Garuda - Garba Rujukan Digital

Developing Green Tourism-Based Model of Information Technology Utilization in Tourism Villages Ni Luh Ayu Kartika Yuniastari Sarja; I Putu Krisna Arta Widana; Putu Adi Suprapto; Tyas Rahajeng Pamularsih
International Journal of Applied Sciences in Tourism and Events Vol. 5 No. 2 (2021): December 2021
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

The purpose of this study is to develop a model for the use of information technology in Tourism Villages by mapping the use of information technology on all aspects of tourism villages based on the concept of green tourism that focuses on environmental preservation and community welfare. The method used in this research is an information research framework consisting of stages of literature review and environmental aspects, analysis, construct identification, model development, model evaluation, and model application methods. The results of the research are in the form of a model for the use of information technology in green tourism-based tourism villages along with the method of applying the model. This model consists of two connected constructs, namely the use of information technology and green tourism. The implementation of this model in tourist villages is explained in the method of applying the model which contains a mapping of information technology needs and implementation steps based on the classification of tourist villages, namely pioneering, developing, advanced and independent. This model can be used as a reference for tourism village managers in utilizing information technology according to their needs.

Understanding Tourists’ Motivation in Virtual Tour Kenyo Kharisma Kurniasari; Jati Paras Ayu; Vitha Octavanny
International Journal of Applied Sciences in Tourism and Events Vol. 6 No. 1 (2022): June 2022
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

In recent years, the rapid growth of virtual technology has penetrated the tourism industry, and the pandemic has boosted its tremendous growth worldwide, including in Indonesia. Travel restrictions due to prevention strategies during the COVID-19 pandemic have been responsible for increasing the demand for virtual tours and creating a niche market in tourism, rather than only being a tool for promotional marketing. It is deemed important to understand the market in order to develop a sustainable market in this sector successfully. Therefore, this study examined the motivations of virtual tourists and determined whether virtual tour experiences can influence their motivation to visit the destination. First, a quantitative research method using factor analysis with a total of 111 (n) completed questionnaires was performed. Then, with content analysis, the descriptive representation of the content was established to support the factor dimension. This study found that there were five factors of the main motivations for tourists to do virtual tour activities. They are “Relaxing & well-being”, “Novelty”, “Education & Learning”, “Tendency to visit the destination”, and “Digital experience”. Furthermore, this study found that the real physical travel experience is irreplaceable, but virtual tour brings new & unique experience to tourists. The results of this research can be implemented by the tourism business to enhance the understanding and development of the future of virtual tours experience in the tourism industry. It can also contribute to the current knowledge of digital tourism applications, particularly in Indonesia’s context.

Exploring Green Start-up Finance for Tourism Villages Cening Ardina; I Putu Astawa; Nyoman Indah Kusuma Dewi
International Journal of Applied Sciences in Tourism and Events Vol. 6 No. 1 (2022): June 2022
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

This study aims to assess green start-up finance in developing tourism villages in Bali. Green start-up finance has the aim of maintaining tourism sustainability by promoting environmental conservation issues. Investors do not all have an initial goal towards green issues in building a business even though this issue is an important issue in maintaining business. Data is collected through two stages, namely debt interviews and questionnaires. The results of the qualitative analysis were used to create a questionnaire to be distributed to the tourism village manager. Eighty managers from one hundred who have answered questionnaires delivered via e-mail and mail. Quantitative data were analyzed using descriptive statistics. The results of a qualitative study that green start-up finance has not yet appeared in the beginning in supporting the environment that arises are problems of economic improvement. Quantitatively, the tourism village manager on average sixty-five percent agrees that in green start-up finance activities include environmentally friendly products/ services, product/ service features, reputation, customer types, innovativeness, entrepreneurial motivation, market orientation, company growth, strategic issues, institutional entrepreneurship. The results of this study provide an overview for the managers of many topics involved in implementing green start-up finance and are indispensable in maintaining sustainable village tourism. These results can be further developed by linking with the local culture and the village economy.

Taman Ujung Soekasada: Analysis of Physical Attributes and Urban Heritage Management I Gede Wyana Lokantara; Dessy Mayasarib; Farisa Maulinam Amo
International Journal of Applied Sciences in Tourism and Events Vol. 5 No. 2 (2021): December 2021
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

The revitalization and preservation of Taman Ujung Soekasada cultural heritage area make this building used as a heritage tourism destination in Karangasem. The purpose of this research is to analyze the uniqueness of Taman Ujung Soekasada cultural heritage as heritage tourism and to find out people's perceptions about the development of the area into a tourist destination in Amlapura City. This study uses a mixed-method that combines two analyzes, namely quantitative and qualitative. Quantitative analysis was obtained through a perceptual survey of one hundred respondents to find out their opinion on the management of Ujung Soekasada Park as a heritage tourism area. Qualitative analysis was carried out by identifying spatial conditions, spatial planning, and building patterns in Ujung Soekasada Park, Amlapura. The physical elements contained in the traditional architecture of Taman Ujung Soekasada have a high value if it can be managed properly to become a tourist destination, especially to provide added value to community economic activities such as increasing micro-businesses, selling local community handicrafts, staging cultural arts and activities. other. Based on the results of the analysis, it is obtained the identification of the perceptions of the visitor community and tourism actors that they strongly agree to use Ujung Soekasada Park as a cultural tourism area by displaying the potential of traditional works of buildings, with a percentage of 86.57% hope that it can encourage tourists to come to Amlapura City, so that it can encourage progress of community economic activities around the tourist center.

