Sewagati: Jurnal Pengabdian Masyarakat Indonesia
SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia, adalah jurnal yang menerbitkan artikel-artikel penelitian sebagai hasil pengabdian masyarakat, model atau konsep dan atau implementasinya dalam rangka peningkatan partisipasi masyarakat dalam pembangunan, pemberdayaan masyarakat atau pelaksanaan pengabdian kepada masyarakat. Focus dan Scope pada bidang pendidikan, Hukum, Ekonomi, Humaniora, Teknik, Pertanian, Komunikasi, Kesehatan, dan Rekayasa. SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia, terbit 1 tahun 4 kali (Maret, Juni, September dan Desember)
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<![CDATA[Penerapan Digital Branding UMKM Dapur Gemilang Fitriyah Melalui Komunikasi Visual ]]>
<![CDATA[Sufi Hamzah F]]>;
<![CDATA[Anjelina Sugianti]]>;
<![CDATA[Adella Ratna Nur Dianti]]>;
<![CDATA[Mei Retno Adiwaty]]>
<![CDATA[ SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Indonesia ]]>
Publisher : <![CDATA[BADAN PENERBIT STIEPARI PRESS ]]>
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DOI: 10.56910/sewagati.v2i3.776
<![CDATA[In the era of the industrial revolution 4.0, technological developments underwent very rapid changes so that the information obtained was quite easy and fast to obtain. The marketing system is no exception. Digital marketing currently has a big influence on sales. The MSME Kitchen Gemilang Fitriyah is an MSME engaged in the culinary business in Penjaringansari Village, Rungkut, Surabaya. In this case, MSME actors still have problems in that their products do not have an inherent brand image, and do not have social media to expand their market. Through the use of digital branding by loading visual communication, it is hoped that it will be able to help MSME actors, as one of the promotional media to develop a business in the digital marketing era. The method used in this research is to use a qualitative method with a descriptive approach. In the data collection stage using direct interviews with MSME owners. From the results of this study resulted that by choosing social media as promotional media and making logo designs, packaging labels, and product photos to develop their MSME.]]>
<![CDATA[Pelatihan UMKM Kopi Sebagai Upaya Untuk Meningkatkan Kualitas Usaha Di Desa Wonosalam ]]>
<![CDATA[Bowo Santoso]]>;
<![CDATA[Hallimah Rizqi Putti]]>
<![CDATA[ SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Indonesia ]]>
Publisher : <![CDATA[BADAN PENERBIT STIEPARI PRESS ]]>
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DOI: 10.56910/sewagati.v2i3.785
<![CDATA[Coffee MSMEs in Wonosalam have started to develop but there is still relatively little promotion. Therefore, there is a need for training to improve the branding and quality of coffee cultivation, so that it becomes a successful business. UPN Veteran East Java organizes training assisted by Group 11 KKN-Thematic, this training includes several types, namely digital marketing, business development, and product packaging. The method used is lecture and discussion. With this training, coffee SMEs can understand how to develop their business through the use of technology in product marketing, get inspiration to develop new products, and can transform coffee businesses into branding and public awareness.]]>
<![CDATA[Pemberdayaan UMKM Peyek Layyunda Desa Ngrimbi Melalui Digital Marketing ]]>
<![CDATA[Satria Ardhana]]>
<![CDATA[ SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Indonesia ]]>
Publisher : <![CDATA[BADAN PENERBIT STIEPARI PRESS ]]>
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DOI: 10.56910/sewagati.v2i3.786
<![CDATA[UMKM is the Layyunda Project which is located in Ngrimbi Village, Bareng District, Jombang Regency. UMKM Peanut Layyunda is an MSME that is engaged in making Peanut, Shrimp and Anchovy Projects. The UMKM Peyek Layyunda was founded in Jombang in 2019 with the owner, Mrs. Datis Safarotin. The brand "Layyunda" is the name of him and the son of the MSME owner. The characteristic that is reflected in Layyunda's Peyek is its crispness and the aroma of lime leaves which are the mainstay of this Layyunda's Peyek product. The method in this study uses observation techniques (observation), interviews, and evaluation. The intended target is a food product MSME business actor named Peyek Layyunda. The results of this study apply the use of digital marketing in the form of Instagram social media.]]>
<![CDATA[Pengenalan Strategi Promosi untuk Antisipasi Compulsive Buying kepada Siswa Kelas 5 SDN 1 Rejoso, Nganjuk, Jawa Timur ]]>
<![CDATA[Naufal Hilmy Fauzan]]>;
<![CDATA[Siti Aminah]]>
<![CDATA[ SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Indonesia ]]>
Publisher : <![CDATA[BADAN PENERBIT STIEPARI PRESS ]]>
