cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
RM Riadi
Contact Email
rmriadi@fourzero.id
Phone
+628129062152
Journal Mail Official
ekonomidigital@fourzero.id
Editorial Address
Gedung Bursa Efek Indonesia Tower II Lantai 17 Jl.Jend. Sudirman Kav.52-53 Kel.Senayan Kec.Kebayoran Baru Jakarta Selatan 12190
Location
Kota adm. jakarta selatan,
Dki jakarta
INDONESIA
Ekonomi Gigital
Published by PT. Cendekia Sapta Indonesia
ISSN : -     EISSN : 28283740     DOI : https://doi.org/10.55837/ed
Core Subject : Economy,
Economics, Econometrics & Finance
Ekonomi Gigital is published by PT. Cendekia Sapta Indonesia as publisher. The editorial receives general writing, advance economies, business, accounting and management areas in which no other media has ever been published and reviews of new economic, business, acounting and management books. Preferred writing is the result of field research or literature review. The evaluation process of papers submitted depends entirely on the "Blind Review" designated by the editor in chief in accordance with the reviewer’s expertise.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 1 No. 2 (2022): Oktober" : 5 Documents clear
The Influence of Brand Image and Promotion on Purchase Decisio annisya ilfida; Robert Kristaung
Ekonomi Digital Vol. 1 No. 2 (2022): Oktober
Publisher : PT. Cendekia Sapta Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (399.081 KB) | DOI: 10.55837/ed.v1i2.14

Abstract

Penelitian iini iimenganalisis ipengaruh citra merek terhadap keputusan pembelian; menganalisis pengaruh promosi terhadap keputusan pembelian; dan citra merek dan promosi terhadap keputusan pembelian dengan jenis kelamin dan pengeluaran sebagai variabel moderasi. Populasi penelitian ini merupakan semua konsumen yang berbelanja produk Eiger dengan jumlah sampel sebanyak 70 orang responden yang terdiri dari 26 laki-laki dan 44 perempuan. Data diperoleh dengan menggunakan teknik kuesioner yang dibagikan isecara ionline. iPengumpulan idata ipada ipenelitian iini imenggunakan imetode inon iprobability idengan iteknik ipurposive isampling. iData idiolah idan idianalisis idengan imenggunakn Ordinary Least Square (OLS) iuntuk imenguji iketiga ihipotesis idalam ipenelitian iini iyaitu idengan idan isoftware iyang idigunakan iadalah SPSS 20. Hasil penelitian ini bahwa citra merek berpengaruh terhadap keputusan pembelian; promosi berpengaruh terhadap keputusan pembelian; citra merek dan promosi mempengaruhi secara bersamaan (simultan) terhadap keputusan pembelian pada produk Eiger dan jenis kelamin dan pengeluaran mampu memoderasi pengaruh citra merek dan promosi terhadap keputusan pembelian produk Eiger.
Pengaruh Kepercayaan Merek dan promosi penjualan terhadap Keputusan Pembelian Online (studi kasus cosmetics Brand Mother Of Pearl) Chyntia fadillah nasution; Robert Kristaung
Ekonomi Digital Vol. 1 No. 2 (2022): Oktober
Publisher : PT. Cendekia Sapta Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (343.021 KB) | DOI: 10.55837/ed.v1i2.15

Abstract

Abstrak Penelitian ini bertujuan untuk memahami dan menganalisis pengaruh kepercayaan merek dan promosi terhadap keputusan pembelian pelanggan pada Cosmetics Brand Mother of pearl. Kepercayaan merek adalah seperangkat pemikiran atau pengukuran persepsi lainnya yang akan dihitung untuk memperoleh tingkat kepercayaan penerimaan produk atau layanan. Promosi adalah cara komunikasi untuk meyakinkan calon konsumen tentang jasa dan barang. Dalam penelitian ini, kepercayaan merek dan promosi diharapkan dapat mempengaruhi keputusan pembelian pelanggan. Dalam konteks ini, keputusan pembelian merupakan tindakan akhir setelah memilih dan menyimpulkan apa yang akan dilakukan selanjutnya berdasarkan informasi yang dikumpulkan. Dalam penelitian ini, metode pengambilan sampel yang digunakan adalah metode purposive sampling dan pengumpulan datanya menggunakan survei. Besar sampel adalah 71 responden, dan analisis akhir menggunakan regresi berganda. Hasil penelitian ini menunjukkan bahwa kepercayaan merek berpengaruh signifikan terhadap keputusan pembelian. Selanjutnya, Promosi tidak berpengaruh signifikan terhadap keputusan pembelian. Berdasarkan uji regresi, kepercayaan merek dan promosi secara simultan berpengaruh terhadap keputusan pembelian.
LOYALITAS PELANGGAN DI RESTORAN CEPAT SAJI Putri Agustia; Afrilia Denia; Yoanita Febriyani; Robet Kristaung
Ekonomi Digital Vol. 1 No. 2 (2022): Oktober
Publisher : PT. Cendekia Sapta Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (229.918 KB) | DOI: 10.55837/ed.v1i2.21

