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Marketing Management Studies

mms
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Published by Universitas Negeri Padang

ISSN : 27984389 EISSN : 27984397 DOI : https://doi.org/10.24036/mms

Core Subject : Humanities, Social,

Humanities Environmental Science Social Sciences

This journal encompasses marketing management, strategic management, business decisions, processes, and activities within the actual business setting.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran

Articles 95 Documents

1 2 3 4 5

The effect of electronic word of mouth and travel motivation on revisit intention Reza Irsyaddillah; Okki Trinanda
Marketing Management Studies Vol. 1 No. 2 (2021): Marketing Management Studies
Publisher : Universitas Negeri Padang

The purpose of this research was to analyze: (1) Effect of Electronic Word of Mouth on revisit intention at Lubang Mbah Soero, Sawahlunto, and (2) The effect of Travel Motivation on revisit intention at Lubang Mbah Soero, Sawahlunto. A type of this research is causative. This research population was everyvisitors of Lubang Mbah Soero. The sampling technique were used on this research was purposive sampling. Total sample that we used for this research was 160 people. The data that we used for this research are primary and secondary obtained by distributing the questionnaires to visitors. The analytical methode that we used is descriptive and inductive analysis throught multiple regression. The results showed that: (1) Electronic Word of Mouth has significantly positive impact on revisit intention at Lubang Mbah Soero, Sawahlunto, (2) and Travel Motivation has significantly positive impact on revisit intention at Lubang Mbah Soero, Sawahlunto

The influence of social media marketing and e-word of mouth in building purchase intention of kopibanaxfallenskitchen mediated by brand image. Afdhal Mulya Putta; Susi Evanita
Marketing Management Studies Vol. 1 No. 2 (2021): Marketing Management Studies
Publisher : Universitas Negeri Padang

The purpose of this study is to analyze the extent to which the influence of Social Media Marketing and e-word of mouth in building purchase intention mediated brand image. A The point of this study is: (1) This a direct and up to and positive effect amongsocial media and purchase intention on Kopibanaxfallenskitchen. (2) There is a direct and significant and positive influence between Electronic Word of Mouth and purchase intention on the Kopibanaxfallenskitchen object. (3) This a direct andup to and positive effect amongsocial media and brand image on Kopibanaxfallenskitchen. (4) There is a direct and significant and positive influence between electronic wordof mouth and brand image in Kopibanaxfallenskitchen. (5) there is a direct and significant and positive effect between brand image and purchase intention on Kopibanaxfallenskitchen. This means that Kopibanaxfallenskitchen consumers feel that the Kopibanaxfallenskitchen brand image can influence and increase their desire to buy the culinary. (6) There is an indirect and significant and positive influence between social media and purchase intention through brand image on Kopibanaxfallenskitchen.

The effect of store atmosphere on impulse buying with hedonic shopping motivation as mediation variable (at mis glam cosmetics shop in padang city) Febby Alexandra; Yasri
Marketing Management Studies Vol. 1 No. 2 (2021): Marketing Management Studies
Publisher : Universitas Negeri Padang

The purpose of this research is to examine: (1) The Effect of Store Atmosphere on Impulse Buying at Miss Glam cosmetics store (2) The Effect of Store Atmosphere on Hedonic Shopping Motivation at Miss Glam cosmetics store (3) The Effect of Hedonnic Shoppings Motivations on Impulse Buying for cosmetic stores. Miss Glam in Padang City. This type of research is a quantitative research. The population of this research is all customers of Miss Glam Cosmetics Shop in Padang City. In selecting the sample, the method used is the non-probability method with a total sample of 189 respondents. The research uses primary data obtained by submitting questionnaires to all customers of the Miss Glam Cosmetics Shop in Padang City. The analytical method used is Structural Equation Modeling (SEM) through SmartPLS software. The results of this study are: (1) Store Atmosphere has a significant effect on Impulse Buying at the Miss Glam Cosmetics Store in Padang City (2) Store Atmosphere has a significant effect on Hedonic Shopping Motivation at Miss Glam Cosmetics Tok.o in Padang City (3) Hedonic Shopping Motivation has a significant effect on Impulse Buying at the Miss Glam Cosmetics Store in Padang City.

