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BISMA (Bisnis dan Manajemen)
Published by Universitas Negeri Surabaya
ISSN : 19797192     EISSN : 25497790     DOI : BISMA (Bisnis dan Manajemen)
Core Subject : Social,
Social Sciences
BISMA (Bisnis dan Manajemen) is a peer-reviewed and open access platform which focuses on business, management, and entrepreneurship. The aim of BISMA is to be a authoritative source of information on it’s focuses. The scope of BISMA are but not strictly limited to: strategic management, good corporate governance, business ethics, financial management, marketing management, human resource management, operational management, entrepreneurship, and small and medium entreprise
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 8 Documents
 1 
Search results for , issue "Vol. 6 No. 1 (2013)" : 8 Documents clear
Pengaruh Kepemilikan Manajerial, Keputusan Investasi, Keputusan Pendanaan, dan Kebijakan Deviden terhadap Nilai Perusahaan Aris Sasurya; Nadia Asandimitra
BISMA (Bisnis dan Manajemen) Vol. 6 No. 1 (2013)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (643.726 KB) | DOI: 10.26740/bisma.v6n1.p1-10

Abstract

The main objective of this research is to examine theeffect of manajerial ownership, investment decision, funding decision, and dividend policy on firm value that listed on Indonesia Stock Exchange (IDX). In this study, firm value measured by Price Book Value (PBV). Samples used in this study consisted of 11 companies. This study used a purposive sampling method is by determining the number of samples taken to certain criteria. The data analysis technique used in this study is multiple linear regression analysis which previously has been tested with the classical assumption test. The results showed that simultaneously managerial ownership, investment decisions, funding decisions, and dividend significantly influence on firm value in the companies listed in Indonesia Stock Exchange. Partially managerial ownership and funding decisions does not affect on firm value in the companies listed in Indonesia Stock Exchange, while investment decisions and dividend policy positive effect on firm value in the Companies listed in Indonesia Stock Exchange
Pengaruh Gaya Kepemimpinan Transformasional Dan Transaksional Terhadap Kinerja Pegawai Departemen SDM PT. SEMEN GRESIK (Persero) Tbk Fanni Adhistya Italiani
BISMA (Bisnis dan Manajemen) Vol. 6 No. 1 (2013)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (780.532 KB) | DOI: 10.26740/bisma.v6n1.p11-18

Abstract

PT. Semen Gresik (Persero) Tbk. is to be the most superior andalways grown up in Asia. The leader is a must to adjusting with the organisations environment, the relations between the leader, human resources departement and the employee has good relationship, so that each can perform the role, tasks, and function.This research is using methods of qualitative approach. The sample technique is using purposive sampling. Sample satures is sample determination techniques when all members of the population used as sample. This is often to implemented when the population is relatively small, less than 30 people, or research want to make very small generalization error. Analyze technique is using multiple regression linear. The results on this research is the transformational leadership has a positive and sifnificant effect to employee peformance and the transactional leadership has a positive and significant effect to employee performance human resourcing
Pengaruh Kualitas Produk, Kualitas Layanan, dan Emosional terhadap Kepuasan Pelanggan Sogo Departemen Store Luli Prandita; Sri Setyo Iriani
BISMA (Bisnis dan Manajemen) Vol. 6 No. 1 (2013)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/bisma.v6n1.p19-31

Abstract

This research was conducted to examine the effect of product quality, service quality, and emotional, and costumer satisfaction. The objective of research to know the influence of product quality, service quality, emotional toward costumer satisfaction on Sogo Departmen Store. This study used a accidental sampling by the number of 110 respondens by using causal research. The analysis used is multiple regression analysis by using SPSS 16 in seeing the independent variables influence the dependent variable either jointly or individually. The results showed that product quality, service quality, emotional significantly influence toward costumer satisfaction either jointly or individually
Analisis Perbandingan Pengaruh Endorser terhadap Sikap pada Merek Shampo Sunsilk dan Shampo Pantene Fatchur Rosi; Anik Lestari Andjarwati
BISMA (Bisnis dan Manajemen) Vol. 6 No. 1 (2013)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (573.15 KB) | DOI: 10.26740/bisma.v6n1.p32-40

