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Heronimus Maryono
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School of Business and Economics Universitas Prasetiya Mulya JL. RA. Kartini (TB Simatupang), Cilandak Barat Jakarta Selatan, Jakarta 12430 Indonesia.
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INDONESIA
Indonesian Business Review
Published by Universitas Prasetiya Mulya
ISSN : -     EISSN : 26546213     DOI : https://doi.org/10.21632/ibr
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
IBR seeks to publish high-quality, scholarly empirical research articles in : - management, - strategic management, - organization, - entrepreneurship, - operation management, - human resource management, - business, and organization topics that test, extend, or build theory and contribute to management practices in Indonesia. IBR is an open access journal that is published by Prasetiya Mulya Magister Management Program, Universitas Prasetiya Mulya.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 75 Documents
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Faktor Yang Menentukan Keputusan Membeli Apartemen Yance Onggo; Agus Setiawan; R. Vivien Arifianthie; Samsu Rizal
Indonesian Business Review Vol 1 No 1 (2018): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (206.16 KB) | DOI: 10.21632/ibr.1.1.94-103

Abstract

The development and sales of apartment in Indonesia has been significantly increased in the last decade. This research will study the factors that influencing the decision to purchase an apartment in the current market. Once we understand the attributes that influencing the decision to purchase apartment, the result can be used by the developer to design the next apartment development. This quantitative research will use online questionnaire. The data is then analyzed using SPSS software. The research indicates the availability of parking lot is the most important factor for purchasing an apartment. From factor analysis, we found that there are eight factors and the sport facility is the most important factors.
Analisis Kebutuhan ODD dan Family Caregiver dalam Komunitas ALZI M. Anang Fardhyan A.; Jeane P. M. Natumnea; Aryani Anang Bachruddin; Yosua Anang Jauhari; Aulia Anang W. Putra
Indonesian Business Review Vol 1 No 2 (2018): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1163.788 KB) | DOI: 10.21632/ibr.1.2.283-298

Abstract

Berdasarkan data dari World Alzheimer Report 2015 terdapat 47 juta orang hidup dengan demensia di seluruh dunia. Populasi ODD di Indonesia diperkirakan sebesar 2,3 juta di tahun 2030. Pertumbuhan populasi ODD di Indonesia berdampak pada pola perawatan terhadap ODD yang diterapkan. Perawatan terhadap ODD sangat dipengaruhi faktor-faktor yang mempengaruhi perilaku konsumen dalam memenuhi kebutuhannya. Studi ini menjelaskan gambaran yang mendalam dari kebutuhan ODD maupun caregiver melalui teknik pengambilan data focus group discussion (FGD). Studi ini bertujuan untuk melihat apakah faktorfaktor yang mempengaruhi perilaku konsumen dalam memenuhi kebutuhannya dapat menjadi dasar untuk suatu bentuk layanan perawatan bagi ODD.
Analisis Pengaruh Kualitas Layanan Pijat Online Terhadap Tingkat Kepuasan Konsumen Athanya Adinda; Gladiola Asti Arsoputri; Teuku Ghiyas Kausara; Wilhan Chua
Indonesian Business Review Vol 2 No 2 (2019): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2105.641 KB)

Abstract

As time passes by, critical assessment of consumer has become the key factor that determines the success of a service. Partnering with massage therapists as their talents has become a challenge for massage service company to ensure the consistency of its quality. This study focuses on how consumers assess the quality of massage service provided by one of the online massage service company (Tangible, Reliability, Responsiveness, Empathy, Assurance) that will affect the level of consumer satisfaction and repeat purchase. A quantitative approach is used through the dissemination of the survey. Results show that all of the variables, except the Tangible and responsiveness, will affect the level of consumer satisfaction. Furthermore, it is also proven that satisfied consumers will decide to make repeat purchase.
Niat Pembelian Kembali pada aplikasi dan/atau situs Online Travel Agency (OTA) Daichi Ikegami; Lukas Mardhi; Raden Roro Diah Wulansari; Ratu Febriana Erawati; Ricko Respati
Indonesian Business Review Vol 4 No 1 (2021): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1241.087 KB) | DOI: 10.21632/ibr.4.1.57-80

