International Journal of Entrepreneurship, Business, and Creative Economy
Topic included in the journal are: Entreprenuship spesific topic cover but not limited to: Strategic dimensions of growth, The entrepreneur as manager of a growing company, Financing company growth, Internationalization and growth, The acquisitions process of a growing company, Teaching entrepreneurship, Strategic alliances, New forms of organization, Women and entrepreneurship, Entrepreneurial behaviour in large organizations, Entrepreneurship in developing countries, Making allies in business, Ethics, the entrepreneur and the company. Business topic include but not limited to (1) the activities, strategies, structures and decision-making processes of multinational enterprises; (2) interactions between multinational enterprises and other actors, organizations, institutions, and markets; (3) the cross-border activities of firms (e.g., intrafirm trade, finance, investment, technology transfers, offshore services); (4) how the international environment (e.g., cultural, economic, legal, political) affects the activities, strategies, structures and decision-making processes of firms; (5) the international dimensions of organizational forms (e.g., strategic alliances, mergers and acquisitions) and activities (e.g., entrepreneurship, knowledge-based competition, corporate governance); and (6) cross-country comparative studies of businesses, business processes and organizational behavior in different countries and environments (7) Business management consist of Human Resource management, Finance and Accounting management, operation management and marketing management; Creative Economy topic include but not limited to practice activities which have their origin in individual creativity, skill and talent, and which have a potential for wealth creation. These activities primarily take place in advertising, architecture, the art and antique market, crafts, design, fashion, film, interactive leisure software, music, the performing arts, publishing, television and radio
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<![CDATA[Exploring the Tagasalo Personality and Its Implication as a Localized Personality Scale ]]>
<![CDATA[Arnel Perez]]>
<![CDATA[ International Journal of Entrepreneurship, Business and Creative Economy Vol. 2 No. 1 (2022): January ]]>
Publisher : <![CDATA[Research Synergy Foundation ]]>
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DOI: 10.31098/ijebce.v2i1.635
<![CDATA[Tagasalo theory hypothesized that every Filipino family has a tagasalo (catcher), a female eldest child who took household roles in early life and eventually expanded to emotional care to the members of the family. In this study, the tagasalo was explored based on the constructed personality scale, Panukat sa Tagasalo Personality (Scale for Tagasalo Personality). There were 27 participants consisting of staff, members of the faculty, field of study heads, and deans who responded to the study. The data in this study were interpreted and analyzed using t-Test: Two-Sample Assuming Unequal Variances for significant differences and regression analysis for significant correlation of the Microsoft Excel. The findings showed that the majority of the participants were Slight tagasalo. Moreover, as regards gender, the male and female participants were found to be significantly different. However, as regards ordinal position, such as firstborn child, later-born child, and others found to be no significant differences, and the majority of the participants as regards to their birth order were Slight tagasalo. In this study, the small number of samples and the use of the non-probability sampling method may threaten the generalizability of the research findings and the representation of the entire population.]]>
<![CDATA[Bank’s Digitalization and Financial Performance during Pandemic in Indonesia ]]>
<![CDATA[Najwa Khairina]]>
<![CDATA[ International Journal of Entrepreneurship, Business and Creative Economy Vol. 2 No. 1 (2022): January ]]>
Publisher : <![CDATA[Research Synergy Foundation ]]>
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DOI: 10.31098/ijebce.v2i1.722
<![CDATA[The pandemic-led recession has made a downturn in the banking industry’s performance. Digitalization is seen as a good strategy to support banks' business operations during the pandemic-led recession. This paper focus on how the banking and financial industry maintained their performance during the covid-19 led recessions through digitalization. I use descriptive statistics approach and regression analysis to analyze how digital transformation help to maintain business performance during a pandemic. In addition, I use regression analysis to estimate the effect of a pandemic on banks’ financial performance and how digital transactions may help to maintain banks’ performance. The regression estimation result shows that pandemic conditions associated with -0.177 points decrease in ROA while digital infrastructure may not have relations with banks’ ROA. Further, the volume of digital transactions is associated with the increase of bank's return on asset (ROA) as much as 10%. These results imply that even though pandemics have negative impacts on banks’ performance, empirical evidence shows that digital transactions have helped the banking industry to maintain its profit during the pandemic.]]>
<![CDATA[Malaysian Young Consumers’ Purchase Intention Through Social Media Platform During Global Pandemic ]]>
<![CDATA[Yeow JianAi]]>;
<![CDATA[Cheah Chew Sze]]>;
<![CDATA[Yeo Sook Fern]]>;
<![CDATA[Cheang Yu Wan]]>
<![CDATA[ International Journal of Entrepreneurship, Business and Creative Economy Vol. 2 No. 1 (2022): January ]]>
Publisher : <![CDATA[Research Synergy Foundation ]]>
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DOI: 10.31098/ijebce.v2i1.733