Online purchase decisions on the online buying site "Shopee" viewing from the variables of trust, easy and price Febsri Susanti; Rahma Yosefly
Marketing Management Studies Vol. 1 No. 2 (2021): Marketing Management Studies
Publisher : Universitas Negeri Padang

The development of bisinees e-commerce has changed consumer behavior of shopping habits in shopping centers are now starting switch by using online media. Online purchasing decisions are preceded by an interest in the minds of consumers to make purchases. This study aims to determine the effect of Trust, Ease and price on Purchase Decisions online at the Shopee trading site. The research population is consumers who have made purchases online on the Shopee site with the sample was 100 people. Data collection was taken using a questionnaire via Google Form. Data were analyzed using multiple linear regression analysis using the SPSS 16.00 program. The results show that Trust has a positive and significant effect on Purchasing Decisions, Ease has a positive and significant effect on Purchase Decisions, price has not significant effect on Purchase Decisions.

The Impact of Product Quality, Price and Promotion on Axis Card Purchase Decisions On Students In Padang City Aminar Sutra Dewi; Putri Reno Intan
Marketing Management Studies Vol. 1 No. 3 (2021): Marketing Management Studies
Publisher : Universitas Negeri Padang

During the Covid-19 pandemic, it began in March and until now people have spent more time at home playing on their gadgets and of course they want smooth communication so that their intended goals are achieved. Purchasing decisions on the use of a simcard must be right, and one of the sim cards that are being targeted by students or teenagers today is the Axis card. This study aims to test purchasing decisions on product quality, to test purchasing decisions on prices, to testing purchasing decisions on promotions, sampling method using saturated sampling technique as many as 78 samples, using multiple linear regression testing. The results showed that purchasing decisions have a positive and significant effect on product quality, purchasing decisions have a positive and significant effect on prices, and purchasing decisions have a positive and significant effect on promotions.

Usability testing on online transportation applications to measure user satisfaction in Padang City Nadilla Rahma Sari; Maizul Rahmizal
Marketing Management Studies Vol. 1 No. 4 (2021): Marketing Management Studies
Publisher : Universitas Negeri Padang

The online transportation application industry in Indonesia is experiencing very rapid growth today with the circulation of several online transportation application companies such as Grab, Gojek, and Maxim. Every online transportation application is competing to provide the best service in order to reach a large target market in Indonesia, including in the city of Padang. However, there are still many deficiencies felt by the community as users who play a very important role in the development of online transportation applications for application users in the city of Padang. This study aims to determine the level of ease, efficiency, easy to remember, error, and satisfaction as well as to find out the differences in usability testing in each online transportation application Grab, Gojek, and Maxim. The sample was determined by using cluster sampling technique with a total of 96 users. The data were collected through distributing questionnaires and then analyzed statistically descriptive and Independent-Sample T-Test with the SPSS program. The results of data analysis show that the Grab application has a good level of ease, efficiency, and easy to remember with very low errors resulting in good user satisfaction. Whereas the Gojek application has a good level of ease, efficiency, easy to remember with low errors, resulting in excellent user satisfaction. Meanwhile, the Maxim application has a sufficient level of convenience, efficiency, and easy to remember with sufficient error rate to generate sufficient user satisfaction. There is no significant difference in usability testing in the Grab application with Gojek and Grab with Maxim, but there is a significant difference in usability testing in the Gojek and Maxim applications to measure the level of user satisfaction in Padang City.

The effect of tourism promotion, prices and facilities on visitors' satisfaction of sweet water beach tourism padang Rifki Wahyudi; Irdha Yusra
Marketing Management Studies Vol. 1 No. 2 (2021): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (599.467 KB)

This study aims to examine the effect of promotions, prices and tourist facilities on the satisfaction of visitors to Padang's Sweet Air Coast. This type of research is quantitative. Sampling using the Slovin formula so that the number of samples obtained is 100 people. The types of data used in this research are quantitative and qualitative data. While the data sources are primary and secondary data sources. The data analysis technique uses validity and reliability tests using the SPSS version 16.00 program. The hypothesis was tested using the t test at = 0.05. The results of this study indicate that promotion and price have a positive and significant effect on visitor satisfaction of Padang Air Sweet Beach tourism. Meanwhile, tourist facilities have no significant effect on the satisfaction of visitors to the Padang Air Sweet Beach tourism.

