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INDONESIA
Indonesian Journal of Business Analytics (IJBA)
Published by PT FORMOSA CENDEKIA GLOBAL
ISSN : -     EISSN : 28080718     DOI : https://doi.org/10.55927/ijba.v2i1
Core Subject : Economy, Science,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Indonesian Journal of Business Analytics (IJBA) is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Business Analytics and related fields. IJBA provides an outlet for the increasing flow of interdisciplinary research cutting across business, business data mining, predictive analytics, descriptive analytics, prescriptive analytics, Quantitative business method, management, finance, information system, accounting, Entrepreneurship, Business ethics, Sustainability, Knowledge Management, Learning Organization and economics disciplines. It is an essential reading for academics, graduate students, policy makers and business practitioners. IJBA publishes articles twice in a year on April and October.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 42 Documents
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Search results for , issue "Vol. 3 No. 5 (2023): October 2023" : 42 Documents clear
The Influence of Perceived Ease of Use and Promotion on Interest in Using OVO E-Wallet in Surabaya City Zayyan Hisyam Pradana; Siti Aminah
Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i5.5657

Abstract

The purpose of this study is to analyze and identify the influence of perception about ease of use and the influence of promotion on the interest of the people of Surabaya to use OVO e-wallet. This research is quantitative by using questionnaires as a data collection tool. The number of respondents involved in this study was 110 people. The questionnaire is created through Google Form for ease of dissemination. The sampling technique used is purposive sampling where respondents are determined selectively based on certain criteria according to the research objectives. The respondents involved in this study are residents of Surabaya City who live in Surabaya and understand and know about OVO e-wallet. The analysis technique used in this study uses SmartPLS with validity tests, reliability tests and hypothesis tests. Research shows that perceived ease of use and promotion have a positive and significant effect on interest in using. In other words, the higher the perception of ease of use and promotion, the higher the interest in using.
The Impact of Financial Literacy, Overconfidence Bias, Herding Bias and Loss Aversion Bias on Investment Decision Rafandito Mahendra Nugraha Prayudi; Eko Purwanto
Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i5.5715

Abstract

Investment decisions, aimed at securing long-term gains, are shaped by rational and irrational attitudes in capital allocation. Financial literacy gauges the rational stance, while behavioral finance dissects irrational inclinations. Behvioral finance includes overcondience bias, herding bia and loss aversion bias. This study scrutinizes how financial literacy, overconfidence bias, herding bias, and loss aversion bias sway investment choices for young Java Island investors. Simple random sampling is used, analyzed via Partial Least Square. Results indicate financial literacy lacks significant impact. Overconfidence boosts decisions, while high herding bias hampers them. Loss aversion bias, however, holds no sway on Java Island investors' decisions.
The Influence of Organizational Culture and Work Motivation on Employee Performance through Employee Organizational Citizenship Behavior at Hotel Sahid Montana in Malang City Gilang Rasmardi Astry; Mokh. Natsir; Tanto Gatot Sumarsono
Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i5.5718

Abstract

The purpose of this study is to analyze the effect of organizational culture and work motivation on OCB and the performance of Sahid Montana hotel employees and to analyze the influence of organizational culture and work motivation on employee performance if mediated by OCB. The population of this study is the population of this study are the employees of the first and second Sahid Montana hotels, totaling 105 employees with a total sample of 83 employees. The data analysis technique used is path analysis (Path Analysis). The results of the study show that the better the organizational culture and the higher the employee's work motivation, the better organizational citizenship behavior will be. The better the organizational culture and the higher the employee motivation will improve employee performance. Organizational culture and work motivation affect employee performance through OCB. To be able to improve the performance of Sahid Montana hotel employees, leaders need to create a good organizational culture by keeping abreast of science and technology developments and paying attention to employees to achieve satisfaction. Employees are motivated through opportunities to innovate work and leaders can provide suggestions and constructive criticism. In addition, employees are given an understanding to have the attitude of being able to refrain from complaining and have the willingness to tolerate without complaining.
The Effect of Customer Engagement and Social Media Marketing on Brand Loyalty on Shopee Application User Setyo Febri Laksmana Putra; Rizky Dermawan
Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i5.5719

Abstract

Competition between marketplaces is competing to provide the best platform for online shopping. Therefore, companies need to pay attention to variable such as consumer engagement and social media marketing which attract users and influence customer loyalty so that they continue to be loyal to use their platform. his study aims to investigate the influence of consumer engagement and social media marketing on brand loyalty among Shopee app users in Surabaya. This research was conducted using a quantitative approach and involved 96 respondents as the sample. The sample was selected using purposive sampling method with snowball sampling approach. The data used consisted of primary data and secondary data. The analysis method applied is component-based structural equation modeling (SEM), using the partial least square (PLS) analysis tool with validity test, reliability test and hypothesis testing.The results of this study prove that: (1) Customer Engagement has a positive and significant effect on Brand Loyalty. (2) Social Media Marketing has a positive and significant effect on Brand Loyalty.
The Influence of Social Media Marketing and Perceived Quality on KFC Brand Equity (Consumer Study KFC Mulyosari Surabaya) Aida Kurnia Sari; Rizky Dermawan
Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i5.5731

