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Jurnal Ilmu Manajemen Advantage
Published by Institut Teknologi dan Bisnis Widya Gama
ISSN : 25981072     EISSN : 25978888     DOI : https://doi.org/10.30741/adv
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmu Manajemen Advantage published twice a year in June and December, published by Institut Teknologi dan Bisnis Widya Gama Lumajang since June 2017. Jurnal Ilmu Manajemen Advantage intended as a forum for publishing scientific articles in the field of management science.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 10 Documents
 1 
Search results for , issue "Vol. 7 No. 1 (2023): June 2023" : 10 Documents clear
Segmentation, Targeting and Positioning in Determining Product Purchasing Decisions Ikhwanul Hakim
Jurnal Ilmu Manajemen Advantage Vol. 7 No. 1 (2023): June 2023
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v7i1.924

Abstract

Segmentation, targeting and positioning strategies are a way of marketing strategy to face competition and more easily map out several market segments, targets to be addressed and product positions that have a special place in the minds of consumers. Meanwhile, the segments, targets and positions set are the strengths of the company so that they can serve all the needs of consumers and influence purchasing decisions. This study aims to determine and analyze whether segmentation, targeting and positioning influence the purchasing decisions of Vaseline products in Lumajang. The sampling technique in this study used incidental sampling, which is a sampling technique based on the chance to meet a researcher. A sample can be used if the person is found by chance and is suitable as a data source. The sample in this study were 60 respondents. While the data analysis techniques in this study used instrument tests, classical assumption tests, multiple linear regression tests, hypothesis testing and statistical tests with the SPSS 21 program. The results of this study indicate that segmentation, targeting and positioning have a significant effect simultaneously on purchasing decisions for Vaseline products in Lumajang. The segmentation strategy that has been set needs to be reconsidered so that sales will increase.
Analysis of Tourist Loyalty and Satisfaction Based on Destination Image of Sustainable Tourism in West Java Siti Zakiah; Edwin Baharta; Deni Hermana
Jurnal Ilmu Manajemen Advantage Vol. 7 No. 1 (2023): June 2023
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v7i1.988

Abstract

Sustainable tourism is not only an actualization of the resort hotel's understanding of the wishes of tourists who have attitudes and behavior oriented toward sustainability. Sustainable tourism is a form of responsibility towards the world. This research aims to analyze Loyalty and Tourist Satisfaction changes based on the Destination Image of Sustainable Tourism in West Java. The research approach uses a casual study with a randomly selected sample of 240 in sustainable tourism locations in West Java both online and offline. The results of the study show that tourists feel and realize positive impressions that are known through travel experiences affect satisfaction and loyalty. Tourist groups who have personal value preferences on sustainability have a loyal attitude towards service providers and are willing to advocate for efforts to ensure sustainability if possible facilitated by the provider. Destination image affects the level of loyalty either directly or through satisfaction. The theoretical implication is the importance of customer value preferences as a basis for the development of sustainable tourist destinations. The practical implication is that providers must understand tourist imagery processing as a complex process determining loyalty to sustainability.
The Effect of Emotional Intelligence and Organizational Commitment on Service Quality Mediated by Organizational Citizenship Behaviour Dilla Oktaviana; Rini Safitri
Jurnal Ilmu Manajemen Advantage Vol. 7 No. 1 (2023): June 2023
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v7i1.1002

Abstract

This study aims to determine the effect of emotional intelligence and organizational commitment on service quality with organizational citizenship behaviour as a mediation variable. This study is located on BPJS Kesehatan KC Pekalongan, with a total population amounted 75 employees, and the sample is about 40 employees. The sampling technique in this study uses judgment sampling. The analysis technique used path analysis with SPSS 25 as a hypothesis testing tool. The study found that emotional intelligence significantly affects organizational citizenship behaviour. However, organizational commitment hasn’t a significant effect on organizational citizenship behaviour because employees who have a high level of organizational commitment do not always mean that these employees also exhibit OCB behavior. Emotional intelligence, organizational commitment, and organizational citizenship behaviour significantly affect service quality.
Formulating Knowledge Management Strategy to Provide Flawless Services (Case Study at PT Flawless’ A&T Department) Dwi Maryanto; Achmad Ghazali; Rudy Bekti
Jurnal Ilmu Manajemen Advantage Vol. 7 No. 1 (2023): June 2023
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v7i1.1023

