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INDONESIA
Jurnal Manajemen dan Bisnis
Published by Universitas Katolik Santo Thomas Medan
ISSN : 14120593     EISSN : 26857294     DOI : 10.54367
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen dan Bisnis (JMB), p-ISSN : 1412-0593, e-ISSN : 2685-7294, bertujuan untuk menyebarluaskan hasil penelitian di bidang ilmu manajemen dan bisnis seperti Manajemen Sumber Daya,Manajemen Keuangan, Manajemen Sistem Informasi, Manajemen Bisnis, Organisasi dan Tata Kelola serta bidang lainnya dalam Rumpun Ilmu Ekonomi Manajemen kepada para akademisi, praktisi, mahasiswa, dan pihak lain yang berminat. JMB menerima kiriman artikel yang ditulis dalam bahasa Indonesia atau bahasa Inggris. Penulis artikel harus menyatakan bahwa artikel yang dikirim ke JMB adalah belum pernah dikirim atau dipublikasikan dalam jurnal yang lain.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 245 Documents
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APLIKASI THEORY OF REASONED ACTION UNTUK MEMPREDIKSI PERILAKU KONSUMEN UNTUK PEMBELIAN SEPEDA MOTOR HONDA VARIO (Studi Kasus : Mahasiswa Fakultas Ekonomi Unika Santo Thomas Medan) Peran Simanihuruk
Jurnal Manajemen dan Bisnis Vol 13 No. 2 Tahun 2013
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v13i2.80

Abstract

This study analyzes the Consumer Behaviour In Buying Motorcycles Honda Vario. Objective to investigate the influence of consumer confidence and the evaluation will result in a partial and simultaneous on consumer attitudes, to determine the effect of normative beliefs and motivations of consumers and simultaneously to partially subjective norms, to determine the effect of consumer attitudes and subjective norms, and simultaneous partial to behave interests . The benefits of research to provide inputs for the company in formulating and developing marketing strategies. to contribute to other researchers in the development of the theory of consumer behavior developed by I. Ajzen and M. Fishbein. Total sample of 125 respondents, the type of data used primary and secondary data and data collection tools and documentation koesioner. Data analysis tools used multiple regression.. The results showed consumer confidence coefficient and evaluation will have nalai positive effect on consumer attitudes, normative beliefs and motivation variables consumers have a positive value on subjective norms, as well as variables in consumer attitudes and subjective norms have positive value to the interest behave. Based on t test and F test showed that consumer confidence and the evaluation will have a significant effect partially and simultaneously on consumer attitudes, normative beliefs and motivations of consumers having a significant effect on partial and simultaneous subjective norms, consumer attitudes and subjective norms have an influence significant and simultaneous partial to behave interest to buy a motorcycle Handa Vario.
FAKTOR-FAKTOR YANG DOMINAN MEMPENGARUHI KEPUASAN PASIEN RAWAT INAP PADA RUMAH SAKIT UMUM BINA KASIH MEDAN Laura Lintresa; Esli Silalahi; Saut Purba
Jurnal Manajemen dan Bisnis Vol 21 No. 1 Tahun 2021
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v21i1.1190

Abstract

This study aims to determine the dominant factors affecting the satisfaction of BPJS inpatients. The study population was 1732 BPJS patients who were hospitalized in June-July 2019. The research sample consisted of 70 patients. The data collection techniques used were documentation and questionnaires. The data obtained were analyzed by factor analysis. Based on the results of the study, it was concluded that the most dominant factors affecting the satisfaction of inpatients at the Bina Kasih General Hospital in Medan were performance factors, additional features, endurance, reliability, responsiveness, assurance, empathy, infrastructure, situation description, social environment, controlling emotions. , price levels, payment terms, service fees. Of the fourteen indicators, it can be seen that the service cost factor must be considered by the hospital because this factor is the complaint of patients at the Bina Kasih General Hospital in Medan.
PRODUK DOMESTIK REGIONAL BRUTO PER KAPITA DAN PEMBANGUNAN EKONOMI YANG INKLUSIF DAN BERKEADILAN DI KABUPATEN TOBA SAMOSIR Henrykus Sihaloho
Jurnal Manajemen dan Bisnis Vol 15 No. 1 Tahun 2015
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v15i1.97

