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<![CDATA[PENGARUH PERCEIVED USEFULNESS, PERCEIVED EASE OF USED DAN TRUST TERHADAP REPURCHASE INTENTION PENGGUNA LAYANAN E-COMMERCE ]]>
<![CDATA[Fahrezi Ihza Anthapratama]]>;
<![CDATA[Fatchur Rohman]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 2 (2022) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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<![CDATA[The objective of this research is to identify the effect of perceived usefulness, perceived ease of use and trust on the repurchase intention of Tokopedia users in Malang city. This study is categorized as explanatory research, which explains the causal relationship between variables through hypothesis testing. From the population of Tokopedia users in Malang city, 100 people were selected as the research respondents through purposive sampling technique. The data was analyzed using statistical descriptive analysis and multiple linear regression in SPSS 26. This study finds that perceived usefulness and trust significantly influence the repurchase intention and that perceived ease of use does not significantly affect the repurchase intention of Tokopedia users in Malang city.]]>
<![CDATA[PENGARUH BRAND IMAGE, PERCEIVED QUALITY DAN PERCEIVED PRICE PADA KEPUTUSAN PEMBELIAN PRODUK HYPEBEAST MEREK NIKE ]]>
<![CDATA[Muhammad Dendy Pradana Islami]]>;
<![CDATA[Dian Ari Nugroho]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 2 (2022) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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<![CDATA[This study aims to determine the effect of brand image, perceived quality, and perceived price on purchasing decisions for Nike brand hypebeast products in the group selling hypebeast goods on line applications. The effect to be proven is the influence of the independent variables individually on the dependent variable. This type of research is explanatory research to explain the relationship of two or more symptoms or phenomena. This study used a sample of 131 respondents obtained through the distribution of online questionnaires. Sampling using non-probability sampling technique and purposive sampling method with the characteristics of respondents who are members of the buying and selling group of hypebeast products in the online application and have a minimum transaction of IDR 2,000,000 and are over 17 years old. This research technique uses the IBM SPSS Statistics version 25 program. The results of this study indicate that perceived brand image affects purchasing decisions on Nike hypebeast products in the line app buying and selling group, and perceived quality affects purchasing decisions, while price perceptions affect buying interest.]]>
<![CDATA[PENGARUH BRAND EXTENSION, POTONGAN HARGA, DAN E-SERVICE QUALITY TERHADAP KEPUTUSAN PEMBELIAN SHOPEEFOOD ]]>
<![CDATA[Enrico Pahlevi]]>;
<![CDATA[Ananto Basuki]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 1 (2022) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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<![CDATA[Technology has developed drastically and continues to evolve until now. The number of internet users that can be said to be very high has resulted in a lot of people's consumptions depending on internet activities. The purpose of this quantitative research is to identify the effects of brand extension, price discount, and e-service quality on purchase decision. This study is categorized into explanatory research since it tries to explain the position of the variables being studied and to identify the effect of a variable on other variables through hypothesis testing. The sample of this research was selected using purposive sampling, with the criteria of having the minimum education of elementary school and made purchases at least once in a month, resulting in 169 respondents. Here validity test, reliability test, and multiple linear regression were used. This study finds that brand extension has significant effects on purchase decision. Price discount has significant effects on purchase decision. E-service quality have significant effects on purchase decision.]]>
<![CDATA[PENGARUH CUSTOMER EXPERIENCE, EASE OF USE, DAN TRUST TERHADAP LOYALITAS E-COMMERCE ]]>
<![CDATA[Muhammad Iqbal Rianto]]>;
<![CDATA[Raditha Dwi Vata Hapsari]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 2 (2022) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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<![CDATA[In the midst of such intense competition, e-commerce companies must be keen to see every opportunity to grow and effectively come up with new breakthroughs so that people do not move and continue to transact with the company. Since its inception in 2012, Lazada has created a good flow of e-commerce business in Indonesia. However, during 2018-2020, Lazada's monthly website visits always ranked fourth. This study aims to analyze the factors that affect Lazada e-commerce loyalty. The type of research used is explanatory research. This study uses 110 respondents, who are Lazada E-Commerce customers. The sampling technique used is a non-probability sampling technique, namely purposive sampling. Data analysis technique using SmartPLS 3.3. The results of this study indicate that customer experience has a positive and significant effect on loyalty, ease of use has a positive and significant effect on loyalty, and trust has a positive and significant effect on loyalty.]]>
<![CDATA[PENGARUH PEMASARAN DIGITAL, WORD OF MOUTH, DAN ONLINE CUSTOMER REVIEW TERHADAP MINAT KUNJUNGAN WISATAWAN ]]>
<![CDATA[Ihsan Adri Makarim]]>;
<![CDATA[Bayu Ilham Pradana]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 1 (2022) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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<![CDATA[Covid-19 has had an impact on the tourism industry. One of these impacts is that tourist arrivals are decreasing every year. The purpose of this research is to identify and analyze the effects of digital marketing, word of mouth, and online customer review on tourist’s intention to visit Labuan Bajo. The sample of this research was selected using non probability sampling method and purposive sampling technique from a population of individuals living in Tangerang Selatan City who have visited Labuan Bajo, resulting in 115 respondents. The data was acquired from questionnaires, library research, and web browsing and was analyzed using regression analysis. The result showed that digital marketing positively affects tourist’s visit intention. Word of mouth positively influences tourist’s visit intention, and that online customer review positively impacts the tourist’s visit intention.]]>
<![CDATA[PENGARUH VIRAL MARKETING DAN BRAND AWARENESS TERHADAP INTENSI PEMBELIAN ]]>
<![CDATA[Mohammad Wilham Arfandi]]>;
