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PENGARUH ORANG, BUKTI FISIK DAN PROSES TERHADAP KEPUASAN WISATAWAN PADA DESTINASI WISATA PANTAI BULBUL Pantas H. Silaban
Jurnal Manajemen dan Bisnis Vol 18 No. 1 Tahun 2018
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v18i1.423

The tourism sector is a strategic sector that can contribute to both regional and national economic growth. This sector can create jobs to increase people's incomes as a consequence of the development of tourism industri and investment. This study investigated the influence of three variables of tourism service marketing mix consisting of people, processes and physical evidence on tourism satisfaction. A total of 53 respondents selected purposively from tourists who have visited at least twice to tourist destinations Bulbul Beach. Using the help of SPSS 18 data software was processed and analyzed and found that people has positively insignificant influence to the satisfaction of tourists, the process has negatively insignificant effect to the satisfaction of tourists, and physical evidence has positively significant effect to the satisfaction of the tourists, with R2 of 0.783. For subsequent research, the studied variables can be expanded into all of the marketing mix variables and more respondents with more tourist visit experience

PENGARUH AKSESIBILITAS DAN DAYA TARIK TERHADAP LOYALITAS WISATA DENGAN AMENITAS SEBAGAI VARIABEL INTERVENING PADA DESTINASI WISATA TUK-TUK SIADONG KABUPATEN SAMOSIR Pantas H. Silaban; Andri D. K. Silalahi; Edgar Octoyuda; Desi Sinaga
Jurnal Manajemen dan Bisnis Vol 20 No. 2 Tahun 2020
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v20i2.1016

This research aims to analyze the influence of accessibility and destination attraction on tourist loyalty mediated by the destination amenity. The research methodology uses the Structural Equation Modelling (SEM) to analyze the quantitative data were collected accidentally from the respondents in the destination. The sample method uses purposive random sampling with number of sample are 240 respondents. The respondents should meet the following criteria (1) who visit the destination at least 2 times or more, (2) who visit the destination at least in 2018. The results shows that (1) accessibility insignificantly influence the destination amenity, (2) destination attraction significantly influence the destination amenity, (3) accessibility insignificantly influence the tourists loyalty, (4) destination attractions insignificantly influence the tourists loyalty, (5) destination amenity insignificantly influence the tourists loyalty, (6) the destination amenity insignificantly mediated accessibility on tourists loyalty and (7) destination amenity insignificantly mediated the destination attraction on tourists loyalty

MEDIASI VARIABEL KREDIBILITAS MEREK DALAM MENGANALISIS PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP EVALUASI MEREK: Sebuah Studi Kasus Pada Pengguna Smartphone Samsung di Kota Medan Pantas H. Silaban; Andri Dayarana K. Silalahi
Jurnal Manajemen dan Bisnis Vol 21 No. 2 Tahun 2021
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v21i2.1418

This study aimed to examined the effect of Electronic Word-Of-Mouth on Samsung brand evaluation moderated brand credibility. The population in this study is infinite numberwhich contained by all the people who are using the Samsung products in Medan. The number of samples used in this study are 100 respondents with technique of determining the sample is purposive random sampling with judgment sampling method that researchers use certain criteria that will be used as a sample in this study. The type of research used in this study is the type of causality research. The independent variable in this research is electronic word-of-mouth, and the dependent variable is the brand evaluation and the moderation/intervening variable is brand credibility. The results showed that partially electronic word-of-mouth has a positive and significant effect on brand credibility, electronic word-of-mouth have positive and significant effect on brand evaluation, brand credibility has a positive and significant impact on brand evaluation, electronic word-of- mouth has a positive and significant influence on brand evaluation with brand credibility as a moderating variable. In addition, the results of this study also indicate that there is an indirect effect of the more dominant electronic word-of-mouth on brand evaluation through brand credibility is 0.529. The conclusion in this research is E-WOM not directly against Samsung brand evaluation in Medan. Suggestions for further research are to add more independent variables and use SEM analysis tools with more objectives in research objectives and targets.

