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JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB)
Published by Yayasan Insani Mandiri Santani
ISSN : -     EISSN : 2723424X     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Lingkup jurnal mencakup: Tata kelola perusahaan, manajemen sumber daya manusia, manajemen SDM strategis, kewirausahaan, pemasaran, e-bisnis, manajemen teknologi informasi, manajemen operasi, manajemen keuangan, kepemimpinan, dan ekonomi manajerial.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 12 Documents
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Search results for , issue "Vol 2, No 2 (2021): Desember" : 12 Documents clear
ANALISIS PENGEMBANGAN SUMBER DAYA MANUSIA, MOTIVASI DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA UKM BUDI DAYA KELOMPOK IKAN MINA LESTARI DESA MARGA SAKTI KECAMATAN PADANG JAYA Sulfitriah Sulfitriah; Eti Arini
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol 2, No 2 (2021): Desember
Publisher : Yayasan Insani Mandiri Santani

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Abstract

The purpose of this study was to determine the Analysis of Human Resource Development, Motivation and Work Discipline on Employee Performance in Mina Lestari Fish Group, Margasakti Village, Padang Jaya District. This type of research is an associative quantitative research with the work unit under study is all SME employees. The number of respondents in this study was 60 people. questionnaire data collection method. By using the analysis technique using the Regression Analysis Test using the Multiple Linear Regression Analysis Test, and Hypothesis Test, namely the t test and f test. Based on the results of this study, it shows that the development of motivational human resources and in civil servants has a positive and significant effect on employee performance. This will increase the smoothness of work and increase employee performance that is more optimal. Key words: Human Resources Development, Motivation and in Work Practice on employee performance.
PENGARUH HARGA,ULASAN PRODUK, KEMUDAHAN DAN KEAMANAN TERHADAP LOYALITAS KONSUMEN BELANJA SECARA ONLINE DI LAZADA Untung Devomila Putri
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol 2, No 2 (2021): Desember
Publisher : Yayasan Insani Mandiri Santani

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Abstract

This study aimed to determine the effect of price, product review, convenience and security toward consumers’ loyalty online shopping at Lazada. The population of this study were residents of the panoramic village, which amounted to 100 people. The sample of this study was taken by using the purposive sampling techniques. The data was collected by using questionnaire. The data was analyzed by using a test instrument(test validity and reliability), analysis of classical assumptions (normality, multicollinearity, and heteroscedasticity), multiple linear regression, t test and f test. Based on the results of multiple linear regression, the regression equation form Y = 3.698 -0.568 (X_1) + 0.242 (X2) + 0.724 (X3) + 0.489 (X4). Which means if the variable price (Xl), product reviews (X2), convenience (X3), security (X4) consumers’ loyalty (Y) are equal to zero, then the variable consumer loyalty will remain at 3.698. The results of the analysis of the coefficient of determination obtained a value of 0.582 or 58.2% which means that together the variables of price, product reviews, convenience and security give effect toward consumers’ loyalty, while the remaining 0.418 or 41.8% is influenced by other variables that are not included. in the research model. The results of the t-test for the price variable show the value (X2) t_hit>t_(α/2) (5.227 > 1.984) and (sig = 0.000 < 0.050). It states that the price has a negative effect toward consumers’ loyalty (Y). The review variable product (X2) shows the value of t_hit> t_(α/2) (2.045 > 1.984) and (sig = 0.044 < 0.050). It states that there is an effect of Product Reviews on Consumers’ Loyalty (Y), the convenience variable (X3) shows the value of t_hit>t_(α/2) (7.280 > 1.984) and (sig = 0.000 < 0.050). It states that there is an effect of convenience on consumer loyalty (Y), the security variable (X4) shows the value of t_hit>t_(α /2) (4.228 > 1.984) and (sig = 0.000 < 0.050). It states that there is an influence of convenience on consumer loyalty (Y). So H5 is accepted meaning price (X1), product reviews (X2), convenience (X3) and security (X2) have a positive and significant effect on consumers’ loyalty (Y) online shopping at Lazada. Keywords : Product Review, Convenience, Security, Consumers’ Loyalty.
PENGARUH DIVERSIFIKASI PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN Elsen Forezca; Eti Arini
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol 2, No 2 (2021): Desember
Publisher : Yayasan Insani Mandiri Santani

