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Ahmad Ashifuddin Aqham
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INDONESIA
Prosiding Seminar Nasional Manajemen dan Ekonomi
Published by Universitas Kristen Indonesia Toraja
ISSN : 29645700     EISSN : 29642027     DOI : 10.59024
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Prosiding Seminar Nasional Manajemen dan Ekonomi yaitu: (a). Manajemen, (b). Ekonomi, (c). Akuntansi, (d). Bidang relevan lainnya.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol. 1 No. 1 (2022): Juni : Prosiding Seminar Nasional Manajemen dan Ekonomi" : 6 Documents clear
KONTRIBUSI KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN INDIHOME DI KOTA PADANG Ridwan Rasyid; Gustina Gustina; Ika Yuanita
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 1 No. 1 (2022): Juni : Prosiding Seminar Nasional Manajemen dan Ekonomi
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (145.037 KB) | DOI: 10.59024/semnas.v1i1.1

Abstract

The very rapid development of technology, information, and communication in the current era of globalization is very helpful and facilitates the work of the world community, one of which is currently popular is the internet. This study aims to determine the contribution of service quality and product quality to Indihome customer satisfaction in the city of Padang. The methodology of this research is quantitative research. The sample in this study was 100 customers who were taken by the purposive sampling method. The analytical method used is multiple linear regression analysis. The results showed that simultaneously service quality and product quality had a positive and significant effect on Indihome customer satisfaction in the city of Padang. While partially the service quality variable has no significant effect on Indihome customer satisfaction in the city of Padang, and the product quality variable has a positive and significant effect on Indihome customer satisfaction in the city of Padang. Product quality is the most dominant variable affecting customer satisfaction.
Dampak Pemasaran Digital bagi UMKM Pondok Etam Satriadi Satriadi; Cecilia Yeo; Fitri Handayani; Ratna Sari; Wulandari Wulandari
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 1 No. 1 (2022): Juni : Prosiding Seminar Nasional Manajemen dan Ekonomi
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (190.191 KB) | DOI: 10.59024/semnas.v1i1.2

Abstract

Micro, Small and Medium Enterprises or MSMEs are businesses formed by a group of people or individuals independently. Digital marketing is a strategy or marketing activity such as product promotion carried out through digital media. Marketing strategies through digital marketing are needed so that MSMEs can compete and reach more consumers. Pondok Etam is an MSME engaged in the culinary field that sells various kinds of food products that are focused on the target market for teenagers to adults. The purpose of this study is to determine the impact of digital marketing for MSME Pondok Etam. The research method used is a qualitative descriptive method. Data collection techniques were carried out by in-depth interviews. The result of this study is that digital marketing has a positive impact on the MSME of Pondok Etam, because there is an increase in brand awareness and a significant increase in sales
STRATEGI PEMASARAN UMKM LEDYS CAKE PADA ERA DIGITAL DI KOTA TANJUNGPINANG Ledysta Faradila Putri; Salsabila Salsabila; Yusrillah Yusrillah; Muhammad Firmansyah
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 1 No. 1 (2022): Juni : Prosiding Seminar Nasional Manajemen dan Ekonomi
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (61.877 KB) | DOI: 10.59024/semnas.v1i1.3

Abstract

Technological developments and increasingly high business competition make MSME actors must have a good marketing strategy to be able to compete with their competitors. This research was conducted to determine the marketing strategy carried out by Ledys Cake SMEs in facing competition in the digital era. The research method in this study uses a qualitative approach through structured interviews with business actors. The results of the study show that MSMEs provide added value and differentiation to the products and services provided, while in terms of price, they apply competitive prices. The application of technology is more widely used in culinary businesses through websites and social media to establish good relationships and communicate with consumers. The researcher concludes that there are several discussions, namely Strategy, Constraints and Solutions. The strategy carried out by MSMEs is that there is a 4P (Product, Promotion, Price, Place) mix. Product strategy in the form of innovation, promotion strategy in the form of price discounts, price strategy for every purchase of cake will get a bonus, and place strategy in the form of flexibility in sending cake orders, so as to maintain and improve the quality of the taste of the cake. Although there are financial constraints and product raw materials, we can still find solutions and alternatives, namely by managing finances and using raw materials efficiently. Then, MSME solutions by maintaining cash flow, product innovation, maximizing social media and delivery services
Pengaruh Motivasi Kerja Dan Kepuasan Kerja Terhadap Organizational Citizenship Behavior (OCB) Karyawan Bakti Timah Medika Muchtadin Muchtadin; Zelvy Emmelya Sundari
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 1 No. 1 (2022): Juni : Prosiding Seminar Nasional Manajemen dan Ekonomi
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (259.215 KB) | DOI: 10.59024/semnas.v1i1.4

