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INDONESIA
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB)
Published by Yayasan Insani Mandiri Santani
ISSN : -     EISSN : 2723424X     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Lingkup jurnal mencakup: Tata kelola perusahaan, manajemen sumber daya manusia, manajemen SDM strategis, kewirausahaan, pemasaran, e-bisnis, manajemen teknologi informasi, manajemen operasi, manajemen keuangan, kepemimpinan, dan ekonomi manajerial.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 10 Documents
 1 
Search results for , issue "Vol. 4 No. 1 (2023): Juli 2023" : 10 Documents clear
PENGARUH KUALITAS PRODUK DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA TOKO 3 SECOND DISTRO KOTA BENGKULU Andesva Rafles Haryanto; Sri Ekowati
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 4 No. 1 (2023): Juli 2023
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v4i1.150

Abstract

This study aims to determine the effect of product quality and sales promotion on product purchase decisions at the 3 Second Distro Store in Bengkulu City. This type of research is a type of quantitative descriptive research, the object of this research is the consumer of Toko 3 Second Distro which is precisely located on Jl. Putri Gading Cempaka, Gading Cempaka District, Decrease Village, Bengkulu City, Bengkulu. The sampling method uses a non-probabilty technique, namely accidental sampling. The number of respondents in this study were 160 people. Methods of data collection using a questionnaire. The data analysis technique is using Multiple Linear Regression Analysis Test, and Hypothesis Testing, namely t-test and f-test. The results of this study can be concluded that the variable Product Quality 3 Second Distro has a positive effect on Purchase Decisions, Sales Promotion has a positive effect on Purchase Decisions, and Product Quality and Sales Promotion together have a positive and significant effect on Product Purchase Decisions at 3 Second Distro Stores. Bengkulu City. Keywords: Product Quality, Sales Promotion, Purchase Decision
PENGARUH KOMUNIKASI, MOTIVASI, DAN LINKUNGAN KERJA TERHADAP KINERJA KARYAWAN PADA PT. METATANI PALMA ABADI KABUPATEN SELUMA Melda Yunita; Eno Edi Pratama
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 4 No. 1 (2023): Juli 2023
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v4i1.151

Abstract

This study aims to determine the effect of communication, motivation and work environment on the performance of employees of PT.Metatani Palma Abadi District Ulu Talo Seluma Regency. The population in this study were all employees of PT.Metatani Palma Abadi District Ulu Talo Seluma Regency in Division 3 using the Total Sampling method. With the number of respondents in this study were 175 people. In this study using data collection methods by means of observation, interviews and questionnaires. The data that has been collected is then processed using Test Instruments, Analysis of Respondents' Responses, Classical Assumption Test, Multiple Linear Analysis, Coefficient of Determination (R2) and Hypothesis Test. Based on the results of Multiple Linear Regression Analysis, the equation Y = 5.664 + 0.268 (X_1) + 0.131 (X2) + 0.221 (X3) is obtained. The results of the research and the hypothesis show that the Communication variable (X1) shows t_hit> t_ (α / 2) (3,723> 1,973) and (sig α = 0,000 <0.050), Motivation (X2) shows t_hit> t_ (α / 2) (2.191 > 1.973) and (sig α = 0.030 <0.050), the Work Environment (X3) shows t_hit> t_ (α / 2) (2,966> 1,973) and (sig α = 0.003 <0.050). The results of the F test show a significant value of F, namely (0.000 <0.050) and the value of Fcount> Ttable, namely (24.541> 3,895). From the results of data management, it can be concluded that all independent variables, namely communication, motivation, and work environment have a significant effect on the devendent variable, namely employee performance. Keywords: Communication, Motivation, and Work Environment, Employee Performan.
PENGARUH ELECTRONIC WORD OF MOUTH, PROMOSI PRODUK DAN MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA APLIKASI SHOPEE Noval Freksi MP; Tezar Arianto
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 4 No. 1 (2023): Juli 2023
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v4i1.152

