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EPIGRAM (e-journal)
Published by Politeknik Negeri Jakarta
ISSN : 16931653     EISSN : 2407909X     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences
EPIGRAM (e-journal) publishes research articles that have never been published by other scientific journals or magazines. EPIGRAM (e-journal) only contains research articles / original research articles in the fields of linguistics, social science, culture, and education.
Arjuna Subject : Seni dan Humaniora - Bahasa dan Linguistik
Articles 123 Documents
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ASSESSING TEXT ALIGNMENT: SARA MILLS’ MODEL Ina Sukaesih; Lenny Brida
Epigram Vol 14 No 1 (2017)
Publisher : Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1825.579 KB) | DOI: 10.32722/epi.v14i1.948

Abstract

     This study compares two on-line texts reporting the same news. This study is meant to find out a possibility of the both news alignments seen from the angle of critical discourse analysis of Sara Mills which looks at the perspective of feminism, and the power relations implied in the texts reflected by the words, phrases, and clauses used. This as well studies the accuracy of the equivalence of transferred messages to their source text, and what social and cultural aspects behind the discourse strategy are applied by the authors in the news.   The findings revealed that both the original and the translated news tend to represent woman positively. Seen from the micro features used, woman was positioned proportionally in the texts. Woman does not only take the object position, but also the subject position.  However, some choice of words refers to relatively downgrading which still reflects the man world, especially in the translated version where power relations is clearly influencing. The equivalence of the messages can be considered quite accurate with a discourse strategy of extension. In summary, both texts support gender equality, with some recommendation of a more careful choice of words to attain high equivalence of original message Key words: feminism, gender, equality, power relations, equivalence, discourse strategy 
FC Editorial Team Editorial Team
Epigram Vol 14 No 1 (2017)
Publisher : Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (179.12 KB) | DOI: 10.32722/epi.v14i1.952

Abstract

PENGARUH PENGGUNAAN INTERNET SEBAGAI MEDIA BELAJAR TERHADAP PRESTASI BELAJAR Arief Mari Aditia; Nining Latianingsih; Menik Wijiyanti
Epigram Vol 14 No 1 (2017)
Publisher : Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1812.257 KB) | DOI: 10.32722/epi.v14i1.953

Abstract

AbstractThe purpose of this research is to analize how much impact of the internet usage as a learning media on study achievement of colleger in business administration majority of state politechnic of jakarta.. Variable of internet usage as a learning media will be tested by three kinds of indicator and variable of study achievement will be tested by three kind indicator. Methodology which is used in this research is quantitative approach. This research involved 88 respondens as sample which has choosen based on proportionate stratified random sampling. Based on analization result from normality testing 0,995 > 0,10 shows that data distribution is normal. Then, result of linier testing 0,878 > 0,05 shows that two variables has linier relationship. Result of simple regression analization between both variables has positive direction relationship 20,368 and increased or decreased 0,638. Then result of analization testing and simple corelation testing 0,530 shows that there is strong corelation relationship between internet usage as a learning media and study achievement. Then, result of analization from coeficient testing shows that impact of internet usage as learning media on study achievement is 28% while 72% has affected by the other variable.Key words: slovin formula, internet usage as learning media, study achievementAbstrakPenelitian ini bertujuan untuk menganalisis seberapa besar pengaruh penggunaan internet sebagai media belajar terhadap prestasi belajar mahasiswa Jurusan Administrasi Niaga. Variabel penggunaan internet sebagai media belajar diuji menggunakan 3 (tiga) indikator dan variabel prestasi belajar menggunakan 3 (tiga) indikator. Metodologi penelitian ini menggunakan pendekatan penelitian secara kuantitatif. Penelitian ini menggunakan 88 responden sebagai sampel penelitian yang dilakukan berdasarkan proportionate stratified random sampling. Berdasarkan normal. Kemudian, hasil analisis uji linearitas 0,878 > 0,05 menunjukkan bahwa kedua variabel mempunyai hubugan yang linear. Hasil uji analisis regresi sederhana kedua variabel memiliki arah hubungan yang positif sebesar 20,368 dan mengalami kenaikan atau penurunan sebesar 0,638. Kemudian hasil analisis dari uji korelasi sederhana 0,530 menunjukkan bahwa terdapat korelasi yang cukup kuat antara penggunaan internet sebagai media belajar dengan prestasi belajar. Kemudian, hasil analisis dari uji koefisien determinasi menunjukkan bahwa pengaruh tayangan iklan terhadap keputusan pembelian adalah sebesar 28% sedangkan 72% dipengaruhi oleh variabel lain.Kata kunci: Rumus Slovin, Penggunaan Internet Sebagai Media Belajar, Prestasi Belajar
ANALYSIS OF EFFECT OF EDUCATION LEVEL AND EXPERIENCE LEVEL TO PRODUCTIVITY ACCOUNT EXECUTIVE IN THE SALES DEPARTMENT MNC MEDIA (OKEZONE.COM) Nanda Ekawati
Epigram Vol 14 No 1 (2017)
Publisher : Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1769.164 KB) | DOI: 10.32722/epi.v14i1.954