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Abstract

Penelitian ini bertujuan Untuk 1). mengetahui pengaruh diversifikasi produk terhadap keputusan pembelian di Toko Roti Al Basit. 2). Untuk mengetahui pengaruh harga terhadap keputusan pembelian di Toko Roti Al Basit. 3). Untuk mengetahui pengaruh diversifikasi produk dan harga terhadap keputusan Pembelian di Toko Roti Al Basit. Jenis penelitian ini adalah pendekatan kuatitatif. Metode yang digunakan dalam penelitian ini adalah metode deskriptif. Populasi dalam penelitian ini adalah seluruh konsumen Toko Roti Al Basit. Penelitian ini menggunakan teknik pengambilan sampel incidental. Sehingga jumlah sampel yang digunakan dalam penelitian ini adalah 60 orang. Berdasarkan hasil penelitian mengenai hubungan promosi organisasi dan kualitas produk dengan loyalitas konsumen pada Syarah bakery Bengkulu, dapat dibuat kesimpulan sebagai berikut: 1). Terdapat pengaruh positif dan signifikan diversifikasi produk terhadap keputusan pembelian di Toko Roti Al Basit. 2). Terdapat pengaruh harga terhadap keputusan pembelian di Toko Roti Al Basit. 3). Terdapat pengaruh diversifikasi produk dan harga terhadap keputusan Pembelian di Toko Roti Al Basit.
PENGARUH CITRA PERUSAHAAN, KUALITAS PRODUK DAN CITA RASA TERHADAP KEPUASAN PELANGGAN Yunita Rahmah Sari
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol 2, No 2 (2021): Desember
Publisher : Yayasan Insani Mandiri Santani

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Abstract

This study is entitled The Influence of Company Image, Product Quality and Taste on Customer Satisfaction in Bengkulu City Syarah Bakery consumers. The problem formulation in this study is whether the company's image, product quality, and taste influence the customer satisfaction of Syarah Bakery. The purpose of this study is to find out the company's image, product quality, and taste influences the customer satisfaction of Syarah Bakery. This research was conducted on Bengkulu City Bakery Syarah Consumers. While the time of this research was carried out in December 2020 until January 2021. There is also a population and this research is Syarah Bakery Kota Bengkulu, while the sample of this study is a consumer Syarah Bakery Kota Bengkulu amounting to 110 people. This means that the sample material uses quantitative methods.With the research test data analysis technique, the research results can be concluded that the respondents' responses about Company Image (X1), Product Quality (X2), and Taste (X3) affect Customer Satisfaction (Y) with multiple linear regression results obtained as follows: Y = 0.414 + 0.280 (X1) + 0.202 (X2) + 0.109 (X3). In addition, from the hypotheses that have been done, it is found that the Company Image variable (X1) shows that t_hit> t_ (α / 2) (3,945> 1.98260) and (sig α = 0.000 <0.050), Product Quality is t_hit> t_ ( α / 2) (4,517> 1.98260) and (sig α = 0.028 <0.050), Taste is t_hit> t_ (α / 2) (2,167> 1.98260) and (sig α = 0.032 <0.050). Then the test result F shows that the values of F_count> F_table are (73,505> 2,699) and (sig α = 0.000 <0.050). So it can be concluded that all variables namely Company Image, Product Quality, and Taste are partially and simultaneously compliant with Bengkulu City Bakery Lecture Customer Satisfaction.Keywords: Company Image, Product Quality, Taste and Customer Satisfaction 
PENGARUH TRANSFORMATIONAL LEADERSHIP TERHADAP INTRINSIC MOTIVATION PADA KARYAWAN BANK BRI CABANG CURUP Septi Maryani; Meilaty Finthariasari
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol 2, No 2 (2021): Desember
Publisher : Yayasan Insani Mandiri Santani

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Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Transformational Leadership Terhadap Intrinsic Motivation Pada Karyawan BANK BRI Cabang Curup. Faktor yang akan dibahas dalam penelitian ini adalah Transformational Leadership. Obyek dalam penelitian ini adalah Karyawan di BANK BRI Cabang Curup yang berjumlah 78 orang. Penelitain ini dilakukan pada tanggal 19 februari sampai dengan 19 maret 2021. Dalam penenlitian ini penulis menggunakan metode pengumpulan data dengan cara observasi, penyebaran angket atau kuisioner.Ada beberapa teknik analisis data yang digunakan dalam penelitian ini, menggunakan uji instrument, analisis tanggapan responden, analisis regresi linier sederhana, koefisien determinan, dan juga uji hipotesis t. Dari hasil uji regresi linier sederhana didapat persamaan regresinya yaitu sebagai berikut : Y = 0.846 + 0.189 (X). Sementara hasil pengujian dengan uji hipotesis yang telah dilakukan dapat diketahui bahwa Transformational Leadership (X) menunjukkan thitung > ttabel (40.294 > 1.99167) dan (sig <  = 0,000 < 0,050). Sehingga dapat disimpulkan bahwa Transformational Leadership berpengaruh secara positif dan signifikan terhadap Intrinsic Motivation Pada Karyawan BANK BRI Cabang Curup.
PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP MINAT BELI ULANG DI TOKO LISA JAYA BENGKULU Subandrio Subandrio; Elsa Amarta
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol 2, No 2 (2021): Desember
Publisher : Yayasan Insani Mandiri Santani

