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Indonesian Business Review

ibr
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Published by Universitas Prasetiya Mulya

ISSN : - EISSN : 26546213 DOI : https://doi.org/10.21632/ibr

Core Subject : Economy, Humanities, Science, Education, Social,

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

IBR seeks to publish high-quality, scholarly empirical research articles in : - management, - strategic management, - organization, - entrepreneurship, - operation management, - human resource management, - business, and organization topics that test, extend, or build theory and contribute to management practices in Indonesia. IBR is an open access journal that is published by Prasetiya Mulya Magister Management Program, Universitas Prasetiya Mulya.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen

Articles 75 Documents

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Skema Bisnis Sosial Air Minum Avasya Water Untuk Desa Oesusu, NTT Maria Sutanto; Adela Putri; Carissa Effendy; Maizkha Sumbada; Wynn Nathaniel
Indonesian Business Review Vol 1 No 2 (2018): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Infrastruktur air minum yang layak berkontribusi terhadap kualitas kehidupan manusia hingga 94%. Penelitian ini bertujuan untuk mendeskripsikan dan menganalisis akses air minum, perilaku masyarakat dalam mengkonsumsi air minum dan masalah air minum yang dihadapi di Desa Oesusu. Penelitian menggunakan jenis kualitatif dengan teknik pengumpulan data melalui wawancara dan observasi. Hasil penelitian menunjukkan bahwa implementasi solusi infrastruktur air minum di desa Oesusu saat ini belum merata dan proses pengolahan air minum oleh masyarakat belum dapat menghasilkan air minum yang layak. Sehingga dari masalah ini, Avasya water membentuk sustainable business ecosystem untuk memberikan one-stop solutions untuk masyarakat desa Oesusu.

Pengaruh Iklan TerhPengaruh Iklan Terhadap Keputusan Pembelian Konsumenadap Keputusan Pembelian Konsumen Abednego Stephen; Athluna Canthika; Davin Subrata; Devina Veronika
Indonesian Business Review Vol 2 No 2 (2019): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Advertisement is one of the most common way to promote and create awareness of a product. However it is still uncertain to measure the effect of advertisement, especially on customer’s buying decision. The objective of this paper is to identify how much advertisement impacts on consumers buying decision. The research uses quantitative analysis by analyzing online survey data gathered from 280 respondent across Jabodetabek (Jakarta, Bogor, Depok, Tangerang, Bekasi). Statistical method such as correlation analysis, descriptive statistics, and regression analysis was used and the result from 244 valid respondents showed that the independent variable brand recall and stimulation have an impact on consumers’ buying decision while the other three variables which are necessity, pleasure, and dominance do not have an impact on consumers’ buying decision.

The Relationship between Artificial Intelligence (AI) Quality, Customer Preference, Satisfaction and Continuous Usage Intention of e-Banking Services Mohammed Aliyu Dantsoho; Kabiru Jinjiri Ringim; Kabiru Maitama Kura
Indonesian Business Review Vol 4 No 1 (2021): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

This study was set to examine the relationship between artificial intelligence (AI) quality, customer preference, satisfaction and continuous usage intention of e-banking services powered by AI solution. To achieve this, a cross-sectional research design was employed to collect data from the bank customers using purposive snowball sampling. In total 274 responses were retrieved from the bank customers that agreed to participate in the study and 246 were useful for the final data analysis. Analysis was done using partial least square structural equation modeling (PLS-SEM) approach with aid of SmartPLS 3.2.8. A snowball non-probability sampling procedure was used for the data collection. The findings indicate that the AI quality have a positive effect on satisfaction and satisfaction has significant positive effect on the intention of continuing use of e-banking services. However, consumer preference was not significantly related to continuous usage intention of e-banking services. This is practically possible in Nigerian context. Because we observe that majority of the respondents does not have specific preference of using or interacting with e-banking services powered by AI as against those control by human interactions. The implication of this findings is that is the used of AI based services in the Nigerian context is still at it infancy level. Therefore, there is still much to learn from the experience of both planners, implementers and beneficiaries. This study is perhaps, the first of its kind to examine the relationships of AI chatbot quality on customer satisfaction and continuous usage intention of e-banking services. It is therefore, contributes to the development of literature in this direction.