Abstract

AbstractAccount executive is human resources which seek revenue for the company. Given the importance of the role of account executive, it should be noted also factors that affect productivity such as education level account executive who owned and had experiences. The problem in this research is to determine how much influence the level of education and experience on the productivity of account executives in MNC Media (Okezone.com). The purpose of this study was to analyze whether there is influence between the level of education, experience and productivity account executive. A population of 30 people account executive, used as a sample of 30 people taken from the business unit MNC Media others with the same title. The method used was a questionnaire. The conclusion is obtained no positive and significant influence between variables either jointly or individually after T test and F test Multiple regression analysis has also been done with the coefficient of educational level (X1) of 0.521 which means that every increase of 1 unit variable educational level (X1) it will raise the value of the variable productivity (Y) amounted to 0.521 units assuming other independent variables remain valuable. So is the experience coefficient (X2) of 0.614. The coefficient of determination at variable levels of education and experience together show the result in the amount of 50.6%, which means that the influence exerted by the level of education and experience to work productivity in this study was 50.6%, while 49.4% of them are affected by other factors that are not observed in this study.Key words: effect, education level, experience level, productivity, account executive
ETNISITAS DAN RADIO KOMERSIAL STUDI TERHADAP PROGRAM SIARAN BETAWI DI BENS RADIO DAN PROGRAM SIARAN JAWA DI RADIO CEMERLANG Zaenal Abidin Eko Putro; Gibran Maulana Ibrahim
Epigram Vol 14 No 1 (2017)
Publisher : Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1814.005 KB) | DOI: 10.32722/epi.v14i1.955