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DOI: 10.56910/sewagati.v2i3.788
<![CDATA[Promotion is one of the activities carried out during distribution with the aim of introducing products to potential consumers. Promotional activities in today's era can develop massively supported by adequate technology. The ease of access in shopping over time can lead to impulsive buying behavior if there is no filter on the products being viewed. To prevent impulsive buying behavior, understanding of consumer behavior or knowledge about economics should be provided to make shoppers more aware before making transactions. The activity conducted at SDN 1 Rejoso focuses on introducing materials to 5th-grade students, resulting in their understanding of entrepreneurship, buying and selling, and promotion.]]>
<![CDATA[Pembentukan “Kampung Edukasi Jaan†Sebagai Media Pelestarian Permainan Tradisional ]]>
<![CDATA[Hena Elizabet]]>;
<![CDATA[Lia Nirawati]]>
<![CDATA[ SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Indonesia ]]>
Publisher : <![CDATA[BADAN PENERBIT STIEPARI PRESS ]]>
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DOI: 10.56910/sewagati.v2i3.792
<![CDATA[Tourism is a trip undertaken by a group of people who visit certain places for recreational purposes, or to study the uniqueness of the tourist attractions visited in a temporary period. Jaan Village is one of the villages in Gondang District, which has beautiful and peaceful environmental conditions. Most young children in Jaan Village like to do healthy walks in the morning, especially during school holidays, they also like to play together. In Jaan Village itself, there are no tourist attractions or rides for children to play. So, after direct observation of KKNT MBKM students from UPN "Veteran"Jawa Timur, who carried out community service there, created a jaan education village that focuses on traditional game education, with the aim that the children in Jaan Village have a place to play and participate in preserving traditional games in Indonesia. The result of this community service activity is the existence of a children's playground in Jaan village, which can be enjoyed free of charge.]]>
<![CDATA[Pendampingan Legalitas Usaha Kedai Panji Laras melalui Online Single Submission (OSS) Kelurahan Gedog Kecamatan Sananwetan ]]>
<![CDATA[Firdha Amalia Nareswari]]>;
<![CDATA[Wahyu Fahrul Ridho]]>
<![CDATA[ SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Indonesia ]]>
Publisher : <![CDATA[BADAN PENERBIT STIEPARI PRESS ]]>
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DOI: 10.56910/sewagati.v2i3.793
<![CDATA[Business legality plays a very important role in Micro, Small and Medium Enterprises. Business legality is a business identity and a form of protection offered by the government to MSME actors. The problem that often occurs is that many UMKM do not understand how important business legality is. In addition, it is suspected that the complicated management of business legality is one of the causes of UMKM reluctance to take care of their legality. Therefore, the researchers assisted one of the UMKM in Gedog Village, namely Kedai Panji Laras, to legalize their business through Online Single Submissions (OSS). The purpose of this activity is to increase knowledge to business owners and also the community about the importance of NIB for micro and small businesses and to obtain an NIB certificate. The learning method used with preparation, manufacture and submission. The results of this activity are increasing the knowledge of business owners about the introduction of OSS and NIB, the importance of businesses having an NIB, the benefits of NIB, the requirements and procedures for making an NIB and the steps for making an NIB through OSS. The main objective of this activity is to issue NIB certificates for micro and small home-based chili sauce shops, Panji Laras]]>
<![CDATA[Peran Foto Produk Sebagai Branding UMKM di Kelurahan Gebang Putih ]]>
<![CDATA[Roziana Febrianita]]>;
<![CDATA[Fadhiatus Zahro]]>;
<![CDATA[Melyssa Safira Anwar]]>;
<![CDATA[Akmal Nugraha Ramadhan]]>
<![CDATA[ SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Indonesia ]]>
Publisher : <![CDATA[BADAN PENERBIT STIEPARI PRESS ]]>
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DOI: 10.56910/sewagati.v2i3.794
