Journal of Social Research
The Journal of Social Research is a double blind peer-reviewed academic journal and open access to social and scientific fields. The journal is published monthly by International Journal Labs. The Journal of Social Research provides a means for sustained discussion of relevant issues that fall within the focus and scopes of the journal which can be examined empirically. The journal publishes research articles covering all aspects of social sciences, ranging from Management, Economics, Culture, Law, Public Health, and Education that belong to the social context.
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<![CDATA[THE EFFECT OF THE DIGITAL REVOLUTION ON GLOBAL MARKETING IN ERA 4.0 AND CONSUMER BEHAVIOR ]]>
<![CDATA[Divia Zulianti]]>;
<![CDATA[Sri Kartika Dewi]]>;
<![CDATA[Vanya Nurul Izza]]>;
<![CDATA[Suhairi]]>
<![CDATA[ Journal of Social Research Vol. 1 No. 2 (2022): Journal of Social Research ]]>
Publisher : <![CDATA[International Journal Labs ]]>
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DOI: 10.55324/josr.v1i2.18
<![CDATA[In today's sophisticated era, the digital revolution continues to develop. Today, the world's industry and manufacturing has faced a revolution that has changed all kinds of existing forms of industry. Especially in the fourth era or the digital revolution. Era 4.0 is marked by the emergence of various changes that occur in technology that have an impact on various fields, and one of them is the marketing aspect. Marketing has now shifted from the traditional marketing concept to Global Marketing, where today's trade has reached a matter of seconds because all transactions are carried out online with the help of the internet and can spread widely anywhere, both domestically and abroad. The digital revolution has also changed consumer behavior towards marketing. This change in consumer behavior can also be seen from the way they search for, pay for, use and dispose of purchased goods after consumption. Consumer habits in consuming media have also changed drastically, and this has prompted marketers to create strategies and innovate to find more effective alternative channels to attract consumers]]>
<![CDATA[NEW BUSINESS IDEA IN THE NEW NORMAL TIME ]]>
<![CDATA[Hari Setiawan Saragih]]>;
<![CDATA[Zuhrinal M Nawawi]]>
<![CDATA[ Journal of Social Research Vol. 1 No. 2 (2022): Journal of Social Research ]]>
Publisher : <![CDATA[International Journal Labs ]]>
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DOI: 10.55324/josr.v1i2.19
<![CDATA[This research is focused on New Business Ideas in the New Normal Period, especially in the Pematangsiantar Town. The method used in this research is a qualitative approach model with an observational research design and literature study. The results from research and data processing show that business ideas with small capital during the new normal that can be realized include businesses in the food and beverage sector, home business, cosmetic and skincare business, health protocol equipment business, sports equipment business, and online grocery business. . This is of course a well-designed business plan arrangement and well-considered the level of risk, the level of complexity, and the scale of the business by the business actors]]>
<![CDATA[CRITICAL REASONING ISLAMIC RELIGIOUS EDUCATION AND THE CHALLENGES OF NATIONAL DEMOCRACY IN PLURALIST COUNTRIES ]]>
<![CDATA[Nanang Faisol Hadi]]>
<![CDATA[ Journal of Social Research Vol. 1 No. 2 (2022): Journal of Social Research ]]>
Publisher : <![CDATA[International Journal Labs ]]>
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DOI: 10.55324/josr.v1i2.20
<![CDATA[This article analyzes how Islamic education and the challenges of national democracy in the midst of a pluralist state in the United States. A country that is very complex in various needs of human life, including in the field of religious privacy. More specifically about Islamic education, its implications and implementation. Application of Islamic education curriculum and practice of religious education in schools. It is even more challenging when it is collided with the conditions of a democratic, multicultural and multi-religious country. So the concept of national democracy needs to have a place in the discussion. Because it will definitely involve a conflict between progressive liberal Islam and conservative salafi Islam. The purpose of this paper is oriented towards efforts to appreciate and contextualize the claims of the Islamic religion in accordance with the ideals of reflective education, rational thinking, mutual respect, and equality in citizenship. The method used in this research is qualitative with library research. Applying a liberal and progressive Islamic perspective in education encourages Muslim students to develop the capacity for critical thinking, moral reasoning, and democratic deliberation. They learn to recognize the politics of religious interpretation, to contextualize and historicalize Islamic knowledge, and how it might be influenced by social, historical, and political forces. One more limitation in implementing Islamic education in the United States relates to the quality of teachers. Half of Islamic studies teachers are not certified or licensed required for education. Liberal and advanced Islamic education encourages Muslim students to build a critical spirit and a confident attitude about Islamic teachings so that they communicate their religion in a convincing and deliberative way.]]>
<![CDATA[NEW ECONOMIC CHALLENGES TO INTERNATIONAL BUSINESS DURING THE COVID-19 PANDEMIC ]]>
<![CDATA[Divia Zulianti]]>;
<![CDATA[Nuri Aslami]]>
