cover
Contact Name
Jeratallah Aram Dani
Contact Email
jikprogressio@gmail.com
Phone
+6281215549372
Journal Mail Official
jikprogressio@gmail.com
Editorial Address
FISIP, Universitas Surakarta Jl. Raya Palur KM.5 Surakarta
Location
Kota surakarta,
Jawa tengah
INDONESIA
Jurnal Ilmu Komunikasi Progressio
Published by Universitas Surakarta
ISSN : 27229173     EISSN : -     DOI : https://doi.org/10.52429
Core Subject : Education, Social,
- Manajemen Komunikasi - Media Literasi - Cyber Media - Komunikasi dan Gender - Semiotika - Komunikasi Pemasaran - Komunikasi Organisasi - Komunikasi Sosial dan Politik
Articles 5 Documents
Search results for , issue "Volume 1 No. 1 Maret 2020" : 5 Documents clear
Strategi Integrated Marketing Communication (IMC) Sekolah Musik Indonesia sebagai Sekolah Musik Berbasis Teknologi Christina Nur Wijayanti
Jurnal Ilmu Komunikasi PROGRESSIO Volume 1 No. 1 Maret 2020
Publisher : Jurnal Ilmu Komunikasi PROGRESSIO

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Abstract

The purpose of this research is to describe the Integrated Marketing Communication (IMC) strategy carried out by the Sekolah Musik Indonesia (SMI) as a technology-based music school. The research is wualitative research. The research uses interview, observation, and study of documents method to collect data. From the finding of the data obtained, the researcher concludes that the Integrated Marketing Communication (IMC) strategy carried out by SMI combines several forms of promotional mix but with one purpose of introducing and attracting the public to be interested in joining as students at SMI. Some forms of promotion carried out are public relations, direct marketing, sales promotion, personal selling, and advertising.
“PENGELOLAAN AKTIVITAS MEDIA SOSIAL AKUN INSTAGRAM @MISTERBREWOK OLEH TIM MEDIA SOSIAL MISTER Fajar Putra Aulia
Jurnal Ilmu Komunikasi PROGRESSIO Volume 1 No. 1 Maret 2020
Publisher : Jurnal Ilmu Komunikasi PROGRESSIO

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Abstract

Tujuan Penelitian ini adalah mengetahui bagaiamana pengelolaan media sosial Instagram @Misterbrewok melalui tahap menyebarkan (share), optimalisasi (optimize), mengelola (manage), dan melibatkan (engage).. Penelitian ini menggunakan metode penelitian deskriptif. Teknik pengumpulan data wawancara mendalam, observasi dan studi pustaka. Dalam penelitian ini di simpulkan bahwa dalam pengelolaan akun Instagram @Misterbrewok pada tahap share adalah untuk saranan komunikasi dua arah dan untuk membangun kepercayaan publik. Namun @Misterbrewok belum optimal dalam membangun kepercayaan publik. Pada tahap optimize pemantauan yang dilakukan untuk mengetahui apa yang di bicarakan oleh publik mengenai @Misterbrewok dilakukan dengan cara manual yaitu pengecekan mention dan hashtag. Pada tahap manage @Misterbrewok sudah melakukan beberpa kegitan. Namun dalam tahap ini @Misterbrewok belum mengunakan tools sosial media mention Tahap terakhir adalah engage, dalam tahap ini @Misterbrewok belum mempunyai influencer. Meraih audiens nya pun admin akun Instag
MEMBANGUN KOMUNIKASI YANG IDEAL DI RUANG PUBLIK Guntoro . .
Jurnal Ilmu Komunikasi PROGRESSIO Volume 1 No. 1 Maret 2020
Publisher : Jurnal Ilmu Komunikasi PROGRESSIO

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Abstract

Communication processes occur in all places or public spaces, both among educated people and ordinary people. This is because every human being is a social creature, which can not be separated from communication with other humans as a means of meeting their needs. The communication aims to convey a message to other parties. The research in this article is qualitative, so the results of this study emphasize the meaning rather than generalization. Basically, the publicity that occurs in communication itself contains critical and comprehensive power without ignoring the logical value of the decision making process. Therefore, to build effective communication patterns, responsive responsiveness of communicators is needed in the process of communication in the public sphere.
AKTUALISASI PERAN DEWAN PERS SEBAGAI PENEGAK JURNALISME INDEPENDEN TERKAIT PEMBERANTASAN MEDIA ONLINE ABAL-ABAL Metha Madonna .
Jurnal Ilmu Komunikasi PROGRESSIO Volume 1 No. 1 Maret 2020
Publisher : Jurnal Ilmu Komunikasi PROGRESSIO

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Abstract

In responding to the decelopment of information technology, the Press Council and the Ministry of Communication and informatics formed a Task Force to eradicate cheap online media, but its performance was deemed ineffective even its work definitive wasn’t yet clear. Observation, interview of online media managers, journalists to practitioners who do not understand the role and performance of the Task Force. Don’t even know the team. The reason is the lack of socialization and publication of team formation, there is no urgency so the information is ignored. Qualitative case studies,
Kontribusi Komunikasi Politik Dalam Membangun Jejaring Koalisi Formulasi Kebijakan Minuman Keras Kota Surakarta Yitno Puguh Martomo
Jurnal Ilmu Komunikasi PROGRESSIO Volume 1 No. 1 Maret 2020
Publisher : Jurnal Ilmu Komunikasi PROGRESSIO

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Abstract

The alcohol problem has a legal product at the top level on Presidential Regulation No. 74 of 2013, there are the control and supervision of alcohol. The regulatory authority or prohibition is given to the regional government. Therefore public policies in the form of regional regulations on liquor must be formulated in order to accommodate all interests.The method used is a qualitative descriptive approach, more emphasis on the expression of meaning and process of various factors under study, also intended to understand the phenomena about what is experienced by research subjects holistically.The formulation of policies regarding the handling of liquor in the city of Surakarta by using political communication in building a network model of an advocacy coalition was formed by actors who formed a coalition based on a system of values and beliefs that did not conflict. The strength of the core beliefs of each actor raises the conflict supported by a set of triggers, strengthening the development and position of the advocacy coalition. The actors in the policy advocacy coalition each work to formulate their own policies for the same goal of handling liquor in the city of Surakarta.

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