Analisa Pengaruh Persepsi Kualitas dan Harga Terhadap Minat Beli (Case Study Integrated home protection) Criest Roony; Dimas Dwi Priambodo; Habsari Candraditya A; Kukie Reinastya A; Medikatama Hestiyani
Indonesian Business Review Vol 2 No 1 (2019): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

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In order to compete in the midst of a growing business in Indonesia, a product or service provider needs to understand many factors of consumer behavior. Among others there are factors that influence the purchase intention from the consumer side so that business can grow positively and sustain. This journal aims to explain variable of perceived quality and variable of price that affect the purchase intention variables in new products and services offered by Integrated home protection. The results of this study shows perceived quality and prices significantly affect purchase intention.

Faktor-Faktor yang Mempengaruhi Intensi Konsumen Membeli Daging Organik di Jabodetabek Beni Adi Janarko; Budana Pratama Prijadi; Firman Firman; Fitra Arifin; Lalu Suherman
Indonesian Business Review Vol 3 No 1 (2020): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Riset ini bertujuan menguji pengaruh Teori Perilaku Terencana (Theory of Planned Behavior) dan motif pemilihan daging organik terhadap intensi membeli daging organik itu sendiri di wilayah Jabodetabek. 176 dari 228 responden survei di daerah Jabodetabek melengkapi isian kuesioner yang terdiri dari 9 pertanyaan demografi dan 45 pertanyaan riset yang terbagi dalam 7 konstruk: Pengaruh Sikap, Norma Subjektif, persepsi diri terhadap kontrol perilaku (perceived behavioral control), keamanan daging, karakteristik daging, kepedulian kepada kesehatan dan harga. Uji model statistik terhadap data responden menunjukan bahwa persepsi diri terhadap kontrol perilaku, kepedulian kesehatan dan harga merupakan faktor-faktor yang signifikan mempengaruhi intensi beli daging organik.

Forecasting Produksi PT Pupuk Kujang untuk Mengatasi Penumpukan Persediaan Produk Jadi Chintia Tanjung Kumala; Felix Surjadi; Frieska Junnianty Pelly; Rizal Ardi Patanroi
Indonesian Business Review Vol 1 No 2 (2018): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Pupuk merupakan salah satu faktor terpenting dalam pertanian Indonesia yang dapat mendukung pertumbuhan tanaman. Pada tanaman padi, pupuk yang biasa digunakan adalah pupuk NPK. Namun, pupuk NPK memiliki sifat mudah menggumpal sehingga harus ditempatkan dalam ruangan tertutup. Khususnya di PT Pupuk Kujang, terjadi masalah penumpukan pupuk NPK yang disebabkan oleh kapasitas penyimpanan produk jadi lebih kecil dibandingkan jumlah produksi. Metode forecasting, seperti simple moving average, dapat mencegah terjadinya masalah tersebut. Dengan menggunakan simple moving average per dua bulan pada persentase produksi dan dilanjutkan dengan normalisasi pada tahun 2016, simpangan antara proyeksi dengan data aktual tahun 2017 adalah sebesar 3,52%.

Perbandingan Faktor-Faktor Yang Menentukan Motivasi Kerja Pada Generasi X Dan Y Afiga Putra Bhakti; Alexander Putra Kevin; Andrew Santos Alisuci; Beryl Putra Pratama
Indonesian Business Review Vol 2 No 1 (2019): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

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The present work environment is dominated by generation x and generation y that have different characteristics, therefore the factors that determine work motivation need to be investigated to find out the differences between generation x and generation y. This research is a quantitative research that begins with qualitative research to look for additional factors outside the theory, then the distribution of questionnaires is conducted to 100 respondents generation x and 100 respondents generation y, who are still working in a company and who had ever worked in a company. The results shown that there is no significant difference between the factors that determine the work motivation on generation x and generation y, except on the salary factor. In addition, there is interesting finding where the top factor in generation x and generation y are the hygiene factors. The study is time limited, therefore, there is a need for further research to explore regarding the finding of this study. This study is expected to be useful for employees of generation x and generation y, as well as for human resources departments in companies.