Abstract

AbstractCommercial radio which contains ethnical broadcasting program is different from community radio that focuses only on a particular ethnic community problem as well as ethnic community issues. Although commercial radio broadcasts ethnical community program just like other community radio does so, goal of braodcasing ethnicity in both radio forms remain unsimilar. This paper departs from this problem and trays to respond it.This paper is based on a field research with its qualitative method that organized by investigating two radio stations in Jakarta’ greater area, namely MPM Radio Cemerlang Depok and Bens Radio Jakarta. One of the research findings is that ethnic voices broadcasted in both radios deals with commercial goal to gain profit as radio broadcasting enable to gain such profit or capital. However, broadcasting ethnicity program in radio has the goal to connect both radio audiences with their own culture background.Key words: radio, commercial radio, ethnicity, radio audience and radio positioningAbstrakRadio komersial yang memuat siaran bernuansa etnis amatlah berbeda dengan keberadaan radio komunitas. Perbedaan itu paling tidak ditinjau dari unsur perangkat siaran dan isi siaran. Sebagai radio yang menyuarakan suara komunitas, memang keberadaan radio swasta komersial juga sama-sama berpeluang mengangkat siaran komunitas. Hanya pertanyaannya apakah radio swasta komersial juga sama kedudukannya dengan radio komunitas dalam hal pemenuhan kebutuhan untuk komunitas tertentu. Paper ini berusaha merespon masalah terkait terpenuhi atau tidaknya kebutuhan komunitas dalam siaran radio komersial.Dengan menggunakan metode kualitatif, penelitian ini menyasar siaran bernuansa Betawi di Bens Radio dan program siaran bernuansa Jawa di Radio Cemerlang. Dua radio ini dipilih berdasarkan lokasi stasiun radionya dan audience mereka yang berada di Jabodetabek. Dua stasiun radio tersebut sampai hari ini masih secara aktif mengudarakan siaran-siaran bernuansa etnis yang dikemas dalam berbagai bentuk. Berdasarkan hasil pencarian data dapat dikatakan bahwa elemen etnisitas yang dibangun oleh kedua radio tersebut memiliki keterkaitan erat dengan makanisme industri dan perniagaan yang dijalankan kedua radio tersebut. Suara etnisitas dikumandangkan untuk menetapkan posisi (positioning) radio di antara radio yang lain serta juga untuk mengakomodir kerinduan akan budaya etnis para pendengarnya.Kata kunci: radio, radio komersial, etnisitas, pendengar radio dan penetapan posisi (positioning)
PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN IPHONE Inna Sifatun Nazah; Tuti Hartati; Ernita Siambaton
Epigram Vol 14 No 1 (2017)
Publisher : Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1800.242 KB) | DOI: 10.32722/epi.v14i1.958

Abstract

AbstractSmartphone market in Indonesia is growing rapidly nowadays. A huge variety of brands from many vendors and smartphone companies compete to gain market share, such as Apple Incorporation. One of consideration in choosing smartphone is to give attention about product attributes (product quality, feature, and design). The objective of this research was to determine and analyze the influence of product attributes towards purchasing decision of iPhone, especially iPhone 5s. The type of research used is quantitive. The sampling methods used are purposive and incidental sampling. The research was conducted by analizying data from 50 respondents selected according to specific criteria such as iPhone 5s users, student of collage, and domicilied in Depok. The result of simple correlation analysis i.e 0,786 revealed that there is a positive relation between two variables, so that product attributes and purchasing decisions has a strong correlation. Based on the result obtained from coefficient determination, the value of R Square is 0,618 so the product attributes influencing purchasing decisions iPhone 5s i.e 61,8%.Key words: Smartphone, Product Attributes, Purchasing DecisionAbstrakPasar smartphone di Indonesia saat ini telah mengalami perkembangan yang sangat pesat. Berbagai macam merek dari banyak vendor dan perusahaan smartphone mencoba untuk mendapatkan pangsa pasar, seperti halnya Apple Incorporation. Salah satu pertimbangan konsumen dalam memilih smartphone adalah dengan memperhatikan atribut produk (kualitas, fitur, dan desain produk). Tujuan diadakannya penelitian ini adalah untuk mengetahui dan menganalisis pengaruh atribut produk terhadap keputusan pembelian iPhone, khususnya iPhone 5s. Metode penelitian yang digunakan adalah metode kuantitatif dengan teknik sampling, yaitu purposive dan insidental sampling. Penelitian dilakukan dengan menganalisis data dari 50 responden terpilih yang sesuai dengan kriteria, yaitu merupakan pengguna iPhone 5s, Mahasiswa, dan berdomisili di Kota Depok. Hasil dari analisis korelasi sederhana mengungkapkan bahwa terdapat hubungan linear yang positif sebesar 0,786 dari kedua variabel sehingga atribut produk dan keputusan pembelian memiliki hubungan yang kuat. Berdasarkan uji koefisien determinasi diperoleh nilai R Square sebesar 0,618 sehingga atribut produk mempengaruhi keputusan pembelian iPhone 5s sebesar 61,8%..Kata kunci: Smartphone, Atribut Produk, Keputusan Pembelian.
PENGARUH MOTIVASI KERJA TERHADAP KINERJA PEGAWAI PADA DIVISI KESEKRETARIATAN PT PLN (PERSERO) DISTRIBUSI JAKARTA RAYA DAN TANGERANG Megido Andreas; Maswir Maswir; Mawarta Onida
Epigram Vol 14 No 1 (2017)
Publisher : Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1893.633 KB) | DOI: 10.32722/epi.v14i1.959