Abstract

Tujuan dari penelitian ini adalah untuk menjelaskan, menggambarkan, menganalisa dan melakukan pengujian efek atau dampak dari faktor-faktor pengalaman pelanggan terhadap niat pembelian kembali pada media aplikasi dan/atau situs Online Travel Agency (OTA) dengan kepuasan pelanggan sebagai variabel penghubung. Kerangka konseptual dibentuk berdasarkan tinjauan literatur dari penelititan sebelumnya. Metode kuantitatif dilakukan dengan melakukan penyebaran daftar pertanyaan (survey) dan didistribusikan ke sampel responden yang berada di wilayah Jakarta, Indonesia, berusia produktif (21 tahun keatas) yang terdiri dari mahasiswa, karyawan, dan pengusaha sebagai pengguna aplikasi dan/atau situs Online Travel Agency (OTA). Analisis regresi digunakan untuk menganalisis data. Terdapat 8 faktor pengalaman pelanggan dalam melakukan transaksi e-commerce di aplikasi dan/atau situs Online Travel Agency (OTA) (Kemudahan penggunaan, Interaksi, Keamanan, Keandalan Pemenuhan, Pelayanan pelanggan, Penawaran toko, Manfaat Pelanggan/Persepsi Nilai, dan Proses pembelian yang jelas). Penelitian menunjukan bahwa faktor proses pembelian yang jelas memegang peranan penting dalam mempengaruhi kepuasan pelanggan dalam bertransaksi menggunakan aplikasi dan/atau situs Online Travel Agency (OTA) yang pada akhirnya memberikan dampak niat untuk melakukan pembelian kembali dimasa yang akan datang.
Ekspektasi Pemegang Polis Generasi Y Dan Persepsi Dari Perusahaan Asuransi Kesehatan Di Jabodetabek Ayu Diaztari; Bima Ardi; Derry Adhi; Wenny Priscillia; Yuricho Billy
Indonesian Business Review Vol 1 No 1 (2018): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (689.876 KB) | DOI: 10.21632/ibr.1.1.17-34

Abstract

This research aims to know if there is any gap between expectations of the generation Y policy holders in Jabodetabek and their perceptions towards products and services from companies that the policy holders received. This research used SERVQUAL model toward Reliability, Assurance, Tangibility, Empathy, and Responsiveness. Subject population of this study is the Y generation who has health insurance policy. The sample are 130 person (92 male, 46 female). Researcher used SERVQUAL scores and also statistical description for analysis. The result found a gap exists between the expectations and perceptions from policyolders, where the expectations are higher than the perceptions.
Faktor-Faktor yang Mempengaruhi Pemilihan Pelembab Tubuh pada Wanita Milenial Muslim di Indonesia Bonaventura Gema Andika Satria; Clariza Angkawijaya; Jordan Ricky Tanuwijaya; Maulana Alhazmi; Michael Dynatal Haryono
Indonesian Business Review Vol 2 No 1 (2019): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (486.835 KB)

Abstract

This paper aims to deepen literature on choosing preference of body moisturizer among millennials muslim women in Indonesia. There has not been any study that address factors that influence choosing preference of skincare in specific context and in specific country. There are two methods of data collection for this study, through Focus Group Discussion (FGD) and online questionnaire. The research findings suggests that the most important factor preferences are skin suitability, health certificate, and skin allergy. This study would be beneficial for the future of body moisturizer manufacturers in Indonesia to understand the choosing preference of millennials muslim women.
Dampak Sistem Pengamanan Data di Layanan OVO terhadap Peningkatan Penggunanya Alvin Subrata; Andriany Yutanto; Budi Altati Sulastri Simangunsong; Ernest Eliot Hanom Simatupang; Henri Widodo
Indonesian Business Review Vol 3 No 2 (2020): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1096.86 KB) | DOI: 10.21632/ibr.3.2.103-126