Faktor-Faktor Yang Mempengaruhi Penggunaan Aplikasi Belanja Online Pada Masyarakat Indonesia Anugerah Wijayaputra Japar; David Immanuel; Indra Saputra; Stevi Andreanus; Vanessa Surya
Indonesian Business Review Vol 2 No 2 (2019): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1457.456 KB)

Being the ongoing fad for enterprises to manage business, mobile shopping offers superior dominance over electronic shopping and traditional shopping. This paper aims to elaborate both the motive of mobile shopping response according to the theory of reasoned action (TRA) point of view and the promotion barriers in mobile business. A selfconducted survey data of 325 Indonesian consumers is led to build and apply a structural equation modeling approach with inherent constructs. Through the result of this study, the predictive power of TRA has been proven in scouting consumer response in the context of mobile shopping. In addition, the intention to adopt mobile shopping is strongly impacted by both promotion and barrier variables. Some benefits could emerge for future studies from investigating other variables (e.g. trust and risk specific aspects) and using ongoing response (e.g. online purchase). Both promotion and barrier factors should be kept under surveillance by business managers for better understanding about why and how Indonesians adopt mobile shopping. The founding study attune the TRA model with augmented promotion and barrier variables to describe mobile shopping in the context of Indonesia.

Pengaruh Kecerdasan Emosional dan Tingkat Kepercayaan terhadap Kinerja pada Proyek Infrastruktur Dara Ninggarwati; Meilando Sinaga; Riana Yenny Beatrix; Herbert Bontor; Sri Murni Wijaya; Willy Ilham Dasrul
Indonesian Business Review Vol 3 No 2 (2020): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Proyek infrastruktur skala besar merupakan proyek yang memiliki sifat dinamis dan mencakup sejumlah besar sumber daya manusia yang saling berhubungan. Dalam penelitian ini, kami akan meninjau dampak kecerdasan emosional dan tingkat kepercayaan terhadap kinerja tim di PT. Waskita Karya Tbk, salah satu pemain utama dalam pekerjaan infrastruktur Indonesia, yang terlibat dalam Proyek Strategis Nasional. Data dikumpulkan dengan menggunakan kuesioner dari 308 anggota tim proyek dan 78 pimpinan tim proyek. Penelitian menunjukkan bahwa kecerdasan emosional berpengaruh positif terhadap kinerja tim.

Sikap Pelanggan Millennial Indonesia Terhadap Iklan Online Elvani Marcelin P.; Marry Marry; Marvin Anggasta; M. Fandhi Al-Baruu; Prisa Ngadianto
Indonesian Business Review Vol 1 No 1 (2018): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

The number of Internet users in Indonesia are increasing rapidly, especially among Millennial Generation. Nowadays, almost all the transactions can be done through online. The main purpose is to understand Indonesia millennial customer attitude towards online advertising, Thus, give the marketers knowledge for effective strategy for publishing online advertising. Conceptual framework designed with five independent variable hypotheses: entertainment, informativeness, irritation, credibility, and incentives, which might affect millennial user attitudes towards online advertising. The result of this research which conducted among 209 respondents: Informativeness, entertainment and credibility have shown a direct positive and significant impact on consumer attitudes toward online advertising.

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Heronimus Maryono

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School of Business and Economics Universitas Prasetiya Mulya JL. RA. Kartini (TB Simatupang), Cilandak Barat Jakarta Selatan, Jakarta 12430 Indonesia.

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Heronimus Maryono

Contact Email heronimus.maryono@pmbs.ac.id

Phone +6221-7511126

Journal Mail Official penerbitan@pmbs.ac.id

Editorial Address School of Business and Economics Universitas Prasetiya Mulya JL. RA. Kartini (TB Simatupang), Cilandak Barat Jakarta Selatan, Jakarta 12430 Indonesia.

Location Kota adm. jakarta selatan, Dki jakarta INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Heronimus Maryono

Contact Email
heronimus.maryono@pmbs.ac.id

Phone
+6221-7511126

Journal Mail Official
penerbitan@pmbs.ac.id

Editorial Address
School of Business and Economics Universitas Prasetiya Mulya JL. RA. Kartini (TB Simatupang), Cilandak Barat Jakarta Selatan, Jakarta 12430 Indonesia.

Location
Kota adm. jakarta selatan,

Dki jakarta

INDONESIA