Abstract

Abstract The goals of this research were to acquire overview of Regional Domestic Product (GRDP) per capita and to design inclusive and righteous economic growth (growth with equity). Toba Samosir Regency’s Gross Regional Domestic Product (GRDP) per capita at Current Market Prices 2000 in 2013 was increasing every year, meanwhile GRDP per capita in 2009-2013 at Constant Market Prices 2000 showed the economic growth increased significantly in Toba Samosir Regency and North Sumatera Province. In order to actualize inclusive and righteous economic growth in Toba Samosir Regency, the government of this regency will have to introduce mina-rice (fish-paddy) programme. Introducing thia programme with labor intensive will be potential to increase income and to provide job opportunities labor occasion as well as ti decrease overloaded fish nurture. The government of Toba Samosir Regency should invite investors to build some feed industries of corn-soybean meal.
MEDIASI VARIABEL KREDIBILITAS MEREK DALAM MENGANALISIS PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP EVALUASI MEREK: Sebuah Studi Kasus Pada Pengguna Smartphone Samsung di Kota Medan Pantas H. Silaban; Andri Dayarana K. Silalahi
Jurnal Manajemen dan Bisnis Vol 21 No. 2 Tahun 2021
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v21i2.1418

Abstract

This study aimed to examined the effect of Electronic Word-Of-Mouth on Samsung brand evaluation moderated brand credibility. The population in this study is infinite numberwhich contained by all the people who are using the Samsung products in Medan. The number of samples used in this study are 100 respondents with technique of determining the sample is purposive random sampling with judgment sampling method that researchers use certain criteria that will be used as a sample in this study. The type of research used in this study is the type of causality research. The independent variable in this research is electronic word-of-mouth, and the dependent variable is the brand evaluation and the moderation/intervening variable is brand credibility. The results showed that partially electronic word-of-mouth has a positive and significant effect on brand credibility, electronic word-of-mouth have positive and significant effect on brand evaluation, brand credibility has a positive and significant impact on brand evaluation, electronic word-of- mouth has a positive and significant influence on brand evaluation with brand credibility as a moderating variable. In addition, the results of this study also indicate that there is an indirect effect of the more dominant electronic word-of-mouth on brand evaluation through brand credibility is 0.529. The conclusion in this research is E-WOM not directly against Samsung brand evaluation in Medan. Suggestions for further research are to add more independent variables and use SEM analysis tools with more objectives in research objectives and targets.
PENDEKATAN TEORITIS ANALISIS SUMBER-SUMBER INFLASI Jonni Manurung
Jurnal Manajemen dan Bisnis Vol 11. No. 1 Tahun 2011
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v11i1.113

Abstract

The Theory Approach of Inflation Determinant Analysis has the goal to identify the sources of inflation and finding the alternative policy strategy to stabilizing the inflation. According to the inflation decomposition, the source of inflation is core or underlying inflation, noncore inflation, and noise inflation. According to the expected-augmented Phillips curve, the deviation of inflation to the expected inflation is sourced from supply shocks, the deviation of economic growth rate to the natural rate, and the deviation of unemployment rate to the natural rate. According to the dynamic monetary policy inconsistent, inflation is sourced from inflation target, the deviation of economic growth rate to natural rate, the deviation of unemployment rate to natural rate, and supply shock. According to the credibility monetary policy, inflation is sourced from expected inflation and the deviation of economic growth rate to natural rate. According to the inflation composition, the deviation of inflation to expected inflation is sourced from noncore inflation and noise inflation. So that the relation between the expected-augmented Phillips curvel, the dynamic monetary policy inconsistent, and the credibility monetary policy is show that the noncore inflation and the noise inflation determined by the deviation of economic growth rate to natural rate, the deviation of unemployment rate to natural rate, and supply shock. The conclution of this theory is show that the equilibrium in economic growth target and economic growth to natural rate, unemployment rate to natural rate is create the equilibrium in inflation and expected inflation. So the alternative policy stategy is increase in economic growth to the natural rate or decrease unemployment rate to the natural rate. From the side of inflation decomposition, increase in economic growth to the natural rate or decrease in unemployment rate to the natural rate is the same to maintaine the stabilizing in administered inflation, volatile food inflation, and traded goods inflation. From the side monetary policy, the stabilizing in volatile food inflation and traded goods inflation is created if increasing in monetary growth directed to small and medium business, because the small and medium business is absorpt more employment than the big business. From the side fiscal policy, the stabilizing in administered inflation is created if the government can eliminate the corruption in government projects. Eliminating the corruption in government projects will eliminate increase in price of strategic commodities, and it increase in social welfare.
EFFECT OF PERCEPTION OF QUALITY, PRICE, ITS REPUTATION AND CUSTOMER SATISFACTION ON PURCHASE DECISION AVIATION SERVICES (Case Study: Customer Services Flights PT. Lion Air) Peran Simanihuruk
Jurnal Manajemen dan Bisnis Vol 16 No. 2 Tahun 2016
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v16i2.129