Abstract

AbstractThis research aimed to analyze and determine the performance of employees in the Secretariat Division of PT PLN (Persero) Distribution of Jakarta and Tangerang using motivational variables are analyzed based on the theory of intrinsic motivation, according to Herzberg two-factor theory. This research was conducted to measure employee performance using several indicators, including the number (quantity) of work, quality of work, precision time, attendance, and cooperation ability. The method used in this research is the quantitative method with survey research and data collection through a questionnaire to the respondent. Processing data using a data analysis tool named SPSS (Statistical Package for the Social Sciences) version 21. The samples used in this study as many as 23 people. Based on the calculation simple linear regression analysis obtained regression equation Y = 5.113 + 0,894X. From the calculation of the coefficient of determination the influence of work motivation (Variable X) on the performance (Variable Y) is equal to 0.413 or 41.3%, while the remaining 0.587 or 58.7% is influenced by independent variables studied were: job satisfaction, stress, trust, justice, ethics, training and decision-making. From the calculation of significance test (partial test) can be obtained values (t count > t table), i.e. 3.844 > 1.721 that means Ha accepted and Ho rejected, so the hypothesis are "There is a positive and significant influence between Work Motivation and Employees Performance at Secretariat Division of PT PLN (Persero) Distribution of Jakarta and Tangerang" which means that the hypothesis can be accepted.Key words: Performance, Work Motivation, Intrinsic Motivation.AbstrakPenelitian ini bertujuan untuk menganalisis dan mengetahui kinerja pegawai pada Divisi Kesekretariatan PT PLN (Persero) Distribusi Jakarta Raya dan Tangerang dengan menggunakan variabel motivasi yang dianalisis berdasarkan teori motivasi intrinsik, menurut teori dua faktor Herzberg. Penelitian ini dilakukan dengan mengukur kinerja pegawai dengan menggunakan beberapa indikator, diantaranya jumlah (kuantitas) pekerjaan, kualitas pekerjaan, ketepatan waktu, kehadiran, dan kemampuan kerja sama. Metode penelitian yang digunakan dalam penelitian ini yaitu metode kuantitatif dengan penelitian survei serta pengumpulan data melalui kusioner ke responden. Pengolahan data dengan menggunakan alat bantu analisis data yaitu SPSS (Statistical Package for the Social Sciences) versi 21. Jumlah sampel yang digunakan dalam penelitian ini sebanyak 23 orang. Berdasarkan pada perhitungan analisis regresi linear sederhana didapat persamaan regresi Y = 5,113 + 0,894X. Dari hasil perhitungan koefisien determinasi besarnya pengaruh motivasi kerja (Variabel X) terhadap kinerja (Variabel Y) adalah sebesar 0,413 atau 41,3%, sedangkan sisanya sebesar 0,587 atau 58,7% dipengaruhi oleh variabel bebas yang diteliti yaitu: kepuasan kerja, stress, kepercayaan, keadilan, etika, pelatihan dan pengambilan keputusan. Dari hasil perhitungan uji signifikansi (uji parsial) dapat diperoleh nilai (t hitung > t tabel) yaitu 3,844 > 1,721 berarti Ha diterima dan Ho ditolak, sehingga hipotesis yang didapat adalah “Terdapat pengaruh positif dan signifikan antara Motivasi Kerja dan Kinerja Pegawai pada Divisi Kesekretariatan PT. PLN (Persero) Distribusi Jakarta Raya dan Tangerang.” yang berarti hipotesis tersebut dapat diterima.Kata kunci: Kinerja, Motivasi Kerja, Motivasi Intrinsik
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP PROSES KEPUTUSAN PEMBELIAN KONSUMEN PRODUK AIR MINERAL AQUA Rafiqa Muriska Pandia; Kadunci Kadunci; Diana D. C. Hutagalung
Epigram Vol 14 No 1 (2017)
Publisher : Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2090.402 KB) | DOI: 10.32722/epi.v14i1.960

