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<![CDATA[The Impact of Product Quality, Price and Promotion on Axis Card Purchase Decisions On Students In Padang City ]]>
<![CDATA[Aminar Sutra Dewi]]>;
<![CDATA[Putri Reno Intan]]>
<![CDATA[ Marketing Management Studies Vol. 1 No. 3 (2021): Marketing Management Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/mms.v1i3.41
<![CDATA[During the Covid-19 pandemic, it began in March and until now people have spent more time at home playing on their gadgets and of course they want smooth communication so that their intended goals are achieved. Purchasing decisions on the use of a simcard must be right, and one of the sim cards that are being targeted by students or teenagers today is the Axis card. This study aims to test purchasing decisions on product quality, to test purchasing decisions on prices, to testing purchasing decisions on promotions, sampling method using saturated sampling technique as many as 78 samples, using multiple linear regression testing. The results showed that purchasing decisions have a positive and significant effect on product quality, purchasing decisions have a positive and significant effect on prices, and purchasing decisions have a positive and significant effect on promotions.]]>
<![CDATA[The Impact of Advertising Appeal and Celebrity Endorse on Attitude Advertising with Purchase Intention as Mediation Variable on Lifebuoy Hand Washing Soap Advertisement on Television ]]>
<![CDATA[Novia Elvi Zikri]]>;
<![CDATA[Vidyarini Dwita]]>
<![CDATA[ Marketing Management Studies Vol. 1 No. 3 (2021): Marketing Management Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/mms.v1i3.46
<![CDATA[Today’s very high level of competition and increasing knowledge and public awareness of health make hand washing soap producers compete in promoting their product through advertisements on television, as well as made by the manufacturer of hand soap brand Lifebuoy, an interisting advertisement is advertising that has appeal, the ability to attract market attention (audiance) target. The messages to be conveyed can be presented in a stylishdifferent delivery, in addition to having an advertising appeal, it is also necessary using a model or celebrity to get people to remember the product in the ad. A calebrity is a person who has high popularity and has a strong influence, the popularity possesed by the endorser becoms a strong influence in attracting attitudes people towards advertising, a good attitude will foster a consumer’s purchase intention. This study aims to see how the attractiveness, celebrity endorsement of attitude advertising and purchase intention on Lifebuoy hand soap on TV to household actors in the city of Padang by distributing 200 questionnaires, and using the Partial Least Square (PLS) test, whare the findings in this study is (1). The attractiveness of advertising has a positive and significant influence on purchase intention, (2). The attractiveness of advertising has non-positive and significant effect on attitude advertising, (3). Celebrity endorse has a positive and significant influence on purchase intention, (4). Celebrity endorse has a negative effect and significant to attitude advertising, (5). Attitude advertising has a significant influence positive and significant to purchase intention. From this research attitude as a variable mediation does not have a moderating rele non mediation.]]>
<![CDATA[Entrepreneurial Orientation on Small and Medium Performance: The Role of Religiosity as moderator ]]>
<![CDATA[Maidia Putri]]>;
<![CDATA[Perengki Susanto]]>
<![CDATA[ Marketing Management Studies Vol. 1 No. 3 (2021): Marketing Management Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/mms.v1i3.49
<![CDATA[This study was to analyze the effect of entrepreneurial orientation on the performance of small and medium enterprises (SMEs), as well as how religiosity moderate these relationships. The population was all managers or owners of SMES in the commodity of superior business products/services in Pesisir Selatan Regency. The sampling technique used a non-probability approach, namely the purposive sampling. In the data analysis, 240 samples were used as a sample size. The Smart-PLS software is used in this study to perform variance-based structural equation modeling (VB-SEM). The findings show that (i) entrepreneurial orientation has a positive and significant effect on SME performance, (ii) In these relationships, the role of religiosity as a moderator is not supported. The managerial implications will be discussed later.]]>
<![CDATA[The Effect of Perceived Risk and Service Quality on Revisit Intention on Bukik Gadang Hot Springs Tourism Object at Nagari Koto Gadang Koto Anau with Destination Image as a Mediation Variable ]]>
<![CDATA[Moudiana Faren]]>;
<![CDATA[Yasri]]>
<![CDATA[ Marketing Management Studies Vol. 1 No. 3 (2021): Marketing Management Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/mms.v1i3.50