<![CDATA[ Journal of Social Research Vol. 1 No. 2 (2022): Journal of Social Research ]]>
Publisher : <![CDATA[International Journal Labs ]]>
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DOI: 10.55324/josr.v1i2.22
<![CDATA[The COVID-19 pandemic is currently engulfing the world, including Indonesia, causing various impacts including the economic sector, one of which has a major impact on the international business world. This study aims to determine the impact of the Covid-19 international economic and business challenges in Indonesia today. This type of research is a research with data analysis using qualitative methods. The results of the study show the impact of the Covid-19 pandemic on the global economy, including the international business economy. From the impact of this pandemic, the decline in demand for international products and the inhibition of production and export imports because the raw materials come from outside countries, the impact of this pandemic affects the realization of investment realization is hampered. No exception, investors who plan to invest in Islamic businesses. The increasing risk of Islamic financial institutions from this challenge international economic and business strategies can overcome the impact of the Covid-19 pandemic, it is hoped that international economic and business actors will show empathy and solidarity with stakeholders. international business people develop more profitable business strategies. International business players take advantage of and support the government's stimulus program. Banking and other financial institutions must start revising their growth targets, implementing digital transaction technology in one solution. The international economy and business can play a role in recovering from economic shocks by prioritizing the achievement of the objectives of the international business strategyImpact of Covid-19Impact of Covid-19Impact of Covid-19]]>
<![CDATA[SPREADING THE 'FEELINGS OF THE PRESIDENTIAL ELECTION' THROUGH TIKTOK AHEAD OF THE NAHDLATUL ULAMA CONGRESS ]]>
<![CDATA[Rachmat Hidayat]]>
<![CDATA[ Journal of Social Research Vol. 1 No. 2 (2022): Journal of Social Research ]]>
Publisher : <![CDATA[International Journal Labs ]]>
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DOI: 10.55324/josr.v1i2.23
<![CDATA[The research was conducted by observing two candidates for general chairmanship of the Nahdlatul Ulama Executive Board (PBNU), each KH Said Aqil Siroj (Kiai Said) and Yahya Cholil Staquf or Gus Yahya in implementing political marketing strategies through TikTok social media. All observation data were collected from the beginning of the month, until December 20, 2021, ahead of the 34th Congress in Lampung Province. Observations were made using netnographic techniques, analyzed by qualitative research methods. The TikTok social media channel is part of changing people's behavior in the current digitalization era. This was also done to Kiai Said and Gus Yahya, two candidates for the general chairmanship of PBNU in democracy in the digital space. Spreading mutual charm, similar to the battle for the Presidential Election (Pilpres) in conveying messages to the public or netizens, including nahdliyin residents]]>
<![CDATA[SALES MARKETING STRATEGY IN THE PETISAH MARKET DURING COVID 19 ]]>
<![CDATA[Suhairi]]>;
<![CDATA[Amelia Padillah Siregar]]>;
<![CDATA[Bunga Mawar]]>;
<![CDATA[Mela Devita]]>;
<![CDATA[Taufik Hidayat]]>
<![CDATA[ Journal of Social Research Vol. 1 No. 2 (2022): Journal of Social Research ]]>
Publisher : <![CDATA[International Journal Labs ]]>
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DOI: 10.55324/josr.v1i2.24
<![CDATA[This study aims to determine the Marketing Strategy of MSME Sales in the Petisah Market during the Covid 19 Period. The research methodology used is a qualitative qualitative research approach, which is research that presents and data based on the results of documentation that can provide a clear picture of the object being studied, for later analysis. process and analyzed to then draw conclusions. The data analysis method used is qualitative where the data used in the study describes an object or phenomenon based on things that generally cannot be calculated using documentation data, literature studies, and secondary data. With the development of the business world today, MSMEs are required to pay more attention to competition in the business world, both domestically and abroad. If MSMEs want to remain competitive with other companies, MSMEs must pay attention to the main problem, namely marketing. Effective Product Marketing Strategies During the Covid-19 Pandemic Period, namely: offering services or products to customers who need assistance, using the right tools, maximizing old features or new features that suit the needs of the community or customers, avoiding all negative impressions can ruin your business]]>
<![CDATA[ANALYSIS OF MARKETING STRATEGIES IN INCREASING SALES TURNOVER IN TOY ENTREPRENEURS AT SUZUYA TANJUNG MORAWA ]]>
<![CDATA[Taufik Hidayat]]>;
<![CDATA[Nuri Aslami]]>
<![CDATA[ Journal of Social Research Vol. 1 No. 2 (2022): Journal of Social Research ]]>
Publisher : <![CDATA[International Journal Labs ]]>
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DOI: 10.55324/josr.v1i2.25