Abstract

This study aimed to determine the influence of social media marketing and perceived quality on KFC brand equity. This study makes use of quantitative research techniques and the KFC Mulyosari Surabaya customer population. Using a purposive sampling technique and non-probability sampling, a sample of 130 respondents was chosen. The sample consists of respondents who often visit and buy KFC at KFC Mulyosari Surabaya outlets at least once a month, actively follow KFC Instagram social media, and are over 17 years old. Primary as well as secondary data were used in this study. Partial least square (PLS) analysis was employed in this study along with validity, reliability, and hypothesis testing tests. The conclusions of this study prove that social media marketing and perceived quality have a positive and significant influence on brand equity.
Systematic Literature Review: Implementation of Talent Management for Crewing in Shipping Companies to Organizational Sustainability Wenny Desty Febrian; Indra Sani
Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i5.5792

Abstract

This article aims to provide an explanation of scientific articles the results that have been by providing a qualitative graphical picture. An organized literature review is a component of the research methodology used in this scientific article. During the literature review, a number of relevant scientific articles are selected, excavated, and reviewed. The size of the study was determined by scores using the PICO framework (population/problem, intervention, comparison). The three scientific articles that support this article provide an illustration that the existing implementation of the findings of the above article is true even though only a few articles provide a finding that is directly related to the relationship of this article result. This article provides a treasure and additional reference for other researchers and for future development can be done.
Analysis of Production Factors that Influence the Production of Red Chili Farming in Taraju District, Tasikmalaya Regency Candra Nuraini; Abdul Mutolib; Octaviana Helbawanti; Januar A Ruslan
Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i5.6286

Abstract

This aims to analyze the factors used in red chili farming activities and the factors that influence red chili production in Banyuasih Village, Taraju District, Tasikmalaya Regency. Research method with a survey approach. The research was conducted in Banyuasih Village, Taraju District, Tasikmalaya Regency—location determination technique using purposive sampling. The essential consideration is that this location is a red chili center. The data used are primary and secondary. The population in this study were sizeable red chili farmers in Banyuasih Village, totaling 210 farmers and members of 6 farmer groups. So that the determination of respondents or research samples is carried out using proportional random sampling. The analytical method used to determine the influence of production factors on production uses a regression equation with the Cobb-Douglas function model and classical assumption testing with Eviews software. Overall (simultaneously) production factor variables: seeds (X1), land area (X2), labor (X3), Urea (X4), Phonska (X5), compost (X6), KCL Fertilizer (X7), Manure ( X8), Insecticide (X9), Herbicide (X10), Fungicide (X11), Dolomite (X12) simultaneously influence red chili production at a 95% confidence level. According to the results of the t-test analysis, the variables that had a significant effect were seeds, labor, and phosca. Meanwhile, the variables of land area, compost, KCl fertilizer, urea fertilizer, manure, insecticides, herbicides, fungicides, and dolomite had no significant effect on red chili production.
The Effect of Social Media Marketing, E-WoM on Purchase Intention Mediated by Brand Image and Brand Trust: Halal Product FnB MSMEs in Malang City Iva Khoiril Mala; Sudarmiatin; Ludi Wishnu Wardana
Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i5.6358

Abstract

The aim of this research is to evaluate the most popular internet activity among Indonesian internet users, namely social networking. Social media that is currently popular among people is Instagram, Tiktok, Twittwer, Facebook, etc. This research uses quantitative methods with an explanatory research approach. The analysis technique for this research is purposive sampling. The research population is all Halal FnB MSMEs in the city of Malang and the research sample is 380 Instagram followers. Data analysis using SEM-PLS with SmartPLS 3.0. The research results show that hypotheses 1 to hypothesis 12 are that social media marketing and E-WoM have a positive and significant effect on purchasing decisions mediated by brand trust and brand image.
The Digital Promotion of Japanese and Korean Movie in OTT Platform by Netflix Daniel Susilo; Harliantara
Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i5.6418

Abstract

The emergence of internet streaming platforms has precipitated a fundamental transformation in the landscape of movie culture, transitioning it from conventional to digital formats. The advent of streaming platforms such as Netflix has significantly transformed the patterns of media consumption and the strategies employed for its promotion. Despite the novelty and appeal of this medium, particularly among younger generations, promotional strategies continue to rely on utilising content and streaming services to effectively engage customers. Content analysis is a research method employed to assess advertising strategies, with a specific emphasis on the utilisation of colour coding and cultural representation. The present study included a diverse range of advertising materials sourced from prominent streaming platforms across a span of time. This study focuses on the analysis of promotional colour schemes in order to identify recurring patterns or 'codes' associated with specific genres or topics. Furthermore, we analyse the utilisation of cultural elements in the promotional strategies employed by these platforms. These techniques have demonstrated a high level of effectiveness in effectively engaging their intended audience and enhancing awareness of the platform. 
Does Access to Finance Alleviates Poverty: A Systematic Review Bijendra Sharma; Akash Chaurasia
Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i5.6560

Abstract

This paper aims to find out the nexus between financial accessibility or access to finance and poverty employing a systematic literature review approach. Two databases, Web of Science and EBSCO, were considered and 7 papers were shortlisted and reviewed using PRISMA guidelines for this study. The study finds out that there is a positive relationship between financial outreach or accessibility and reduction in poverty. But there is a thin relation between financial accessibility and reduction of poverty in urban areas. There is an empirical but bounded evidence between financial accessibility and welfare of households.

Page 4 of 5 | Total Record : 42

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