<![CDATA[Micro, Small, and Medium Enterprises or MSMEs can be said to be the driving force for the national economy and employment. Its contribution to Indonesia's economic growth reached 99% of all business units. The community service team from UPN "Veteran" East Java made observations by going directly to the field, especially in the Gebang Putih area, Surabaya. Behind the success of SMEs there is a problem. Where the majority of MSMEs admit that they do not have attractive product photos. Therefore, the service team has a solution to this problem, namely holding training activities and product photo assistance asbranding MSMEs in Gebang Putih Village. This activity uses various methods, the first is the observation stage, the second is the counseling stage, then the training stage and the last is the mentoring stage. That way, MSME actors will understand more about the importance of product photos asbranding of their business products.]]>
<![CDATA[Edukasi dan Senam hipertensi dalam menurunkan Tekanan darah Tinggi pada lansia ]]>
<![CDATA[Lilik Pranata]]>;
<![CDATA[Vincencius surani]]>;
<![CDATA[Aniska Indah Fari]]>;
<![CDATA[Ketut Suryani]]>;
<![CDATA[Maria tarisia rini]]>;
<![CDATA[Veroneka Yosefpa Winda Handayani]]>
<![CDATA[ SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Indonesia ]]>
Publisher : <![CDATA[BADAN PENERBIT STIEPARI PRESS ]]>
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DOI: 10.56910/sewagati.v2i3.795
<![CDATA[High blood pressure is a problem that often occurs in the elderly, high blood pressure is classified as a degenerative disease that sometimes many ignore, so it can be fatal if not given good action and in accordance with existing conditions, so activities that can be done one of which is easy to do in the elderly. This PKM activity aims to increase the understanding of the elderly about high blood pressure and carry out hypertension gymnastics activities to reduce high blood pressure in the elderly. The mechanism of community service activities with the stages of preparation, implementation, evaluation and follow-up plans. The implementation stage is carried out by first educating about the dangers of high blood pressure in the elderly, then the elderly are given hypertension exercises, from the evaluation results show that hypertension gymnastics activities have not been seen to have an effect on the blood pressure of the elderly, so it is necessary for the manager of the elderly social home to continue to do gymnastics regularly and continuously, so that the elderly experience relaxation.]]>
<![CDATA[Pengembangan Produk Dengan Kegiatan Branding Untuk Meningkatkan Pemasaran Pada UMKM Batik Apik Kota Blitar ]]>
<![CDATA[Jesika Juita Lumban Raja]]>;
<![CDATA[Sumainah Fauziah]]>
<![CDATA[ SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Indonesia ]]>
Publisher : <![CDATA[BADAN PENERBIT STIEPARI PRESS ]]>
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DOI: 10.56910/sewagati.v2i3.796
<![CDATA[The Indonesian nation is known for having abundant natural and cultural resources. Indonesia's rich cultural heritage is a legacy left by the ancestors of the Indonesian nation. Batik is one of the textile products made by the traditional Indonesian people. It can be realized that batik makes a major contribution in creating jobs for Indonesian people. Batik cultural heritage has economic value and can support craftsmen and traders. One of the UMKM datu in Tlumpu Village, namely Batik Apik, has difficulties in product branding and marketing. Therefore, students designed activities and strategies that could help Batik Apik MSMEs in creating digital brands and marketing so that their products would be more widely known. The method used is qualitative with the type of data collection through observation, questionnaires and Focus Group Discussion (FDG). The results of this service activity for Batik Apik SMEs are that SMEs have a brand, namely logos, packaging as well as social media for promotion and marketing such as Facebook, Instagram and websites.]]>
<![CDATA[Rebranding Bawang Merah Goreng Sebagai Upaya Peningkatan Kualitas Bawang Merah Di Desa Musir Kidul ]]>
<![CDATA[Siti Mi’Danur Rahmah]]>;
<![CDATA[Aufa Izzuddin Baihaqi]]>
<![CDATA[ SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Indonesia ]]>
Publisher : <![CDATA[BADAN PENERBIT STIEPARI PRESS ]]>
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DOI: 10.56910/sewagati.v2i3.798
<![CDATA[Product rebranding activities as an effort to improve the quality of shallot products in Musir Kidul village, Rejoso District, Nganjuk Regency, which is one of the activities aimed at the people of Musir Kidul Village to gain more knowledge about rebranding and also diversification of fried shallot products. Previously, the Shallot UMKM managed by Puspita Makmur Nganjuk had not innovated products but only sold shallots. Here we assist Shallots SMEs to diversify their products into fried shallots and also rebranding from a brand perspective, choosing the right brand that is easy for consumers to remember has an effect on product sales. The BARENG DIO brand ((Mas Dio's Fried Onion) is preferred as a fried shallot brand because it is easy to remember because it uses the name of the owner.]]>
