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Wimba: Jurnal Komunikasi Visual
Published by Institut Teknologi Bandung
ISSN : 20850948     EISSN : 27147207     DOI : https://doi.org/10.5614/jkvw
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Wimba Jurnal Komunikasi Visual (2085-0948) is a peer-reviewed and open access journal in the field of visual communication and aims to publish academic article and to create discussion among lecturers, students, researchers and professionals in the field of visual communication design, graphic design, heritage-related design, illustration, typography, photography, multimedia interactive design, advertising and social campaign, branding, packaging design, sign system, interface design, visual language, animation, game design and other visual commucation-related fields. Published and organized by Visual Communication and Multimedia Research Group of ITB (Bandung Institute of Technology) since 2009, the journal is published twice a year every July and December. Wimba Jurnal Komunikasi Visual (2085-0948) adalah jurnal peer-review dan akses terbuka di bidang komunikasi visual dan bertujuan untuk mempublikasi artikel akademik serta menciptakan diskusi di antara pendidik, mahasiswa, peneliti dan profesional dalam bidang desain komunikasi visual, desain grafis, desain berbasis budaya tradisi, ilustrasi, tipografi, fotografi, desain multimedia interaktif, periklanan dan kampanye sosial, branding, desain kemasan, marka grafis, desain antarmuka, bahasa rupa, animasi, desain game dan bidang lainnya yang terkait pada komunikasi visual. Jurnal ini dikelola dan diterbitkan oleh Kelompok Keahlian Komunikasi Visual dan Multimedia, FSRD ITB sejak tahun 2009 dan terbit dua kali setahun setiap Juli dan Desember.
Arjuna Subject : Seni dan Humaniora - Seni Visual dan Seni Pertunjukan
Articles 5 Documents
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Search results for , issue "Vol. 3 No. 1 (2011)" : 5 Documents clear
Analisis Tanda Visual Kesucian melalui Pendekatan Semiotik: Studi Kasus Kartu Imlek, Natal dan Idul Fitri Dwi Retno Palupi; Riama Maslan Sihombing
Wimba : Jurnal Komunikasi Visual Vol. 3 No. 1 (2011)
Publisher : KK Komunikasi Visual & Multimedia Fakultas Seni Rupa dan Desain Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1945.287 KB) | DOI: 10.5614/jkvw.2011.3.1.1

Abstract

The religious greeting cards that are based on paper, e-card, e-mail, Short Message Service (SMS), and Multimedia Message Service (MMS) are very beneficial media to strengthen a religious greeting cards is regardes as representation of the value of a related religious celebration itself. Most religious greeting cards use holy visual sign on them, in which it is extremely interesting to be studied. Therefore, this study was concentrated on the use of holy visual sign on Chinese New Year, Christmas, and EID Mubarak greeting cards. This study conducts in semiotics approach. As for the research methodology, this study employed the text analysis that is based on the semiotics approach. This text analysis used to identify and to describe the holy visual signs of the above-mentioned greetings cards. The holy aspect include such things as nature, space and time, commandment and speech, and figure. The study shows that there are some similarities and differences concerning the appearance of holy visual sign on the greeting cards to celebrate Chinese New Year, Christmas, and EID Mubarak. The study also shows that there were some similarities and differences about the meaning of holy visual signs on each of them could be the reasult of the similarities and differences of culturaly, religious background of the people in Indonesia.
Iluminasi sebagai Sistem Penyajian Konten Cetak (Studi Kasus Iluminasi Injil Abad Ke-15) Haris Mustafa; Alvanov Zpalanzani Mansoor; Naomi Haswanto
Wimba : Jurnal Komunikasi Visual Vol. 3 No. 1 (2011)
Publisher : KK Komunikasi Visual & Multimedia Fakultas Seni Rupa dan Desain Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1159.575 KB) | DOI: 10.5614/jkvw.2011.3.1.2

Abstract

Illumination is visual decoration in form of coloured fonts, designed or illustrated page in print media. In middle age bibles or manuscripts, there are forms and type of illuminations that may applied as a system of content delivery in books. A framework of illumination design methodology may elaborated through content analysis on several illuminations in bibles and religious manuscripts. This research will enrich visual communication design study, especially typography and illustration study in developing an information system delivery based on visual elements.
Desain Emoticon dalam Komunikasi Interaktif Mahatma Putri; Alvanov Zpalanzani Mansoor; Naomi Haswanto
Wimba : Jurnal Komunikasi Visual Vol. 3 No. 1 (2011)
Publisher : KK Komunikasi Visual & Multimedia Fakultas Seni Rupa dan Desain Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2602.865 KB) | DOI: 10.5614/jkvw.2011.3.1.3

