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Journal of Accounting and Finance Management (JAFM)
Published by Dinasti Research
ISSN : 27213005     EISSN : 27213013     DOI : https://doi.org/10.38035/jafm
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Accounting and Finance Management (JAFM) is a peer-reviewed journal published by Dinasti Research, Dinasti Foundation, Indonesia six times a year. JAFM aims to publish articles in the fields of accounting, finance, and management that make a significant contribution to the development of accounting practices and the accounting profession in Indonesia and in the world. Consistent with its objectives, JAFM provides insights in accounting and finance for academics, practitioners, researchers, regulators, students, and other parties who are interested in developing accounting practices and the accounting profession. JAFM accepts quantitative or qualitative research texts, written in Indonesian or English. JAFM accepts manuscripts from Indonesian writers and writers from various parts of the world.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 3 No. 5 (2022): Journal of Accounting and Finance Management (November-December 2022)" : 5 Documents clear
Distribution Channel and Prices as Critical Factors for Sales Volume Improvement Lili Suryati; Lusiah Lusiah
Journal of Accounting and Finance Management Vol. 3 No. 5 (2022): Journal of Accounting and Finance Management (November-December 2022)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v3i5.128

Abstract

This study aims to examine the effect of Distribution Channel and Price on Sales Volume Improvement. This study uses explanatory quantitative research on 20 star hotelin Jakarta with 80 respondents processed using the SEM-PLS approach. The results of the study indicate that Distribution Channel directly influences Sales Volume ImprovementStar Hotel in Jakarta and Price directly influence Sales Volume ImprovementStar Hotel in Jakarta.
Effect of Work Discipline and Employee's Motivation on Employee's Work Performance in the Proclamation Manuscript Formulation Museum with Communication as an Intervening Variable Emir Fikri Herdani; Masydzulhak Djamil
Journal of Accounting and Finance Management Vol. 3 No. 5 (2022): Journal of Accounting and Finance Management (November-December 2022)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v3i5.152

Abstract

This study aims to determine the direct or indirect effects between motivational variables and work discipline variables on performance variables and another objective is to find the independent variable that has the most influence on the performance variable. The subjects of the study were 40 employees of the Proclamation Manuscript Formulation Museum. Questionnaires were used to collect data, which were then analyzed using multiple linear analyses. The results indicate that motivation and work discipline have a significant direct influence on communication. Motivation and work discipline have a significant direct effect on performance. Motivation and work discipline had a significant indirect impact on performance with communication as an intervention variable. To improve work efficiency, it is necessary to improve motivation and work discipline, because work efficiency will increase with the increase and flourishing of motivation and working environment.
The Effect of Partnership Strategy on Business Success (Case Study on Hospitality in West Java) Halimah Zahrah; Agus Rahayu; Puspo Dewi Dirgantari
Journal of Accounting and Finance Management Vol. 3 No. 5 (2022): Journal of Accounting and Finance Management (November-December 2022)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v3i5.153

Abstract

The phenomenon in the hotel industry, which at the time of this endemic began to rise, made hotel entrepreneurs or managers take advantage of partnerships to increase profits. The benchmark for the success of the company is judged by the small number of problems that occur in the company. This study aims to obtain findings about whether or not the influence of the partnership strategy is suspected on business success. This type of research is descriptive quantitative. The unit of analysis studied were hotel owners in West Java who are members of the Indonesian Hotel and Restaurant Association in the West Java region. The population was taken from the number of hotel entrepreneurs in West Java who are members of the West Java hotel and restaurant business association on instagram @phrijabar as many as 134. The sampling technique uses purposive sampling, because the data source collection technique is carried out by determining a sample of certain considerations. Technical Data Analysis using Simple Linear Hypothesis-Regression Test by testing the Coefficient of Determination, T Test, F Test. Instrument Test using Validity & Reliability analysis. The results of the study found that rejecting H 0 and accepting H 1 which states that there is a significant contribution between the partnership strategy variables on business success in hospitality in West Java. All indicators of these two variable items are valid. The Cronbach's Alpha value of the two variables is realible. This will have an impact on increasing profits, increasing customers and increasing sales.
Konnichiwa's Advertising Model in an Effort to Reach Consumers (Case Study at Konnichiwa Japanese Restaurant, Bandung City) Thalita Syifa Fatimah; Agus Rahayu; Puspo Dewi Dirgantari
Journal of Accounting and Finance Management Vol. 3 No. 5 (2022): Journal of Accounting and Finance Management (November-December 2022)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v3i5.155

Abstract

Konichiwa is a Micro, Small and Medium Enterprises company that has a Japanese restaurant concept inspired by an Anime (Japanese cartoon). However, Konnichiwa restaurants are still not optimal in carrying out direct promotions or promotions through social media, so many people do not know about Konnichiwa restaurant stores. This study uses a qualitative descriptive type method, with collection using interviews and documentation techniques. The data analysis used was in the form of data reduction, data presentation, and drawing conclusions. The data validation technique uses triangulation techniques. The result of the research is to find that the advertising that Konnichiwa is currently doing is using social media advertising, advertising through banners, and events, and relying on (WOM) or word of mouth.
Apple Inc Advertising Strategy Rd Rafaida Putri Rahmania W
Journal of Accounting and Finance Management Vol. 3 No. 5 (2022): Journal of Accounting and Finance Management (November-December 2022)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v3i6.154

Abstract

This study aims to find out the results of an analysis of Apple Inc. in developing its marketing advertising strategy, especially related to the increase in advertising that is Apple's trademark. The method used in this study uses qualitative research methods and literature review. The results of this study indicate that Apple adapts User Generated Content (UGJ) to promote its products on social media, namely product placement on influencers/public figures, which are commonly called endorsements and "buzz" generated by positive reviews in the media. Apple nonetheless created a simple promotional concept that led to loyal customers with an unprecedented market share. Even the products themselves are kept sleek and minimal, with simple color schemes and clean, uncluttered designs.

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