Abstract

AbstractThis research aims to find out how the influence between product quality and prices of consumer purchasing decisions. Data collection using the questionnaire given to the respondents to obtain primary data and secondary data to obtain an libraries. While the method of data analysis using inferensial statistical analysis, test validity and reliability, test, test the significance of classical assumptions, analysis of the coefficient of determination and multiple regression analysis. Results of the study showed that the quality of the product and the price has a strong influence on the buying decision process. The quality of the product and the price effect of 55.6% of purchase decisions and the remaining 44.4% are influenced by other factors such as advertising, brand image factor and others.Multiple linear regression analysis results obtained persamaanY = 20.216 0, 121X1 0, 610X2. Of the equation there are constants of 20.216 meaning if the quality of the product and the price is worth 0 then the consumer's decision to purchase the AQUA mineral water of 20.216.The regression coefficient values on the variable quality of products poositif of 0.121 meaning if product quality improved 1 value, then the purchasing decisions of consumers against products of instant noodles rose by 0.121. The regression coefficient values on the variable price of poositif 0.610 meaning if prices increased the value of 1, then the purchasing decisions of consumers against products of mineral water AQUA rose by 0.610. If the quality of the product and the price value of the coefficient of increase one means the amount of the purchase decision process increases to 20.947.The test results on the test t significance obtained product quality variable value indicates the value thitung = 1.412 < ttabel = 1.662-value significance of 0.162 > 0.10. This means 1 Hypothesis is not accepted. The value for a variable price showed the value of thitung = ttabel > 7.413 = 1.662-value significance of 0.0000 < 0.10. This means the hypothesis 2 received. The calculation result statistics showed the value of Fhitung = Ftabel > 55.474 = 2.37 significance and value of 0.000 < 0.10. This means the hypothesis 3 received.Key words: Product Quality, Price, Purchase Decisions ProcessAbstrakPenelitian ini bertujuan untuk mengetahui seberapa pengaruh antara kualitas produk dan harga terhadap proses keputusan pembelian konsumen. Pengumpulan data menggunakan kuesioner yang diberikan kepada responden untuk memperoleh data primer dan studi kepustakaan untuk memperolah data sekunder. Sedangkan metode analisis data menggunakan analisis statistik inferensial, uji validitas dan reliabilitas, uji asumsi klasik, uji signifikansi, analisis koefisien determinasi dan analisis regresi berganda. Hasil penelitian menunjukan bahwa kualitas produk dan harga memiliki pengaruh yang kuat terhadap proses keputusan pembelian. Kualitas produk dan harga memiliki pengaruh sebesar 55,6% terhadap proses keputusan pembelian dan sisanya 44,4% dipengaruhi oleh faktor lain seperti faktor iklan, citra merek dan lain-lainnya.Hasil analisis regresi linier berganda diperoleh persamaan Y = 20,216 + 0,121X1 + 0,610X2. Dari persamaan tersebut terdapat nilai konstanta sebesar 20,216 artinya apabila kualitas produk dan harga bernilai 0 maka keputusan konsumen untuk membeli produk air mineral AQUA sebesar 20,216. Nilai koefisien regresi pada variabel kualitas produk poositif sebesar 0,121 artinya jika kualitas produk ditingkatkan 1 nilai, maka keputusan pembelian konsumen terhadap produk Indomie naik sebesar 0,121. Nilai koefisien regresi pada variabel harga poositif sebesar 0,610 artinya jika harga ditingkatkan 1 nilai, maka keputusan pembelian konsumen terhadap produk air mineral AQUA naik sebesar 0,610.Jika kualitas produk dan harga nilai koefisiennya meningkat satu artinya jumlah proses keputusan pembelian meningkat menjadi 20,947.Hasil pengujian pada uji signifikansi t diperoleh nilai variabel kualitas produk menunjukan nilai thitung= 1,412 < ttabel = 1,662 dengan nilai signifikansi sebesar 0,162 > 0,10. Dengan nilai signifikansi dibawah 0,10 tersebut menunjukan bahwa kualitas produk memiliki tidak mempengaruhi terhadap proses keputusan pembelian. Hal ini berarti Hipotesis 1 tidak diterima. Nilai untuk variabel harga menunjukan nilai thitung= 7,413 > ttabel = 1,662 dengan nilai signifikansi sebesar 0,0000< 0,10. Hal ini berarti hipotesis 2 diterima. Hasil perhitungan statistik menunjukan nilai Fhitung = 55,474> Ftabel = 2,37 dan nilai signifikansi sebesar 0,000 < 0,10. Hal ini berarti hipotesis 3 diterima.Kata kunci: Kualitas Produk, Harga, Proses Keputusan Pembelian
PENERAPAN KODE ETIK JURNALISTIK PADA PENULISAN BERITA AHOK TERKAIT PEMILUKADA DKI JAKARTA 2017 DALAM SURAT KABAR KOMPAS MRR Tiyas Maheni; Sari Puspita Dewi; Ade Haryani
Epigram Vol 14 No 1 (2017)
Publisher : Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1791.688 KB) | DOI: 10.32722/epi.v14i1.961