Abstract

Organizational Citizenship Behavior is an important aspect for employees in the health sector. This study aims to determine how much work motivation and job satisfaction have an impact on employee OCB. Multiple regression analysis was used as a method of data analysis and descriptive analysis to find out the general description of the respondents. The findings in this study conclude that work motivation and job satisfaction both simultaneously and partially have a positive impact on OCB. The company is expected to pay attention to the motivation and job satisfaction of its employees so that they work more at work and work beyond the applicable formal rewards.
PENERAPAN MANAJEMEN KINERJA DALAM SUMBER DAYA MANUSIA PADA UMKM CAFE UNCLE JACK Tara Chairunnisya; Tri Ayu Cahyani Putri; Hery Setiawan; Jefri Akbar
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 1 No. 1 (2022): Juni : Prosiding Seminar Nasional Manajemen dan Ekonomi
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (96.935 KB) | DOI: 10.59024/semnas.v1i1.5

Abstract

Performance Management is a procedure related to how to guide and develop the quality of employees at work. Where, the work of employees becomes a benchmark for the company’s budgeting system. By optimizing performance, good performance management is needed to realize the company’s goals. The research subject is Cafe Uncle Jack, has been operating for 5 years (2017) as a culinary business and consists of Mrs. Lina as Leader, Mrs. Lini as Manager, Barista, Cashier, Waitress, and Cooker. The purpose of this study is to evaluate the management of human resources at Cafe Uncle Jack including several series of activities provided by the new employment. In a series of activities that occur in Uncle Jack’s Cafe, a qualitative descriptive method will be formulated in the form of interviews related to performance management. Based on the results of the interview, Cafe Uncle Jack gives full attention ti it’s employees so that the quality of performance and customer satisfaction can be guaranteed.
Peran Kualitas Pelayanan Rumah Sakit di Era JKN dan Masa Pandemi COVID-19 Aqlya Zuhra Ilma; Catur Sugiarto
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 1 No. 1 (2022): Juni : Prosiding Seminar Nasional Manajemen dan Ekonomi
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (117.212 KB) | DOI: 10.59024/semnas.v1i1.6

Abstract

The Covid-19 pandemic and the hospital class transition caused a decrease in the number of outpatient visitors at the Pandan Arang Hospital, Boyolali, except for the Gastroentero Hepatology (GEH) clinic. This study aims to determine the service quality by management to create patient satisfaction and loyalty, especially at the GEH clinic. In this study, the factors of service quality, customer experience, and customer perceived value that link trust and customer satisfaction to customers loyalty to find out motivate consumers or patients in the selection of hospitals. The methodology in this research is a mixed-method approach to Sequential Exploratory design, starting with interviews with the management and consultant doctors of GEH, followed by distributing questionnaires to GEH clinic patients with a total of 307 respondents at different and sequential times. The results of the study are Pandan Arang Hospital prepared infrastructure and competent human resources according to type B hospital qualifications. During the pandemic era, Pandan Arang Hospital provided outpatient services according to the recommendations of WHO and the Ministry of Health with a separate service flow between Covid-19 and Non-Covid-19 patients. The results of quantitative research found a positive and significant relationship between service quality, customer experience, customer perceived value on trust; a positive and significant relationship between service quality, customer perceived value, and trust in customer satisfaction; the positive and significant relationship between customer satisfaction and customer loyalty.

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