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Lensa
Published by Universitas Pramita Indonesia
ISSN : 08547904     EISSN : 28078101     DOI : -
Core Subject : Economy, Science, Education, Social, Engineering,
Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences
Dalam setiap terbitnya Lensa mencakup tiga displin ilmu sesuai dengan Fakultas yang tersedia di Universitas Pramita Indonesia , yaitu : Ilmu Sosial dan Politik, Ekonomi & Bisnis dan Sains & Teknologi. Journal Lensa developed with the aim of accommodating the scientific work of Lecturers, both the results of scientific papers and research in the form of literature study results.
Arjuna Subject : Umum - Umum
Articles 6 Documents
 1 
Search results for , issue "Vol 16 No 1 (2022): Lensa" : 6 Documents clear
Perubahan Pola Perilaku Mahasiswa Fisip Pasca Pandemi Covid-19 Di Universitas Pramita Indonesia Kabupaten Tangerang Asri Setiani; Intan Rachmina Koho; H.M. Arifin Daulay
Lensa Vol 16 No 1 (2022): Lensa
Publisher : LPPM Universitas Pramita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58872/lensa.v16i1.22

Abstract

The Covid-19 pandemic has changed many components of learning methods. Anxiety and lack of self-confidence experienced by students by using as much as possible must be addressed rationally so that graduates can continue their studies. First, what is the direction of changing lifestyles among students after the end of the Covid-19 pandemic. Second, what are the possible changes and changes in behavior patterns. This observation is intended to see and provide explanations for adjustments in the behavior of FISIP students during the COVID-19 pandemic at Pramita Indonesia University. This observation uses a literature study approach, observing various data from the latest news reports, as well as studying objects that are directly related to them with scientific data and literature from various sources. This study uses the behavioristic principles of Burrhus Frederic Skinner and various applicable theories regarding behavioral relationships. The effect of this study shows that skilled behavior adjustment with the help of FISIP students at Pramita Indonesia University needs to adapt, FISIP students who accept, understand, get used to new habits, are able to reduce the effects of tradition shock.
Analisis Kinerja Plant Produksi PT. JCC Dengan Menggunakan Perhitungan Overall Equipment Evectiveness (OEE) Khaerul Fahmi; Setiawan; Wanto; Wikrama Wardana
Lensa Vol 16 No 1 (2022): Lensa
Publisher : LPPM Universitas Pramita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58872/lensa.v16i1.24

Abstract

PT. JCC Established in April 1973, PT Jembo Cable Company Tbk. started by producing Low Voltage Electrical Cables - copper conductors. Then continue to add product varieties, such as Low Voltage Cable - aluminum conductor, Medium Voltage Cable, Telephone Cable and Fiber Optic Cable and also expand its market. Production Plant performance can be improved or maintained by conducting regular evaluations of the process. The evaluation carried out is by analyzing OEE (Overall Equipment Effectiveness). OEE (Overall Equipment Effectiveness) is a calculation method used to determine the effectiveness of a process that is being implemented by identifying the percentage of production time that is truly productive which is influenced by three factors, namely availability, performance, and quality. reached 85% or above. The research was conducted by observing the cable production process at the Aluminum Cable Plant and the Copper Cable Plant. Based on the observations made from January 2021 to June 2021, the highest OEE value was obtained for the Aluminum Cable Plant in January and February, namely 97% and 94% while for the next month below 90%. For the Copper Cable Plant, since observing from January 2021 to June 2021, it has not yet reached the required OEE value, which is 85% and above. From the results of the analysis, the main factor is not achieving the OEE Value influenced by the low availability ratio It's because almost 50% of the machines in the Aluminum Cable Plant and 25% of the machines in the Copper Cable Plant don't get a workload.
Strategi Kreatif Pesan Iklan Brimo Edisi Septian David Maulana Yessi Mareta Andari Putri
Lensa Vol 16 No 1 (2022): Lensa
Publisher : LPPM Universitas Pramita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58872/lensa.v16i1.25

