>
<![CDATA[Pengaruh Terpaan Tayangan Horor “Diary Misteri Sara” Pada Youtube Channel Sara Wijayanto Terhadap Sikap Kepercayaan Akan Mistis ]]>
<![CDATA[ PROPAGANDA Vol 4 No 1 (2024): PROPAGANDA: Jurnal Ilmu Komunikasi ]]>
Publisher : <![CDATA[Neolectura ]]>
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DOI: 10.37010/prop.v4i1.1429
<![CDATA[YouTube is one of the most popular social media because it has various types of content that can be watched freely, including horror and mystical content. One of the YouTube channels who has horror content is "Diary Mystery Sara" (by Sara Wijatanto) or known as DMS. YouTube menjadi salah satu media sosial terpopuler karena memiliki berbagai jenis konten yang bisa ditonton secara bebas, termasuk konten horor dan mistis. Salah satu channel YouTube yang memiliki konten horor adalah "Diary Mystery Sara" (karya Sara Wijatanto) atau dikenal dengan DMS. Penelitian ini menggunakan teori S-O-R (Stimulus-Organism-Response) untuk mengkaji keyakinan mistik penonton. Teori S-O-R berasumsi bahwa efek media yang dihasilkan merupakan reaksi spesifik terhadap stimulus tertentu. Dalam penelitian ini, STIMULUSnya adalah konten horor pada “Diary Mistery Sara”, ORGANISME Mahasiswa Penyiaran Fakultas Ilmu Komunikasi Universitas Mercu Buana angkatan 2020, dan RESPONSnya adalah keyakinan mistik. Penelitian ini menggunakan pendekatan kuantitatif eksplanatori, paradigma positivisme, dan metode survei dengan menyebarkan kuesioner sebagai instrumen penelitian data kepada 52 responden dengan kriteria purposive sampling. Hasil penelitian nilai koefisien korelasi sebesar 0,817 menunjukkan hubungan positif yang sangat kuat dan searah. Koefisien determinasi sebesar 66,8% menunjukkan bahwa Keyakinan Mistik (Y) sebesar 66,8% dapat dijelaskan oleh variabel bebas Konten Horor “Diary Mistery Sara” (X), sisanya sebesar 33,2% dipengaruhi oleh variabel atau faktor lain. Dimensi yang mempunyai pengaruh besar dengan nilai mean tertinggi adalah ATTENTION pada variabel X dan COGNTIVE pada variabel Y, sedangkan nilai mean terendah adalah FREQUENCY pada variabel X, dan AFFECTIVE pada variabel Y.]]>
<![CDATA[Pemanfaatan Smartphone sebagai Sarana Penunjang Pembelajaran Mahasiswa PAI FIS UNJ pada Mata Kuliah Komunikasi Antar Budaya ]]>
<![CDATA[ PROPAGANDA Vol 4 No 1 (2024): PROPAGANDA: Jurnal Ilmu Komunikasi ]]>
Publisher : <![CDATA[Neolectura ]]>
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DOI: 10.37010/prop.v4i1.1434
<![CDATA[Smartphone merupakan sebuah perangkat yang memiliki berbagai fitur canggih untuk memudahkan kehidupan sehari-hari, salah satunya smartphone dapat dijadikan sebagai sarana dalam menunjang proses pembelajaran. Penelitian ini bertujuan untuk menganalisis pemanfaatan smartphone sebagai sarana penunjang dalam pembelajaran mata kuliah Komunikasi Antar Budaya pada mahasiswa Program Studi Pendidikan Agama Islam Universitas Negeri Jakarta. Penelitian ini menggunakan pendekatan penelitian kualitatif dengan teknik pengumpulan data kuesioner kepada seluruh mahasiswa aktif Program Studi Pendidikan Agama Islam Universitas negeri Jakarta angkatan 2021 yang sedang menjalankan mata kuliah Komunikasi Antar Budaya sebagai responden sekaligus sumber data primer dan studi pustaka melalui buku, artikel dan jurnal yang relevan sebagai informasi tambahan. Hasil penelitian menunjukkan bahwa pemanfaatan smartphone dapat menunjang proses pembelajaran mahasiswa Program Studi Pendidikan Agama Islam Universitas Negeri Jakarta dalam menyelesaikan penugasan pada mata kuliah Komunikasi Antar Budaya yang melibatkan penggunaan aplikasi edukatif untuk membagikan dan mengakses materi pembelajaran serta mengumpulkan tugas seperti Google Classroom, aplikasi desain online seperti Canva untuk membuat media presentasi dalam pembelajaran, sumber belajar digital seperti artikel dan jurnal, interaksi antara dosen dan mahasiswa melalui platform online seperti WhatsApp Group, serta memudahkan untuk mengakses link yang digunakan dalam pembelajaran seperti link Quizziz dan link YouTube. Selain itu, penugasan mata kuliah Komunikasi Antar Budaya menerapkan konsep tugas cinderella yaitu tugas dengan batas waktu pengumpulan pukul 23.59, sehingga membutuhkan sarana yang dapat menunjang proses pembelajaran secara fleksibel seperti smartphone.]]>