Abstract

Internet becomes part of worldwide daily urban activities. Communication among people is intensified through various interfaces and media because of information technology convergence and the application of visual icons which represents emotion.The icons that represent emotions, expressions and feelings are titled emoticons. Emoticons are highly used in IT based communication gadgets such as portable PCs or cellulars. This paper develops and depicts the creation process, perception and cultural aspetcs that influenced the development of emoticon through visual communication design study theoretical and historical review.
Keberfungsian Desain Penanda Identitas Berhuruf Cina pada Restoran dan Cafe Di Bandung Elizabeth Susanti Gunawan; Naomi Haswanto; Dody Achmad
Wimba : Jurnal Komunikasi Visual Vol. 3 No. 1 (2011)
Publisher : KK Komunikasi Visual & Multimedia Fakultas Seni Rupa dan Desain Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1732.408 KB) | DOI: 10.5614/jkvw.2011.3.1.4

Abstract

After the revocation of prohibition of Chinese language usage in 2000 by President Abdurrahman Wahid, corporate's identity signs using Chinese letters are flourishing Indonesia. The appearances of identity sign using Chinese letters in the last 10 years is quite confusing considering not many people can read them. The function of identity signs to convey information for public are not fully achieved. Study about how the usage of Chinese letter as a foreign language in identity sign in Bandung with low level of interpretation but can create strong image with high rate of effectiveness and also about the philosophy of Chinese culture contained in the elements that formed identity sign such as name selection, logo shape, Chinese typography, and color, has not been written.This study assess the existence of restaurant's/cafe's identity sign located in Bandung, West Java. By analyzing the elements in Chinese letter identity sign, this study seeks to evaluate the legibility of Chinese letter identity signs. Knowing the exact level of effectiveness of a identity sign for the next design, designers can notice more the recipient background, so they can still functioning as identity sign and convey information about the existence of restaurants and cafes. In addition, this study tries to identify the elements of Chinese culture contained in the Chinese letter identity sign, by elaborating visual element analysis of identity signs, such as: the selection of names, colors, shapes, the usage of symbols in Chinese culture and font type. Chinese society is a society that its culture has evolved over thousands of years. Starting from the color in Chinese culture has its own significance, also typical objects in Chinese culture has profound meaning for the people. Some elements of Chinese culture can be felt so deeply in restaurant/cafe identity sign that is designed in Chinese letter.Chinese letter that serves as text to convey information becomes ineffective, because of its presence in Bandung, a city that the majority of communities can not speak Chinese. Therefore, Chinese characters used in identity signs in Bandung shift their function from text (logotype) to be ornaments (logogram) that give the feel and identity of Chinese. So text message is no longer the main thing to be said, but image is, as a primary goal to be conveyed.
Strategi Kreatif Iklan Kartu Kredit (Studi Kasus Iklan Kartu Kredit Bank BNI, Bank Mandiri, dan Bank BCA) Darfi Riskavirwan; Agung Eko Budiwaspada
Wimba : Jurnal Komunikasi Visual Vol. 3 No. 1 (2011)
Publisher : KK Komunikasi Visual & Multimedia Fakultas Seni Rupa dan Desain Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2282.041 KB) | DOI: 10.5614/jkvw.2011.3.1.5

Abstract

Credit card becomes one of the popular banking transaction media. One of the facts is that nowadays credit cards are used in most product and service businesses. Another fact is that credit cards can accommodate their user's lifestyle and shopping habit. In fact, in Indonesia the credit card advertisements have been so abundant that they give an impression of the aggressiveness of the companies producing them and the an impression that it is easy to get the advertised credit cards. Each established bank like BNI, BCA, and Mandiri has its own way of advertising its credit card. It was found that the three banks used each own creative strategy to market or advertise its own credit card and its other credit card-like products.The purpose of this research to see the similarities among the three banks' credit cards and among their other credit card-like products, both of which were the subjects of this study. The methodology used in this study is juxtaposition one. In addition, the approach employed was semiotics. The latter was used to analyze the message construction in each visual advertisement, particularly in its message meaning and visual sign. Since both the semiotics and creative strategy approach are not adequate to analyze the message construction, the interdisciplinary approach was used. Therefore, advertising, message, and persuasive psychology theory were employed in this study. The advertising theory was used to analyze the anatomy, type, and display of advertisement. As for the message theory, it was used to analyze both the message delivery techniques and the message styles that were used in the advertisements. As to the persuasive psychology, it was used to analyze the method each credit card advertisement employed in persuading its target audience.The analyses shows that the credit cards of the three banks shared some similarities and differences as far as the creative strategy is concerned. One of the similarities is that they tend to use emotional strategy in their advertisements although each bank, in fact, use different emotional strategy approach. BNI bank tends to use psychological approach in its creative strategy; Mandiri Bank tends to use psychological and sociological approach equally; and BCA bank tends to use sociological approach thoroughly in its creative strategy.

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