cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Sri Rezeki Pane
Contact Email
outlinepublisher@gmail.com
Phone
+6281263906834
Journal Mail Official
outlinepublisher@gmail.com
Editorial Address
Jalan Sukma, Bandar Klippa, Kec. Percut Sei Tuan, Kabupaten Deli Serdang, Aceh
Location
Kab. deli serdang,
Sumatera utara
INDONESIA
Outline Journal of Management and Accounting
Published by Outline Publisher
ISSN : -     EISSN : 29623650     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
This Outline Journal of Management and Accounting (OJMA) accepts articles on the results of studies in the fields of marketing management, financial management, human resource management, and accounting. OJMA invites manuscripts in the areas of: Human Resource Management Financial management Marketing Management Operation management Accountancy
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 30 Documents
 1   2   3 
The Effect of Price and Location on Successful Business Sale Warung Nasi Soto Tebo (Tetap Tambo) in Brayan, Medan Stanley Chandra; Dedy Lazuardi
Outline Journal of Management and Accounting Vol. 2 No. 2 (2023): December
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v2i2.133

Abstract

This study aims to determine the effect of Price and Location either partially or simultaneously on Successful Business sale Warung Nasi Soto Tebo (Tetap Tambo) in Brayan, Medan. This research uses descriptive and quantitative methods. The population in the research were all consumer on 2022 with unknown total. A total sample was 120 consumers with a tolerable error rate of 5%. The sampling technique with nonprobability sampling. Data were analyzed using the multiple linear regression analysis method which resulted in the Equation of Successful Business = 22,992 - 0,199 + 0,714 + e. The results showed that the Price partially had a negative and significant effect on the successful business sale Warung Nasi Soto Tebo, with a tcount > ttable, which was 3.207 > 1.9804 and with a significant level of 0.002 < 0.05. Location partially have positive and significant effect on the successful business sale Warung Nasi Soto Tebo, with tcount > ttable, namely 8.510 > 1.9804 and with a significant level of 0.000 < 0.05. Based on the results of simultaneous hypothesis testing, it is known that the results of the -F test show that the Price and Location variables simultaneously affect the Successful Business, with Fcount > Ftable, namely 64.403 > 3.07 and with a significant value of 0.000 < 0.05. The amount of R Square is 0.524 or 52.4%, which means that the Price and Location affect the successful Business by 52.4% and the remaining 47.6% is influenced by other factors not examined in this study.    
The Effect of Customer Loyalty and Location on Purchasing Decisions at Brastagi Supermarket Gatot Subroto Intan Rizki Agustiana; Andy Sutantio; Felix; Nico; Muhammad Farid Pratama
Outline Journal of Management and Accounting Vol. 2 No. 2 (2023): December
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v2i2.137

Abstract

This study aims to determine the effect of Customer Loyalty and Location partially or simultaneously on Brastagi Supermarket Gatot Subroto. Population in this study are customers of Brastagi Supermarket for 50 customers. The sampling technique in this study used a saturated samples, which amounted to 50 customers. The research method used is the technique of collecting data through questionnaires. The analytical method used to solve problems and prove hypotheses is descriptive analysis, regression analysis. T test results indicate that Customer Loyalty has no positive and insignificant effect on Purchase Decisions at Brastagi Supermarket Gatot Subroto and Location has a positive and significant effect on Purchase Decisions at Brastagi Supermarket Gatot Subroto. F test results indicate that Customer Loyalty and Location have a positive and significant effect on Purchase Decisions at Brastagi Supermarket Gatot Subroto. The coefficient of determination (R2) show that 35.3% of the Purchasing Decisions variable is influenced by the Customer Loyalty and Location variables, while the remaining 65.7% is influenced by other variables outside of this study such as service quality, store atmosphere, and promotion.
THE The Effect Of Promotion And Price On Purchase Decisions In Ayam Kremes Pramban Wahidin Medan Alvera Lim; Novita laia
Outline Journal of Management and Accounting Vol. 2 No. 2 (2023): December
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v2i2.138

Abstract

Consumer decision or purchasing decision is a consumer's final decision in buying a product, both goods and services, after going through certain considerations. Price is very important in the consumer decision-making process because if the product is too expensive and exceeds the consumer's financial ability, it will reduce the target market. The results shows that the test for each variable has a Cronbach's alpha value greater than 0,700 which proves that the questions from all the variables in this study are all reliable and can be used in this research.
Analysis of Service Quality and Sales Promotion on Consumer Decisions in Using the Grab Bike Application Agus Rahmadsyah; Sri Rezeki
Outline Journal of Management and Accounting Vol. 2 No. 1 (2023): June
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v2i1.156