PENGARUH ORANG, BUKTI FISIK DAN PROSES TERHADAP KEPUASAN WISATAWAN PADA DESTINASI WISATA PANTAI BULBUL Pantas H. Silaban
Jurnal Manajemen dan Bisnis Vol 18 No. 1 Tahun 2018
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v18i1.423

The tourism sector is a strategic sector that can contribute to both regional and national economic growth. This sector can create jobs to increase people's incomes as a consequence of the development of tourism industri and investment. This study investigated the influence of three variables of tourism service marketing mix consisting of people, processes and physical evidence on tourism satisfaction. A total of 53 respondents selected purposively from tourists who have visited at least twice to tourist destinations Bulbul Beach. Using the help of SPSS 18 data software was processed and analyzed and found that people has positively insignificant influence to the satisfaction of tourists, the process has negatively insignificant effect to the satisfaction of tourists, and physical evidence has positively significant effect to the satisfaction of the tourists, with R2 of 0.783. For subsequent research, the studied variables can be expanded into all of the marketing mix variables and more respondents with more tourist visit experience

PENGARUH AKSESIBILITAS DAN DAYA TARIK TERHADAP LOYALITAS WISATA DENGAN AMENITAS SEBAGAI VARIABEL INTERVENING PADA DESTINASI WISATA TUK-TUK SIADONG KABUPATEN SAMOSIR Pantas H. Silaban; Andri D. K. Silalahi; Edgar Octoyuda; Desi Sinaga
Jurnal Manajemen dan Bisnis Vol 20 No. 2 Tahun 2020
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v20i2.1016

This research aims to analyze the influence of accessibility and destination attraction on tourist loyalty mediated by the destination amenity. The research methodology uses the Structural Equation Modelling (SEM) to analyze the quantitative data were collected accidentally from the respondents in the destination. The sample method uses purposive random sampling with number of sample are 240 respondents. The respondents should meet the following criteria (1) who visit the destination at least 2 times or more, (2) who visit the destination at least in 2018. The results shows that (1) accessibility insignificantly influence the destination amenity, (2) destination attraction significantly influence the destination amenity, (3) accessibility insignificantly influence the tourists loyalty, (4) destination attractions insignificantly influence the tourists loyalty, (5) destination amenity insignificantly influence the tourists loyalty, (6) the destination amenity insignificantly mediated accessibility on tourists loyalty and (7) destination amenity insignificantly mediated the destination attraction on tourists loyalty

MEDIASI VARIABEL KREDIBILITAS MEREK DALAM MENGANALISIS PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP EVALUASI MEREK: Sebuah Studi Kasus Pada Pengguna Smartphone Samsung di Kota Medan Pantas H. Silaban; Andri Dayarana K. Silalahi
Jurnal Manajemen dan Bisnis Vol 21 No. 2 Tahun 2021
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v21i2.1418

This study aimed to examined the effect of Electronic Word-Of-Mouth on Samsung brand evaluation moderated brand credibility. The population in this study is infinite numberwhich contained by all the people who are using the Samsung products in Medan. The number of samples used in this study are 100 respondents with technique of determining the sample is purposive random sampling with judgment sampling method that researchers use certain criteria that will be used as a sample in this study. The type of research used in this study is the type of causality research. The independent variable in this research is electronic word-of-mouth, and the dependent variable is the brand evaluation and the moderation/intervening variable is brand credibility. The results showed that partially electronic word-of-mouth has a positive and significant effect on brand credibility, electronic word-of-mouth have positive and significant effect on brand evaluation, brand credibility has a positive and significant impact on brand evaluation, electronic word-of- mouth has a positive and significant influence on brand evaluation with brand credibility as a moderating variable. In addition, the results of this study also indicate that there is an indirect effect of the more dominant electronic word-of-mouth on brand evaluation through brand credibility is 0.529. The conclusion in this research is E-WOM not directly against Samsung brand evaluation in Medan. Suggestions for further research are to add more independent variables and use SEM analysis tools with more objectives in research objectives and targets.

THE EFFECT OF E-GOVERNMENT ON IMPROVING THE QUALITY OF POPULATION ADMINISTRATION SERVICES IN THE SERVICES POPULATION AND CIVIL REGISTRATION OF MEDAN CITY Pantas H Silaban; Arlinton Nainggolan; Remina Sinaga; Priska Maria Gultom; Hamonangan Simamora
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology Vol. 1 No. 5 (2022): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v1i5.28

Based on the observations of researchers at the Department of Population and Civil Registration of Medan City, it was found that the implementation of e-government is still less attractive to some people in Medan City in managing and administering population documents. This problem is thought to be caused by the lack of knowledge and public participation in how to use the new system or e-government, so that people are less enthusiastic in carrying out online-based services or e-government. The object of research in this study is the effect of e-government on improving the quality of population administration services at the Department of Population and Civil Registration of Medan City.The research method used in this study is to use a systematic review to examine the unpreparedness of human resources (HR) for technological acceleration, while Pickering discusses the benefits of systematic reviews in research, especially for those who are completing a doctoral program. The research begins by setting search keywords, then searching data through a predetermined search engine application.The results of the research at the Medan City Population and Civil Registration Office found obstacles, namely the lack of public knowledge regarding how to use the e-government system in the service process, and the lack of community participation in using the e-government system at the Medan City Population and Civil Registration Service. Efforts need to be made to overcome these obstacles, namely by regularly communicating or socializing related to the procedures for using the e-government system and must convince the public that e-government can facilitate service activities. The conclusion that can be drawn.

