Articles
200 Documents
<![CDATA[PENGARUH STORE ATMOSPHERE TERHADAP IMPULSE BUYING DENGAN SHOPPING EMOTION SEBAGAI VARIABEL MEDIASI ]]>
<![CDATA[Axel Wiranata]]>;
<![CDATA[Nanang Suryadi]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 2 (2022) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[The purpose of this research is to analyze the effect of store atmosphere on impulse buying with the mediation of shopping emotion. The population are visitors of minimarkets in Malang city, and the number of samples were calculated using the formula of Riduwan and Akdon, which is used to calculate the sample from an unknown number of populations. This study is categorized as explanatory research because it explains the position of variables being studied and the relationships between them. The data of this research was harvested from questionnaires distributed online to 97 respondents, who were selected using non-probability sampling method and purposive sampling technique with the criteria of people with the minimum age of seventeen years who have visited or made purchases in minimarkets in Malang city. The results of the Partial Least Squares analysis performed in SmartPLS 3.0 have led to findings that store atmosphere positively influences shopping emotion, that shopping emotion positively affects impulse buying, that store atmosphere does not positively influence impulse buying, and that shopping emotion mediates the effect of store atmosphere on impulse buying.]]>
<![CDATA[PENGARUH HARGA, CELEBRITY ENDORSER, DAN SOCIAL MEDIA MARKETING TERHADAP INTENTION TO BUY PRODUK THE BODY SHOP ]]>
<![CDATA[Az’zahra Dinda Soraya]]>;
<![CDATA[Nanang Suryadi]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 3 (2022) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[Beauty products in the modern era have experienced rapid development, one of which is skin care and cosmetic products. The development of skincare and cosmetic products is currently surging drastically with the arrival of products from within the country and abroad. The number of product choices can affect consumer intentions to buy according to the needs needed. This study was conducted to determine the effect of price, celebrity endorser, and social media marketing on product purchase intentions. This type of research is explanatory research which explains the causal relationship between research variables through hypothesis testing. The sampling technique used is non-probability sampling and purposive sampling method. The sample size used is 160 respondents with the provision that they are domiciled in Malang City and aged 20 to 39 years. Data analysis using SPSS 16.0. Based on the results of testing the three hypotheses, it can be concluded that the price variable has a positive and significant effect on product purchase intentions, the celebrity endorser variable has a non-positive and insignificant effect. on product purchase intentions, and social media marketing variables have a positive and significant effect on product purchase intentions.]]>
<![CDATA[PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP ATTITUDE TOWARD USING SERTA DAMPAKNYA TERHADAP BEHAVIORAL INTENTION ]]>
<![CDATA[Ivan Rifqi Ramadya]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 4 (2022) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[The current use of technology has made banks provide better services to their client, one of which is by launching information technology-based banking transaction service media, i.e. mobile banking. Bank Rakyat Indonesia ranked second in mobile banking users in 2020 with the percentage of 20.5 percent. However, the rate decreased to 17 percent in 2021. This is an indication that the behavioral intention of Indonesians to use the mobile banking service of Bank Rakyat Indonesia is not optimal. The sample of this explanatory research was selected using non-probability sampling method and purposive sampling technique, from which 170 users of the mobile banking service were selected as the sample. The data was analyzed in Lisrel 8.8 This study finds that perceived ease of use positively and significantly influences perceived usefulness, perceived ease of use positively and significantly influences attitude toward using, perceived usefulness positively and significantly influences attitude toward using, attitude toward using positively and significantly influences behavioral intention, perceived ease of use positively and significantly influences behavioral intention, dan perceived usefulness positively and significantly influences behavioral intention.]]>
<![CDATA[PENGARUH KREDIBILITAS CELEBRITY ENDORSER, CITRA MEREK, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN ]]>
<![CDATA[Seti Fahni Faradiba]]>;