Abstract

This study aims to determine the effect of Service Quality on Decisions to Use on Grab Bikes, determine the effect of Sales Promotion on Decisions to Use on Grab Bikes, determine the effect of Service Quality and Sales Promotion on Decisions to Use on Grab Bikes. The population in this study were all students of STIE Eka Prasetya as many as 1,122 students from 2017 to 2020. Using the Slovin formula with an error rate of 10%, the total sample size was 92 respondents. The results of the study show that Service Quality and Sales Promotion partially have a positive and significant effect on the Decision to Use Grab Bike consumers. The results of the study show that Service Quality and Sales Promotion simultaneously have a positive and significant effect on the Decision to Use Grab Bike consumers. The results of this study are supported by the value of R square (R2) which means that Service Quality and Sales Promotion have an influence on the Decision to Use. While the rest is influenced by other factors that come from outside this research model such as advertising, consumer behavior, satisfaction, loyalty, price and other variables.
The Effect of Audit Opinion, Financial Distress, Company Growth on Audit Switching in Manufacturing Companies Listed on the Indonesia Stock Exchange Muhammad Ridha Habibi Z; Faisal; Nova Mahendra
Outline Journal of Management and Accounting Vol. 2 No. 1 (2023): June
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v2i1.157

Abstract

This study aims to determine the effect of Audit Opinion, Financial Distress, Company Growth on Audit Switching partially and simultaneously in manufacturing companies listed on the Indonesia Stock Exchange (IDX). The population in this study are manufacturing companies listed on the Indonesia Stock Exchange, as many as 177 companies. From the population, selected by purposive sampling technique and obtained as many as 47. The results partially show that opinion has no effect and is not significant, Financial Distress has no and no significant effect on Auditor Switching, while Company Growth has a significant effect on Auditor Switching. The results of the study simultaneously show that Audit Opinion, Financial Distress, Company Growth have a significant effect on Auditor Switching. The coefficient of determination (Nagelkerke's R Square) explains that Auditor Switching can be explained by Audit Opinion, Financial Distress, Company Growth. While the remainder of the Auditor Switching variable can be explained by other variables not examined in this study, such as management turnover, the size of the Public Accounting Firm.
Analisis Profesionalisme, Independensi dan Pengalaman, Terhadap Pencegahan Kecurangan Perusahaan Frenky Situmorang
Outline Journal of Management and Accounting Vol. 2 No. 1 (2023): June
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v2i1.166

Abstract

The purpose of this study is to determine how much influence the Experience, Independence, and Professionalism Against Cheating Prevention. The research methodology used is quantitative descriptive method, the unit of analysis in this study is PT. Sumatra Sarana Sekar Sakti and its observation unit are Internal Auditors from PT. Sumatra Sarana Sekar Sakti. The population in this study is the Internal Auditor of PT. Sumatra Sarana Sekar Sakti as many as 30 respondents. The technique of determining the number of samples used in this study is a saturated sample and amounting to 30 respondents. The research method used is the technique of data collection through the distribution of questionnaires conducted systematically based on research objectives. The analytical method used to solve problems and prove hypotheses is descriptive analysis and regression analysis. The results of the t test show that the Experience variable does not effect on Fraud Prevention variable, the Independence variable does not effect on Fraud Prevention variable, and the Professionalism variable has a positive and significant effect on Fraud Prevention variable. The results of the F test show that Experience, Independence and Professionalism simultaneously influence the Fraud Prevention. The coefficient of determination test results (R2) shows that Fraud Prevention is influenced by the Experience, Independence and Professionalism variables, while the remaining is explained by the influence of variables outside the model such as internal control, integrity, and anti-awareness fraud that is not discussed in this study.
Analysis of Customer Decision Determinants in Choosing Islamic Banking Products Vidya Fathimah
Outline Journal of Management and Accounting Vol. 2 No. 1 (2023): June
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v2i1.167