The Impact of Advertising Appeal and Celebrity Endorse on Attitude Advertising with Purchase Intention as Mediation Variable on Lifebuoy Hand Washing Soap Advertisement on Television Novia Elvi Zikri; Vidyarini Dwita
Marketing Management Studies Vol. 1 No. 3 (2021): Marketing Management Studies
Publisher : Universitas Negeri Padang

Today’s very high level of competition and increasing knowledge and public awareness of health make hand washing soap producers compete in promoting their product through advertisements on television, as well as made by the manufacturer of hand soap brand Lifebuoy, an interisting advertisement is advertising that has appeal, the ability to attract market attention (audiance) target. The messages to be conveyed can be presented in a stylishdifferent delivery, in addition to having an advertising appeal, it is also necessary using a model or celebrity to get people to remember the product in the ad. A calebrity is a person who has high popularity and has a strong influence, the popularity possesed by the endorser becoms a strong influence in attracting attitudes people towards advertising, a good attitude will foster a consumer’s purchase intention. This study aims to see how the attractiveness, celebrity endorsement of attitude advertising and purchase intention on Lifebuoy hand soap on TV to household actors in the city of Padang by distributing 200 questionnaires, and using the Partial Least Square (PLS) test, whare the findings in this study is (1). The attractiveness of advertising has a positive and significant influence on purchase intention, (2). The attractiveness of advertising has non-positive and significant effect on attitude advertising, (3). Celebrity endorse has a positive and significant influence on purchase intention, (4). Celebrity endorse has a negative effect and significant to attitude advertising, (5). Attitude advertising has a significant influence positive and significant to purchase intention. From this research attitude as a variable mediation does not have a moderating rele non mediation.

The effect of destination image on revisit intention with memorable tourism experience (MTE) as intervening variable Wiranti Tasia; Yasri Yasri
Marketing Management Studies Vol. 1 No. 4 (2021): Marketing Management Studies
Publisher : Universitas Negeri Padang

The purpose of this research was to analyze: (1) The effect of destination image on memorable tourism experience, (2) The effect of destination image on revisit intention, (3) The effect of memorable tourism experience on revisit intention, (4) The effect of destination image on revisit intention through memorable tourism experience as a intervening variable or as a mediating variable. The type of this research is quantitative research. The population of this study were all tourism of Air Manis Beach with the numbers of samples in this study were 380 respondens. This study was analyze using SmartPLS 3.0. The result on this research indicate (1) There is a significant effect of Destination image on memorable tourism experience, (2) There is a significant effect of Destination image on revisit intention, (3) There is a significant effect of Memorable tourism experience on revisit intention, (4) There is a significant effect of Destination image on revisit intention through memorable tourism experience as a intervening variable or as a mediating variable.

Entrepreneurial Orientation on Small and Medium Performance: The Role of Religiosity as moderator Maidia Putri; Perengki Susanto
Marketing Management Studies Vol. 1 No. 3 (2021): Marketing Management Studies
Publisher : Universitas Negeri Padang

This study was to analyze the effect of entrepreneurial orientation on the performance of small and medium enterprises (SMEs), as well as how religiosity moderate these relationships. The population was all managers or owners of SMES in the commodity of superior business products/services in Pesisir Selatan Regency. The sampling technique used a non-probability approach, namely the purposive sampling. In the data analysis, 240 samples were used as a sample size. The Smart-PLS software is used in this study to perform variance-based structural equation modeling (VB-SEM). The findings show that (i) entrepreneurial orientation has a positive and significant effect on SME performance, (ii) In these relationships, the role of religiosity as a moderator is not supported. The managerial implications will be discussed later.

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Contact Name
Yolandafitri Zulvia

Contact Email
yolandafitri@fe.unp.ac.id

Phone
+6281222710714

Journal Mail Official
mms@fe.unp.ac.id

Editorial Address
Department of Management, Faculty of Economics, Universitas Negeri Padang (UNP) Prof Dr. Hamka. Rd, Air Tawar Barat, North Padang Padang City, West Sumatera, Indonesia 25132

Location
Kota padang,

Sumatera barat

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Yolandafitri Zulvia

Contact Email yolandafitri@fe.unp.ac.id

Phone +6281222710714

Journal Mail Official mms@fe.unp.ac.id

Editorial Address Department of Management, Faculty of Economics, Universitas Negeri Padang (UNP) Prof Dr. Hamka. Rd, Air Tawar Barat, North Padang Padang City, West Sumatera, Indonesia 25132

Location Kota padang, Sumatera barat INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Yolandafitri Zulvia

Contact Email
yolandafitri@fe.unp.ac.id

Phone
+6281222710714

Journal Mail Official
mms@fe.unp.ac.id

Editorial Address
Department of Management, Faculty of Economics, Universitas Negeri Padang (UNP) Prof Dr. Hamka. Rd, Air Tawar Barat, North Padang Padang City, West Sumatera, Indonesia 25132

Location
Kota padang,

Sumatera barat

INDONESIA