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Heronimus Maryono
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Prasetiya Mulya Publishing Universitas Prasetiya Mulya, Kampus BSD Gedung PMBS, Lt. 11, Edu Town Kavling Edu I No. 1, Serpong Jalan BSD Raya Utama, Pagedangan, Tangerang Banten 15339 - Indonesia
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Global Research on Tourism Development and Advancement (GARUDA)
Published by Universitas Prasetiya Mulya
ISSN : -     EISSN : 27210375     DOI : https://doi.org/10.21632/garuda
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
This journal examines the phenomenon of unique interrelation between tourism activities, community development, and environmental sustainability, with the aim to find an alternative solution for sustainable tourism development, including: - Cultural and Heritage Tourism - Sustainable Tourism - Tourism & Technology (E-tourism) - Tourism Marketing Strategy - Tourism & Hospitality - MICE Tourism - Tourism Destination Plan & Development - Ecotourism - Creative Tourism - Gastronomy Tourism & Culinary - The new work – Leisure trade of - Growth potential of tourism - Energy need for a progressive tourism ministry - Greenhouse emission of the tourism ministry - Wealth inequality in a progressively growing tourism economy - Competitiveness of destinations, products and Tourism business - Diversification of tourism products - Incentive system of business and investment in tourism - Information, promotion, and communication in tourism - Tourism supporting infrastructure - Security and convenience in tourism - Tourism policy - Unique tourism community life (living culture) - Local knowledge, traditions, and cultural diversity - Diversity and attractions in ecotourism - Diversity of natural attractions in ecotourism - Pluralistic diversity of ecotourism society - Diversity of ecotourism activities - The hospitality of the local resident - The quality of tourism services - Quality of HR in tourism (Standard, accreditation, and competence certification) - The market share of tourism and integrated marketing system - Package of tourism attraction - Development of tourism regions - Community-based Eco-Tourism
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 5 Documents
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Search results for , issue "Vol 3 No 1 (2021): Global Research on Tourism Development and Advancement (GARUDA)" : 5 Documents clear
Optimalisasi Sistem Social Media Marketing untuk Membangun Awareness dengan Membuat Konten Online Raihanda Rafi; M. Risvan fajriana; Irman Jayawardhana; Radityo Susilo; Junas Miradiarsyah
Stupa Vol 3 No 1 (2021): Global Research on Tourism Development and Advancement (GARUDA)
Publisher : Prasetiya Mulya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (17.283 KB) | DOI: 10.21632/garuda.3.1.35-48

Abstract

The research explained about a sport event called Event Basket Pro that has been established since 2003, Event Basket Pro is one of professional basketball league in Indonesia and runs for approximately 8 months every season. Improvements are needed to make this event sustain, despite the fact that this event has operated for more than 15 years. Based on the research that was conducted using Soft System Methodology, it was found that Event Basket Pro having difficulties to create relevant digital marketing content related to their marketing target. The author suggested optimalizaton the system of social media marketing. In order to achieve it, according to the recommendation of conceptual model, every stakeholders had to play their role in planning, implementing and evaluation.
Differences in Processing and Presentation of Indonesian Food in America and Indonesia Steven Gunawan; Agoes Tinus Lis Indrianto
Stupa Vol 3 No 1 (2021): Global Research on Tourism Development and Advancement (GARUDA)
Publisher : Prasetiya Mulya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (17.283 KB) | DOI: 10.21632/garuda.3.1.58-72

Abstract

A fine food is a food that represent itself where it came from even those food is made far away from original place. Originality of food remain consistent while the taste and presentation may deliberately change to fit the culture and personal habit of the original citizen. The main objectives of this study are to recognize and describe the different process and presentation of Indonesian food that has been made in two specific different countries, Indonesia dan America. This research was conducted through textual analysis and qualitative data collection namely by personal observations, interviews, and documentations. This research observes the cultural and habitual action of the people who lived in Indonesia and America. The findings show variation in the aspect of processing and presenting Indonesia food in Indonesian and American context. The same food and ingredients may be different in the presentation and processing based on the cultural background of the place where the food is produced. Although this research analyzes specific context of places, but essence of culture that affect the food presentation and processing can be applied in any regions and culture.
The Potential Development of Dark Tourism in Goa Gudawang, Bogor Regency Seruni Dinitri; Yohannes De Sember
Stupa Vol 3 No 1 (2021): Global Research on Tourism Development and Advancement (GARUDA)
Publisher : Prasetiya Mulya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (17.283 KB) | DOI: 10.21632/garuda.3.1.49-57