Abstract

Two big player that PT. Unilever Indonesia Tbk with the mainstay Sunsilk product and PT. Procter & Gamble that sells Pantene product stringent to supply the indonesian needs of shampoo. One of that with appearing of endorser in advertising to influence positif attitude of consumer to shampoo brand. This study used to analyzed the comparing endorser effect influence towards brand attitude (attitude toward brand) shampoo Sunsilk and shampoo Pantene in university student of Management of Economic Faculty of State University of Surabaya with 19-24 years old and 62 respondent for shampoo Sunsilk brand and 62 respondent for shampoo Pantene brand. Data were analyzed with simple linear regression.The result of research show, there are positif endorser effect toward brand attitude in both of shampoo brand whereas endorser effect toward brand attitude shampoo Sunsilk higher than endorser effect toward brand attitude shampoo Pantene
Pengaruh Harga, Kualitas Produk Dan Region Of Origin terhadap Keputusan Pembelian Kaos Cak Cuk di Surabaya Ahmad Syihabuddin Jailani
BISMA (Bisnis dan Manajemen) Vol. 6 No. 1 (2013)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (607.054 KB) | DOI: 10.26740/bisma.v6n1.p41-49

Abstract

T-shirt, will never far from human life due to the need ofwearing it everyday. One of local famous T-shirt demanding by the customers is Cak-Cuk shirt. Cak Cuk is an iconic shirt that represents Surabaya. This research was conducted with a quantitative approach, which aimed to test the influence of price, product quality and region of origin to the purchasing decision. The population in this study were adolescents aged 16-30 years at Jalan Dharmawangsa number 35 Surabaya. Samples taken as much as 83 respondents with judgmental sampling techniques. The analysis tools are Multiple linear regression. The results showed that the influence of price, quality product, and region of origin of the purchasing decisions. The result of hypothesis testing showed that price, product quality, region of origin have partial influence to the purchasing decision
Pengaruh Kepuasan Kerja terhadap Organizational Citizenship Behaviour (OCB) dengan Mediasi Komitmen Organisasional Anja Raksa Pradhiptya
BISMA (Bisnis dan Manajemen) Vol. 6 No. 1 (2013)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (559.853 KB) | DOI: 10.26740/bisma.v6n1.p50-58

Abstract

In this era of globalization, competition is so high. An organization will be able to survive, compete and even thrive if an organization's performance continues to operate effectively and efficiently. This study aims to examine and analyze whether job satisfaction to OCB with mediation effect on organizational commitment in PT. Pilih Utama. The population of this research were 52 PT. Pilih Utama employees and use all of the population for sampled. Methods of statistical analysis was used œPartial Least Square (PLS) with the help of SMART PLS software and œStatistical Product and Service Solutions (SPSS) 17.0. This study was found a significant positive effect on job satisfaction to OCB, a significant positive effect on job satisfaction to organizational commitment, a significant positive effect on commitment organizational to OCB, and proves that organizational commitment mediates the effect of job satisfaction to OCB
Pengaruh Motivasi Intrinsik dan Motivasi Ekstrinsik terhadap Kepuasan Kerja Aditya Kamajaya Putra; Agus Frianto
BISMA (Bisnis dan Manajemen) Vol. 6 No. 1 (2013)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (454.145 KB) | DOI: 10.26740/bisma.v6n1.p59-66

Abstract

Human resources is one of the elements that determine the success of an organization's goals. To achieve the goals of the organization then needs to be done is to give intrinsic motivation and extrinsic motivation. Referring to doing intrinsic motivation and extrinsic motivation then will result job satisfaction. The purpose of this research is to know condition and influence intrinsic motivation and extrinsic motivation on job satisfaction employee Human Resource Department in PT. Semen Gresik (Persero) Tbk. either through partial and simultant. Samples taken by 31 respondents with a saturated sample technique. Instrument of analysis used is validity, reliability test and multiple linear regression analysis with SPSS 17 software. The results of research showed that the condition of intrinsic motivation, extrinsic motivation and job satisfaction top rated by employee Human Resource Department in PT. Semen Gresik (Persero) Tbk. Intrinsic motivation and extrinsic motivation have strong influence on job satisfaction employee Human Resource Department in PT. Semen Gresik (Persero) Tbk. either through partial and simultant
Pengaruh Relationship Marketing terhadap Loyalitas Pelanggan pada Nasabah Bank BTPN KCP Sepanjang Giina Herdian; Widyastuti Widyastuti
BISMA (Bisnis dan Manajemen) Vol. 6 No. 1 (2013)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (455.364 KB) | DOI: 10.26740/bisma.v6n1.p67-76

Abstract

Relationship marketing is a process of creating, maintaining and improving the strength of the value-laden relationships with customers and other stakeholders. In relationship marketing strategy there are several variables that can increase customer loyalty to the company. Among them are trust, commitment, communication and conflict resolution. This study aimed to examine the effect of relationship marketing on customer loyalty either partially or simultaneously. The sampling method used accidental sampling. Customer BTPN KCP Sepanjang the population, so the number of samples obtained by 110 customers. Methods of data analysis using multiple linear regression with SPSS software assisted. Results of the analysis in this study shows that there is significant relationship between the variables of trust, commitment, communication and conflict resolution to customer loyalty either partially or simultaneously

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