Abstract

AbstractThis research is aimed at describing the application of Journalistic Code of Ethics on news writing related to Ahok in Governor Election of 2017 published by Kompas. The method used is content analysis as in qualitative approach, then the data analysis technique used is a filling system by making the categories based on the Articles 3, 4 and 8 of Journalistic Code of Ethics to classify the obtained data. Results of the study showed that during July to August 2016 Kompas published 4 (four) news articles and applied almost all of the Articles which are the Article 3 paragraph (b), (c), (d), Article 4 paragraph (a), (b), (c), (d), (e), and Article 8 paragraph (a), (b) on its news articles. Only 1 (one) news article which did not apply the Article 3 paragraph (a) about clarifying information.Key words: Journalistic code of ethics, news articles, governor election
PELANGGARAN PRINSIP GOOD CORPORATE GOVERNANCE DALAM PERBANKAN SEBAGAI BAGIAN DARI WHITE COLLAR CRIME Ida Nurhayati; Elisabeth Yanshe Metekohy
Epigram Vol 14 No 1 (2017)
Publisher : Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1825.054 KB) | DOI: 10.32722/epi.v14i1.964

Abstract

AbstrakPenelitian ini sebagai bagian kecil dari disertasi yang membahas tentang Kejahatan Perbankan Dalam Perspektif Kriminologi, dengan menggunakan pendekatan kualitatif. Teknik nalisa menggunakan sebagian dari dimensi perilaku kejahatan Clinard-Quinney, yang terdiri dari 2 (dua) dari 5 (lima) dimensi perilaku kejahatan. Pelanggaran prinsip Good Corporate Governance dalam perbankan merupakan salah satu bentuk dari white collar crime, seperti dikemukakan oleh Sutherland, karena ciri-ciri yang dikemukakan telah terpenuhi oleh para pelakunya. Peraturan Bank Indonesia Nomor 8/4/PBI/2006 Tentang Pelaksanaan Good Corporate Governance Bagi Bank Umum. Hasilnya, dalam rangka menghadapi kompleksnya risiko, untuk meningkatkan kinerja, melindungi kepentingan semua pihak yang terlibat dalam perbankan (stakeholders), kepatuhan terhadap perundang-undangan, serta nilai-nilai etika perbankan. Dalam keadaan seperti ini, hampir setiap bentuk kejahatan di dalam korporasi dapat terjadi. Eksekutif korporasi pada tataran tinggi dapat mengelak dari tanggung jawab dengan dalih bahwa cara-cara tidak sah dalam mencapai tujuan korporasi yang dirumuskan secara umum sudah merupakan sarana yang tersedia tanpa dapat dikendalikannya.Kata kunci: Prinsip Good Corporate Governance, Perbankan, White Collar Crime

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