<![CDATA[Ananda Sabil Hussein]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 2 (2022) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[In the current era of globalization, which is growing rapidly, it is the main attraction for local and foreign entrepreneurs to invest in the industrial sector, one of which is in the culinary industry in Indonesia which has an important role in economic growth in the country. This research aims to discover the effect of Celebrity Endorser’s Credibility, Brand Image, and Product Quality on Purchase Decision. The type of this research is the explanatory research which explains the relationship and influence between one variable and other through hypothesis testing. The samples of this research consist of 120 respondents. Furthermore, the respondents are the visitors and have been consume Geprek Bensu Malang City. Thus, this research uses a sampling technique with a non-probability sampling method. This research using multiple linear regression. The data were analyzed using SPSS (Statistic Product and Services Solution) for Mac version 24. The result of this research indicates that partially and simultaneously celebrity endorser’s credibility, brand image, and product quality have a significant effect on purchase decision.]]>
<![CDATA[PENGARUH BRAND AMBASSADOR AKTOR KIM SEON HO TERHADAP MINAT BELI KONSUMEN PRODUK SKINCARE EVERWHITE DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING ]]>
<![CDATA[Muhammad Farrel]]>;
<![CDATA[Sunaryo Sunaryo]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 2 (2022) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[The more sophisticated the technology for disseminating information, the faster the flow of information will reach the public. People nowadays are fond of Korean culture thanks to information procurement access and speed. Companies are following the trend and using Korean celebrities as their brand ambassadors; Everwhite, an Indonesian skincare company, is one of them. The objective of this explanatory research is to identify the effect of brand ambassador on the purchase intention of Everwhite consumers with the mediation of brand image. Using non-probability sampling method and purposive sampling technique, 100 people who know about Kim Seon Ho and Everwhite were selected as the sample. The results of the data analysis in SPSS 26 have led to findings that brand ambassador has a positive and significant effect on brand image and purchase intention, that brand image positively and significantly influences purchase intention, and that brand image does not mediate the effect of brand ambassador on purchase intention. The results of this study are effective in increasing buying interest from potential Everwhite consumers.]]>
<![CDATA[THE EFFECT OF SOCIAL MEDIA ON CUSTOMER LOYALTY MEDIATED BY CUSTOMER RELATIONSHIP MANAGEMENT ]]>
<![CDATA[Nadira Maysa Suryanto]]>;
<![CDATA[Sri Palupi Prabandari]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 3 (2022) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[Several marketing approaches in the digital marketing era are marketing products and gaining consumer reach through several relationships between marketers and con-sumers before, during, and after product purchases. To overcome business competition in the garment sector, the company's efforts to maintain the company's existence are to focus on building relationships with cus-tomers. The research aims to investigate the effect of Social Media on Customer Loyalty Mediated by Customer Relationship Management on Vido Garment. This study employed quantita-tive and explanatory methods to determine the relationship between the variables through hypothesis testing. The study was conducted using a purposive sampling method with a total sample of 160 Vido Garment customers who had placed orders through question-naires distributed online and offline. The data collected had been processed using Partial Least Square (PLS) with the help of SmartPLS 3 software. The hypothesis testing used a bootstrapping system to get the T-Statistic and P-Value values. This study indicates that Social Media has a positive and significant effect on Customer Loyalty Mediated by Customer Relationship Management. ]]>
<![CDATA[THE EFFECT OF MARKETING MIX TOWARD CUSTOMER LOYALTY ]]>
<![CDATA[Andy Radixson Manik]]>;
<![CDATA[Rofiaty Rofiaty]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 2 (2022) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[Coffee consumption in Indonesia has been growing every year from 2016 to 2021. Consumption coffee as a beverage or Ready to Drink (RTD) are increasingly significant in Indonesia specially in Coffee Shops and it is a trend in nowdays. The marketing mix should be conducted carefully as it is one of big aspects on business. This research aims to determine the effect of the marketing mix on costumer loyalty variables. This is explanatory research that explains the relationship and influence between one variable and another by submitting a hypothesis. This research used a sample of 100 respondents by online questionnaires distribution. The sample consisted of respondents who had visited Nakoa Coffee Shops in Malang. Data were analysed with multiple linear regression using the SPSS 21 program. The test results of the seven hypotheses concluded that marketing mix has a significant effect on costumer loyalty. This research is expected to become a reference for Nakoa Coffee Shops in Malang to improve and enhance their business performance in the future.]]>