Abstract

Goa Gudawang is a natural cave site located in Bogor Regency. It was believed as a meditation by a number of warriors from the land of Pasundan and also often seen ’striped tigers’ who owned the pasundan land. The purpose of the study is to discover the potential development of dark tourism in Goa Gudawang. The methods used in this research are qualitative and quantitative method. The authors do direct exploration to the research site to get primary data regarding Goa Gudawang. Interviews and questioners were also conducted to Goa Gudawang Guards, local communities, Bogor Regency Culture and Tourism Office, and also visitors. In addition, the authors obtained data from literature related to research that is being done. The results found that Goa Gudawang has potential to become a dark tourism attraction as a dark exhibition. It has a symbol for dark tourism, but need more support from the local Government in order to make it as a dark exhibition. Nowadays, Goa Gudawawan is only focus on natural tourism. Its need added value to make it as special interest tourism especially for dark tourism. Moreover, Goa Gudawang only has one attraction to develop dark tourism, as a cave tourist usually uses it for meditation. But Goa Gudawang is rarely found in other places and has its own uniqueness for conducting dark tourism.
Tourism Marketing 3.0 on Mangunan Orchad to Create Sustainable Tourism In Yogyakarta Agung Sulistyo; Rosalina Nur Annisa
Stupa Vol 3 No 1 (2021): Global Research on Tourism Development and Advancement (GARUDA)
Publisher : Prasetiya Mulya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (17.283 KB) | DOI: 10.21632/garuda.3.1.1-9

Abstract

The concept of Tourism Marketing 3.0 has been applied by several tourist destinations in the world to attract tourist visits. The indicators used are Technology Change, Political Legal Change, Economic Change, Socio-Culture Change and Market Change. The number of tourist attractions popping up in Yogyakarta encourage managers to set the right strategies and plans so that the tourist attraction of the Mangunan Orchard is increasingly in demand. The purpose of this study is to analyze the application of the concept of Tourism Marketing 3.0 on the tourist attraction of the Mangunan Orchard, in order to attract tourist visits. This research uses a qualitative method with a descriptive approach combined with the concept of Tourism Marketing 3.0 analysis. Data collection in this study uses in-depth interviews, observation, documentary methods, visual material methods, and literature study. The subjects of this study were several people who came from the Department of Agriculture, Food, Maritime Affairs and Fisheries, the Department of Tourism, Managers in the field, as well as several tourists who visited the Tourist attraction of Mangunan Orchard. Based on research that has been done, the results obtained that the tourist attraction of the Mangunan Orchard is not in accordance with the concept of Tourism Marketing 3.0. This is because the attributes used: Technology Change, Political Legal Change, Economic Change, Socio-Culture Change and Market Change have not been fully applied. With these results, the right strategies and programs are needed in applying the concept to attract tourist visits.
Kenaikan Tingkat Pembelian Daring Secara Impulsif pada Situs Wisata Rosihan Imron; Chaka Nurdaffa Oktavian; Muhammad Kevin; Muhammad Abel Soeharto; Redha Widarsyah
Stupa Vol 3 No 1 (2021): Global Research on Tourism Development and Advancement (GARUDA)
Publisher : Prasetiya Mulya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (17.283 KB) | DOI: 10.21632/garuda.3.1.10-34

Abstract

Tujuan dari makalah ini adalah untuk menyajikan model untuk menggambarkan bagaimana kualitas situs web (dimoderasi oleh nilai hedonis) mempengaruhi perilaku belanja impulsif dalam konteks pariwisata online. Metodologi model dan hipotesis yang disajikan di sini diuji dengan pemodelan persamaan struktural. Data empiris dikumpulkan dengan melakukan survei kuesioner. Studi ini menemukan bahwa situs web yang unik dan menarik secara visual, lebih mungkin untuk menarik pelanggan dan calon pelanggan dan tanggapan emosional yang menyenangkan maupun tidak menyenangkan. Pada akhirnya, pemanfaatan fungsi yang baik sangat membantu calon pelanggan menghemat waktunya untuk mencari layanan tertentu. Serta, dapat memicu stimulus yang mampu melakukan pembelian impulsif. Dalam upaya untuk menjelaskan perilaku belanja online impulsif, penelitian ini berfokus pada aplikasi online-to-offline, dan service dominant logic. Para penulis juga membahas pengaruh penting kualitas situs web terhadap pembelian impulsif dan bagaimana hal ini dibantu oleh nilai hedonis.Model penelitian yang disajikan dalam penelitian ini menyediakan instrumen yang dapat diandalkan untuk mengoperasionalkan konstruksi utama dalam analisis perilaku belanja impulsif dan memiliki implikasi penting bagi industri pariwisata online.

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