Abstract

The purpose of this study to analyze the influence of perceived quality, price, the company's reputation and customer satisfaction partially and simultaneously to the purchase decision-making aviation services. Benefits Research, provide empirical evidence about the influence of the variables that can influence the purchasing decision of customers, and provide a solution in the form of advice to the management of these variables. For the community. providing knowledge to the community, especially for those who want to engage in the world of business and relating to the maintenance of the brand as well as maintaining the presence of the customer. For education, contributing to the academic community about the importance of managing the variables that can influence the purchasing decision of the consumer through the perception of quality, price, the company's reputation and customer satisfaction. Total sample of 96 respondents, the method of collecting data through questioner and documentation, methods of data analysis by regression. The results of the regression equation: PKP = 10.034 + .018 + PK 0,873H 0,17RP + .705KP. meaning that the variable perception of quality, price, the company's reputation and customer satisfaction has a positive influence on the purchase decision aviation services. Of the four variables that have more influence on the purchase decision is the variable price of aviation services. The correlation coefficient variable perception of quality, price, the company's reputation and customer satisfaction to the purchase decision aviation services have a very strong relationship with the value of r = .743. The coefficient of determination of r2 = .552049, meaning that the variable perception of quality, price, reputation and customer satisfaction Company was able to explain 55.2% of the purchase decision-making airline, while 44.8% are influenced by other factors. Based on t test, t value (Price and Customer Satisfaction)> t table means in partial, price and customer satisfaction has a significant influence on the purchase decision-making aviation services. While the t (perception of the quality and reputation of the company) ≤ t partial table does not have a significant influence on the purchase decision-making aviation services. By F test, F count (variable perception of quality, price, the company's reputation and customer satisfaction)> F table, meaning that simultaneous variables has a significant influence on the purchase decision aviation services. Based on the results of the study should the company need to increase the perception of quality through improved service quality and reputation of the company through increased attributes offered through its products. Customer satisfaction and price becomes the center of attention of the customer, then the management should still be able to maintain it so that it has a very high competitiveness
APLIKASI PENDEKATAN THEORY OF REASONED ACTION UNTUK MEMPERIKSI MINAT MASUK MENJADI PESERTA MANDIRI BADAN PENYELENGGARA JAMINAN SOSIAL KESEHATAN (Studi Kasus: Masyarakat Kecamatan Medan Selayang) Nawary Saragih
Jurnal Manajemen dan Bisnis Vol 17 No. 2 Tahun 2017
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v17i2.414

Abstract

In BPJS Health still happened paradox rights, that is for health protection there is still ambiguity happened at Mitra Hospital which not as expected with that felt by patient, for example for certain sick like cancer for chemo process only long and difficult service for certain reasons as well. This is contrary to expectations by the Minister of Health proposed by Nafsiah Mboi that BPJS Health will endeavor to bear all kinds of diseases. Based on this, the research problem is formulated "Whether the theory of reasoned action can be used to predict the interest of the community to be a Mandiri BPJS Health participant in Medan Selayang Society". The purpose of this study is to determine the application of the theory of reasoned action in predicting the interest of entering into a participant Mandiri BPJS Health. While the benefit of the research is to provide information to the management of BPJS Health about the theory of reasoned action to predict the interest to be a participant Mandiri BPJS Health. Determination of the sample is done incidentally ie kusioner given to the Society which when met with researchers in the research location. The number of samples is determined based on the maximum error (sampling error). From the research results can be concluded that: (a). Attitudes and preference groups to be participants of Independent BPJS Health on average respondents give a positive effect (strong) on the intention to behave. (b). Based on the equation of intention to enter the participants into the Mandiri BPJS Health as a requirement of 0.62 (62%). While the effect on subjective Norm (SN) is 0.38 (38%). As a consideration (a). BPJS Health Management needs to improve the consistency of services for the required attribute benefits in accordance with the demands of positive participants on the presence of BPJS Health, (b). BPJS Health Management continuously needs to learn the attitudes of participants, because this can be used as a basis to increase the number of participants and improve the satisfaction of a prosperous Society.
PERBEDAAN PERSEPSI KONSUMEN ATAS FAKTOR PENENTU TEMPAT BELANJA PADA INDOMARET DAN ALFAMART (Studi Kasus Pada Masyarakat Griya Martubung Kelurahan Besar Kecamatan Medan Labuhan) - Elisabeth
Jurnal Manajemen dan Bisnis Vol 18 No. 2 Tahun 2018
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v18i2.430