Abstract

 This study expects to decide the impact of Electronic Word of Mouth, Promotion, and Brands on Purchase Decisions for Shopee Customers in Bengkulu City. This exploration was directed on Shopee clients in Bengkulu City. The populace utilized in this study were Shopee clients in Bengkulu City. The quantity of tests utilized was 105 respondents. The information that has been gathered is handled utilizing the Classical Assumption Test Technique, Multiple Linear Regression Analysis Technique, Coefficient of Determination Analysis (R2), and Partial Test (t-test), Simultaneous Test (f-test). The consequences of this study show that somewhat the Electronic Word of Mouth variable significantly affects the Purchase Decision variable, H1 is acknowledged, Promotion significantly affects the Purchase Decision variable, H2 and Brand significantly affect the Purchase Decision variable, H3 is acknowledged. While the f-trial of Electronic Word of Mouth (X1), Promotion (X2) and Brand (X3) impact Purchase Decisions (Y) of Bengkulu City Shopee clients with the goal that H4 is acknowledged. The generally critical level is (sig = 0.000 < 0.05). Furthermore, has a relapse condition Y = 0.316 + 0.1255X1 + 0.336X2 + 0.671X3. Where the relapse condition implies that together the Electronic Word of Mouth, Promotion and brand factors show that every factor has a relationship with Purchase Decisions for Shopee Customers in Bengkulu City. Keywords: Electronic Word of Mouth, Promotion, Brand, Purchase Decision
PENGARUH KUALITAS PRODUK DAN BRAND IMAGE TERHADAP KEPUASAN KONSUMEN PADA PRODUK IPHONE DI KOTA BENGKULU Selvi Desta Sari; Mardhiyah Dwi Ilhami
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 4 No. 1 (2023): Juli 2023
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v4i1.153

Abstract

This study aims to determine the effect of product quality and brand image on consumer satisfaction (a case study on students of the Faculty of Economics and Business, University of Muhammadiyah Bengkulu). This type of research is called quantitative descriptive research. The subject of this research is the students of the Faculty of Economics and Business, University of Muhammadiyah Bengkulu. The sampling method is accidental sampling. The number of respondents in this study was 150 respondents. The method of data collection is using a questionnaire spreader. The data analysis technique used multiple linear regression analysis and hypothesis testing, namely the t-test and f-test. The results showed that product quality had a positive and significant influence on consumer satisfaction with iPhone products in Bengkulu City. Brand image has a significant effect on consumer satisfaction with iPhone products in Bengkulu City. Partially, the two variables of product quality and brand image have a positive and significant influence on consumer satisfaction.  
PENGARUH STRES KERJA DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN PT. SEMBILAN PILAR UTAMA KABUPATEN KEPAHIANG Islamuddin Islamuddin; Yosen Jayo
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 4 No. 1 (2023): Juli 2023
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v4i1.155

Abstract

This study aims 1) to determine the effect of work stress on the performance of employees of PT. The Nine Main Pillars of Kepahiang Regency. 2) To determine the effect of job satisfaction on the performance of employees of PT. The Nine Main Pillars of Kepahiang Regency. 3) To find out the effect of job stress and job satisfaction on the performance of employees of PT. The Nine Main Pillars of Kepahiang Regency. This type of research is a quantitative approach. The method used in this research is descriptive method. The population in this study were all employees of PT. The Nine Main Pillars of Kepahiang Regency consist of 50 employees. the sample is 50 employees of PT. The Nine Main Pillars of Kepahiang Regency.Based on the results of research on the effect of job stress and job satisfaction on employee performance at PT. Nine Main Pillars of Kepahiang Regency, the following conclusions can be drawn: 1) There is a negative and significant effect of work stress (X1) on employee performance (Y) PT. Nine Main Pillars of Kepahiang Bengkulu Regency. 2) There is a positive effect of job satisfaction (X2) on employee performance (Y PT. Sembilan Pilar Utama Kepahiang Regency, Bengkulu Regency. 3) Job stress and job satisfaction together affect the performance of PT. Nine Main Pillars of Kepahiang Regency, Bengkulu Regency. Keywords: Job Stress, Job Satisfaction, Employee Performance,
PENGARUH KUALITAS PELAYANAN, KETEPATAN WAKTU PENGIRIMAN DAN FASILITAS TERHADAP KEPUASAN PELANGGAN (Studi Kasus Pada Pelanggan PT. Pos Indonesia) Krisna Gusti Putra; Khairul Bahrun
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 4 No. 1 (2023): Juli 2023
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v4i1.156

