Komunika: Jurnal Dakwah dan Komunikasi
Journal Komunika is a journal published by the Dakwah Faculty of IAIN Purwokerto, which has a concentration related to the field of Dakwah, Islamic Communication, communication theory, mass communication, dakwah management, dakwah messages, dakwah media, dakwah methods, dakwah organizations, Islamic broadcasting, Islamic journalism, public relations, dakwah, dakwah in the digital era. Journal Komunika really expects the participation of submission of manuscripts or articles that are expected to be published in every print or electronic edition. Through the journal, Komunika will improve the quality of the content of the manuscript or articles in accordance with the rules of the journal Komunika and the results can be useful for the progress of science and society.
Articles
10 Documents
Search results for
, issue
"Vol. 16 No. 1 (2022)"
:
10 Documents
clear
<![CDATA[Revitalizing Millennial Spirituality within Social Media at the Hijrah Shift Youth Community in Bandung City ]]>
<![CDATA[Faizal Arifin]]>
<![CDATA[ KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol. 16 No. 1 (2022) ]]>
Publisher : <![CDATA[Fakultas Dakwah UIN Saizu Purwokerto ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (680.247 KB)
|
DOI: 10.24090/komunika.v16i1.4758
<![CDATA[Simple access to social media within internet networks is a new phenomenon that has become a major social need during the 4.0 Industrial Revolution. Pemuda Hijrah Community invites the millennial generation to explore Islam through communication messages towards a positive change in attitude by utilizing social media. The research aims to examine the use of social media by the Pemuda Hijrah Community (Shift) in conveying Islamic values to the millennial generation. This research uses the theory of Social Media Marketing and Cyber Public Relations through the case study method. The results show that the Pemuda Hijrah Community utilizes social media as a means of preaching, spiritual education, sharing information and activities, and changing the stigma of Islam as orthodox teaching for the older generation, into pop-culture teachings relevant to Millennials. The Pemuda Hijrah Community utilizes social media marketing to create a spiritual revitalization of the millennial lifestyle with Islamic character, thereby strengthening its identity as a religious millennial Muslim in Indonesia.]]>
<![CDATA[Meme Creator Culture Production Arena on Facebook ]]>
<![CDATA[Khairul Syafuddin]]>
<![CDATA[ KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol. 16 No. 1 (2022) ]]>
Publisher : <![CDATA[Fakultas Dakwah UIN Saizu Purwokerto ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24090/komunika.v16i1.4703
<![CDATA[Ace Anthem Universe is a meme community that focuses on producing video content. One way to distribute this content is through the Ace Anthem Universe fan page. The meme creators can assume cultural intermediaries because they can construct tastes for their consumers. However, it requires cultural, economic, social, and symbolic capital. This research aims to analyze the struggle of meme creators in the Ace Anthem Universe community to attain cultural intermediaries. This research uses the virtual ethnography method. The sampling technique used is purposive sampling. The data collection techniques use participant observation, interviews, and virtually studying cultural artifacts. Informants of this study are meme creators of the Ace Anthem Universe community. This study uses the concepts of habitus, arena, capital, and cultural intermediaries from Pierre Bourdieu. The results of this study explain that to penetrate the arena of meme culture, creators need smartphones as economic capital. In addition, knowledge as cultural capital is indispensable to obtaining symbolic and social capital in this arena. The capital obtained by meme creators becomes their capital to gain legitimacy as a cultural intermediary.]]>
<![CDATA[Instagram as a Da’wah Medium for Al-Hasany Foundation Islamic Boarding School ]]>
<![CDATA[Nasikhul Amin]]>;
<![CDATA[Moch. Agung Lukman Septiansyah]]>;
<![CDATA[M. Havy Sa'dullah]]>;
<![CDATA[Syaifuddin Syaifuddin]]>
<![CDATA[ KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol. 16 No. 1 (2022) ]]>
Publisher : <![CDATA[Fakultas Dakwah UIN Saizu Purwokerto ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24090/komunika.v16i1.5120
<![CDATA[Social media expands the volume of information for each individual so that it holds power over control. Human interaction through online media is not limited by time and space, as long as the user is connected to an internet connection. Unlimited interaction is a reason for an Islamic boarding school manager to create a @alhasanymedia Instagram account. This study explores the use of Instagram by Al-Hasany Islamic boarding school for da’wah. The research uses a qualitative field method, the research procedure assembles descriptive data of interview or written word sequences from the observed people, and this approach is directed at the individual setting in a holistic (whole) manner. In qualitative research, the author becomes an essential instrument (human instrument) to establish the focus of the research, find and select informants as the data source, collect data, assess data quality, analyze data, interpret data and make conclusions on the findings. The results of this study show that the Instagram account @alhasanymedia has contributed to Islamic boarding school as an educational institution which includes the media of da’wah, information, blessing, promotion, nostalgically, and documentation for pesantren and graduates of Al-Hasany Sumber Islamic boarding school, parents and Abituren.]]>