Abstract

Sistem Pembayaran Elektronik (SPE) telah meningkatkan kualitas hidup individu dengan memberikan kemudahan bertransaksi online. Kami membahas sistem pembayaran OVO sebagai aplikasi selular yang paling banyak digunakan di Jakarta pada khususnya. Penelitian ini menguji dampak sistem pengamanan data pada layanan OVO terhadap peningkatan penggunanya. Dari 262 sampel responden yang dianalisa; hasilnya menunjukkan bahwa baik persepsi keamanan dan kepercayaan memiliki pengaruh signifikan terhadap penggunaan OVO. Perlindungan teknis dan pengalaman masa lalu menjadi penentu umum dari rasa aman dan kepercayaan yang dirasakan. Implikasi manajerial dari temuan dibahas secara ringan dalam keterbatasan penelitian dan saran untuk penelitian lebih lanjut.
Perilaku Profesional Terhadap Pola Makan Sehat Albert Nathaniel; Galih Priya Sejati; Kevin Krisna Perdana; Riado Daniel Putra Lumbantobing; Sylvia Heryandini
Indonesian Business Review Vol 1 No 2 (2018): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (772.442 KB) | DOI: 10.21632/ibr.1.2.186-200

Abstract

Pola hidup sehat adalah cara terefektif untuk menjaga kebugaran badan dan mencegah tubuh terserang dari penyakit. Banyak penyakit yang muncul utamanya dari pola makan yang tidak teratur dan konsumsi makanan yang tidak sehat. Namun perubahan gaya hidup dapat membuat nilai gizi dalam hal ini tidak menjadi pertimbangan dalam pemilihan makanan. Atas hal tersebut, dilakukan survei kepada pekerja professional untuk investigasi pola makan mereka menggunakan explanatory research yang diolah dengan menggunakan program Microsoft Excel 2013 dan software SPSS 25.0, menghasilkan pearson correlation sebesar 0.918. Selanjutnya, secara statistik uji korelasi bivariate yang dilakukan menunjukan korelasi linear yang kuat antara tingkat pola makan sehat dan tingkat konsumsi makanan sehat.
Faktor-Faktor Yang Mempengaruhi Pengambilan Keputusan Pembelian Mobil Di Pedesaan Clarissa Handoko; David Wardana; Gabriella Jessica; Richard Raphita
Indonesian Business Review Vol 2 No 1 (2019): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1781.341 KB)

Abstract

Ministry of Industry, in collaboration with PT Velasto Indonesia, has produced village vehicle prototype to support village mass transportation program. But, factors affecting potential village vehicle buyers’ decision in buying the product has not been studied. To solve the problem, Analytic Hierarchy Process (AHP) is used to determine rankings of importance of factors affecting village vehicle purchasing decision. Based on AHP analysis, it is concluded that price, flexibility and performance are three most important factors in village vehicle purchasing decision. As for village vehicle producer, AHP result is helpful to test the prototype’s compatibility with its future user.
Pengaruh Kualitas Layanan Bus Transjakarta Terhadap Kepuasan Konsumen Jeremiah Jeremiah; Jessica Dasaria; Mahendra Kresna Putra; Michael Seninha; Vivi Vyolina
Indonesian Business Review Vol 2 No 2 (2019): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4502.745 KB)

Abstract

Service quality is one of the most important factor that influences customer satisfaction level, likewise customer satisfaction will greatly influence repurchase intention level. This statement is hold true in case of public transportation service, including Transjakarta. This research measures service quality perceived by Transjakarta commuters and its correlation with customer satisfaction level and its corresponding correlation with repurchase intention level. The outcomes show that 3 factors: comfort, reliability , and employee performance significantly correlated with customer satisfaction level that also significantly correlated with repurchase intention level. This three factors should become the focus of improvement in order to maximize Transjakarta 's role.

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