Abstract

The purpose of this study is to analyze the effect of service quality and customer satisfaction on customer loyalty, and analyze the effect of service quality on customer satisfaction in the fast restaurant industry, namely McDonald's. A theoretical model, including a hypothesis, has been proposed in this study. The data of this research were collected by using the sampling method. The unit analysis of this research was obtained through questionnaires to 200 respondents who like to buy fast food at McDonald's. This study uses quantitative methods with data collection techniques using Non Probability Sampling with the type of Purposive Sampling technique, and collected as many as 200 respondents. The criteria for respondents are respondents who are consumers of McDonald's fast food restaurants in DKI Jakarta. Factor Loading Analysis, Cronbach's Alpha Analysis, and Structural Equation Modeling (SEM) were used to examine the relationship between variables in the research model with SPSS 25 and AMOS 26. The results showed that Service Quality had a significant positive effect on Customer Satisfaction, Service Quality had an insignificant negative effect. on Customer Loyalty, and Customer Satisfaction have a significant positive effect on Customer Loyalty. This shows that the company's efforts towards service quality and customer satisfaction will increase consumer interest. In addition, when consumers are satisfied with the quality of service obtained, consumers will tend to be loyal to the company. This can be achieved by improving public facilities and the quality of services provided by employees. Tujuan penelitian ini untuk menganalisis pengaruh service quality dan customer satisfaction terhadap customer loyalty, dan menganalisis pengaruh service quality terhadap customer satisfaction pada industri restoran cepat saji yaitu McDonald’s. Sebuah model teoritis, termasuk hipotesis, telah diusulkan dalam penelitian ini. Data penelitian ini dikumpulkan dengan menggunakan metode sampling. Unit analisis penelitian ini diperoleh melalui kuesioner kepada 200 responden yang gemar membeli makanan cepat saji di McDonald’s. Studi ini menggunakan metode kuantitatif dengan teknik pengumpulan data menggunakan Non Probability Sampling dengan jenis teknik Purposive Sampling, dan terkumpul sebanyak 200 responden. Kriteria responden adalah responden yang merupakan konsumen dari restoran cepat saji McDonald's di DKI Jakarta. Analysis Factor Loading, analysis Cronbach’s Alpha, dan Structural Equation Modeling (SEM) digunakan untuk menguji hubungan antar variabel dalam model penelitian dengan SPSS 25 dan AMOS 26. Hasil penelitian menunjukkan bahwa Service Quality berpengaruh positif signifikan terhadap Customer Satisfaction, Service Quality berpengaruh negatif tidak signifikan terhadap Customer Loyalty, dan Customer Satisfaction berpengaruh positif signifikan terhadap Customer Loyalty. Ini menunjukkan bahwa upaya perusahaan terhadap service quality dan customer satisfaction akan meningkatkan minat konsumen. Selain itu, ketika konsumen merasa puas dengan kualitas pelayanan yang didapatkan, konsumen akan cenderung loyal terhadap perusahaan. Hal ini dapat diraih dengan meningkatkan fasilitas umum dan kualitas pelayanan yang diberikan oleh karyawan.
KETERKAITAN INFORMASI AKUNTANSI DAN DUKUNGAN MANAJEMEN PUNCAK TERHADAP KINERJA SISTEM INFORMASI AKUNTANSI Amir Faisal; Jeremia Permatahati
Ekonomi Digital Vol. 1 No. 2 (2022): Oktober
Publisher : PT. Cendekia Sapta Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (363.031 KB) | DOI: 10.55837/ed.v1i2.22

Abstract

This study aims to determine the relationship between information technology development, the accounting information system user capabilities, top management support and information quality on the performance of accounting information systems (AIS) in the Jakarta hotel sector. This study examined 45 hotels in the Jakarta area by using a sample population of 100 employees with varied positions and divisions in the hotel business. The research method in this thesis is descriptive statistical analysis, data quality test, classic assumption test, and hypothesis testing. The type of data used is primary data. The independent variables in this study are information technology development, the accounting information system user capabilities, top management support and information quality. The dependent variable is the performance of accounting information systems (AIS). The results of this study prove that the development of information technology has a significant effect on the performance of accounting information systems, the variable ability of accounting information system users does not significantly influence the performance of accounting information systems, top management support variables significantly influence the performance of accounting information systems and information quality variables significantly influence the performance of accounting information systems (AIS).
DETERMINAN YANG MEMPENGARUHI NASABAH BANK SYARIAH INDONESIA DALAM PENGGUNAAN INTERNET BANKING Nuraini Chaniago; Reviana Rahma Sari
Ekonomi Digital Vol. 1 No. 2 (2022): Oktober
Publisher : PT. Cendekia Sapta Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (258.69 KB) | DOI: 10.55837/ed.v1i2.29

Abstract

With the rapid development of computer technology as a commercial, Internet banking can also be used to attract more customers to conduct banking transactions at related banks. However, the main problem of Internet banking faced by providers is that a large number of bank customers are unwilling to use the offered Internet banking. This happens because the services offered through internet banking have not been able to satisfy their customers. Customer satisfaction is an important factor to help banks maintain a competitive advantage. Therefore, the purpose of this study is to find and examine the determinants that influence the use of Internet Banking services at Bank Syariah Indonesia. The design used is hypothesis testing with data collection techniques through questionnaires. In collecting data using a questionnaire and processed using the method of Structural Equation Modeling. The research variables consist of independent variables including the perception of convenience, the perception of trust, the perception of benefits and risks, while the interest in using Internet Banking as the dependent variable.

Page 1 of 1 | Total Record : 5

 1 

Filter by Year

2022 2022


Reset
Filter By Issues
All Issue Vol. 2 No. 1 (2023): Februari Vol. 1 No. 2 (2022): Oktober Vol. 1 No. 1 (2022): Februari