Abstract

This study aims to determine the effect of Service Quality, Timeliness of Delivery and Facilities on Customer Satisfaction of PT. Pos Indonesia (Persero) in Bengkulu City. This study uses quantitative research methods. The population in this study are the customers of PT. Pos Indonesia Kenanga Gardens, Ratu Agung District, Bengkulu City, Bengkulu, with a sampling method using the "Purposive Sampling" method. In the implementation of the study, respondents were obtained randomly, in a total of 98 people. This study uses data collection methods by means of observation, interviews and questionnaires. The data that has been collected will be processed using instrument tests, analysis of respondents' responses, classical assumption test, multiple linear regression analysis, coefficient of determination (R2) and hypothesis testing using SPSS 20. Based on the results of multiple linear regression obtained, the formulation Y = 0.092 +0.101X1 + 0.494X2 + 0.175X3. The coefficient of determination R2 = 0.769 or 76.9% while the remaining 0.231 or 23.1% is influenced by other variables. After the test results have been carried out, it can be seen that the service quality variable (X1) shows tcount of 2.448 > ttable of 1.985 with a significance level of 0.016 ttable of 1.985 with a significance level of 0.00 ttable 1,985 with a significance level of 0.00 < 0.05. The results of the f test show fcount > ftable (108.479 > 2.70) and a significance value of 0.00 < 0.05. From the results of data processing, it can be concluded that the quality of service, timeliness of delivery and facilities partially or simultaneously have a positive and significant effect on customer satisfaction Keyword: service quality, on time delivery, facilities, customer satisfaction
PENGARUH GAYA KEPEMIMPINAN, KOMPENSASI DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PADA LS Cafe RESTO KOTA BENGKULU Ratnawili Ratnawili; Ledi Saputra
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 4 No. 1 (2023): Juli 2023
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v4i1.157

Abstract

This research was conducted at LS Cafe Resto Bengkulu City, with the formulation of the problem: Does Leadership Style, Compensation and Work Environment affect employee performance and the number of respondents in this study were 42 respondents using total sampling. Based on the results of research that has been done about the influence of Leadership Style (X_1), Compensation (X2), and Work Environment (X3) on Employee Performance (Y) At LS Cafe Resto Bengkulu City, it can be concluded as follows: Leadership Style has an effect on Employee Performance in LS Cafe Resto Bengkulu City, this is evidenced by the results of the t test showing the value of t_hit>t_(α/2) (3.906 > 2.021) and (sig = 0.000 < 0.050). This means that H_0 is rejected and H_a is accepted. This is due to the workload carried out by nurses who have multiple roles. Compensation has a significant effect on employee performance at LS Cafe Resto Bengkulu City, this is evidenced by the results of the t test showing the value of t_hit>t_(α/2) (2,961 > 2.021) and (sig á = 0.000 < 0.050). This means that H_0 is rejected and H_a is accepted. Work environment has a significant effect on employee performance at LS Cafe Resto Bengkulu City, this is evidenced by the results of the t test showing the value of t_hit>t_(α/2) (6.785 > 2.021) and (sig = 0.000 < 0.050). This means that H_0 is rejected and H_a is accepted. Leadership Style (X_1), Compensation (X2), and Work Environment (X3) together have an effect on Employee Performance (Y) at LS Cafe Resto Bengkulu City, this is evidenced by the F test showing the value F_count>F_table, namely ( 74.424 > 4.072) and (sig = 0.000 < 0.05). This means that H_0 is rejected and H_a is accepted. Keywords: Leadership Style, Compensation, Work Environment Employee Performance
PENGARUH PENGALAMAN KERJA DAN KEMAMPUAN KERJA TERHADAP PENGEMBANGAN KARIR KARYAWAN PT JATROPHA SULUTIONS MANNA BENGKULU SELATAN Melda Yunita; Melsan Melsan
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 4 No. 1 (2023): Juli 2023
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v4i1.158