Abstract

PT Flawless Indonesia (PT Flawless) is a leading provider of critical administrative services of Accounting and Tax (A&T), Human Resource and Payroll (HRP), and Global Entity Management (GEM). As aligned with the improved Indonesia’s economic growth after Covid-19 pandemic that attract foreign investors, and the complexity of Indonesia’s regulatory, PT Flawless is benefited from the increasing demand of local assistances to keep the foreign investors in compliant with the local regulations. During 2020 until 2022, PT Flawless recorded satisfactory financial performances as reflected by the increase of Gross Revenue, Gross Profit, and Net Income after Tax. However, A&T Department experiences anomaly since it achieves the highest year-on-year revenue growth but, suffers from the decrease of client satisfaction. This research aims to develop Knowledge Management (KM) strategy to make PT Flawless “famous for flawless services” by increasing client satisfaction and work productivity. This research uses APO KM Assessment Tool to assess KM maturity level of PT Flawless and interview with the Management and staffs to understand the Management’s commitment on KM practice as well as the current states of KM implementation. As the result, currently PT Flawless is at “Refinement” level that it continually assesses and evaluates the KM implementation and seek for improvements. This research proposes PT Flawless to establish a resolute team to manage the KM practice, formalize company policy regarding KM practice, create staffs’ competences map and database, set up regular knowledge sharing, and develop company’s technology to support the KM practice. All of them are aimed to improve PT Flawless’ service excellence and work productivity and at the end, make PT Flawless “famous for flawless services”.
Proposed Marketing Strategy To Increase Sales For Indonesian Modestwear Retailer (Use Case: Toko Bani Adam) An Nisaa Citra Hasanah; Ilma Aulia Zaim; Satya Aditya Wibowo
Jurnal Ilmu Manajemen Advantage Vol. 7 No. 1 (2023): June 2023
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v7i1.1026

Abstract

The purpose of this research is to propose the most accurate and suitable marketing strategy for Toko Bani Adam, including formulating the integrated marketing growth strategies based on the internal and external analysis, and to identify the appropriate step for implementing Toko Bani Adam the strategy. The suggested marketing strategy is extracted from the examination of internal and external data and is considered fit to increase sales for sustainable business. In research, data collection methods are carefully designed and implemented to obtain relevant and reliable data. Field research involved direct observation to gather the necessary data for the research. This method was used to obtain primary data, and the research was conducted on the activities of all research objects. To collect primary data, the author uses quantitative research by distributed questionnaires forms to Toko Bani Adam's customers and use qualitative conducted interview with the owner and management team. As the result, Toko Bani Adam, a Muslim apparel SME in Indonesia, operates in a dynamic political environment influenced by the rise of Islamic conservatism and increasing religious consciousness among the youth. Through the implementation of the 5A method, Toko Bani Adam aims to increase brand visibility, engage with customers, optimize marketing efforts, diversify marketing channels, and enhance the customer experience. This involves adapting marketing strategies based on thorough analysis, attracting customers through online presence and promotions, activating offline marketing activities, and continuously assessing the effectiveness of these efforts. By leveraging market insights, optimizing online platforms, participating in campaigns, and monitoring key metrics, Bani Adam can drive growth and success in a competitive market. Toko Bani will collaborate with social media agencies to maximize their presence on these platforms and achieve optimal results in terms of audience reach and engagement. Toko Bani Adam will also focus on offline marketing activities, such as in-store events and collaborations with local businesses or community organizations. This will help generate excitement and increase brand awareness among potential customers. Toko Bani Adam will launch promotional campaigns and create engaging content to encourage customer interaction and boost sales. They will also update their website with e-wallet payment options to facilitate convenient transactions for customers.
The Effect of Workload and Commitment on Online Motorcycle Taxi Drivers’ Performance Hartono Hartono
Jurnal Ilmu Manajemen Advantage Vol. 7 No. 1 (2023): June 2023
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v7i1.1034

Abstract

The community daily life is inseparable from the need of transportation facility. The need of transportation seems to be a certain business opportunity for some people. Lumajang Go is a technology company established in Lumajang regency that provides public transportation service application include 2-wheeled and 4-wheeled motorized vehicles. The objective of this research is to determine the effect of workload and commitment on the online motorcycle taxi drivers’ performance of Lumajang Go in Lumajang with a sample of 30. The method of this study is using multiple regression analysis technique. The result of this study shows that workload has no significant effect on drivers’ performance, commitment has significant effect on drivers’ performance while workload and commitment have significant effect on drivers’ performance simultaneously.
The Role of Commitment Organization as Mediation Influence Leadership Transformational and Work-Life Balance on the Performance of Sales General Employees of PT. Bank Mandiri (Persero) Tbk Cluster Situbondo Muhamad Sulton; Raden Andi Sularso; Dewi Prihatini
Jurnal Ilmu Manajemen Advantage Vol. 7 No. 1 (2023): June 2023
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v7i1.1035

