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The Eastasouth Management and Business
Published by Eastasouth Institute
ISSN : 29857120     EISSN : 29633591     DOI : https://doi.org/10.58812/esmb
Core Subject : Science,
Decision Sciences, Operations Research & Management
ESMB - The Eastasouth Management and Business is a peer-reviewed journal and open access three times a year (March, July and November) published by Eastasouth Institute. ESMB aims to publish articles in the field of Strategic management, Operations management, Marketing and Sales, Supply chain and logistics, Human resource management, Leadership, and organization management, International business, Sustainable business, Information technology management, Risk and security management, Business ethics and corporate social responsibility. ESMB accepts manuscripts of both quantitative and qualitative research. ESMB publishes papers: 1) review papers, 2) basic research papers, and 3) case study papers.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 1 No. 02 (2023): The Eastasouth Management and Business (ESMB)" : 5 Documents clear
Selecting Supplier with Analytical Hierarchy Process (AHP) and Technique for Order Preference by Similarity to Ideal Solution (TOPSIS): A Case Study at PT. Perta Daya Gas Semarang Dwi Nurma Heitasari; Tri Warcono Adi
The Eastasouth Management and Business Vol. 1 No. 02 (2023): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v1i02.44

Abstract

Supplier is an important part of the supply chain. The appropriate supplier would maintain the company's competitive advantage, and multi-criteria decision-making is applied in selecting suppliers. PT. Perta Daya Gas is a company that provides infrastructure and storage services for compressed natural gas. Machines are needed for operational activities that need components; one is the exhaust manifold. There are some considerations in selecting an exhaust manifold supplier, such as quality, delivery, price, and company conditions. Selecting suppliers use the Analytical Hierarchy Process (AHP) method for weighting, then continue to rank suppliers using the Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) method. Based on the AHP method, quality has the highest weight of 54.9%, and the highest weight on sub-criteria is the specification, 38.2%. Based on the TOPSIS method, PT. A has the highest preference value of 0.712. It shows that PT A is the best supplier, which could be prioritized in fulfilling the supply exhaust manifold in PT Perta Daya Gas
Mompreneurs: A Study of The Entrepreneurial Behavior of Women Traditional Cake Business In Rumpia Village, Majauleng District, Wajo District Yuliana Yuliana
The Eastasouth Management and Business Vol. 1 No. 02 (2023): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v1i02.46

Abstract

This study aims to identify the entrepreneurial behavior of mothers in the traditional cake-making industry in the Village of Rumpia Majuleng District, Wajo Regency. The research method used is descriptive research with a qualitative approach. Samples and populations taken are traditional pastry entrepreneurial mothers in the village of Rumpia. As for the data collection techniques by interview, observation, and documentation. The result of the research is the traditional cake of notice is not desperate with what it gets and tries to believe the buyer so they don't lose customers they have a very high power of maintaining its efforts and they don't pose asa in the face of problems in their efforts
ERACS Method as a Solution to Allow Hospital and Patient Financing Tansya Sushan Purnaningrum
The Eastasouth Management and Business Vol. 1 No. 02 (2023): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v1i02.47

Abstract

ERACS (Enhanced Recovery After Caesarian Surgery) is a fast post-SC recovery program, namely a series of treatments starting from preoperative preparation, during surgery, and postoperative care to patient discharge. The ERACS concept is the development of the Enhanced Recovery After Surgery (ERAS) concept, where the ERAS concept was originally used in digestive surgery. The purpose of this study was to find out whether the eracs method could be used as a solution to ease the burden on hospital and patient costs. This research method was carried out using a literature review approach with a library approach. The nature of the research used in this research is a prescriptive design. The results of this study were then analyzed qualitatively. Based on the results of the study it can be concluded that the Enhanced Recovery After Caesarean Surgery (ERACS) method is the newest method performed for cesarean delivery. This method emphasizes reducing the anesthetic dose so that the patient does not need to spend a long time in the hospital. Because, if the patient stays in the hospital for too long, this will have an impact on increasing the cost of hospitalization. This method can reduce the financial burden on both patients and healthcare facilities. This will help a mother to care for her baby much earlier without compromising her safety and satisfaction. Hospitals will have an advantage in terms of decreased beds and thus the number of patients treated will increase and healthcare resources will be increased efficiently used.
Literature Review: The Effect of Online Shops on Consumer Shopping Satisfaction Muhammad Ammar Muhtadi
The Eastasouth Management and Business Vol. 1 No. 02 (2023): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v1i02.48

Abstract

Technology makes times change, this change will be followed by increasing needs and different desires in the future, especially shopping needs. Online shopping is becoming popular, especially in groups of people who usually use internet services. Online shopping activities can be done through smartphones, tablets, and laptops that are connected to the internet network. Consumer satisfaction is also one of the most important factors in doing business online to be able to win the competition. The purpose of this study is to determine the effect of online shopping on consumer shopping satisfaction accompanied by the factors that make online shopping able to provide satisfaction for consumers. The method used in this research is the literature review method. That is a literature search conducted through Google Scholar. In the early stages of the article search, 52,200 scientific articles were obtained using the keywords "online shop, consumer satisfaction". From the many findings after being selected based on the criteria, only 5 journals were included in this study. The results of this study also show that the influence of the online shop on consumer shopping satisfaction greatly determines the development of the online shop. Shopping that becomes easy and practical does not need to spend a lot of time and energy, making consumers choose to shop online and related to the satisfaction felt by consumers, which can be seen from various things, one of which is according to the needs and tastes they want.
Literature Review: Factors Affecting Marketing Strategy, Market Size, Technology, and End Users on Market Segmentation and Competitive Space Febriyani Putri Antika
The Eastasouth Management and Business Vol. 1 No. 02 (2023): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v1i02.49

Abstract

The relatively new information technology has amazingly been the trigger for the growth of so many markets for goods and service offerings to become global in the truest sense. Market segmentation is the process of dividing the market into groups of potential customers who have similar needs and/or personalities and have the same reaction to spending their money. The marketing strategy consists of specific strategies related to the market, the target marketing mix, and the level of marketing expenditure. A company's marketing strategy must be able to change in a competitive environment. The purpose of writing this “Literature Review” is to determine the effect or relationship between exogenous variables (marketing strategy, market size, technology, and end users) on endogenous variables (market segmentation and competitive space).

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