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Abstract

This study aims to determine the effect of price and service quality on repurchase interest at Lisa Jaya Bengkulu, either partially or simultaneously. There are several factors that will be discussed in this study, including Price and Quality of Service. The object of this research is 60 customers who shop at Lisa Jaya Bengkulu shop.In this study the authors used descriptive research methods with quantitative data analysis. The data collection in this study is by means of observation, distributing questionnaires or questionnaires. There are several data analysis techniques used in this research, including instrument test, classical assumption test, respondent response analysis, multiple linear regression analysis, determinant coefficient, and hypothesis testing.Based on the results of multiple linear regression, the regression equation is Y = 2.696 + 0.316 (X1) + 0.480 (X2). The results of the t hypothesis test show that the variable price (X1), shows t count of 2.266 > t table 2.00247 with a significant level of 0.027 < of 0.050. Service Quality Variable (X2), shows t count of 4.525 > t table 2.00247 with a significant level of 0.000 < of 0.050. While the results of the F hypothesis test show that the significance value of F is 0.000 < 0.050 and Fcount> Ftable, 24.033 > 3.166. So it can be concluded that price and service quality have a positive and significant effect on repurchase interest at Lisa Jaya Bengkulu shop. Keywords: Price, Quality Of Service And Interest In Repurchasing
DAYA TARIK, CITRA DESTINASI, DAN FASILITAS PENGARUHNYA TERHADAP MINAT BERKUNJUNG ULANG PADA OBJEK WISATA WAHANA SURYA BENGKULU TENGAH Yozi Ardiansyah; Ratnawili Ratnawili
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol 2, No 2 (2021): Desember
Publisher : Yayasan Insani Mandiri Santani

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Abstract

This study aims to determine the effect of attraction, destination image, and facilities on interest in revisiting the Wahana Surya Bengkulu Tengah Tourism Object. The number of samples in this study were 70 respondents as samples. Determination of the sample using purposive sampling method with the criteria of the respondents being visitors who have visited at least two times to Wahana Surya Bengkulu Tengah Tourism Object. Data collection by questionnaire method. The data that has been collected is then processed using multiple linear regression, coefficient of determination (R2), t test and f test. Based on the results of multiple linear regression, the regression equation form Y = 4.784 + 0.811 (X_1) + 0.313 (X2) + 0.294 (X3). Which means if the attractiveness variable (X1), destination image (X2), and facilities (X3) on the interest in revisiting (Y) is equal to zero, then the variable interest in revisiting will remain at 4.784. The results of the analysis of the coefficient of determination (R2) obtained a value of 0.671 or 67.1% which means that together the attractiveness variables, destination image, and facilities contribute to influencing the interest in revisiting, while the remaining 0.329 or 32.9% is influenced by other variables that are not enter into research. The results of the t-test for the attractiveness variable (X1) show the value of t_hit>t_(α/2) (4.446 > 1.996) and (sig = 0.000 < 0.050), this shows that there is a positive and significant effect of attractiveness (X1) on interest in revisiting (Y), the destination image variable (X2) shows the value of t_hit>t_(α/2) (2,348 > 1,996) and (sig = 0.022 < 0.050), this shows that there is a positive and significant influence on the interest of the distention image. visit again (Y), and the facility variable (X3) shows the value of t_hit>t_(α/2) (2.256 > 1.996) and (sig = 0.027 < 0.050), this shows that there is a significant effect of facilities on interest in revisiting (Y ). From the results of the f test showing the value of t_hit> t_(α/2) (44.807 > 3.977) and (sig = 0.000 < 0.050), it can be concluded that H_4 is accepted meaning that simultaneously the attractiveness variable (X_1), image distension ( X2) and Facilities (X3) significantly influence the interest in revisiting (Y) at Wahana Surya Bengkulu Tengah Tourism Object. Keywords: Attractiveness, Destination Image, Facilities, Interest of Revisiting.
PENGARUH HARGA, KREATIVITAS, DAN INOVASI TERHADAP MINAT BELI PELANGGAN (STUDI KASUS PADA PELANGGAN TOKO SHEREN HIJAB BENGKULU) Endah Gustiarini; Sri Ekowati
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol 2, No 2 (2021): Desember
Publisher : Yayasan Insani Mandiri Santani

