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Majalah Bisnis & IPTEK
Published by Sekolah Tinggi Ilmu Ekonomi Pasundan Bandung
ISSN : -     EISSN : 25021559     DOI : https://doi.org/10.55208/bistek
Core Subject : Economy, Science,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Related to the fields of Accounting and Management as well as the Context of Business and Science and Technology in Indonesia, also intended as a medium of communication between academics who are interested in business and science and technology studies from the point of view of accounting and management. Relating to the development of Industry 4.0 towards Industry Society 5.0, which applies high technology to increase efficiency and productivity, reduce negative environmental impacts, achieve sustainable development, human and machine collaboration, and attention to aspects such as the environment and worker welfare.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 7 Documents
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Search results for , issue "Vol 10 No 2 (2017): Bisnis dan Iptek" : 7 Documents clear
PENGARUH CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SMARTPHONE OPPO PADA MAHASISWA UNIVERSITAS TELKOM Auliannisa Gifani; Syahputra Syahputra
Majalah Bisnis & IPTEK Vol 10 No 2 (2017): Bisnis dan Iptek
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat (P3M) STIE Pasundan Bandung

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Abstract

Smartphones industry continues to grow rapidly encourage producers to launch their flagship products. Various strategies done by companies to be able to capture market share and retain consumers either by building a strong brand image. Oppo's strategy in building the brand image makes Oppo brand as a best quality smartphone. The aim of this research is to study and analyze how the image of the brand in the Oppo smartphone, how consumer purchasing decisions on oppo smartphone products, and how much influence of the brand image on product purchasing decisions of Oppo smartphone. This study uses quantitative methods with descriptive-causality research. The sampling technique used in this research is the Non-Probability sampling method with purposive sampling, with the number of respondents was 100 Telkom University students who use Oppo smartphone. Data analysis technique used is descriptive analysis and simple linear regression analysis. Based on the results of the research indicate that Oppo smartphone brand image fit into good category, consumer purchasing decisions on Oppo smartphone already good. The results of partial hypothesis test (t test), showed that the brand image significantly influence the purchasing decisions of Oppo smartphone products by 57.76% and the remaining 42.24% influenced by other factors not examined in this study. Keywords: brand image, purchase decision.
PENGARUH KODE ETIK AKUNTAN PUBLIK TERHADAP KUALITAS HASIL AUDIT PADA KANTOR AKUNTAN PUBLIK DI BANDUNG Djajun Juhara
Majalah Bisnis & IPTEK Vol 10 No 2 (2017): Bisnis dan Iptek
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat (P3M) STIE Pasundan Bandung

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Abstract

The purpose of this study was to examine the effect of Kode Etik Akuntan Publik for the quality of audits. The population in this study is the auditors of five KAP in the city of Bandung. Determination of sample, using a simple random sampling method. The data in this research is obtained by distributing questionnaires to the respondents on Akuntan Publik in the city of Bandung. These result prove that Kode Etik Akuntan Publik effect on audit quality. So the higher Kode Etik Akuntan Publik are owned by auditor it will improve the quality of audits. Keywords: ethic code, audit quality.
PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN: (STUDI PADA PRODUK PREPAID TELKOMSEL DI KOTA BANDUNG) Dudung Juhana; Irena Larashati
Majalah Bisnis & IPTEK Vol 10 No 2 (2017): Bisnis dan Iptek
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat (P3M) STIE Pasundan Bandung

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Abstract

This research aims to obtain empirical evidence and find clarity phenomenon along with conclusion about service quality influence toward Telkomsel prepaid produk customer satisfaction in Bandung. This research type is descriptive and verificative, and also using cross section approach. Data were analyzed by descriptive analysis and path analysis. The result of this research show that service quality is on good category and customer satisfaction is also on good category. From hypothesis testing result be found a significant simultaneously influence from service quality toward customer satisfaction a number of 67,6%. And for partially influence, tangible give an influence by 14,91%, emphaty give influence by 9,82%, responsiveness give an influence by 12,21%, reliability give an influence by 17,49%, and assurance give an influence by 13,14%. Thus Telkomsel prepaid produk need to increase service quality performance if they want to increase customer satisfaction. Keywords: service quality, customer satisfaction.
PERANAN SISTEM INFORMASI AKUNTANSI PENJUALAN KREDIT DALAM MENINGKATKAN EFEKTIVITAS PENGENDALIAN INTERN PENJUALAN KREDIT PADA PT KERTAS PADALARANG (PERSERO) Dedi Karmana
Majalah Bisnis & IPTEK Vol 10 No 2 (2017): Bisnis dan Iptek
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat (P3M) STIE Pasundan Bandung