<![CDATA[This study aims to analyze the marketing strategy at the Toy Stand, especially the marketing mix at Suzuya Tanjung Morawa. This study uses a qualitative method, namely a case study that produces descriptive data as outlined in words. Data collection techniques in this study the authors made a direct visit to the children's toy booth to conduct personal interviews with the owner of the toy stand, namely Mr. Ricky Gunawan equipped with sales data. The results showed that the strategy in increasing sales turnover of Toy Stands, namely the segmentation, targeting, positioning strategies and especially the marketing mix had been implemented well although not fully implemented. To be able to further increase sales turnover at the Toy stand at Suzuya Tanjung Morawa, the company should be able to innovate the products sold by the Toy Booth owner, expand the sales market, add promotional activities, expand the trend of today's children's toys and increase creativity in layout. how to set up the Stand so that it can produce more revenue from sales]]>
<![CDATA[IMPLEMENTING AN INTERNAL CONTROL STRATEGY FOR THE PERFORMANCE OF PUBLIC SECTOR ORGANIZATIONS ]]>
<![CDATA[Vanya Nurul Izza]]>;
<![CDATA[Nuri Aslami]]>
<![CDATA[ Journal of Social Research Vol. 1 No. 2 (2022): Journal of Social Research ]]>
Publisher : <![CDATA[International Journal Labs ]]>
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DOI: 10.55324/josr.v1i2.27
<![CDATA[Strategic management is not only applied to the private sector but has also been applied to the public sector. The implementation of strategic management in the two sectors is actually not that much different, it's just that public sector institutions do not emphasize the organization's goal to seek profit but rather to serve the community. The stages of strategic management begin with strategy formulation, strategy implementation and strategy evaluation. The implementation of public sector strategic management is one of the best ways to achieve good governance. In an effort to realize a better performance of government organizations in providing services to the community, the implementation of strategic management for public sector organizations is very important to improve the effectiveness of the performance of public sector organizations. This requires public sector organizations to think strategically, be able to translate their inputs into effective strategies, and develop the rationale needed to lay the foundation for implementing their strategies. Implementation of strategic management in public sector organizations is expected to assist the organization in realizing its vision and mission. Although the outcome orientation to be achieved by implementing strategic management between the private sector and the public sector is slightly different, the two sectors certainly face different environmental conditions which become their own obstacles in the process of implementing strategic management. To overcome the obstacles that occur, one of them is by using a SWOT analysis approach (strength, weakness, opportunity, and threats). -constraints that occur in measuring the performance of public sector organizations]]>
<![CDATA[THE EFFECT OF BUSINESS IMAGE, USER IMAGE, AND PRODUCT IMAGE ON CONSUMER LOYALTY ]]>
<![CDATA[Muhammad Khairul]]>;
<![CDATA[Nuri Aslami]]>
<![CDATA[ Journal of Social Research Vol. 1 No. 2 (2022): Journal of Social Research ]]>
Publisher : <![CDATA[International Journal Labs ]]>
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DOI: 10.55324/josr.v1i2.29
<![CDATA[As a primary factor in satisfaction and loyalty, service quality and image has been given a lot of attention This research used a sample of 50 respondents and analyzed the data using structural equation modeling Findings reveal that service quality and corporate image are antecedents of customer satisfaction, but customer satisfaction surprisingly does not have positive and significant effect on customer loyalty. The implications for service providers in any platform service industry is that customer satisfaction hasnot key success to loyalty but continuously improvesthe quality of service and corporate image of satisfaction, but it creates loyalty to buy services and recommend to others]]>
<![CDATA[ANALYSING SEGMENTING, TARGETING, AND POSITIONING TO FORMULATE GLOBAL MARKETING STRATEGY FOR ASAHAN’S OPAK CRACKERS ]]>
<![CDATA[Fathan Ariq]]>;
<![CDATA[Nailul Muna]]>;
<![CDATA[Nurhaliza]]>;
<![CDATA[Rhama Fahrezy Syumantra]]>;
<![CDATA[Suhairi]]>
<![CDATA[ Journal of Social Research Vol. 1 No. 2 (2022): Journal of Social Research ]]>
Publisher : <![CDATA[International Journal Labs ]]>
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DOI: 10.55324/josr.v1i2.32
<![CDATA[This study aims to determine the analysis of Segmenting, Targeting and Positioning to Formulate Asahan's "Opak Opak" Global Marketing Strategy. The research methodology used is qualitative. Qualitative research approach is research that presents and data based on the results of documentation that can provide a clear picture of the object under study, to be processed and analyzed to draw conclusions. The data analysis method used is qualitative where the data used in the study describes an object or phenomenon based on things that generally cannot be calculated using documentation data, literature studies, and secondary data. In this study, the policy analysis of segmenting, targeting and product positioning strategies to formulate a global marketing strategy for Opak Asahan Crackers SMEs is to use effective strategy formulation which finally results in an aggressive SO strategy, namely a strength strategy that takes advantage of the opportunities owned by the business, namely: further improving the management system that is Effective and efficient, Increasing human resources to remain trusted by consumers, Determining market segmentation, target market and product positioning, and Dare to enter the Global market]]>