Abstract

This study aims to determine the effect of work experience and work ability on career development at pt jatropha solutions manna Bengkulu Selatan and to determine which factors are the most dominant influencing employee career development. This study uses a quantitative descriptive research method. population. The results of the study and the hypothesis showed that work experience (sig a = 0.00 < 0.050), work ability (sig a = 0.000 <0.050). Simultaneously significant effect on career development. Partially, the two variables of work experience and work ability have a significant influence on employee career development. It is better if the company PT Jatropha Solutions Manna Bengkulu Selatan can continue to maintain and even improve employee careers so that the company's goals can be achieved. Keywords: work experience, work ability, career development      
DAMPAK RELATIONSHIP MARKETING, STORE ATMOSPHERE DAN LOKASI TERHADAP MINAT BELI PADA TOKO MOY STUFF Onsardi Onsardi; Rola Dwita Fitri
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 4 No. 1 (2023): Juli 2023
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v4i1.159

Abstract

This study aims to determine the impact of relationship marketing, Store Atmosphere and location on buying interest at the Moy Stuff store. This type of research is associative research, namely research that explains the influence between variables. The population in this study were all consumers in the Moy Stuff store. The sample of this study used the number of indicators used in the questionnaire with the assumption that n x 5 amounted to 115 people. The following conclusions can be drawn: 1).Relationship marketing has a positive effect on buying interest in Moy Stuff, thus the higher the relationship marketing, it will increase buying interest in Moy Stuff. 2). Store atmosphere has a positive effect on buying interest in Moy Stuff, thus the higher the store atmosphere, it will increase buying interest in Moy Stuff. 3). Location has a positive effect on buying interest in Moy Stuff, thus the higher the location, the more buying interest in Moy Stuff. 4).Relationship marketing, store atmosphere and location together show an influence on buying interest. Keywords: Relationship Marketing, Store Atmosphere and Location
PENGARUH PELATIHAN KERJA, JAMINAN SOSIAL DAN PEMBERIAN INSENTIF TERHADAP KINERJA KARYAWAN GRAGE HOTEL BENGKULU Slamat Anjoni; Ratnawili Ratnawili
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 4 No. 1 (2023): Juli 2023
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v4i1.160

Abstract

This study aims to determine the effect of job training, social security and incentives on employee performance at Grage Hotel Bengkulu. This research is a quantitative research with a sample of 58 respondents. The sampling technique in this study is total sampling. Data collection techniques using observation, interviews and questionnaires. Data analysis techniques using instrument testing, classical assumption test, multiple linear regression analysis, coefficient of determination and hypothesis testing. The results of this test can be seen from the multiple linear regression analysis using SPSS, namely, Y = 9.118 + 0.162X1 + 0.215X2 + 0.305X3. From the results of hypothesis testing, namely, Job Training variable (X1) has a significant effect on employee performance at Grage Hotel Bengkulu with t count > t table (2,362 > 2,004). Social Security variable (X2) has a significant effect on employee performance at Grage Hotel Bengkulu with t count > t table (2.283 > 2.004). Incentive variable (X3) has a significant effect on employee performance at Grage Hotel Bengkulu with t count > t table (3.567 > 2.004). Job Training, Social Security and Incentives together have an effect on the performance of Grage Hotel Bengkulu employees with a calculated F value > F table (20.211 2.77) Keywords: Job Training, Social Security, Incentives and Employee Performance

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