<![CDATA[Semiotic Analysis of Feminism in Joko Anwar’s Movie “Perempuan Tanah Jahanam” ]]>
<![CDATA[Elok Nuriyatur Rosyidah]]>;
<![CDATA[Akhmad Rifai]]>
<![CDATA[ KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol. 16 No. 1 (2022) ]]>
Publisher : <![CDATA[Fakultas Dakwah UIN Prof. K.H. Saifuddin Zuhri ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24090/komunika.v16i1.6001
<![CDATA[Movies be a part of entertainment media that represent the state of the community and record the dynamism of nowadays's social society, ranging from inequality of poverty to gender injustice. The Perempuan Tanah Jahanam movie is a gore horror genre featuring female actors. Its story focuses on four women as a lead female actresses. Joko Anwar as director, presents and describes female actors not solely as supernumerary and accessories in movies. The purpose of this study is to explore the value of feminism in the Perempuan Tanah Jahanam movie through signs and markers using Roland Barthes' semiotic analysis method, which also employs the radical and postmodern feminism concept inspired by Rosemarie Putman tong. Based on this study's analysis, it is concluded that women are capable and control themselves over their bodies. Women refuse to follow the public perspective that women are powerless and must always propose to male protectors. Women are independent and dare to refuse sexual abuse. The film reflects feminism in how female actresses play roles in Perempuan Tanah Jahanam's movie.]]>
<![CDATA[Netnography Study on @bibit.Id Instagram Account as a Digital Literature Fund Investment ]]>
<![CDATA[Nada Nadhifah Kamilia]]>;
<![CDATA[Edy Prihantoro]]>
<![CDATA[ KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol. 16 No. 1 (2022) ]]>
Publisher : <![CDATA[Fakultas Dakwah UIN Saizu Purwokerto ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24090/komunika.v16i1.5034
<![CDATA[The growing use of social media is used not only for personal gain but also as a place to gain new knowledge. This research was conducted to explain how Bibit's use of Instagram social media is a digital literacy medium regarding mutual fund investment. As a mutual fund investment marketplace, Bibit takes advantage of its role to educate the public about mutual fund investment so that they are motivated to start investing so that they can increase the number of local investors. This study uses a netnography method so that observations on the subject of the research object and data collection are carried out online. The results of this study indicate that Bibit uses its Instagram account to educate its audience about mutual fund investment through educational content in the form of illustrated images and videos with a microblogging content style. This study concludes that Bibit chose Instagram as a digital literacy medium for mutual fund investment. His audience is the right choice because Instagram has features that help convey information efficiently. In addition, Instagram has many users and easy access.]]>
<![CDATA[Communication Organization of "Salima Mazari" Governor Charkint Afghanistan on the Conflict Against the Taliban ]]>
<![CDATA[Wuri Annisafitri]]>;
<![CDATA[Ahmad Toni]]>
<![CDATA[ KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol. 16 No. 1 (2022) ]]>
Publisher : <![CDATA[Fakultas Dakwah UIN Saizu Purwokerto ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24090/komunika.v16i1.5954
<![CDATA[The creation of a harmonious relationship within an organization becomes the most crucial part of the process of achieving organizational goals. Cooperative relationships in an organization begin with communication and interaction between members, in addition to having an attitude of responsibility, honesty, broad-mindedness, and the courage to make decisions. Furthermore, a leader in an organization must maintain good communication skills. A similar case happened under the leadership of Salima Mazari as Governor of Charkint Afghanistan during the conflict in Afghanistan with the Taliban group. As a leader, Salima must be competent to defend her citizens and survive. Thus, communication makes it essential for Salima to communicate with government officials and the community. This study aimed to determine the communication pattern of Salima Mazari as a leader in Charkint, Afghanistan, an area that is being hit by a prolonged political conflict. The data collection method used in this research is a literature study with secondary data that discusses the managerial and leadership style of Salima Mazari as the Governor of Charkint Afghanistan during the conflict that hit Afghanistan by analyzing his motivation and leadership style. The theory used is organizational communication theory. Based on the results of this study, Salima Mazari tends to have a managerial and leadership kind of "Inviting Participants."]]>