The Effect of Tourism Infrastructure Asset Quality on Tourist Satisfaction: A Case on Forest Tourism in Tasikmalaya Regency Aceng Gima Sugiama; Husna Candranurani Oktavia; Monik Karlina
International Journal of Applied Sciences in Tourism and Events Vol. 6 No. 1 (2022): June 2022
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

This study aims to determine the effect of the quality of tourism infrastructure assets on tourist satisfaction on forest tourism in Tasikmalaya Regency including the quality of accommodation, quality of accessibility and quality of amenities. The research population is tourists who have visited the Batu Hanoman Waterfall, Batu Blek Waterfall, Candung Waterfall, and Ciparay Waterfall in Tasikmalaya Regency with a sample size of 336 respondents, applying a purposive sample. The data is processed using the Structural Equation Model (SEM). The results of this study indicate that the quality of accommodation, the quality of accessibility and the quality of amenities have a positive effect on tourist satisfaction. This means that tourism infrastructure assets, both quality of accommodation, quality of accessibility and quality of amenities can increase satisfaction for tourists. In total, the quality of amenities has the greatest influence on tourist satisfaction, followed by the quality of accessibility and quality of accommodation. Studies prove that efforts to increase tourist satisfaction can be done by improving the quality of accommodation, quality of accessibility, and quality of amenities.

Level of Local Community Brand Awareness of Samosir Tourism Nur Cahaya Bangun; Jhonson Pardosi; Ilham Mirzaya Putra
International Journal of Applied Sciences in Tourism and Events Vol. 5 No. 2 (2021): December 2021
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

This study aims to: (1) determine the level of local community brand awareness of the brand "Negeri Indah Kepingan Surga" in Samosir Regency, and (2) know the local community's perception of the branding "Negeri Indah Kepingan Surga" in Samosir Regency. Methods of data collection through questionnaires and interviews. Data analysis was carried out in descriptive quantitative with a Likert scale and qualitative. In order for qualitative research to be better, member checks and group discussion forums were then carried out. The sample in this study amounted to 96 people, while the informants amounted to 9 people. The results of this study are: (1) the level of brand awareness of the local community towards the brand "Negeri Indah Kepingan Surga" in Samosir Regency is at the brand recall level, and (2) There has not been any unified perception among the local community on the brand "Negeri Indah Kepingan Surga". in Samosir Regency. Some of the ways that must be done in order to achieve brand awareness of local community. The local community's perception of the tourism brand in Samosir Regency is still varied, although it has a positive tone.

Tourism Potential and Strategy to Develop Competitive Rural Tourism in Indonesia Dina Mayasari Soeswoyo; Mellia Jeneetica; Liliana Dewi; Made Handijaya Dewantara; Putu Swasti Asparini
International Journal of Applied Sciences in Tourism and Events Vol. 5 No. 2 (2021): December 2021
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

This study aims to identify tourism potential and a set of strategies for a competitive rural tourism development using a case study in Sukajadi Tourism Village, Bogor Regency, West Java. This study is a descriptive qualitative type with an exploratory case study approach. Primary data were obtained from deep field observation and interview with key informants, while secondary data was obtained from the results of literature studies and documentation. This research used identification analysis techniques of 11 tourism components modified from several experts, CHSE analysis, work program government (PROKER), market preferences, and SWOT analysis as well as SWOT Matrix. The result of this study was obtained great potential and 15 main strategies for the development of the Sukajadi Tourism Village which is currently starting to grow, namely making serious and aggressive efforts on the internal aspects of village tourism destination, as well as collaboration with tourism industry and local governments to create a competitive rural tourism destination. An active and aggressive strategy is needed for the development of Sukajadi village as a competitive rural tourism destination, based on micro and macro perspectives.