<![CDATA[The purpose of this study was to analyze: (1) The Effect of Perceived Risk on Destination Image on Bukik Gadang Hot Springs Tourism Object, (2) The Effect of Service Quality on Destination Image on Bukik Gadang Hot Springs Tourism Object, (3) The Effect of Destination Image on Revisit Intention on Bukik Gadang Hot Springs Tourism Object, (4) The Effect of Perceived Risk on Revisit Intentions on Bukik Gadang Hot Springs Tourism Objects, (5) The Effect of Service Quality to Revisit Intentions on Bukik Gadang Hot Springs Tourism Objects, (6) The Mediation Role of Destination Image between Perceived Risk and Revisit Intention, (7) The Mediation Role of Destination Image between Service Quality and Revisit. This research is classified as explonatory research. The population of this research is people who have visited the Bukik Gadang hot spring tourism object using purposive sampling method. The number of samples in this study were 151 samples. The data used are primary and secondary data obtained through distributing questionnaires to tourists. The analytical method used is descriptive analysis and quantitative analysis using Structural Equation Model (SEM) with Partial Least Square (PLS) approach. The results in this study: (1) Perceived Risk has a significant effect on Destination Image at Bukik Gadang Hot Springs Tourism Object, (2) Service Quality has a significant effect on Destination Image on Bukik Gadang Hot Springs Tourism Object, (3) Destination Image has a significant effect on the Revisit Intention of the Bukik Gadang Hot Springs Tourism Object, (4) Perceived Risk has a significant effect on the Revisit Intention of the Bukik Gadang Hot Springs Tourism Object, (5) Service Quality has a significant effect on the Revisit Intention of the Bukik Gadang Hot Springs Tourism Object, (6) Destination Image significantly mediates the relationship between Perceived Risk and Revisit Intention, (7) Destination Image significantly mediates the relationship between Perceived Risk and Revisit Intention.]]>
<![CDATA[The Influence of E-Service Quality on Customer’s E-Loyalty: E-Perceived Value and E-Satisfaction as Mediating Variable ]]>
<![CDATA[Sakinah]]>;
<![CDATA[Abror]]>
<![CDATA[ Marketing Management Studies Vol. 1 No. 3 (2021): Marketing Management Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/mms.v1i3.56
<![CDATA[This study aims to analyze how the influence of e-service quality to e-loyalty on customers of Tokopedia with e-perceived value and e-satisfaction as mediating variable. This research was conducted using quantitative methods. The population of this study is all customers who have visited and shopped at Tokopedia website. The samples were 230 respondents. This study used structural equation model (SEM) as the data analysis tools. The results found that: (1) E-Service quality has a significant direct effect on E-Perceived Value. (2) E-Service Quality has a significat direct effect on E-Satisfaction. (3) E-Perceived Value has a significant direct effect on E-Satisfaction. (4) E-Perceived Value has a significant direct effect on E-Loyalty. (5)E-Satisfaction has a significant direct effect on E-Loyalty (6)E-Service Quality does not have a siginificant direct effect on E-Loyalty. (7) E-Service Quality has a significant indirect effect on E-Loyalty with E-Perceived Value as mediating variable. (8) E-Service Quality has a significant indirect effect on E-Loyalty with E-Satisfaction as mediating variable.]]>
<![CDATA[The Influence of E-service Quality, E-trust and E-satisfaction Toward E-loyalty on Shopee Online Shopping Application Users ]]>
<![CDATA[Dani Octa Melani]]>;
<![CDATA[Rahmiati]]>
<![CDATA[ Marketing Management Studies Vol. 1 No. 3 (2021): Marketing Management Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/mms.v1i3.57
<![CDATA[Abstract This study aims to analyze (1) the effect of e-service quality on e-satisfaction on Shopee users. (2) The effect of e-trust on e-satisfaction on Shopee users (3) The effect of e-service quality on e-loyalty on Shopee users in. (4) The effect of e-trust has an effect on e-loyalty of Shopee users. (5) The effect of e-satisfaction on e-loyalty on Shopee users. The population in this study were all Shopee users and the sample in this study were Shopee users who had shopped more than once. The sample size in this study was 217 respondents. Data was collected through the distribution of online questionnaires and data processing was carried out through SmartPLS software. The results of this study indicate that (1) E-service quality has a positive and significant effect on e-satisfaction on Shopee users. (2) E-trust has a positive and significant effect on e-satisfaction on Shopee users. (3) E-service quality has no positive and insignificant effect on e-loyalty of Shopee users. (4) E-loyalty has no negative and insignificant effect on e-loyalty on Shopee users. (5) E-satisfaction has a positive and significant effect on e-loyalty to Shopee users. and e-service quality and e-trust have a positive and significant effect on e-loyalty through e-satisfaction on Shopee users. Abstrak Penelitian ini bertujuan untuk menganalis (1) Pengaruh e-service quality terhadap e-satisfaction pada pengguna Shopee. (2) Pengaruh e-trust terhadap e-satisfaction pada pengguna Shopee (3) Pengaruh e-service quality terhadap e-loyalty pada pengguna Shopee di. (4) Pengaruh e-trust berpengaruh terhadap e-loyalty pada pengguna Shopee. (5) Pengaruh e-satisfaction terhadap e-loyalty pada pengguna Shopee. Populasi dalam penelitian ini adalah seluruh pengguna Shopee dan sampel pada penelitian ini adalah pengguna Shopee yang sudah berbelanja lebih dari satu kali. Jumlah sampel pada penelitian ini sebanyak 217 responden. Data dikumpulkan