Abstract

The habits of consumers in the digital era encourage advertisers to innovate to make more creative advertisements so that product messages can be conveyed effectively and efficiently to the public. BRImo's latest advertisement uses professional soccer players in the Liga 1 competition and Indonesian National Football team players Septian David Maulana and sportcaster Valentino Simanjuntak as voice overs. creative messages from football players and sportscasters into a strategy to sell products to consumers. Ads are made funny in order to attract the attention of the audience. the semiotic method is used to see the signs in the Septian David Maulana edition of BRImo's advertisement.
Healthy Beauty Value Dalam Keberlangsungan Produk Wardah Di Masa Pandemi Eva Sulastri; Rahmawaty
Lensa Vol 16 No 1 (2022): Lensa
Publisher : LPPM Universitas Pramita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58872/lensa.v16i1.26

Abstract

In addition to being the first and best-selling halal cosmetic in the market, Wardah also has the tagline "Green Halal Beauty" for a skin care series with a natural concept. This series was at the beginning of the pandemi and when the Pembatasan Sosial Berskala Besar (PSBB) were officially enacted, Wardah continued to exist. The existence of this series adds value or new values ​​in the sustainability of Wardah products during the pandemi. In this study, we use descriptive qualitative methods with literature review in assessing the life cycle of Wardah products and Barthes' semiotic approach to see the values ​​produced by the existence of the Nature Daily Series. Based on this approach, it was found that Wardah also made innovations so as not to get to the "saturation" stage and in order to keep Wardah known to the public or cosmetic consumers.
Personal Branding Fadil Jaidi di Media Sosial Instagram @Trafficbun.id Handayani Hajar Aswati
Lensa Vol 16 No 1 (2022): Lensa
Publisher : LPPM Universitas Pramita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58872/lensa.v16i1.27

Abstract

Social media influencer named Fadil Jaidi is the CEO (Chief Executive Officer) of the food culinary business @Trafficbun.id. Fadil Jaidi not only does product branding, He also carries out a personal branding process through social media (Instagram). The purpose of the study is to determine personal branding and the steps to form Fadil Jaidi based on Instagram social media (ini kalimat indo nya gajelas jadi translate nya seadanya aja, ga ngerti maksud nya). The result of this study is that Fadil Jaidi formed a personal branding using the features on Instagram. Fadil Jaidi's personal branding process goes through 7 aspects. Specialization : Fadil Jaidi likes culinary. Leadership: he has a friendly nature (tidak melihat latar belakang kyknya masih kurang jelas deh, latar belakang apa? Tapi kalo translate nya : and does not see any kind of background). Personality: he has a humorous and humble personality. The difference/uniqueness : the clothes he used are always full color. Unity: cheerful, friendly, and humorous. Persistence: Fadil Jaidi is up to date on social media Instagram. Good intentions: never respond to haters on Instagram social media and keep uploading promos and innovations for Trafficbun.id.
Peran Kepuasan Pelanggan Dalam Memediasi Pengaruh Kualitas Produk Terhadap Loyalitas Pelanggan Desy Dharmawati; Yoyok Cahyono; Dasa Rahardjo Soesanto; Popong Suryani
Lensa Vol 16 No 1 (2022): Lensa
Publisher : LPPM Universitas Pramita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58872/lensa.v16i1.29

Abstract

This study aims to analyze the effect of product quality on customer loyalty either directly or through mediation of customer satisfaction. Causality design is used to determine the causal relationship between research variables with a quantitative research approach. Purposive sampling technique was used to determine the research sample in order to obtain as many as 110 Renault customers in PT Maxindo Mobil Indonesia BSD Tangerang. Data analysis was carried out using path analysis with SPSS version 26 program. The results showed that product quality directly had a positive and significant effect on customer satisfaction and customer loyalty, customer satisfaction could also play an intermediary variable so that product quality variables indirectly had a positive and significant influence. to customer loyalty.

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