<![CDATA[Many accidents happened in the year 2020, such as bushfires, crashes, and the deathly pandemic of Covid 19. The year 2020 was undoubtedly going down in history as one of the worst years ever. Till now, in the year 2021, many countries are still under restriction control, and some countries are imposing a total lockdown. In June 2021, Malaysia was facing the third wave of the Covid-19 pandemic triggering a nationwide lockdown and limiting interstate travel. In July 2021, Malaysia's daily Covid-19 cases had exceeded more than 10,000 and brought up a total of 1 million cases, with a population of approximately 32-33 million. Many businesses were affected badly during the pandemic. Some big corporations were forced to shut down their productions, causing huge numbers of unemployment in the country due to layoff and contract termination. Some businesses have started to implement electronic business (e-business) and utilize social media platforms such as Facebook and Instagram for advertisements to attract more buyers, especially young consumers. The purchasing power of youth consumers is relatively high in Malaysia, and this study aims to identify the causes of young consumer purchase intention using social media during the global pandemic. This study helps the local businesses to sustain their business adapt to the new norms. There are five main variables being tested in this study, and the variables were being validated using. The independent variables included in this study are perceived ease of use, perceived usefulness, performance expectancy, interactivity, and intention to express empathy. Quantitative data analysis was done and concluded that perceived ease of use, perceived usefulness, and interactivity have a significant relationship with young consumer purchase intention using social media. Interestingly, performance expectancy and intention to express empathy have no significant relationship with young consumer purchase intention during the pandemic. This study helps to create awareness for the local businesses to focus on more interactive types of marketing, making the social media platform easy to use and providing more useful information to their customers.]]>
<![CDATA[Impact of Social Media On Consumer Purchase Behaviour During COVID-19 Pandemic ]]>
<![CDATA[Kah Boon Lim]]>;
<![CDATA[Sook Fern Yeo]]>;
<![CDATA[Cheng Ling Tan]]>;
<![CDATA[Wong Wei Wen]]>
<![CDATA[ International Journal of Entrepreneurship, Business and Creative Economy Vol. 2 No. 1 (2022): January ]]>
Publisher : <![CDATA[Research Synergy Foundation ]]>
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DOI: 10.31098/ijebce.v2i1.734
<![CDATA[Social media has been used by people to create and share content with the public. Consumers have changed their purchasing habits from offline to online purchases during the COVID-19 pandemic. Social media is also changing sellers' and buyers' specialised strategies. This study aimed to study the factors influencing consumer purchasing behaviour via social media during the COVID-19 outbreak. 215 young adults from three Malaysian states which are Johor, Melaka, and Selangor, have been invited to participate in this study by answering a set of questionnaires. The successful response rate is 93.02%, where 200 completed questionnaires were used for data analysis in this study. The four independent variables, price, convenience, product variety, and risk, are tested in relation to the dependent variable, consumer purchase behaviour during the COVID-19 outbreak. The measurement items of all the four independent variables and dependent variables were adopted from the past research studies. The collected data were entered into SPSS version 26 and then tested using Partial Least Square Structural Equation Modelling (PLS-SEM 3.3.3). All hypotheses were found to be supported by the analysis results. Lastly, the findings of this study will help marketers understand consumer purchasing behaviour via social media during the COVID-19 pandemic.]]>
<![CDATA[Online Purchase Intention: A Study Among Gen X in Malaysia ]]>
<![CDATA[Anushia Chelvarayan]]>;
<![CDATA[Lim Fu Hao]]>;
<![CDATA[Yeo Sook Fern]]>;
<![CDATA[Hazlaili Hashim]]>
<![CDATA[ International Journal of Entrepreneurship, Business and Creative Economy Vol. 2 No. 1 (2022): January ]]>
Publisher : <![CDATA[Research Synergy Foundation ]]>
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DOI: 10.31098/ijebce.v2i1.735
<![CDATA[In recent years, changes in the commercial sector, combined with the increasing popularity of the Internet, have made Malaysian businesses increasingly conscious of the relevance of E-business in establishing a competitive edge in the worldwide market. As a result, knowing the elements that drive online purchase intention could help marketers create more effective marketing techniques for specific categories. Trust, product and service quality, customer satisfaction, and delivery speed are the four characteristics that influence online purchase intention in this study. According to 203 Generation X respondents, three characteristics had a significant impact on online purchase intention. The only exception was the product and service quality. The data and information acquired in this study will aid researchers, online platform developers, financial institutions, marketers, and the government because we will be able to examine and understand the elements that encourage Gen X in Malaysia to purchase online.]]>
<![CDATA[E-ServiceQuality Model and Kano Model: An Integration Improvement on Service Quality in E-Commerce Services ]]>
<![CDATA[Krishna Kusumahadi]]>;
<![CDATA[Widya Sastika]]>;
<![CDATA[Fanni Husnul Hanifa]]>
<![CDATA[ International Journal of Entrepreneurship, Business and Creative Economy Vol. 2 No. 1 (2022): January ]]>
Publisher : <![CDATA[Research Synergy Foundation ]]>
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DOI: 10.31098/ijebce.v2i1.738
<![CDATA[Indonesia has become the largest e-commerce market in South East Asia. According to Wearesocial and Hootsuite data, around 90% of internet users in Indonesia have experienced online shopping. In 2019, the e-commerce market's capital value in Indonesia reached USD 21 Million or about Rp 294 trillion. Based on McKinsey Report, the e-commerce industry in Indonesia is predicted to reach USD 40 million in 2022. The increase of online shopping activity reached 400% during the 2020 pandemic, causing a 23.11% increase in e-commerce service complaints. This research is conducted for improvement in e-commerce's service quality by integrating the kano model and E-ServiceQuality model. Results obtained from customers' needs will be true customer needs able to be analysed for the purpose of increasing satisfaction. Attributes of needs obtained from the voice of the customer will be grouped into E-ServiceQuality dimensions, such as Efficiency, Fulfilment, Reliability, privacy, responsiveness, compensation, and contact. Afterward, these attributes of needs will generate strong attributes and weak attributes grouped into several categories, kept, developed, and ignored. Based on the research conducted among 400 respondents, the conclusions to answer problems according to problem formulation within this research are obtained. The result of this classification is True Customer Needs, where the seven attributes are recommended to be improved, and one attribute is recommended to be developed. The eight attributes which become True Customer Needs are Interaction Channel, Customer Service Responsiveness, Website Feature, Up to Date Information, 24-hour Service, Quick Complaints Response, Cheap/Free Delivery Fee, and correct product guarantee.]]>