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Abstract

This study aims to determine the effect of price, creativity, and innovation on customer buying interest (a case study of the customer of the Sheren Hijab Bengkulu shop), either partially or simultaneously. There are several factors that will be discussed in this research, including Price, Creativity, and Innovation. The object of this research is the customer of the Sheren Hijab Bengkulu shop, which amounts to 75 people. In this research the authors use the method of data collection by means of observation, distributing questionnaires or questionnaires. Data analysis techniques used in this study, using instrument test, classical assumption test, respondent response analysis, multiple linear regression analysis, determinant coefficient, and hypothesis testing. The results showed that Price has a positive effect on Customer Purchase Intention (Case Study on Customers of the Sheren Hijab Bengkulu Shop). This means that if this is in accordance with the quality of the products provided at the Sheren Hijab Bengkulu Shop, this is felt according to the value of the benefits obtained, of course it is not a problem for customers to decide to make a purchase. Creativity has a positive influence on Customer Purchase Interest (Case Study of the Sheren Hijab Bengkulu Customer Shop). This means that if creativity is further enhanced, customers' buying interest will be even higher for the products offered by the Sheren Hijab Bengkulu Shop. Then the innovation variable shows a positive influence on customer buying interest (Case Study on the customer of the Sheren Hijab Bengkulu Store). This means that if product innovation is further enhanced, customers' buying interest will also increase. So, from the results of the research that has been done, it can be concluded that Price, Creativity, and Innovation have a partial or simultaneous effect on Customers' Purchase Intention (Case Study on Customers of the Sheren Hijab Bengkulu Shop). Keywords: Price, Creativity, Innovation, and Purchase Interest
PENGARUH FASILITAS WISATA, HARGA DAN KEAMANAN TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN PADA WISATA SUBAN AIR PANAS CURUP Silvi Anggraeni Junensih; Ratnawili Ratnawili
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol 2, No 2 (2021): Desember
Publisher : Yayasan Insani Mandiri Santani

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Abstract

This study aims to determine the effect of tourism facilities, price and safety on tourist visiting decision at Hot Spring Tourism of Curup. The population of this study was all tourists who are visiting at  Hot Spring Tourism of Curup. The sample of this study was 70 respondents. The sample was determined by using purposive sampling technique with the criteria of the respondents being visitors who were visiting at Hot Spring Tourism of Curup. The data was analyzed by using quantitative analysis (validity and reliability tests), multiple regressi on analysis, classical assumption test (multicollinearity normality) and heteroscedasticity), the ttest and the coefficient of determination. From the results of multiple regression analysis, it is found that the regression equation Y=13.251+0.251(X1)+0.279(X2)+0.539(X3).This means that the Tourism Facility ,Price and Security variables have appositive effect on visiting decisions. While from the hypothesis, thet value for Tourism Facilities (X1) is 2.480 with a significan celevel of 0.016, for Price (X2)2.249 with a significance of 0.028 and for the security variable (X3)3.783 with a significan celevel of 0.000. t test statessignifican tresults forall variables and the hypothesis accepted.The result of multiple regression analysis also shows the coefficient of determination of 0.589,which means that the variables of Tourism Facilities, Price and Security give effect on visiting decision of tourists by 58.9%,while 41.1% is influenced by other variables which are not observed in this study.
PENGARUH PENGETAHUAN PRODUK TERHADAP MINAT BELI BAJU SEKEN PADA TOKO YOMCI SHOP Bayu Putra Pratama
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol 2, No 2 (2021): Desember
Publisher : Yayasan Insani Mandiri Santani

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Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh pengatahuan produk Terhadap Minat Beli  Baju Seken Pada toko Yomci Shop. Jenis penelitian ini menggunakan penelitian survey dengan analisis deskriptif kuantitatif dan Populasi dalam penelitian ini adalah pelanggan Toko Yomci Shop sebanyak 80 orang dengan Sampel dalam penelitian ini menggunakan accidental sampling.Ada beberapa teknik analisis data yang digunakan dalam penelitian ini, diantaranya, analisis tanggapan responden, analisis regresi sederhana, uji koefisien determinasi dan uji hipotesis. Berdasarkan hasil penelitian mengenai Pengaruh pengatahuan produk Terhadap Minat Beli  Baju Seken Pada toko Yomci Shop, didapat persamaan regresi Y = 4.362 + 0.535 (X) Lalu hasil Koefesien Diterminasi (R2) sebesar 0.406 atau 40.6% terhadap Minat Beli baju seken pada toko yomci shop sedangkansisanyasebesar 0.594 atau 59.4% dipengaruhi oleh variabel lain yang tidak masuk dalam model penelitian ini. Untuk hasil uji t terhadap Pengetahuan (X)  7.411 > ttabel 1.990 denganya tingkat signifikan 0,000 < dari 0,050 sehingga dapat disimpulkan bahwa pengetahuan secara parsial memiliki pengaruh yang signifikan terhadap Minat Beli Baju Seken Pada toko Yomci Shop. Kata Kunci:    Pengetahuan, Minat Beli

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