Garuda - Garba Rujukan Digital

All

Indonesian Business Review

ibr
Website

Published by Universitas Prasetiya Mulya

ISSN : - EISSN : 26546213 DOI : https://doi.org/10.21632/ibr

Core Subject : Economy, Humanities, Science, Education, Social,

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

IBR seeks to publish high-quality, scholarly empirical research articles in : - management, - strategic management, - organization, - entrepreneurship, - operation management, - human resource management, - business, and organization topics that test, extend, or build theory and contribute to management practices in Indonesia. IBR is an open access journal that is published by Prasetiya Mulya Magister Management Program, Universitas Prasetiya Mulya.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen

Articles 75 Documents

2 3 4 5 6

Kepuasan Pelanggan Dan Pengaruhnya Pada Penurunan Penjualan PT Veranda Kencana Herman Setyadji; Maria Marcella; Reonard Rico Effendi; Anindya Pramura Wardani; Prasetya Aditya Imansyah
Indonesian Business Review Vol 1 No 2 (2018): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Tujuan – Penelitian ini bertujuan untuk mengukur kepuasan pelanggan atas vending machine milik PT Veranda Kencana dan hubungannya dengan penurunan penjualan. Desain/metodologi/pendekatan – Penelitian ini menggunakan metode penelitian deskriptif untuk menjabarkan kepuasan pelanggan, dengan sampel 50 responden. Hasilnya akan dianalisis sehingga hubungannya dengan penurunan penjualan dapat diketahui. Temuan – Hasil menunjukkan bahwa pelanggan puas dengan cara vending machine dan operatornya melayani kebutuhan pelanggan. Orisinalitas/nilai – Penelitian ini mengukur kepuasan pelanggan dalam menggunakan vending machine milik PT Veranda Kusuma yang ada di Bandara Halim Perdana Kusuma.

Pengaruh Mekanisme Online terhadap Tingkat Kepercayaan yang Mempengaruhi Intensi Pembelian Kembali Della Liudi; Hee Nanda Dlaneri; I Putu Aditya Wardana; Marcha Ramada; Stefani Pardi
Indonesian Business Review Vol 2 No 2 (2019): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Online shopping becomes apart of lifestylefor Indonesian. It leads to the business in this sector is prospective . The purpose of this paper is to find out how seller, institution, and experience-based online trust-building mechanisms affect customers trusts in e-marketplace and e-se//er of emarketp/ace, which shape the repurchase intentions. According to research finding using 380 respondent s, the perceived usefulness of seller and institutional-based mechanisms affect trust in e-marketplace. Meanwhile, the seller and experience-based mechanism influence the trust in e-seller of e-marketplace. Thus, both of the trusts influence repurchase intentions.

How Celebrity Endorsement Influences Consumer’s Purchase Intention of Fashion Products on Instagram Anthony Evan; Ario Adibratha Gunawan; Christie Anita Pardede; Felicia Hendra Wibowo; Ricky Noviyandi
Indonesian Business Review Vol 4 No 1 (2021): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

This purpose of this study is to assess the effectiveness of celebrity endorsement in marketing fashion products on social media in Indonesia. This study examines five attributes: familiarity, congruity, physical appearance, trustworthiness, and expertise. Research was conducted using the quantitative method with analytic observation and cross-sectional studies. Data obtained were managed descriptively and analytically using SPSS with multiple regression analysis. The result of our regression analysis showed three attributes that positively impact consumer’s purchase intention; familiarity with the celebrity, trustworthiness of the celebrity; and the expertise of the celebrity in giving recommendation. This quantitative study was conducted with a small number of samples, using a specific celebrity and product type. Studies using different celebrities and product categories may have different outcomes. Therefore, we cannot generalized the result of this study given the said limitation. This research was conducted to help management choose the right marketing tool and the best celebrity based on the result of this study to help management meet their marketing strategy objectives.

Atribut-Atribut Sebuah Aplikasi Mobile Heathcare Bagi Pelanggan Di Indonesia Aricson Simatupang; Didik Susilo; Ebenhard Agus Bandoro; Purnomo Purnomo; Widjoyo Pranapaw
Indonesian Business Review Vol 1 No 1 (2018): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

This paper is prepared with the objective of knowing the recommended health solutions features of mobile healthcare applications that will be offered to users of digital technology services based on their demographics, such as gender, age, income level, ownership of health insurance coverage and limited personal medical history. Research was conducted using 2 (two) methodologies, starting with qualitative approach by interviewing 12 respondents over the age of 30 years, middle-income and digital technology users to explore the issues related to current health services and alternative solution desires of some mobile application features health, and then followed by quantitative research through filling questionnaires on google form of 200 respondents sent email and whatsapp. From this research, we find most popular features of mobile health applications and have the potential to be developed further in the development of mobile health application business through the creation of market place related to the needs of doctor, ambulance, drug and patients.