Abstract

The purpose of this study was to analyze differences in consumer perceptions of the determinants of shopping for products, location, price, convenience of shopping, advertising, and employee services found at Indomaret and Alfamart and to analyze several types of factors that were superior to Indomaret and Alfamart Other retailers are located in Griya Martubung, Kelurahan Besar, Medan Labuhan District. Benefits This research provides information material to Indomaret and Alfamart parties about differences in consumer perceptions of the determinants of shopping places regarding products, location, price, convenience of shopping, advertising, and employee services. For other researchers it can be used as a reference in conducting studies or research with the same subject matter as well as input for parties directly concerned with this research. The number of samples is 200 respondents, the method of collecting data through questionnaires and documentation, the variables studied about consumer perceptions of the determinants of shopping about products, location, price, convenience of shopping, advertising, and employee services owned by Indomaret and Alfamart, methods of data analysis with chi-square. The results showed that there were differences in Indomaret consumer perceptions with Alfamart consumer perceptions on location indicators, the completeness of the products offered, prices and advertisements. The difference mentioned above is that Indomaret is superior compared to Alfamart. While in terms of convenience, shopping and services provided have a significant difference in the sense that Alfamart is superior to Indomaret. Based on the results of testing the hypothesis by Chi-Square (χ2), it is known that there is a significant difference between the perceptions of Indomaret consumers and Alfamart consumer perceptions. This is indicated by the value of itung2 count (χ2 = 61.72)> χ2 table (tabel2 table = 11.07). For the management of Indomaret, it is better to improve policies related to convenience in shopping, such as ease of consumer mobility when shopping and service quality. Meanwhile, Alfamart should evaluate policies related to products, location, price and advertising.
PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUASAN ANGGOTA KOPERASI SIMPAN PINJAM KARYA MURNI MEDAN Nawary Saragih
Jurnal Manajemen dan Bisnis Vol 19 No. 2 Tahun 2019
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v19i2.578

Abstract

The purpose of this study was to determine the effect of the marketing mix of services on the satisfaction of members of the Cooperative Savings and Loans Work Purely Medan ". The type of research used is descriptive and quantitative. The research sample of 96 respondents with the method of sampling the maximum sampling error of the population is done randomly. The data needed is collected through a questionnaire. Data analysis method used is multiple linear regression analysis. The results obtained by the coefficient of determination (R2) of 0.979 means that the service marketing mix is able to explain the satisfaction of members in the Cooperative Savings and Loans Cooperative Medan of 97.9% and 2.1% again influenced by other factors not explained in this study. Regression equation Y = 1,464 + 0,696X¬1 + 1,179X2 + 0,562X3 + 0,471X4-0,366X5 + 0,150X6 + 0,389X7-0,401X8 + ε. F test, where the significant level of 0.000 is smaller than the significant standard of 5% or 0.05, where the F-count is 511,235> F-table is 1.96, it can be concluded that the marketing mix of services has a positive and significant effect on Satisfaction of members of the Savings and Credit Cooperative Karya Murni Medan. T test, stated that product variables, price, place, promotion, and service operations have a positive and significant effect on member satisfaction. Physical evidence variable has positive effect, but it is not significant. The variable person / employee and customer service has a negative effect, but it is significant on member satisfaction. Suggestions, product variables, prices, places, promotions, and service operations have a positive and significant effect on member satisfaction needs to be maintained for member satisfaction. Variable people / employees, and customer service when viewed from the equation of negative regressions, then to overcome them needed improvements to the members' skills, neatness and politeness as well as attractive appearance of employees. Variable physical evidence to be more significant to overcome it requires improvements in the speed of service, speed of information provision, transparency in organizing the Annual Member Meeting and transparency in the election process of the board to achieve member satisfaction. Reviewing the entire system of service marketing mix variables that are member complaints in terms of loan interest rates offered, the length of time between an application and loan disbursement, the mismatch of the loan amount and approved, the amount of administrative costs and the burden of fines on loans.
PENGARUH PROFITABILITAS, LEVERAGE OPERASI DAN TINGKAT PERTUMBUHAN PERUSAHAAN TERHADAP STRUKTUR MODAL PADA INDUSTRI MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA. Metro Gultom; Donalson Silalahi
Jurnal Manajemen dan Bisnis Vol 13 No. 1 Tahun 2013
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v13i1.64

Abstract

The purpose of this study that analyze the influence of Profitability, Leverage Operations and Growth Rate on Industrial Manufacturing Company listed on the Indonesia Stock Exchange. The data used in this research is secondary data obtained from the Indonesia Stock Exchange. The method used in this study is multiple regression. From the results of the analysis indicate that the Profitability, Leverage Operations and Corporate Growth Rate simultaneously have a significant impact on capital structure, while partial profitability and significant negative effect on the Capital Structure, while Operating Leverage and no significant positive effect on capital structure, while the Company Growth positive and significant effect on the Capital Structure in Manufacturing Industry listed in Indonesia Stock Exchange. Variable Profitability, Leverage Operations and Corporate Growth rate can explain the variation in capital structure policy in Manufacturing Industry in Indonesia Stock Exchange amounted to 75.6 percent.

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