THE ROLE OF SOCIAL MEDIA AS A MEANS OF TOURISM PROMOTION IN NORTH SUMATRA PROVINCE Pantas H Silaban; Arlinton Nainggolan; Remina Sinaga; Priska Maria Gultom; Hamonangan Simamora
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology Vol. 1 No. 6 (2022): MAY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v1i6.30

This study aims to determine the forms of promotion on social media of the Tourism Office as a means of increasing tourists, to find out the obstacles experienced by the North Sumatra Province Tourism Office in promoting tourism in North Sumatra Province, to find out the success rate of the Tourism Office in promoting tourism in Sumatra Province. North by using social media. This research is an exploratory research, namely research conducted to explore data and information on new topics or issues aimed at deepening or further research. The purpose of the research is to formulate more accurate questions that will be answered in further research or later research. The results of the research found by researchers are forms of promotion in the form of advertising, sale promotion, publicity, promotion through social media. Promotion through social media creates trust for consumers because there are many testimonials and comments that are useful for users to find out more information. The level of success, seen from the large number of tourists who come and can be seen from how much enthusiasm is given by the community, or how much impression is left by the community on the social media network, the success rate of promotion using social media was successful. Promotion through social media creates trust for consumers because there are many testimonials and comments that are useful for users to find out more information. The level of success, seen from the large number of tourists who come and can be seen from how much enthusiasm is given by the community, or how much impression is left by the community on the social media network, the success rate of promotion using social media was successful. Promotion through social media creates trust for consumers because there are many testimonials and comments that are useful for users to find out more information. The level of success, seen from the large number of tourists who come and can be seen from how much enthusiasm is given by the community, or how much impression is left by the community on the social media network, the success rate of promotion using social media was successful.

THE IMPACT OF SOCIAL MEDIA NEWS COVID-19 ON THE DECREASE OF TOURISM ACTIVITIES IN MEDAN CITY IN THE SOCIAL ECONOMIC ASPECTS OF THE COMMUNITY Pantas H Silaban; Agitha Fila Sari Saragih; Chandra Peranginangin; Palti Manalu; Chandra F.D. Silalahi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology Vol. 1 No. 6 (2022): MAY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v1i6.32

This study aims to get an overview of the initial impact of the COVID-19 pandemic on North Sumatra tourismby using research methods is the whole way of thinking used by researchers to find answers to research questions, including the approach used, scientific procedures (methods taken) including in collecting data, analyzing data and drawing conclusions. This type of research is descriptive. The purpose of descriptive research is to make descriptions, pictures, or paintings in a systematic, factual and accurate manner regarding the facts, characteristics and relationships between the phenomena being investigated.The primary data source in this research is data obtained from informants. Primary data collection using interviews with research informants. The collection method is structured and open, meaning that respondents are informed about the research objectives so that they can provide answers in accordance with the research objectives and do not deviate which can result in biased research results. The results and discussion can be concluded that the impact of covid-19 on West Sumatra tourism has caused a decrease in foreign tourists and foreign tourists visiting, a decline in the transportation sector and the provision of accommodation and food and drink. This in turn also has an impact on the poor condition of employment in the tourism sector in West Sumatra. Entrepreneurs generally find it difficult to finance operationsbusiness, experienced a decrease in income and losses due to no business income. The impact caused by the COVID-19 pandemic shows that tourism, which has links with many supporting sectors, is a sector that is very vulnerable to disasters such as disease outbreaks or pandemics.

IMPLEMENTATION OF E-GOVERNMENT IN PROCUREMENT OF GOODS AND SERVICES: STUDY: ELECTRONIC PROCUREMENT SERVICE OFFICE (LPSE) MEDAN CITY Pantas H Silaban; Agitha Fila Sari Saragih; Chandra Peranginangin; Palti Manalu; Chandra F.D. Silalahi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology Vol. 1 No. 7 (2022): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v1i7.35

This study aims to find out how the process of implementing E-Government in the Procurement of Goods and Services at the Medan City LPSE Office and to find out the obstacles faced by the Medan City Electronic Procurement Service (LPSE) in carrying out their authority and the settlement pattern applied. The research method used in this study is to use a systematic review to examine issues related to travel risk and gender, while Pickering discusses the benefits of systematic reviews in research, especially for those who are completing a doctoral program. The research begins by setting search keywords, then searching data through a predetermined search engine application. The results of this study conclude that the implementation of e-government in the city of Medan can create a synergy between the community and the government, where the community can participate in building the city, while the government can channel their ideas

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