melalui penyebaran kuesioner secara online dan pengolahan data dilakukan melalui software SmartPLS. Hasil penelitian ini menunjukan bahwa (1) E-service quality berpengaruh secara positif dan signifikan terhadap e-satisfaction pada pengguna Shopee. (2) E-trust berpengaruh secara positif dan signifikan terhadap e-satisfaction pada pengguna Shopee. (3) E-service quality tidak berpengaruh secara positif dan tidak signifikan terhadap e-loyalty pada pengguna Shopee. (4) E-loyalty tidak berpengaruh secara negatif dan tidak signifikan terhadap e-loyalty pada pengguna Shopee. (5) E-satisfaction berpengaruh secara positif dan signifikan terhadap e-loyalty pada pengguna Shopee. serta e-service quality dan e-trust berpengaruh positif dan signifikan terhadap e-loyalty melalui e-satisfaction pada pengguna Shopee.]]>
<![CDATA[Analysis of the influence of brand experience, customer engagement on brand trust through brand attachment as an intervening variable in Gojek users in Padang City ]]>
<![CDATA[Wahyu Dionaldo]]>;
<![CDATA[Yunita Engriani]]>
<![CDATA[ Marketing Management Studies Vol. 1 No. 3 (2021): Marketing Management Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/mms.v1i3.77
<![CDATA[The purpose of this study is to analyze: (1) The Influence of Brand Experience on Brand Trust. (2) The Effect of Customer Engagement on Brand Trust. (3) Influence of Brand Attachment on Brand Trust. (4) Influence of Brand Experience on Brand Trust through Brand Attachment as Intervening Variable. (5) Influence of Customer Engagement on Brand Trust through Brand Attachment as Intervening Variable. The population in this study is the user of the Gojek app service in Padang City. The sampling technique in this study is Purposive Sampling with a sample number of 250 respondents in 2021. Analysis in this study using SmartPLS 3.0. The results of this study are: (1) Brand Experience had no significant and negative effect on Brand Trust. (2) Customer Engagement has a significant and positive effect on brand trust. (3) Brand Attachment has no significant and negative effect on brand trust. (4) Brand Experience has no significant and negative effect on Brand Trust through Brand Attachment as an intervening variable. (5) Customer Engagement has no significant and negative effect on Brand Trust through Brand Attachment as an intervening variable]]>
<![CDATA[The Effect of Service Quality on Customer Satisfaction on PT. Telkom Indonesia Tbk. Padang ]]>
<![CDATA[Meri Dwi Anggreini]]>;
<![CDATA[Mutia Amanda Ahmad]]>;
<![CDATA[Agussalim Agussalim]]>
<![CDATA[ Marketing Management Studies Vol. 1 No. 3 (2021): Marketing Management Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/mms.v1i3.101
<![CDATA[This study aims to determine the effect of service quality on customer satisfaction at PT. Telekomunikasi Indonesia, Tbk Padang. The data collection methods used in this research are field research and library research. Methods of data analysis in this study using simple regression. The population in this study was 40,013 consumers with a sample of 100 consumers. Based on the results of the analysis and discussion, it was found that the Service Quality variable (X) has a significant positive effect on Customer Satisfaction (Y) PT. Telekomunikasi Indonesia, Tbk Padang, it can be concluded that the variable service quality has a significant effect on customer satisfaction because the t value of the service quality variable is 5.714, which is greater than the t table value of 1.98447. So that t count> t table and the calculated sig value obtained is equal to 0.000 <0.05 so Ho is rejected Ha accepted.]]>
<![CDATA[Dimensions of Consumption Value of Green Repurchase Intention with Green Trust as an Intervening Variable ]]>
<![CDATA[Alqadri Jamal]]>;
<![CDATA[Firman]]>
<![CDATA[ Marketing Management Studies Vol. 1 No. 3 (2021): Marketing Management Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/mms.v1i3.103
<![CDATA[This riset means to analyze how the influence of consumption value with its dimensions of functional value, social value, emotional value on green repurchase intention on Garnier products in the city of Padang with green trust as a mediating variable. The method used is quantitative. The population is all customers who have shopped or purchased Garnier products. The research sample was 280 respondents. This research was conducted using the smart PLS 3.0 software using the structural equation model (SEM) test. The results found that: (1) functional value has a significantt direct effect on greenn trust. (2) social valuee has a significant direct effect on green trust (3) emotional value has a significant direct effect on green trust. (4) green trust has a ssignificant direct effect on green repurchase intention (5) functional value has a significant direct effect on green repurchase intention (6) social value does not have a significant direct effect on green repurchase intention (7) emotional value has a significant direct effect on green repurchase intention (8) functional value has a significant effect on green repurchase intention with green trust as a mediating variable. (9) social value hass a significantt effect on green repurchase intention with green trust as a mediating variable. (10) emotional value has a significant effectt on green repurchase intention with green trustt as a mediating variable.]]>