Implementation of Sustainable Tourism Development of Tourism Villages in Langkat Regency Edy Sahputra Sitepu; John Sihar Manurung; Rismawati
International Journal of Applied Sciences in Tourism and Events Vol. 5 No. 2 (2021): December 2021
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

This research is applied research, which seeks to encourage research to develop and manage destinations with the concept of sustainable tourism development (STD). STD is a concept that integrates the four pillars of tourism destination governance. This concept has been stated in the Regulation of the Minister of Tourism of the Republic of Indonesia Number 14 of 2016. The STD concept consists of four variables, among others; a) the implementation of effective management that is integrated and sustainable, b) strengthening the impact and economic benefits for local communities, c) strengthening and preserving socio-cultural, and d) paying attention to environmental sustainability around tourist destinations. This research aims to apply the STD concept for the development of tourism village potential. Specifically, this research is intended to encourage tourism village potentials in Sei Bingai and Tanjung Pura Districts, Langkat Regency, North Sumatra Province. So that in the end, it is hoped that Langkat Regency can have a well-managed tourist village based on the STD concept. The results showed that, based on the results of Confirmatory Factor Analysis (CFA) using AMOS 22 software, it was found that the existing variables were indeed relevant for analyzing the application of sustainable tourism development. Furthermore, based on the scoring carried out in the Focus Group Discussion (FGD) activities with key stakeholders, a ranking is carried out. Of the four existing aspects, the environmental aspect is in the good category (based on the excellent, good, average, and poor categories), while the sustainable integrated management variable, the variable economic benefits for the surrounding community, and the environmental conservation variable are in the good category. The results of the FGD also concluded that the majority of key stakeholders agreed that in Rumah Galuh Village and Pematang Serai Village, Langkat Regency would continue to be developed into a tourist village with a sustainable tourism development model.

Shifting Trend on Management Event during the Pandemic Nining Yuniati; Kadek Ratih Dwi Oktarini; Raden Ayu Trisnayoni
International Journal of Applied Sciences in Tourism and Events Vol. 6 No. 1 (2022): June 2022
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

The shift in trends in organizing MICE events which are conventionally known as mass gathering activities and as a result of the pandemic there have been changes. This already happened in all countries in the world which then responded with various policies to maintain business sustainability despite being pessimistic. Stakeholders are hesitant in changing the paradigm of MICE activities from conventional models to virtual or hybrid models. This doubt is caused by the advantages and disadvantages of each type of event which will most likely reduce business profits. A simple literature review known as feature selection is used to find answers to this problem. Based on the analysis it was found that event activities are now popular in virtual and hybrid ways. Both virtual and hybrid events have changed the conventional perspective of understanding events. Although the implementation is simpler, the two events have a smaller economic impact compared to regular events that were popular in the pre-pandemic era. This paper also tries to find case studies in several countries that have successfully organized MICE events during the pandemic. In the end, a new taxonomy of event management emerged, namely original (regular) events, virtual events, and hybrid events. This change in the landscape of organizing MICE events will be an important consideration for MICE business people who may experience stagnation in recent times due to the Covid-19 pandemic.

Restructuring Hospital Management in Labuan Bajo as A Strategy to Remedy the Impact of Covid-19 Pandemic Elisabet Oktaviani Hanggu; Gregorius Antariksa Berybe
International Journal of Applied Sciences in Tourism and Events Vol. 6 No. 1 (2022): June 2022
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

The purpose of the study is to determine the methods used by hotels in dealing with the crisis caused by the Covid 19 pandemic and assess their impacts. This is descriptive qualitative research focused on describing the strategies implemented by these hotels and the data obtained were analyzed through 1) description or orientation, 2) reduction, and 3) selection stages. The process involves comprehensively understanding the focus set and analyzing the direction of the problem. Moreover, the result which was in the form of a theme obtained from the data was constructed into knowledge, hypotheses, and even new theories. It is important to note that the Labuan Bajo hotel deserted due to COVID-19 was used as a case study in providing innovation or new ways of managing hospitality to ensure the survival of the business. This is necessary because active incomes are only obtained through guest visits and tourists’ patronage but are ineffective due to restrictions made by the government on tourism activities. It was eventually recommended that hotels in Labuan Bajo need to continue meeting operational needs during the pandemic. Furthermore, the Hospitality Management Restructuring strategy implemented to deal with the Covid 19 crisis was considered quite successful by hoteliers in Labuan Bajo because it positively impacted the sustainability of the hotel business during the pandemic.

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Unit Publikasi Ilmiah, Pusat Penelitian dan Pengabdian Masyarakat, Politeknik Negeri Bali, Kampus Jimbaran, Badung, Bali, Indonesia

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Bali

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

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Contact Email ijaste@pnb.ac.id

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Journal Mail Official ijaste@pnb.ac.id

Editorial Address Unit Publikasi Ilmiah, Pusat Penelitian dan Pengabdian Masyarakat, Politeknik Negeri Bali, Kampus Jimbaran, Badung, Bali, Indonesia

Location Kab. badung, Bali INDONESIA

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Contact Name
-

Contact Email
ijaste@pnb.ac.id

Phone
-

Journal Mail Official
ijaste@pnb.ac.id

Editorial Address
Unit Publikasi Ilmiah, Pusat Penelitian dan Pengabdian Masyarakat, Politeknik Negeri Bali, Kampus Jimbaran, Badung, Bali, Indonesia

Location
Kab. badung,

Bali

INDONESIA