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International Journal of Economics and Management Research
Published by Politeknik Pratama Purwokerto
ISSN : 28302664     EISSN : 28302508     DOI : 10.55606
Core Subject : Economy,
Economics, Econometrics & Finance
Financial Accounting Public Sector Accounting Management Accounting Sharia Accounting and Financial Management Auditing Corporate Governance Behavioral Accounting (Including Ethics and Professionalism) Accounting (Ethics) Education Taxation Capital Markets and Investments Accounting for Banking and insurance Accounting Information Systems Sustainability Reporting Human Resource Management Marketing Management Financial Management Financial Behavioral Entrepreneur
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 93 Documents
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Necessity Entrepreneurs: Drivers and Characteristics Chan Weng Kwai
International Journal of Economics and Management Research Vol. 2 No. 3 (2023): December : International Journal of Economics and Management Research
Publisher : Politeknik Pratama Porwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i3.122

Abstract

On 11th March, 2020, World Health Organisation (WHO) declared COVID-19, a pandemic. Malaysia Government implemented ‘Movement Control Order’ or full lockdown on 18th March, 2020 causing unemployment to reach to 4.55% in 2020 and reached 5.3% in May 2020 - indicating the highest rate, for the past 20 years as reported by Department of Statistics Malaysia (DOSM). On the 1st April 2022, Malaysia transitioned to an endemic phase, leading to a gradual increase of its economic activities, especially opening up of more food and beverage services (F&B) businesses. This study examined the factors which are drivers and characteristics, which lead to necessity entrepreneurs (NE) preferably choose F&B services businesses. The two research questions are ‘What are the drivers of NE who are involved in the F&B services businesses?’ and ‘What are the entrepreneurial characteristics of NE who are involved in the F&B services businesses?’ Literature reviews were carried out on entrepreneurship, NE (Serviere’s Venture Creation Model for NE, 2010) and entrepreneurial characteristics (Ernst & Young’s Entrepreneur Model, 2011). The research design is an exploratory case study qualitative research with an in-depth semi-structured interview session, comprising of a pilot study, and a main study of 21 F&B services in Ipoh city. Thematic analysis was carried out with the ‘ATLAS.ti 23’ software. Findings suggested four novel drivers of NE, viz. family cohesion; inherited culinary skills; pursuit of culinary ambition; and unmotivated in job. Furthermore, eight novel characteristics of NE comprising perseverance; patience; money management; wellness; kinship; creativity; communication network; and self-discipline.
Increasing Public Understanding Of Early Detection Of Post-Covid-19 Economic Weakness Rusiadi Rusiadi; Ade Novalina; Vivi Adianti
International Journal of Economics and Management Research Vol. 1 No. 3 (2022): Desember: International Journal of Economics and Management Research
Publisher : Politeknik Pratama Porwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v1i3.123

Abstract

This research aims to improve the Hero Village Community's understanding of the post-Covid-19 economic situation, especially the impact of the post-Covid-19 economic downturn. The people of Pahlawan Village still need to understand the causes of the post-Covid-19 economic downturn, the factors that influenced it, and the negative impacts of the post-Covid-19 economic downturn. In their lessons, there needs to be a discussion about how weakening can be detected early. Therefore, this service is carried out to understand the Hero Village Community about early detection and the models used to detect weakening such as rising prices and falling people's purchasing power. The results of the service prove that after being given an understanding of the post-COVID-19 economic outlook, people will take into account consumption, both household consumption and fuel consumption, for purchasing ship oil.
Social Media Marketing and Purchase Decisions Frans Sudirjo; I Nyoman Tri Sutaguna; Andreas Tigor Oktaga; Chevy Herli Sumerli A.; Bunga Aditi
International Journal of Economics and Management Research Vol. 2 No. 3 (2023): December : International Journal of Economics and Management Research
Publisher : Politeknik Pratama Porwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i3.124

Abstract

The purpose of this study is to examine and analyze the effect of social media marketing on the number of visitors to Tekodeko Coffee in Semarang. Individuals that visited Tekodeko Coffee made up the research sample. This study used a sample size of 91 people drawn from original data collected via a questionnaire instrument. Validity testing, reliability testing, normality testing, multicollinearity testing, heteroscedasticity testing, and hypothesis testing with multiple linear regression analysis, coefficient of determination testing, t-test, and f-test are all part of the data analysis method. According to the findings of our study, the factors Social Presence (X1) and Media Richness (X2) have no significant influence on the frequency of visits to Tekodeko coffee in Semarang.

Page 10 of 10 | Total Record : 93

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