Abstract

Employee is part in a company, besides it's also in the environment employee there is a leader or someone who can set and carry direction coordination of goals organization. This study aims to test and analyze role commitment organization as mediation influence leadership transformational and work life balance towards performance general sales employees of PT. Bank Mandiri (Persero) Tbk Situbondo Cluster. This research includes in approach quantitatively using questionnaire as tool data collection from respondent. Respondents in this study were 52 sales employees using sample saturated. Method analysis use Partial Least Square Equation Model (SEM-PLS) structure using smartPLS 3.0 software. Research results shows that leadership transformational own no influence significant to commitment organization and performance employees, while the work life balance has significant influence to commitment organization and performance employees, as well as commitment organization own significant influence to performance employee. Commitment organization No can role as mediation from leadership transformational to performance, however commitment organization can role as mediation Partial from work life balance to performance employee.
Human Resources Management Function, Technology Capabilities and Quality of Work Life Towards Competitive Advantage Zahara Tussoleha Rony; Dian Yulianti
Jurnal Ilmu Manajemen Advantage Vol. 7 No. 1 (2023): June 2023
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v7i1.1049

Abstract

This study aims to analyze the effect of human resources management function, technology capabilities to competitive advantage through quality of worklife as an intervening variable. Data were analyzed using statistical software LISREL 8.7. This result of this research are the effect of human resources management function to quality of worklife is significant so the hypothesis is accepted;the effect technology capabilities to quality of worklife is not significant so the hypothesis is rejected; the effect of human resources management function to competitive advantage is not significant so the hypothesis is rejected; the effect technology capabilities to competitive advantage is not significant so the hypothesis is rejected; the effect quality of worklife to co competitive advantage is not significant so the hypothesis is rejected. This research is only used in a limited and homogeneous sample, this research can give consideration to hospital leaders in making decisions regarding the program that will be used to provide solutions to problems that occur.
The Importance of Plant Layout to Support the Smooth Process of Building Shelters After the Semeru Eruption Emmy Ermawati
Jurnal Ilmu Manajemen Advantage Vol. 7 No. 1 (2023): June 2023
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v7i1.1054

Abstract

The purpose of this study was to determine the importance of the right plant layout to support smooth development and to find out the obstacles in the process of building Huntara after the Semeru Eruption. This type of research is descriptive research with a qualitative approach where data obtained from a Huntara in Sumbermujur-Candipuro Village in the form of interviews and this analysis uses information systems from Huntara. The results of this study state that the role of plant layout in the development process is very important because it can support the smoothness of the development process. All of this if applied in accordance with the initial plan quickly the process of work in the construction of shelters will soon be completed and will soon be occupied by its residents. Because in this development process there are not only a few shelters but several thousand affected by Semeru. While the obstacles that occur in this development process are the first from the community itself and from the Non-Governmental Organization (NGO). If the community itself is constrained if they switch to a place that has been made by the government (huntara) this can interfere with the work they do everyday.
Innovation of Product Competitiveness of Warung Angkringan Based On Ethnographic Perspective Nawangsih Nawangsih
Jurnal Ilmu Manajemen Advantage Vol. 7 No. 1 (2023): June 2023
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v7i1.1055

Abstract

The research activities carried out aim to: Analyze the forms of competitive innovation run by angkringan stall business actors and identify patterns of consumer behavior in angkringan stalls. The research methodology uses qualitative research, ethnographic models. Research informants included: Mbok Rey angkringan stalls, Serlok Lumajang, D Jatayu and Mas Erwin Plaza Lumajang angkringan stalls as well as consumers from each of the angkringan stalls. The results of the study show that innovative forms of product competitiveness run by angkringan stalls include: the use of carts as the hallmark of angkringan stalls that reflect Javanese culture, collaboration on menus for food and drinks by combining traditional and modern concepts, the dominant form of service using the Javanese language to impress more familiar and popular, and the available facilities also support the concept of angkringan stalls, for example, angkringan stalls with traditional concepts, lesehan, garden concepts, cafes and so on. Research findings: the ethnographic concept is able to contribute that culture has an important role in people's lives and activities in running an angkringan stall, as a reflection of the concept of a warung business from Javanese culture or tradition which is inherent in the daily life of the community.

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