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SALES MARKETING STRATEGY IN THE PETISAH MARKET DURING COVID 19 Suhairi; Amelia Padillah Siregar; Bunga Mawar; Mela Devita; Taufik Hidayat
Journal of Social Research Vol. 1 No. 2 (2022): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (181.22 KB) | DOI: 10.55324/josr.v1i2.24

Abstract

This study aims to determine the Marketing Strategy of MSME Sales in the Petisah Market during the Covid 19 Period. The research methodology used is a qualitative qualitative research approach, which is research that presents and data based on the results of documentation that can provide a clear picture of the object being studied, for later analysis. process and analyzed to then draw conclusions. The data analysis method used is qualitative where the data used in the study describes an object or phenomenon based on things that generally cannot be calculated using documentation data, literature studies, and secondary data. With the development of the business world today, MSMEs are required to pay more attention to competition in the business world, both domestically and abroad. If MSMEs want to remain competitive with other companies, MSMEs must pay attention to the main problem, namely marketing. Effective Product Marketing Strategies During the Covid-19 Pandemic Period, namely: offering services or products to customers who need assistance, using the right tools, maximizing old features or new features that suit the needs of the community or customers, avoiding all negative impressions can ruin your business
ANALYSIS OF MARKETING STRATEGIES IN INCREASING SALES TURNOVER IN TOY ENTREPRENEURS AT SUZUYA TANJUNG MORAWA Taufik Hidayat; Nuri Aslami
Journal of Social Research Vol. 1 No. 2 (2022): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (182.006 KB) | DOI: 10.55324/josr.v1i2.25

Abstract

This study aims to analyze the marketing strategy at the Toy Stand, especially the marketing mix at Suzuya Tanjung Morawa. This study uses a qualitative method, namely a case study that produces descriptive data as outlined in words. Data collection techniques in this study the authors made a direct visit to the children's toy booth to conduct personal interviews with the owner of the toy stand, namely Mr. Ricky Gunawan equipped with sales data. The results showed that the strategy in increasing sales turnover of Toy Stands, namely the segmentation, targeting, positioning strategies and especially the marketing mix had been implemented well although not fully implemented. To be able to further increase sales turnover at the Toy stand at Suzuya Tanjung Morawa, the company should be able to innovate the products sold by the Toy Booth owner, expand the sales market, add promotional activities, expand the trend of today's children's toys and increase creativity in layout. how to set up the Stand so that it can produce more revenue from sales
PENGARUH PERHATIAN ORANG TUA TERHADAP PERILAKU SISWA KELAS XI SMA NEGERI 2 PERCUT SEI TUAN Indah Rizki Ramadani; Siti Kumala Dewi; Taufik Hidayat; Tharisa Amalia; Nur Saidah Rangkuti; Josar Herbuna
Effect : Jurnal Kajian Konseling Vol 1 No 2 (2022): Effect : Jurnal Kajian Konseling
Publisher : Yayasan Amanah Nur Aman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (68.536 KB)