<![CDATA[Maria Ulfah sebagai Pelopor Hak Perempuan dalam Undang-Undang Perkawinan di Indonesia ]]>
<![CDATA[ PROPAGANDA Vol 4 No 2 (2024): PROPAGANDA: Journal Ilmu Komunikasi ]]>
Publisher : <![CDATA[Neolectura ]]>
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DOI: 10.37010/prop.v4i2.1558
<![CDATA[This article analyzes Maria Ulfah's significant role in pushing for the protection of women's rights in Indonesia's marriage laws. As an influential women's activist, Maria Ulfah played a key role in formulating and advocating for laws that recognized women's rights in the context of marriage. Her contribution to changing the paradigm of marriage law from one that tended to disadvantage women to one that was more inclusive and fair is analyzed. Using a historical and contextual approach, this article highlights Ulfah's participation in bringing about positive change for women in Indonesia's marriage law system. The study uses qualitative research methods with a historical approach and document analysis to investigate Maria Ulfah's role and contribution. The article also examines the challenges faced during the legislative process as well as the impact of the changes to the marriage law on the lives of Indonesian women. The findings show that these legislative changes have improved legal protection, access to economic rights, as well as a social paradigm shift that is more respectful of gender equality. This research emphasizes the importance of continuous advocacy to achieve gender equality in the Indonesian legal]]>
<![CDATA[Pengaruh Social media Marketing Terhadap Brand Awareness Followers Instagram Kopi Daong Bogor ]]>
<![CDATA[ PROPAGANDA Vol 4 No 2 (2024): PROPAGANDA: Journal Ilmu Komunikasi ]]>
Publisher : <![CDATA[Neolectura ]]>
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DOI: 10.37010/prop.v4i2.1598
<![CDATA[Dampak Sosial Media dan Komunikasi Bisnis untuk Meningkatkan kesadaran suatu merek yang berbasis Komunikasi Bisnis membantu untuk menjalani komunikasi yang mudah untuk menjangkau para pelanggan melalui Sosial Media. Maka dari itu sosial media marketing mempunyai peran yang baik untuk bisa menjadikan suatu Brand Awareness dari para pengikut akun social media. Sebagai cafe yang baru yang bersaing di bidang coffee shop, kopi daong melakukan promosi dengan cara mengenalkan menu – menu melalui account instagramnya. Hal tersebut dapat membuat brand awareness tersendiri untuk kopi daong untuk para followers nya di instagram. Tujuan pada Penelitian ini adalah untuk mengetahui seberapa besar pengaruh sosial media marketing terhadap brand awareness konsumen Kopi Daong di Bogor. Penelitian ini menggunakan metode kuantitatif, dengan Pengambilan sampel Purposive sampling dari 100 responden followers Instagram dari Kopi Daong. Pengukuran pada penelitian ini menggunakan skala Likert melalui sebaran Survei Online Google Form. Hasil keseluruhan penelitian yang dilakukan, peneliti mengambil kesimpulan instrument pada penelitian ini Valid dengan nilai sebesar 0,863. Hasil Temuan lainnya menyatakan cukup kuat dengan hasil sebesar 75,6% Sosial Media Marketing Instagram yang dilakukan Oleh Kopi Daong dapat berpengaruh positif terhadap Brand Awareness sehingga saran yang diharapkan dapat bermanfaat bagi Sosial Media Marketing Kopi Daong untuk membangun Brand Awareness dan harus dibuat lebih kreatif dari segi konten digital, sehingga followers Instagram Kopi Daong bisa semakin berkembang dan Setia pada Produk Kopi Daong Bogor.]]>