<![CDATA[PENGARUH KUALITAS PELAYANAN TERHADAP PEMBELIAN ULANG DAN PROMOSI SEBAGAI MODERASI ]]>
<![CDATA[Toman Ezra]]>;
<![CDATA[Sunaryo Sunaryo]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 3 (2022) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[The purpose of this study is to analyze the effects of service quality on the repeat purchase made by the customers of Superindo branch of Tlogomas in Malang city with promotion as the moderator. This research is categorized as explanatory research as it observes the quality of variables that explain certain phenomena, as well as explain or prove the relationships or influences between variables. Using non-probability sampling method and purposive sampling technique, a number of 160 people were selected as the respondents. The population in this study are consumers of Superindo Tlogomas Branch who have made purchases at least 2 times. The location of this research is Superindo Tlogomas Branch which is located on Jl. Raya Tlogomas No. 5a District Lowokwaru. The data was analyzed using multiple linear regression in SPSS 20. This study finds that service quality has positive and significant effects on repeat purchase, that service quality and promotion positively affect repeat purchase, and that promotion fully moderates the relationship between service quality and repeat purchase.]]>
<![CDATA[ANALISIS E – SERVICE QUALITY PADA APLIKASI STUDENT ADMISSION SMB TELKOM UNIVERSITY ]]>
<![CDATA[Astriyani Sijabat]]>;
<![CDATA[Sri Widaningsih]]>;
<![CDATA[Ati Mustikasari]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 4 (2022) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[Telkom University is the best private university with the No.1 ranking in Indonesia which has changed the entire process of accepting prospective students using technology that is currently developing. The number of registrants that continues to increase in each year of admission makes Telkom University innovate to simplify the registration process for prospective students by creating a website-based application called "Student Admission" which is connected from the SMB Telkom website. The purpose of this study is to measure the dimensions of E - Service Quality contained in the Student Admission application on the quality and satisfaction of prospective new students at Telkom University. The method used in this research is descriptive quantitative method with the data used are primary data and secondary data, data collection techniques using interviews, observations, and questionnaires. Data collection using a population of prospective new students with a sample of 100 respondents. In this research, the dataanalysis technique used is descriptive analysis with the Importance Performance Analysis (IPA) and CustomerSatisfaction Index (CSI) methods. The results of the calculation of descriptive analysis show that reality and expectations get a score of 84.14 (very good) and 87.76 (very important). In the CSI calculation results, the result is 80.50 which indicates that prospective new students are satisfied with the Student Admission application service. The Importance Performance Analysis method shows that in quadrant A (top priority) regarding website access, information, features, PIN validation, theservices provided need to be improved.]]>
<![CDATA[THE INFLUENCE OF DIGITAL MARKETING AND ELECTRONIC WORD OF MOUTH TO PURCHASE INTENTION ]]>
<![CDATA[Ryan Antarizkia]]>;
<![CDATA[Moh. Erfan Arif]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 3 (2022) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[The increasing development of technology and the easier it is to access the internet make the digital world nowadays more and more popular. For companies, social media has become a new tool as a form of marketing strategy to convey messages, get feedback and also communicate directly with their consumers. This study was purposed to determine the effect of digital marketing and electronic word of mouth to purchase intention. This study is explanatory research which explains the connection between research variables through hypothesis testing. The sampling technique used purposive sampling method. The sample size used were 108 respondents with the provision that they have been the school yearbook committee and know Ritual Project through social media. The data analysis technique used in this study was multiple regression with SPSS statistical software. Based on the results of the testing, it can be concluded that digital marketing has a significant influence on purchase intention and electronic word of mouth has a significant influence on purchase intention.]]>