Abstract

Abstrak. Perilaku dan tindakan anak di sekolah merupakan cerminan dari apa yang ia alami selama di rumah. Perhatian yang diberikan orang tua harus cukup agar anak senantiasa menampilkan perilaku baik. Metodologi yang digunakan pada penelitian ini ialah kuantitatif dengan menggunakan pendekatan analisis menggunakan teknik analisis Uji T untuk melihat perbedaan perilaku anak yang mendapat perhatian orang tua dan yang tidak mendapat perhatian orang tua. Adapun sampel pada penelitian ini ialah sebanyak 12 orang responden siswa dan 12 orang responden orang tua. Hasil yang diperoleh menunjukkan bahwa nilai Sig. sebesar 0,000 < 0,05. Dengan nilai t hitung lebih besar dari t tabel (24.163 > 2.8144) sehingga dapat disimpulkan bahwa perilaku yang ditampilkan oleh siswa adalah cerminan dari perhatian dan tindakan yang diberikan orang tua di rumah kepada dirinya. semakin baik perhatian dan tindakan yang diberikan orang tua makan akan semakin baik juga sikap dan perilaku yang ditampilkan oleh siswa begitupun sebaliknya. Kata Kunci. Perhatian; Orang Tua; Perilaku; Siswa   Abstract. Children's behavior and actions at school are a reflection of what they experience at home. The attention given by parents must be sufficient so that children always display good behavior. The methodology used in this study is quantitative using an analytical approach using the T-test analysis technique to see differences in the behavior of children who receive parental attention and those who do not receive parental attention. The samples in this study were 12 student respondents and 12 parents respondents. The results obtained indicate that the value of Sig. of 0.000 < 0.05. With a t-count value greater than t-table (24,163 > 2.8144) it can be concluded that the behavior displayed by students is a reflection of the attention and actions that parents give at home to them. the better the attention and action given by parents, the better the attitudes and behavior displayed by students and vice versa. Keywords. Attention; Parents; Behavior; Students
Peran Komunikasi Antar Pribadi Guru dan Anak Dalam Mencegah Kenakalan Remaja di SMA Negeri 2 Binjai Taufik Hidayat; Solihah Titin Sumanti
EduInovasi: Journal of Basic Educational Studies Vol 4 No 1 (2024): EduInovasi:  Journal of Basic Educational Studies
Publisher : Fakultas Tarbiyah IAI Nasional Laa Rooiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/edui.v4i1.5265

Abstract

A teacher must also be clever in choosing communication in approaching students (in terms of learning and counseling). In this case, of course interpersonal communication is best used in carrying out this communication. With persuasive and effective interpersonal communication between teachers and students, it is hoped that it will help motivate, mobilize and encourage students to be more active in studying, and can help change a student's behavior, attitude and good thinking patterns. This research method uses a qualitative research approach with a descriptive approach. This research shows that the existence and implementation of face-to-face communication (interpersonal communication) without realizing it will establish good relationships between teachers and students without erasing respect and feelings of respect for the teacher. Students become brave enough to speak up when they have difficulties either regarding their studies or personally, and teachers become able to accept any student complaints regarding lessons and any difficulties they experience. Keywords: Role, Interpersonal Communication, Juvenile Delinquency
Kebijakan, Sumber Daya, Program dan Kegiatan Perpustakaan Makmur Syukri; Taufik Hidayat
VISA: Journal of Vision and Ideas Vol 3 No 3 (2023): VISA: Journal of Vision and Ideas
Publisher : LPPM IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/visa.v3i3.5639

Abstract

The library is the most appropriate place to provide knowledge for studying, reading, conducting research, and also seeking answers to every problem that arises, whether it is a problem that concerns the human individual or problems that exist in society, nation and state. Libraries must be managed with good management so that the library can run well and be enjoyed by visitors who come to the library. Library management ensures that all efforts to achieve library goals utilize human and non-human resources while still paying attention to functions, roles and expertise. Human resources play an important role as organizers and the key to the success of a library. Libraries as information units will have good performance if they are managed with quality human resource management. With good human resource management, library activities will achieve the stated goals.
Leadership and Management: Locating the Concepts Inom Nasution; Taufik Hidayat
Tarbiatuna: Journal of Islamic Education Studies Vol 4 No 1 (2024): Tarbiatuna:  Journal of   Islamic Education Studies (In Press)
Publisher : PKP Pusat Jurnal LPPM IAi Nasional Laaroiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/tarbiatuna.v4i1.5642

Abstract

Nowadays, every individual is aware of the importance of knowledge as a guide/tool/guide to lead humanity which is increasingly large in number and has complex problems. It is based on this awareness and is relevant to the learning process which requires every human being to seek knowledge. Judging from the type of research, there is also a type of research used in this research, namely bibliography research or library research, namely research that is carried out by collecting information or objective note-taking which is aimed at the object of research or gathering information in the form of a bibliography, or analysis carried out to uncover a problem which is basically focused on a critical and in-depth study of relevant library materials. Thus, this effort cannot be separated from education, and educational goals will not be achieved optimally without good educational management or management, which is further in Educational management activities require a leader who has the ability to become a leader.