Abstract

Penelitian ini bertujuan untuk menganalisis apa saja faktor yang menjadi penentu nasabah memutuskan untuk memilih produk pembiayaan Kredit Pemilikan Rumah (KPR) perbankan syariah, dan juga menganalisis bagaimana kepuasan nasabah setelah memakai produk pembiayaan KPR perbankan syariah. Penelitian ini dilakukan di bank Bank Negara Indonesia Syariah yang sekarang menjadi Bank Syariah Indonesia (BSI). Adapun teknik analisis data dalam penelitian ini adalah deskriptif kualitatif dengan metode wawancara, observasi, dan studi literartur. Berdasarkan hasil penelitian, ada beberapa faktor yang menjadi keputusan nasabah dalam memilih melakukan pembiayaan KPR di Bank Syariah Indonesia yaitu terhindar dari riba, angsuran tetap, tidak adanya denda, apabila terjadi krisis moneter bank syariah tidak mudah bangkrut. Dan selanjutnya setelah dilakukan pembiayaan KPR selama lima puluh dua bulan, nasabah merasa kecewa, karena nasabah ingin melakukan pelunasan tetapi angka angsuran pokok masih sangat besar yang harus dilunasi. Hal itu disebabkan karena pihak bank syariah memasukkan nilai angsuran nasabah lebih besar ke angsuran margin dari pada angsuran pokok ketika membayar cicilan.
The Influence of Tax Sanctions and Service Quality on Compliance with Paying Motor Vehicle Taxes among STIE EKA Prasetya Management Department Students Semester VIII Muammar Rinaldi; Putri Wahyuni
Outline Journal of Management and Accounting Vol. 2 No. 2 (2023): December
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v2i2.184

Abstract

This research aims to know the effect of Tax Sanction and Service Quality against Compliance of Vehicle Tax Payment partially and simultenously on STIE Eka Prasetya Students Majoring in Management 8th Semester. The population for this research are STIE Eka Prasetya 8th Semester students which is 153 students. The sampling technique used in this research is purposive sampling. By using purposive sampling, a total of 64 students is chosen. The results of the research analysis showed that Tax Sanction and Service Quality has a significant effect on Compliance of Vehicle Tax Payment. F test shows that Tax Sanction and Service Quality has a significant effect on Compliance of Vehicle Tax Payment. The result of determination coefficient (R Square) shows that Compliance of Vehicle Tax payment can be explained by Tax Sanction and Service Quality. As of the remaining can be explained by other variable which is not included on this research such as Tax Knowledge, Taxpayer Awareness, and Taxation Socialization.
The Influence of Facilities, Company Image and Customer Perceptions on Purchasing Decisions in Using PT Expedition Services. Eight Primary Oceans Ihdina Gustina; Bambang Sutejo
Outline Journal of Management and Accounting Vol. 2 No. 2 (2023): December
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v2i2.185

Abstract

This study aims to determine the effect of Facilities, Company Image and Customer Perception on Decision of Buyers at PT. Delapan Samudera Pratama. The population in this research is the consumer from PT. Delapan Samudera Pratama as much as 2,496 respondent. The technique of determining the number of samples used in this study is the Slovin formula and totaling 96 respondents. The results of the analysis show that the Facilities partially has no effect on Decision of Buyers at PT. Delapan Samudera Pratama. The results showed that Company Image and Customer Perception partially have a positive and significant effect on Decision of Buyers at PT. Delapan Samudera Pratama. The results showed that Facilities, Company Image and Customer Perceptions simultaneously have a positive and significant effect on Decision of Buyers at PT. Delapan Samudera Pratama. The results of this study are supported by the value of R Square which mean Facilities, Company Image and Customer Perceptions can explain decisions of buyer and the remaining is influenced by other variables outside of this study such as price, and service quality.
The Influence of Promotions and Consumer Satisfaction on Purchasing Decisions at PT Papparich Sun Plaza Medan Sri Rezeki; Agus Rahmadsyah
Outline Journal of Management and Accounting Vol. 2 No. 2 (2023): December
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v2i2.186

Abstract

This study discusses the promotion and customer satisfaction of purchasing decisions at PT Papparich Sun Plaza Medan. The research methodology used is quantitative descriptive method. The type of data used in this study is quantitative data, which is obtained in the form of numbers and numbers. The population in this study supports 51,016 consumers and the sample in this study supports 100 consumers. Data analysis using multiple linear regression analysis methods. The analysis results provide an equation. Research Results Promotional Research and Customer Satisfaction of Purchasing Decisions at PT. Papparich Sun Plaza Medan. Rating with multiple regression analysis namely Purchasing Decision = 18,480 + 0,228 Promotion + 0,279 Consumer Satisfaction + e. The results of testing the Promotion and Customer Satisfaction hypothesis regarding the positive and significant of the Purchasing Decision at PT Papparich Sun Plaza Medan. The magnitude of the coefficient of determination is 0.414 means that the Promotion Strategy and Consumer Satisfaction can explain the Purchasing Decision at PT Papparich Sun Plaza Medan by 41.4% and the remaining 58.6% is supported by other variables outside of this study such as service quality, price, and product .

Page 3 of 3 | Total Record : 30

 1   2   3 

Filter by Year

2022 2023


Reset
Filter By Issues
All Issue Vol. 2 No. 2 (2023): December Vol. 2 No. 1 (2023): June Vol. 1 No. 2 (2022): December Vol. 1 No. 1 (2022): June