Teh Putih sebagai Alternatif Minuman Fungsional untuk Gaya Hidup Sehat: Peluang Komersialisasi di Indonesia Filia P. Linnarto; Kevin P. Gunawan; Milka Setiadi; Rahmad A. Ashyari; Stella Lukman
Indonesian Business Review Vol 2 No 1 (2019): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (652.296 KB)

The aim of this research is to identify opportunities for white tea commercialization based on Indonesian consumer behavior and perception towards functional food. This research conducted with qualitative method by collecting data from previous researches. The result of this research shows that white tea with its high antioxidant component could be a new alternative for functional beverage for Indonesian consumer, especially its protection from degenerative diseases. White tea potential for commercialization is by the increase of health awareness, consumer concern for product benefits, economic and education level growth, and from the custom of drinking tea among Indonesian. Along with product innovation, educational promotion and effectively targets market will raise its commercial potential.

Gaya Kepemimpinan, Kepuasan Kerja, dan Intensi Karyawan di Perusahaan Asuransi Indonesia Bryan Anggraita; Dalila Dalila; Rynaldo Rynaldo; Sri Malahayati
Indonesian Business Review Vol 3 No 1 (2020): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Banyak faktor yang menyebabkan karyawan ingin bekerja lebih lama atau pindah dalam sebuah perusahaan. Penilitan ini fokus kepada faktor gaya kepemipinan transformational ataupun transactional, kepuasan kerja, dalam kaitan nya intensi karyawan untuk menginggalkan organisasi di sebuah perusahaan asuransi di Indonesia. Hasil penelitian menunjukkan bahwa kepemimpinan transformasional berpengaruh positif kepada kepuasan kerja dan sebaliknya dengan kepemimpinan transactional. Kepuasan kerja menunjukkan hubungan yang negatif dalam kaitan intensi karyawan untuk menginggalkan organisasi. Penting untuk perusahaan asuransi yang sedang berfokus dengan inisiatif transformasi bisnis untuk memastikan aspek kepemimpinan agar dapat mendorong process transformasi, mengidentifikasikan strategi dalam pencapaian visi dan misi.

Penelitian Tentang Kesediaan Konsumen Untuk Membayar Produk Partisi Modular Ramah Lingkungan Adryan A.; Dimastyo L.; Ferly S.; Valentina A.G.; Vania T.B.
Indonesian Business Review Vol 1 No 2 (2018): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Indonesia merupakan negara berkembang dimana pertumbuhan di berbagai sektor sedang gencar dilakukan, salah satunya adalah sektor konstruksi. Pembangunan berkelanjutan kemudian menjadi perhatian utama penelitian dimana salah satu faktor yang berkontribusi pada pembangunan berkelanjutan adalah material bangunan. Tujuan dari penelitian ini adalah untuk mengelompokkan dan menguji indikator- indikator sesuai dengan variabel yang berhubungan dengan pembelian produk Floor Mounted Modular Wall System Mycotech sebagai partisi modular ramah lingkungan oleh konsumen. Penyebaran kuesioner digunakan untuk pengambilan data dengan teknik purposive sampling terhadap 100 responden. Data yang terkumpul kemudian dianalisis dengan exploratory factor analysis dan linear regression. Hasil dari penelitian ini menunjukkan bahwa faktor kontekstual dan faktor perseptual seperti persepsi individu, kepercayaan, komitmen perilaku, kualitas standar, nilai ekonomis, dan karakteristik produk mempengaruhi kesediaan responden untuk membayar produk ramah lingkungan.

Faktor Keputusan Konsumen Dalam Memilih Obat Bebas Di Provinsi Dki Jakarta Fenny Silviana Rizal; Ido Silviana Genesio; Natanael Silviana Nugroho; Nelson Pribady Lioe
Indonesian Business Review Vol 2 No 1 (2019): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4563.28 KB)

Growth of Pharmaceutical Industry in Indonesia is still highly potential encouraged by high growth of population, increased health awareness, increased economic levels, and improved access & health budget . This research will help industry players who need to understand the market. According to random sampling data taken on July 2017, from 200 respondents aged 20 y.o. and above shows that the efficacy of drugs, the speed of drug reaction, and side effects of drug are the most important considered aspects, while the taste/sensation of drug and availability of gimmick for consumer are the most unimportant considered aspects in buying OTC drug.