<![CDATA[Moh. Erfan Arif]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 2 (2022) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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<![CDATA[Internet use in Indonesia has increased due to Covid-19 which requires all activities outside the home to be carried out online. Thus, there is an opportunity for each product to be promoted through the internet, be it social media or online shopping. The purposes of this research are to examine the effect of viral marketing and brand awareness on purchase intention. The type of this study is descriptive research that explains the characteristic and nature of the research. The sampling technique uses non-probability sampling and purposive sampling. The research collected data from 128 respondents by conducting a survey through online questionnaire. The research sample consisted of respondents aged over 18 years and respondents who had subscribed and were viewers (non-subscribers). to RANS Entertainment YouTube channel. SEM-PLS testing were used to analyzed the data with SmartPLS. From the results of the hypotheses testing, it can be concluded that viral marketing has not significant effect on purchase intention. Brand awareness has significant effect on purchase intention. In this study, it can be said that the viral marketing variable is not able to attract purchase intentions for Kopi Gilus Mix products while the brand awareness variable is able to attract purchase intentions.]]>
<![CDATA[PENGARUH DIMENSI SERVICE QUALITY TERHADAP CONSUMER SATISFACTION PADA LAYANAN DRIVE THRU ]]>
<![CDATA[Rana Amira Nirmala Putri]]>;
<![CDATA[Radityo Putri Handrito]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 2 (2022) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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<![CDATA[One of the company's strategies to survive during a pandemic and support this policy is to present a drive thru service system. many consumers are switching to alternative drive thru services to get products. For the company, customer satisfaction is one of the main keys to success. The objective of this research is to identify the effects of the dimensions of service quality on the satisfaction of drive thru service users in Malang city during the pandemic. This study is categorized as explanatory research since it explains the positions of tangibility, empathy, reliability, assurance, and responsiveness in affecting consumer satisfaction. Using purposive sampling with the criteria of individuals in Malang city with the minimum age of seventeen years who have used drive thru services during the pandemic, 364 people were selected as the sample. The results of the analysis performed in IBM Statistics SPSS 26 have led to findings that the five dimensions mentioned above are still applicable for the satisfaction of drive thru users in Malang city during the pandemic. Furthermore, tangibility and reliability are the only dimensions that are not relevant with consumer satisfaction in terms of drive thru service usage in Malang city during the pandemic.]]>
<![CDATA[PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA ROCKET CHICKEN ]]>
<![CDATA[Adinda Cornellya Afandi]]>;
<![CDATA[Rila Anggraeni]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 3 (2022) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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<![CDATA[For companies operating in the culinary field, customer satisfaction is inseparable from improving product quality and service quality. Product quality is an important thing that must be sought by companies if they want the products produced to be able to compete in the market. The objective of this explanatory research is to identify the effect of product and service quality on the satisfaction of Rocket Chicken’s consumer in Gringging, Kediri. This type of research is explanatory research. Using non-probability method with purposive sampling technique, 160 people with the minimum age of 13 years living around Gringging village of Grogol sub-district in Kediri regency and having visited the restaurant at least twice were selected as the respondents. This research uses primary data obtained from 5-point Likert scale questionnaires distributed to the respondents. Utilizing multiple linear regression performed in SPSS ver. 24, this study finds that product and service quality significantly influence consumer satisfaction.]]>
<![CDATA[PENGARUH EXPERIENTIAL MARKETING TERHADAP KEPUASAN PELANGGAN ]]>
<![CDATA[Reza Yudha Wardana]]>;
<![CDATA[Astrid Puspaningrum]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 2 (2022) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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<![CDATA[Customer satisfaction plays an important role in business. It is based on the fulfilment of customers’ wants and needs from products or services they have received because customers will be satisfied by products and services that suits their needs and preferences. Experiential marketing enables customers to distinguish certain products or services from the others because they can feel or get direct experiences. This type of marketing is used by companies or marketers in packaging their products, by which they can offer emotional experiences that touch customer’s heart and feelings. The objective of this research is to identify the effect of experiential marketing on the satisfaction of Coffee Shop’s customers. A number of 100 respondents was selected through the use of purposive sampling, to whom 5-point Likert-scaled questionnaires were distributed to acquire the primary data. The results of the multiple linear regression analysis performed in SPSS 22 have led to the finding that experiential marketing significantly influences customer satisfaction.]]>
<![CDATA[PENGARUH HEDONIC SHOPPING MOTIVATION, PRICE DISCOUNT, DAN VISUAL MERCHANDISING TERHADAP IMPULSE BUYING DI UNIQLO INDONESIA ]]>
<![CDATA[Desmond Hamonangan Sitindaon]]>;
<![CDATA[Ananda Sabil Hussein]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 3 (2022) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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<![CDATA[This study aims to determine the effect of hedonic shopping motivation,price discount and visual merchandising on impulse buying in UNIQLO Indonesia in Tangerang. This type of research is explanatory research which explains the causal relationship between variables through testing hypotheses with quantitative analysis methods. This study uses a sample of 140 respondents taken from the UNIQLO consumer population of Tangerang. Sampling using purposive sampling technique. The sample characteristics chosen were, at least 17 years old and maximum 25 years old, consumer of UNIQLO, and had carried out impulse buying at UNIQLO. The test tool used to test the instrument of this study is multiple linear regression analysis which is supported by validity test, reliability test, classical assumption test. Hypothesis testing is done using the t-test using the SPSS 26.0 program. From the results of the study, it can be concluded that the variables hedonic shopping motivation, price discount, and promotion have a significat influence on the impulse buying of UNIQLO in Tangerang.]]>