<![CDATA[Utilization of Social Media in Building Personal Branding for Career Women in the Society 5.0 Era ]]>
<![CDATA[Muhamad Bisri Mustofa]]>;
<![CDATA[Fahrul Shiddiq]]>;
<![CDATA[Khoirul Miftakhudin]]>;
<![CDATA[Heni Rahmawati]]>;
<![CDATA[Siti Wuryan]]>
<![CDATA[ KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol. 16 No. 1 (2022) ]]>
Publisher : <![CDATA[Fakultas Dakwah UIN Saizu Purwokerto ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24090/komunika.v16i1.6479
<![CDATA[The development of information technology in the digital era 4.0 continues towards the era of society 5.0, providing a variety of innovations and benefits for the community, especially career women. The social era of society 5.0 is a concept that defines technology and humans will coexist sustainably, improving the standard of living. However, limited people realize that social media can be used as a medium to create professional personal branding. This study aims to determine the use of social media in building personal branding for career women in the era of society 5.0. This research uses the Library Research Method and data collection based on previous research and journal. This study confirmed that Personal branding is crucial for self-promotion and support achievement for career women, specifically in the era of Society 5.0. The primary strategy to develop personal branding for career women is to utilize social media. Building strong personal branding on social media will make it easier for us to be known, both individually and in a professional scope. People can easily see our work, expertise, and achievements through social media that is automatically connected worldwide. 0 social media has a massive role in building someone's branding, including for a woman. Building strong personal branding on social media will make it easier for us to be known, both individually and in a professional scope. Social media lets people easily regard our work, expertise, and achievements worldwide.]]>
<![CDATA[LAZISMU Partnership Communication with Companies in the Implementation of Managing Corporate Social Responsibility Programs ]]>
<![CDATA[Yulia Rahmawati]]>;
<![CDATA[Farida Hariyati]]>
<![CDATA[ KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol. 16 No. 1 (2022) ]]>
Publisher : <![CDATA[Fakultas Dakwah UIN Saizu Purwokerto ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24090/komunika.v16i1.5615
<![CDATA[Lembaga Amil Zakat Infak dan Shodaqoh Muhammadiyah (LAZISMU) is a national Obligatory charity foundation engaged in community empowerment. Furthermore, this foundation manages the charity and helps supervise the company's Corporate Social Responsibility. The implementation of the company's CSR with LAZISMU is related to the existence of a partnership, which is believed to be a solution for solving significant societal problems. Communication is influential in partnerships to reach the initial of the company. However, finding the meeting point among the organizations involved in the partnership is challenging, so it requires communication strategies to build sustainable partnerships. Therefore, This study aims to identify LAZISMU's partnership communication strategy with companies implementing CSR. Second, to find out the LAZISMU program ideas with companies in implementing CSR. The research method uses qualitative methods with a descriptive approach. The results of the study found that 1) Communication is a crucial factor in promoting the running of the partnerships, 2) LAZISMU's partnership communication strategy with companies prioritizes proactive engagement, 3) The implementation of CSR managed by LAZISMU includes education, health, economics, da'wah, social programs, and humanity.]]>
<![CDATA[Digital Literacy Vs Flexing Culture on Youtube ]]>
<![CDATA[Risnawati]]>;
<![CDATA[Muhammad Farid]]>
<![CDATA[ KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol. 16 No. 1 (2022) ]]>
Publisher : <![CDATA[Fakultas Dakwah UIN Saizu Purwokerto ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24090/komunika.v16i1.7432
<![CDATA[This research aims to analyze how flexing can become a popular culture in Indonesia. This research analyzes the flexing phenomenon on YouTube social media for some Indonesian content creators. How can YouTube become a mechanism for spreading and flexing popular culture, and how is it related to digital literacy? This study used a qualitative method with a phenomenological approach and data collection through literature study and interviews. The Ecumenical Culture and Invasion diffusion theory is used as a theoretical framework. The results of the research stated that when it comes to Indonesian digital literacy, numerous people take the information hypocritically and are deceived by the lifestyle of influencers and try to follow the influencer's lifestyle. People who do not have an adequate understanding of digital literacy tend to believe what they see more easily. Listen and read regardless of their level of education and generate a desire to own things that are seen on the YouTube content watched. At the same time, people who know about digital literacy will tend to be more selective in finding and absorbing information.]]>