Studi Aktivitas Pemasaran Film Independen: Kasus di Indonesia Achmad Eriansyah Utama Putra; Agnes Juliarti; Dimas Mohammad Wibowo; Figra Ardham; Vera Julianti
Indonesian Business Review Vol 2 No 2 (2019): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1316.32 KB)

The independent film industry in Indonesia is both interesting and unique sector because it has different characteristics from the commercial film industry. The study was conducted to identify independent film marketing activities through a marketing mix and the factors that can influence the marketing activities of independent films in Indonesia. This is a qualitative research using in-depth interview as the main method. Interviews were conducted to nine participants in the film industry representing three chains of production, distribution and exhibition that forms the synergies in the film industry. The main research finding is eight factors influenced independent film marketing activities: idealism, story line, expressions, aspirations, actualization, film distribution channels, promotional activities, and regulation.

Pengaruh Risiko Pencurian Identitas dan Persepsi atas Risiko terhadap Niat Belanja Online I Wayan Sudama; Martin Aryana Imanto; Sukma Wahyu Wijayanti; Tuty Yulia Agustini; Zainal Fatoni
Indonesian Business Review Vol 3 No 2 (2020): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Penelitian ini bertujuan untuk mengetahui dan menganalisa pengaruh risiko pencurian identitas, yang diuji dengan penelitian terhadap risiko kerugian finansial dan risiko kerusakan reputasi, serta persepsi atas risiko terhadap niat belanja online. Data yang digunakan adalah data primer yang diperoleh melalui metode kuesioner dari 326 responden yang berlokasi di area Jabodetabek. Adapun alat analisis data yang digunakan adalah program SPSS dengan teknik regresi linear. Dari hasil analisis data didapatkan bahwa risiko kerugian finansial berkorelasi positif terhadap persepsi atas risiko, demikian juga risiko kerusakan reputasi berkorelasi positif terhadap persepsi atas risiko. Namun berdasarkan hasil penelitian, persepsi atas risiko berkorelasi negatif terhadap niat belanja online.

Page 4 of 8 | Total Record : 75

2 3 4 5 6

Filter by Year

2018 2023

Filter By Issues

All Issue Vol 6 No 1 (2023): Indonesian Business Review Vol 5 No 2 (2022): Indonesian Business Review Vol 5 No 1 (2022): Indonesian Business Review Vol 4 No 2 (2021): Indonesian Business Review Vol 4 No 1 (2021): Indonesian Business Review Vol 3 No 2 (2020): Indonesian Business Review Vol 3 No 1 (2020): Indonesian Business Review Vol 2 No 2 (2019): Indonesian Business Review Vol 2 No 1 (2019): Indonesian Business Review Vol 1 No 2 (2018): Indonesian Business Review Vol 1 No 1 (2018): Indonesian Business Review More Issue

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
Heronimus Maryono

Contact Email
heronimus.maryono@pmbs.ac.id

Phone
+6221-7511126

Journal Mail Official
penerbitan@pmbs.ac.id

Editorial Address
School of Business and Economics Universitas Prasetiya Mulya JL. RA. Kartini (TB Simatupang), Cilandak Barat Jakarta Selatan, Jakarta 12430 Indonesia.

Location
Kota adm. jakarta selatan,

Dki jakarta

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Heronimus Maryono

Contact Email heronimus.maryono@pmbs.ac.id

Phone +6221-7511126

Journal Mail Official penerbitan@pmbs.ac.id

Editorial Address School of Business and Economics Universitas Prasetiya Mulya JL. RA. Kartini (TB Simatupang), Cilandak Barat Jakarta Selatan, Jakarta 12430 Indonesia.

Location Kota adm. jakarta selatan, Dki jakarta INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Heronimus Maryono

Contact Email
heronimus.maryono@pmbs.ac.id

Phone
+6221-7511126

Journal Mail Official
penerbitan@pmbs.ac.id

Editorial Address
School of Business and Economics Universitas Prasetiya Mulya JL. RA. Kartini (TB Simatupang), Cilandak Barat Jakarta Selatan, Jakarta 12430 Indonesia.

Location
Kota adm. jakarta selatan,

Dki jakarta

INDONESIA