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Abstract

The aim of this research is to know how credit sales accounting information system can be applied to PT Kertas Padalarang (Persero), to know how effectiveness of internal control of credit penjulan at PT Kertas Padaralang (Persero), and to know how far the role of accounting information system of credit sales in support effectiveness of internal control of credit sales at PT Kertas Padalarang (Persero). The result of research on PT Kertas Padalarang (Persero) by using Spearman Rank correlation analysis from twenty (20) respondent questionnaire source, correlation calculation (rs = 0.85) indicates strong role between credit sales accounting information system with effectiveness of internal control credit sales. Meanwhile, when viewed from the calculation coefficient of determination that is equal to 72% in accordance with the criteria role means that the variable accounting information system credit sales play a role against the effectiveness of internal control of credit sales, and 28% influenced by other factors not examined. The relevance of the two variables above can also be seen from the significance of the relationship ie thitung = 6.934, greater than ttable = 2.399 which means H0 is rejected and H1 accepted means that the influence between X variable (credit sales accounting information system) and variable Y (effectiveness internal control of credit sales). From the result of hypothesis testing by using Rank Spearman analysis can be concluded that "credit sales accounting information system implemented has a big role in supporting effectiveness of internal control of credit sales". Keywords: accounting information system, credits, internal control.
ANALISIS FAKTOR-FAKTOR PENGGUNAAN LAYANAN MOBILE BANKING DI BANDUNG Novitasari Putri Wulandari; Novandriani Karina Moeliono
Majalah Bisnis & IPTEK Vol 10 No 2 (2017): Bisnis dan Iptek
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat (P3M) STIE Pasundan Bandung

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Abstract

Technology progress is involve the banking sector to adopt to facilitate customer transactions. a service that is currently gaining attention is mobile banking. This research uses descriptive research method. The data collection is by distributing questionnaires to 273 respondents who use mobile banking services by using sampling techniques nonprobability sampling. Using 14 variables of the Technology Acceptance Model (TAM), which has gone through the development process. Doing a factor analysis to the proposed variables and there are two new factors named Flexibility and Bank Image and Perceived Benefit. Keywords: factor analysis, flexibility, brand image, perceived benefit.
PENGARUH BUDAYA ORGANISASI, DESAIN KERJA DAN KUALITAS SUPERVISI TERHADAP KINERJA PEGAWAI Ester Manik
Majalah Bisnis & IPTEK Vol 10 No 2 (2017): Bisnis dan Iptek
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat (P3M) STIE Pasundan Bandung

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Abstract

Tax is a source of income for the State, therefore it is necessary to be encouraged in order to achieve the optimal target. In achieving these objectives it is necessary to encourage human resources within government institutions. This study aims to determine the influence of organizational culture, work design and quality of supervision on employee performance. The population in this study are the employees who are in one of the Tax Office Primary in Bandung. The respondents employed were 83 employees. The research method used with cossectional survey approach. Technique of data analysis used path analysis. The result of research indicate that organizational culture, work design and quality of supervise have significant effect to employee performance either simultant or partial. Organizational culture variable is the most dominant variable in influencing employee performance then followed by work design variable and quality of supervision. The result of coefficient of determination showed that equal to 78,2% while equal to 21,8% influenced by other factor not examined in this research. Based on the results of the research, it is necessary to strengthen the organizational culture so that the performance of employees can be achieved optimally, however synergy can also be supported by the work design and the quality of supervision. Keywords: organizational culture, work design and quality of supervise, employee performance.
PENGARUH IKLAN TELEVISI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN: (Studi Pada Produk Bakmi Mewah) Nur Wahida; Arlin Ferlina Mochamad Trenggana
Majalah Bisnis & IPTEK Vol 10 No 2 (2017): Bisnis dan Iptek
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat (P3M) STIE Pasundan Bandung

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Abstract

The consumption level of instant noodle in Indonesia eventually nominated as the second position in the world. Mayora has created Bakmi Mewah which different from other fast food that has been served in today’s market, through the television advertisement marketing strategy. The purpose of this research is to determine and analyse the consumer’s perception regarding the television advertising and consumer’s purchase decision of Bakmi Mewah’s product, and how much is the influence of television advertising to the Bakmi Mewah’s consumer purchased decision. The television advertising is measure from the video and audio. Meanwhile, the purchase decision was measured by the product’s choice, brand’s choice, distribution channel’s choice, purchasing time, and payment system. This type of research is causal-descriptive using quantitative method. The data collection technique is using the questionnaire where the number of population is unknown, therefore the sampling technique that used is probability sampling specified in incidental sampling, the number of respondents are 100 people. The research result found that Bakmi Mewah’s television advertising categorized as good, the purchase decision of Bakmi Mewah considered also considered as good, although there is no consumer’s interest in purchasing back the Bakmi Mewah’s product. Based on partial (t-test) hypothesis, it found that television advertising has a significant influence towards consumer’s purchase decision on Bakmi Mewah’s product. According to the coefficient determination, the television advertising has influence 26% and the rest is 74% which influenced by the other factors that are not included in this research. Keywords: television advertisement, video, audio, purchase decision.

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